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Telefonica Case Study

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Submitted By Mahaf83
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Case Study :
The New Conquistador.
1. Go back in time to 1986. Do a SWOT analysis for Telefonica de Espania. Does your analysis lead to the same conclusion as Telefonica's managers?
Strength points :
Telefónica is one of the world’s largest telecommunications companies by market cap. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and its customer base exceeds 264 million globally. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America.
The Group stands in third position in the sector Telco worldwide in terms of market capitalisation the 1st as an European integrated operator and also the third in the Eurostoxx 50 ranking, composed of the major companies in Europe (December 31th 2009).
Telefónica is a 100% private company. It has more than 1.5 million direct shareholders. Its capital traded on the continuous market on the Spanish Stock Exchanges (Madrid, Barcelona, Bilbao and Valencia) and on those of London, Tokyo, New York, Lima, Buenos Aires and São Paulo.

Telefónica has one of the most international profiles in the sector with more than 60% of its business outside its home market and a reference point in the Spanish and Portuguese speaking market.
In Spain, the Group has over 80 years experience since its constitution in 1924, providing services to more than 46.7 million customers at December 2009. In Latin America, Telefónica gives service to more than 168.5 million customers as of the end of December 2009 becoming the leader operator in Brazil, Argentina, Chile and Peru and has substantial operations in Colombia, Ecuador, El Salvador, Guatemala, Mexico, Morocco, Nicaragua, Panama, Puerto Rico, Uruguay and Venezuela. In Europe, on top of the Spanish

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