...MEDIA EDUCATION FOUNDATION STUDY GUIDE NO LOGO BRANDS, GLOBALIZATION, RESISTANCE WRITTEN BY JEREMY EARP & DANIELLE DEVEREAUX Challenging media CONTENTS NO LOGO BRANDS, GLOBALIZATION, RESISTANCE NOTE TO TEACHERS.............................................................................................................................................................................pg. 03 THE MEDIA LITERACY CIRCLE OF EMPOWERMENT....................................................................................................................04 OVERVIEW.........................................................................................................................................................................................................05 PRE-VIEWING EXERCISES..........................................................................................................................................................................06 INTRODUCTION Key Points..........................................................................................................................................................................................................07 Questions for Discussion & Writing.....................................................................................................................................................07 NO SPACE: BRANDED WORLD Key Points......................................................................................
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...………………………………………………………………12 Introduction Message strategy is the specific determination of what a company wants to say and how it wants to say it. The elements of a message strategy include verbal, nonverbal, and technical components that are also called rationale (Message Strategy, n.d.). A message strategy can be considered a foundation of marketing. It needs to be strong or a company’s marketing efforts will fall apart. A marketing strategy makes it easier to deliver the same message across all marketing media including websites, brochures, advertisements, and presentations to investors, industry analysts, and prospects (Abinanti, para. 2). Consistent execution of the same message is a critical factor in successful marketing. In this paper, message strategy will be researched and demonstrated through the marketing of pro choice tobacco and anti tobacco related messages. The different steps to a message strategy will be described and exemplified, as well as what a message strategy should consists of when effectively marketing and advertising a message. When creating a message strategy for tobacco, it’s a constant battle between tobacco companies and anti tobacco advocates, which makes it harder to master marketing...
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...………………………………………………………………12 Introduction Message strategy is the specific determination of what a company wants to say and how it wants to say it. The elements of a message strategy include verbal, nonverbal, and technical components that are also called rationale (Message Strategy, n.d.). A message strategy can be considered a foundation of marketing. It needs to be strong or a company’s marketing efforts will fall apart. A marketing strategy makes it easier to deliver the same message across all marketing media including websites, brochures, advertisements, and presentations to investors, industry analysts, and prospects (Abinanti, para. 2). Consistent execution of the same message is a critical factor in successful marketing. In this paper, message strategy will be researched and demonstrated through the marketing of pro choice tobacco and anti tobacco related messages. The different steps to a message strategy will be described and exemplified, as well as what a message strategy should consists of when effectively marketing and advertising a message. When creating a message strategy for tobacco, it’s a constant battle between tobacco companies and anti tobacco advocates, which makes it harder to master marketing strategies that lead to higher levels of...
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...of feminist studies in an area called feminist criminology. What hasn’t been studied as extensively is the question of why women kill. I argue that by using the individuality concept of third wave feminism and doing more research in the field of feminist criminology, patterns of criminal behavior may be established which may prevent severe female crime such as murder. This paper seeks to explain how advancing the study of feminist criminology is good for the U.S. legal system and could have changed the outcome for Aileen Wuornos. In this paper I will discuss what third wave feminism is, then I will discuss what feminist criminology is and how it applies to the Aileen Wuornos case, and lastly I will show that with advanced studies into the field of feminist criminology, odds of severe crimes committed by women could decrease. The third wave of feminism is not easily describable. However, it can be framed by saying that it is a movement that continues to advance the women’s rights agenda of the second wave (Zimmerman et al. 77). Unlike the second wave which was intended to give a voice to all women, the third wave tends to reflect more on the individual. By focusing on personal narratives, responsible choices, and by individual level political activism, the third wave gives us the idea that anyone, not just straight, privileged white woman can identify themselves as feminist and be accepted. (Zimmerman et al. 78) It is the idea that feminists do not need to rely on well-known...
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...Bibliography for Social Network Sites related thesis Aaltonen, S,, Kakderi, C,, Hausmann, V, and Heinze, A. (2013). Social media in Europe: Lessons from an online survey. In proceedings of the 18th UKAIS Annual Conference: Social Information Systems. (pp. Availalable online). USIR. , and 2013, , in: , 19-20 March 2013, Worcester College, Oxford, UK. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport:...
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...Abstract This research paper describes how poverty influences the lives of children and adolescents. Poverty is viewed as major environmental influence that impacts the opportunities and life chances of children. Young people growing up in poverty may feel justified in engaging in risky behaviors. The research shows how poverty has an effect on parenting, housing, food, health, mental well being, and education. Despite government programs that help many, the author of this paper views economic inequality as a major cause of the problems facing poverty and our nation. Poverty has a major influence on the day-to-day lives of children. It also places young people at risk for poor outcomes in life. At Risk Youth (McWhirter, McWhirter, McWhirter, & McWhirter, 2013, p. 29-39) discusses the economic trend of poverty as one of the major environmental influences placing young people at risk. When one understands the problems of poverty, one begins to understand the people affected much better. McWhirter et al., (2013) presents several “types” of families that may live in poverty. These include the working poor families, vulnerable and underserved families, young single mother families, and homeless families. One interesting concept that the book discusses is social comparisons. Today poor people are faced with constant reminders of their lack of money. By watching television shows that popularize the lives of “the rich and famous” and by seeing the income earned...
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...himself on fire in response to the corrupt and inefficient bureaucratic system in Tunisia. This small event by an unknown vendor led to the biggest and fastest spread of social movements in the history of the Arab world known as the Arab spring. Yet while the Tunisian example has been seen as relatively successful, in Egypt things seems to be more complicated and difficult especially with two different social movements, the first mobilized on the 25th of January and overthrew the long time autocratic ruler Hosni Mubarak, while the second had its beginnings in December of 2012 led to the overthrow of the first democratically elected president on June 30th of the following year was able to rally the biggest protest in modern history. This research paper’s goal will be to analyze the two social movements, their origins, make-up, organizational structure, their image abroad and finally their conclusion. For example why did the January 25th movement, which had clear goals from the onset and an extremely diverse make up ranging from secular liberals to conservative Islamists get sidelined and collapsed after achieving their first goal? And why did the Tamarod movement (rebel in Arabic) which had its origin in a petition form and was able to garner more active support, including the average non politicized Egyptian, was looked upon as undemocratic by the majority of the democratic nations and their overthrow of the Mohammed Morsy as a coup? Three days after the January...
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...Q1A. WHAT IS PLANNING AND BUDGETING IN SOCIAL DEVELOPMENT PROGRAMME AND WHAT ARE THEIR IMPORTANCE PLANNING AND BUDGETING IN SOCIAL DEVELOPMENT PROGRAMME INTRODUCTION Like budgeting, planning is crucial to, individuals and organizations. The popular saying is “he who fails to plan, plans to fail”. Without good planning, development which is assumed to be the ultimate goal of all social programmes becomes a mirage. The primary reason for planning is to take care of the future. Thus, planning is deciding in advance what to do, how to do it, when to do it, who is to do it, why do it, and how much resources are to be used. Planning requires both skill and innovation than budgeting because the time period that development plans normally do take care of is much longer than budgeting that is barely twelve calendar months. Put differently, planning is anticipation of the future based on the present therefore, ‘Plan is a blueprint of action.’ A budgeting is simply the statement of expected income and expenditure over a time period, usually a year. Program planners at all levels do envisage how much they are likely to generate from all source available to them. At the same time, they visualize what the expenditure will be. The income side of a budget normally does include loans sourced both internally and externally. In essence, budget has become the means by which programme’s objectives is achieved. The major advantage of budgeting is to guarantee orderly development of the programme...
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...culture as a democratic space for active citizenship among Filipino youth A Research Paper presented by: Marie Angelie Resurreccion Philippines in partial fulfillment of the requirements for obtaining the degree of MASTERS OF ARTS IN DEVELOPMENT STUDIES Specialization: Children and Youth Studies (CYS) Members of the examining committee: Dr. Linda Herrera [Supervisor] Prof. Dr. Ben White [Reader] The Hague, The Netherlands November, 2009 Disclaimer: This document represents part of the author’s study programme while at the Institute of Social Studies. The views stated therein are those of the author and not necessarily those of the Institute. Research papers are not made available for circulation outside of the Institute. Inquiries: Postal address: Institute of Social Studies P.O. Box 29776 2502 LT The Hague The Netherlands Kortenaerkade 12 2518 AX The Hague The Netherlands +31 70 426 0460 +31 70 426 0799 Location: Telephone: Fax: ii Contents Acknowledgments List of Figures List of Acronyms Abstract Key Words Chapter 1 Introduction 1.1 The Filipino Youth and Media in Recent Philippine History The Marcos Regime: Youth in the Streets The 1986 People Power: The Culmination of Protests The Post-1986 Youth: Disengaged or Disillusioned? People Power II: The Rise of GenTxt Postscript 2001: ‘People Power Fatigue?’ Media and Technology: Expanding Youth Spaces 1.2 Research Objectives and Questions 1.3 Case Studies Philippine Educational Theater Organization...
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...Real Essays From Stanford Medical Students Comments Regarding Plagiarism The essays contained within this document were written by current Stanford medical students and have been carefully read and reviewed by file reviewers, interviewers, and admissions staff and officers at Stanford Medical School as well as dozens of other medical schools across the country. We must emphasize that you need to be honest in writing your personal statements. If you borrow material or use quotes from other sources, make sure to credit them appropriately. Not giving credit where it is due is not only disastrous to your essay, but it is also illegal. Admissions officers read hundreds, and even thousands of personal statements each year, and have developed a fine tune sense for detecting plagiarism as well as remembering the essays they’ve read. You owe it to yourself to be hones, open, and sincere in writing your personal essay as it is a reflection of yourself and what is important in your life and your decision to pursue a career in medicine. Stanford Essays The following essays were written by real Stanford medical students in preparing their applications. We suggest that you read through all of the essays to get a diverse view of the types of themes and styles which have been successfully used for personal statements. Each personal statement is exactly that, personal. No one format or style will work for everyone. However, there are structures and themes which are common throughout...
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...increasing diversity of the American population Answer: B Diff: 2 Page Ref: 6 Skill: Concept Objective: 1-4 AACSB: Use of IT 4) A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand. A) market filtering strategies B) market segmentation strategies C) the 80/20 strategy D) economies of information Answer: B Diff: 1 Page Ref: 6 Skill: Concept Objective: 1-3 5) The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas , or experiences to satisfy needs and desires is called ________. A) lifestyle marketing B) role marketing C) consumer behavior D) marketing research Answer: C Diff: 1 Page Ref: 7 Skill: Concept Objective: 1-1 6) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product. A) marketer B) consumer C) influencer D) behavior researcher Answer: B Diff: 1 Page Ref: 8 Skill:...
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...products, used this technique with great success to build highly recognizable brands. Technology makes the spread of product knowledge from one person to another faster and more efficient. Today, digital media like the Internet are the new word of mouth networks, which act as easy, additional resources for people to spread the word. "The Net amplifies the power and accelerates the speed of feedback from users to potential adopters." "People have always relied on word-of-mouth to spread the news about products and services. The Internet just speeds things along," says Charlene Li, an analyst with Forrester Research. Word-of-mouth techniques are vital to marketing on the Internet. Consumers say the primary source of credibility that makes them visit a Web site is word-of-mouth referrals, usually an e-mail from a friend, according to the Internet research firm Jupiter Research. Tim Draper, one of the founding investors for the free e-mail product Hotmail, and a partner with the venture firm Draper Fisher Jurvetson (www.dfj.com), coined the term "viral marketing" in 1997 when he first noticed similarities between the rapid adoption of products via word of mouth and the spread of biological viruses. Draper noted the viral phenomenon after Hotmail went from 0 to 12 million subscribers in just eighteen months, largely...
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...Wisler The Unexplored Power and Potential of Youth as Peace-builders Journal of Peace Conflict & Development Issue 11, November 2007 available from www.peacestudiesjournal.org.uk ABSTRACT Around the world many young people are victims of cultural, direct, and structural violence and become carriers of that violence or perpetration. There is a strong tendency among politicians and researchers to see youth as a problem to be solved. However, many youth are peaceful and peace-builders. Equally affected by various forms of violence, they decide to act constructively towards building a culture of peace. Youth are underestimated as positive agents of change and key actors in peace-building, both by policy-makers and academics. This paper explores the role of...
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...ELECTRONICS INDUSTRY IN ASIA Research Paper Series No 3 In the Belly of the Beast: Samsung Electronics’ Supply Chain and Workforce in South Korea Jiwon Han, Wol-san Liem, and Yoomi Lee Research Institute for Alternative Workers’ Movements, South Korea In the Belly of the Beast: Samsung Electronics’ Supply Chain and Workforce in South Korea © 2013 Asia Monitor Resource Centre Asia Monitor Resource Centre Flat 7, 9/F, Block A Fuk Keung Industrial Building 66-68 Tong Mi Road Kowloon Hong Kong Tel: (852) 2332-1346 Fax: (852) 2835-5319 Website: www.amrc.org.hk The paper may be reproduced in any non-profit publications; credit is requested. In the Belly of the Beast: Samsung Electronics’ Supply Chain and Workforce in South Korea By Jiwon Han, Wol-san Liem, and Yoomi Lee (Research Institute for Alternative Workers Movements) February 2013 Edited by Asia Monitor Resource Centre Research team: Jiwon Han, Wol-san Liem, and Yoomi Lee The Research Institute for Alternative Workers Movements (RIAWM), Seoul, South Korea, was established in 2010 to contribute to the revitalization of the workers movement in South Korea and beyond. RIAWM is working to critically analyse the conditions workers face amidst the structural crisis of capitalism, and develop concrete policy for workers movement that both improves workers’ lives and strives towards an alternative political-economic system. RIAWM is affiliated to the social movement organization People’s Solidarity for Social Progress, founded in...
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...Social Computing: Study on the Use and Impact of Online Social Networking IPTS Exploratory Research on the Socio-economic Impact of Social Computing Romina Cachia EUR 23565 EN - 2008 1 The mission of the IPTS is to provide customer-driven support to the EU policy-making process by researching science-based responses to policy challenges that have both a socio-economic and a scientific or technological dimension. European Commission Joint Research Centre Institute for Prospective Technological Studies Contact information Address: Edificio Expo. c/ Inca Garcilaso, s/n. E-41092 Seville (Spain) E-mail: jrc-ipts-secretariat@ec.europa.eu Tel.: +34 954488318 Fax: +34 954488300 http://ipts.jrc.ec.europa.eu http://www.jrc.ec.europa.eu Legal Notice Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of this publication. Europe Direct is a service to help you find answers to your questions about the European Union Freephone number (*): 00 800 6 7 8 9 10 11 (*) Certain mobile telephone operators do not allow access to 00 800 numbers or these calls may be billed. A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server http://europa.eu/ JRC 48650 EUR 23565 EN ISSN 1018-5593 Luxembourg: Office for Official Publications of the European Communities © European Communities, 2008 Reproduction is authorised provided the...
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