I
Welcome To Telemarketing.com

Telemarketing ServicesYou’ve come to the right place for Telemarketing and Telesales Services. Our goal is to provide you with the information you need to conduct successful inbound and outbound telemarketing programs.We are now part of AnswerNet, one of the US leading Inbound and Outbound Telemarketing and outsourced teleservices firms so you can be sure that your telemarketing needs are handled with the utmost professionalism and care. | | |
So why should you do telemarketing? Telemarketing is the most popular, dynamic, flexible and effective marketing and communications technique available.
To get started, select the business situation & solution that best fits your needs: * Small Business Telemarketing Services – Telemarketing services tailored for the small business, startup business or the smaller budget. Learn more... * Business Telemarketing Services – Telemarketing services tailored for the mid-sized business or any business looking to implement full service telemarketing solutions. Learn more... * Enterprise Level Telemarketing and TeleSales Services – Advanced Telemarketing & Telesales services for larger businesses or corporations looking for more complex telemarketing and telesales solutions - up to the outsourcing of your inside sales or customer care teams. Learn more...

Inbound Telemarketing
Publish, display and mention your phone numbers in catalogs, direct mail, emails, faxes, print ads, on websites and in DRTV/radio spots to generate orders and leads. Cross-sell/up-sell callers to boost revenues. Make your CRM strategy gain results by presenting targeted offers on inbound telemarketing calls.
Learn more about inbound telemarketing.

Outbound Telemarketing
Call customers and prospects to sell products and services, generate and qualify leads, prompt them to visit stores and showrooms and set appointments. Give existing buyers heads-up on hot deals. Turn outbound customer care calls into outbound telemarketing calls by cross-selling/upselling targeted offers.
Learn more about outbound telemarketing.

Business to Business Telemarketing
Use outbound telemarketing to acquire customers, qualify prospects and pass hot leads to sales reps and deal closers. Rely on inbound telemarketing to acquire and qualify buyers for followup by your sales reps, close sales, process orders and cross-sell/upsell offers.
Learn more about business to business telemarketing.

Business to Consumer Telemarketing
People depend on your outbound telemarketing and inbound telemarketing programs to buy goods and services. Present attractive, targeted offers to prospects and existing customers with outbound telemarketing calls. Get the most out of print ads, DRTV and infomercial inbound telemarketing with cross-sells/upsells.
Learn more about business to consumer telemarketing.

Automated Telemarketing
Automated telemarketing, using interactive voice response (IVR) is an effective, inexpensive way to process large numbers of inbound telemarketing calls. Outbound telemarketing using IVR delivers offers quickly at low cost, generating inbound telemarketing leads and sales.
Learn more about automated telemarketing.

Answer Net and Telemarketing

Besides coming to the right site for telemarketing you’ve also come to the right telemarketing company. AnswerNet is a leading provider of telesales and telemarketing services: business-to-business, business-to-consumer, outbound, inbound and automated telemarketing. Thanks to 50 plus locations and 2000 plus seats across North America plus in Canada, AnswerNet can meet your every telemarketing need.

Count on AnswerNet’s highly experienced staff to devise, manage and deliver highly customized and flexible top-performing telemarketing services that exceed your expectations. Fortune 500 firms and leading startups rely on us for quality inbound telemarketing and outbound telemarketing.
AnswerNet’s call center agents have handled telemarketing for... * Beauty Salons and Suppliers * Catalogers * Cable Providers * Consumer products * Insurance Companies * Financial & Banking Services * Gourmet Food * High-tech Companies * ISP and Telco Firms * Non-profits * and many others .
Contact us about how we can make telemarketing generate superior results for you!

Insurance & Financial Services Outsourcing
AnswerNet's Contact America division has licensed insurance agents and knowledgeable call center agents available to handle customer care and telemarketing for the insurance and financial services industries. Visit Contact-America.com for insurance oursourcing services or for outsourcing financial services.

AnswerNet Telesales Services
Let AnswerNet become part of your sales team. Visit AnswerNet.com to learn about AnswerNet's world class telesales services.
Call Center Services
Learn more about our other call center services.

II
Telemarketing
From Wikipedia, the free encyclopedia
Jump to: navigation, search | This article needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (August 2010) |

Author and activist Bob Wood places one of his numerous phone calls to residents in Muskegon County, Michigan.
Telemarketing (sometimes known as inside sales[1], or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many. Contents[hide] * 1 History * 2 Categories * 2.1 Subcategories * 3 Procedure * 4 Negative perceptions and criticism * 5 Regulations * 5.1 United States of America * 5.2 Canada * 5.3 Australia * 6 Technology * 7 See also * 8 References * 9 External links |
[edit] History
Many believe[by whom?] that in the 1950s, DialAmerica Marketing, Inc became the first company completely dedicated to inbound and outbound telephone sales and services. The company, spun off and sold by Time, Inc. magazine in 1976, became the largest provider of telephone sales and services to magazine publishing companies. The term telemarketing was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS and inbound Toll-free services.
[edit] Categories
The two major categories of telemarketing are Business-to-business and Business-to-consumer.
[edit] Subcategories * Lead Generation, the gathering of information * Sales, using persuasion to sell a product or service * Outbound, proactive marketing in which prospective and preexisting customers are contacted directly * Inbound, reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

Telemarketing office
[edit] Procedure
Telemarketing may be done from a company office, from a call centre, or from home. It may involve either a live operator or a recorded message, in which case it is known as "automated telemarketing" using voice broadcasting. "Robocalling" is a form of voice broadcasting which is most frequently associated with political messages.
An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series of calls) motivates the customer to make a purchase.
Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms. Names may also be purchased from another company's consumer database or obtained from a telephone directory or another public list. The qualification process is intended to determine which customers are most likely to purchase the product or service.
Charitable organizations, alumni associations, and political parties often use telemarketing to solicit donations. Marketing research companies use telemarketing techniques to survey the prospective or past customers of a client’s business in order to assess market acceptance of or satisfaction with a particular product, service, brand, or company. Public opinion polls are conducted in a similar manner.
Telemarketing techniques are also applied to other forms of electronic marketing using e-mail or fax messages, in which case they are frequently considered spam by receivers.

Telemarketing agent sitting in a cubicle. The brightly colored rebuttal sheets are used to answer most questions a customer might have.
[edit] Negative perceptions and criticism
See also: Telemarketing fraud
Telemarketing has been negatively associated with various scams and frauds, such as pyramid schemes, and with deceptively overpriced products and services. Fraudulent telemarketing companies are frequently referred to as "telemarketing boiler rooms" or simply "boiler rooms". Telemarketing is often criticized as an unethical business practice due to the perception of high-pressure sales techniques during unsolicited calls. Telemarketers marketing telephone companies may participate in telephone slamming, the practice of switching a customer's telephone service without their knowledge or authorization.
Telemarketing calls are often considered an annoyance, especially when they occur during the dinner hour, early in the morning, or late in the evening.
A recent trend in telemarketing is to use robocalls: automated telephone calls that use both computerized autodialers and computer-delivered pre-recorded messages in a sales pitch. These often include intentionally deceptive tactics, with computer recorded messages saying things like "Don't panic but this is your final notice" or "We have already attempted to contact you through the mail." These messages are often outright lies, intended to incite concern or fear in the potential customer.
Robocalls are known for failing to add numbers to their do-not-call list and repeatedly interrupting individuals at all hours of the day.
[edit] Regulations | This article is outdated. Please update this article to reflect recent events or newly available information. Please see the talk page for more information. (January 2010) |
In some countries telemarketing is subject to regulatory and legislative controls related to consumer privacy and protection.
[edit] United States of America
It is not known exactly when, or possibly if telemarketing officially became legal in the United States of America. Telemarketing in the United States of America is restricted at the federal level by the Telephone Consumer Protection Act of 1991 (TCPA) (47 U.S.C. § 227) and the FTC's Telemarketing Sales Rule (TSR). The FCC derives regulatory authority from the TCPA, adopted as CFR 64.1200. Many professional associations of telemarketers have codes of ethics and standards that member businesses follow to encourage public confidence.
Some jurisdictions have implemented "Do Not Call" lists through industry organizations or legislation; telemarketers are restricted from initiating contact with participating consumers. Legislative versions often provide for heavy penalties on companies which call individuals on these listings. The U.S. Federal Trade Commission has implemented a National Do Not Call Registry in an attempt to reduce intrusive telemarketing nationwide. Telemarketing corporations and trade groups challenged this as a violation of commercial speech rights.[2] However, the U.S. 10th Circuit Court of Appeals upheld the National Do Not Call Registry on February 17, 2004.[3]
Companies that use telemarketing as a sales tool are governed by the United States Federal regulations outlined in the TSR (amended on January 29, 2003 originally issued in 1995) and the TCPA. In addition to these Federal regulations, telemarketers calling nationally must also adhere to separate state regulations. Most states have adapted "do not call" files of their own, of which only some states share with the U.S. Federal Do Not Call registry. Each U.S. state also has its own regulations concerning: permission to record, permission to continue, no rebuttaling statutes, Sunday and Holiday calls; as well as the fines and punishments exacted for violations. September 1, 2009, FTC regulations banning most robocall went into effect.
Telemarketing techniques are increasingly used in political campaigns. Because of free-speech issues, the laws governing political phone calls are much less stringent than those applying to commercial messages. Even so, a number of states have barred or restricted political robocalls.
[edit] Canada
Main article: Telemarketing in Canada
In Canada, telemarketing is regulated by Federal Government, specifically handled by Canadian Radio-television and Telecommunications Commission.
[edit] Australia
Telemarketing in Australia is restricted by the Australian Federal Government and policed by the Australian Communications and Media Authority (ACMA). Australian Federal legislation provides for a restriction in calling hours for both Research and Marketing calls.[4]
In 2007 a Do Not Call Register was established for Australian inbound telephone numbers. The register allows a user to register private use telephone numbers. Australian Federal Legislation limits the types of marketing calls that can be made to these registered telephone numbers; however, research calls are allowed. Other exemptions include calls made by charities and political members, parties and candidates[5] however any organisation that is instructed by the recipient of a telemarketing call, not to call that number again, is legally obliged to comply, and must remove the phone number from the organisations calling list(s).
Inbound telemarketing is another major industry[citation needed]. It involves both live operators and IVR—Interactive Voice Response. IVR is also known as audiotext or automated call processing. Usually, major television campaigns and advertisers use toll-free telephone number that are answered by IVR service bureaus[citation needed]. Such service bureaus have the technology and call capacity to process the large amounts of simultaneous calls that occur when an toll-free telephone number is advertised on television[citation needed].
[edit] Technology 1) Autodialer 2) Automatic call distributor 3) Customer relationship management 4) Predictive dialer 5) Private Branch eXchange 6) Teleblock
[edit] See also * Boiler room (business) * Call Centre * Cold calling * Direct marketing * List of call centre companies * Marketing * Reloading scam * Spamming * Sucker list * Telemarketing in Canada
[edit] References 1. ^ http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B9HC9-4XM62FG-4&_user=10&_coverDate=12%2F31%2F1991&_rdoc=1&_fmt=high&_orig=search&_origin=search&_sort=d&_docanchor=&view=c&_searchStrId=1484536889&_rerunOrigin=scholar.google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=da40b391f1250788db20338ac99b63fd&searchtype=a 2. ^ Miller, Jacqui Brown. "Mainstream Marketing Services, et al. v. Federal Trade Commission: Resources and Legal Analysis." ReclaimDemocracy.org. January 20, 2004. 3. ^ Text of the case and the decision. FindLaw. 4. ^ Telecommunications (Do Not Call Register) (Telemarketing and Research Calls) Industry Standard 2007 ACMA. 5. ^ Do Not Call Register FAQACMA FAQ.
[edit] External links * Congressional Research Service (CRS) Reports regarding Telemarketing * Federal Trade Commission Information about Telemarketing Rules and Scams * File a Complaint to the Do Not Call Registry * Federal Trade Commission Do Not Call Registry * Laws Regulating Telemarketers * List of State Do Not Call Lists * s+new+measures+to+tackle+silent+calls * Telephone Preference Service – UK Do Not Call Registry

III Telemarketing ServicesYou’ve come to the right place for Telemarketing and Telesales Services. Our goal is to provide you with the information you need to conduct successful inbound and outbound telemarketing programs. We are now part of AnswerNet, one of the US leading Inbound and Outbound Telemarketing and outsourced teleservices firms so you can be sure that your telemarketing needs are handled with the utmost professionalism and care. | | |
So why should you do telemarketing? Telemarketing is the most popular, dynamic, flexible and effective marketing and communications technique available.
To get started, select the business situation & solution that best fits your needs: * Small Business Telemarketing Services – Telemarketing services tailored for the small business, startup business or the smaller budget. Learn more... * Business Telemarketing Services – Telemarketing services tailored for the mid-sized business or any business looking to implement full service telemarketing solutions. Learn more... * Enterprise Level Telemarketing and TeleSales Services – Advanced Telemarketing & Telesales services for larger businesses or corporations looking for more complex telemarketing and telesales solutions - up to the outsourcing of your inside sales or customer care teams. Learn more...

Small Business Telemarketing
Small Business Telemarketing Services
As a small business, you may need someone to handle your calls, make sales calls for you, schedule your appointments or generate sales leads for your sales team.

Our Small Business Telemarketing services are tailored for the small business, startup business or any size business with a smaller telemarketing budget.
Outbound Telemarketing
Using our Outbound Telemarketing service, we can design a small scale telemarketing program suited to your specific needs and budget, including: * Lead Generation * Telemarketing Sales * Customer Satisfaction Surveys * Customer Retention Surveys * Upselling/Cross Selling * Lead Qualification * Appointment Setting
Inbound Telemarketing
You can further boost your sales by turning inbound customer service calls into sales opportunities using our Inbound Telemarketing service, with customizable solutions such as: * Telephone Answering and Message services with or without Online Appointment Scheduling * Catalog and Order Entry * Upselling/Cross-selling * Credit Card/Order Processing * Order Management and Fulfillment * Customer Care and Support * Dealer Locator services
Contact Us to learn more about AnswerNet’s Small Business Telemarketing services.

Business Telemarketing
Business Telemarketing Services
AnswerNet’s Business Telemarketing Services are tailored for the mid-sized company or organization and customized to meet any sized budget needs.

Our full service solutions can include any combination of call center services, from handling your incoming calls and sales orders, cross-selling / up-selling to calling leads and customers to set sales appointments for you.

AnswerNet’s Business Telemarketing Services are customized based on your business objectives and needs.
Our Business Telemarketing options include: * Mid-sized Telemarketing Campaigns * Sales Lead Qualification * Sales Appointment Setting * Online Appointment Scheduling * Customer Satisfaction Surveys * Customer Retention Surveys * Appointment Reminder Services * Customer Care – Inbound support calls * Customer Notification – Alert customers of critical product or service information and changes
Contact Us to learn more about AnswerNet’s Business Telemarketing Services.
Enterprise Telemarketing and TeleSales
Enterprise Level Telemarketing and TeleSales Services
AnswerNet’s Enterprise Telemarketing and TeleSales Services are uniquely qualified to handle the large scale, long-running campaigns necessary for large companies and corporations to compete in their marketplace.

Using our highly-trained sales specialists, AnswerNet can support your sales cycle in any phase or handle the entire marketing life cycle of your product or service, from early marketing and product launch support to sales and customer development and retention.

AnswerNet’s Enterprise Telemarketing and TeleSales Services include:
Marketing
* Profile Ideal Customers * Develop Lists and Databases * Verify Databases * Increase Awareness * Identify and Qualify Prospects * Manage Lead Distribution * Support Seminars
Sales and Sales Outsourcing * Support and Evolve Your Sales Model * Support Post-marketing Efforts * Turn Leads into Qualified Business Opportunities * Close Sales * Perform Team Selling * Implement Closed-loop Reporting
Customer Development * Develop Customer Loyalty * Customer Retention Programs * Customer Satisfaction Programs * Convert Browsers to Buyers * Cross-sell/Up-sell Current Customers * Identify Prospects for Further Development
Contact Us to learn more about AnswerNet’s Enterprise Telemarketing and TeleSales services.
IV
Inbound Telemarketing Services
Maximize your results, B2B or B2C with AnswerNet’s Inbound Telemarketing services. Ask us to initiate and close inbound telemarketing sales, or forward qualified leads to one of your sales professionals.

Turn inbound telemarketing into CRM! We can help you to identify top inbound telemarketing buyers and prospects by examining purchase patterns. Interactive voice response (IVR) enables you to identify customers. Our agents then provide them with targeted offers.
Let Us Help Make Your Inbound Telemarketing Program a Success!
To make your inbound telemarketing campaign a success requires a combination of careful planning, scalability and flexibility. AnswerNet will consult with you to devise a customized inbound telemarketing program that will handle a realistically projected call volume.

Our project management staff works closely with you to carefully script calls to streamline the inquiry/order process and maximize conversions. All inbound telemarketing programs include scheduled meetings throughout the campaign to review and, if necessary, revise your program.
Flexible Inbound Telemarketing Program Options
AnswerNet can handle your inbound telemarketing program from start to finish, 24/7. Choose between full-time, overflow and weekend/after-hours support. Make your inbound telemarketing program one that your customers will remember with our toll-free vanity numbers!
Inbound Telemarketing Experience and Capabilities
No matter what size or scale, we have the experience to handle your inbound telemarketing campaign. Hundreds of companies, including leading businesses, charities and celebrities, have chosen AnswerNet to manage their inbound telemarketing programs. Our network also provides you with backup sites so if a disaster strikes one center another can take or make your calls.
Catalog and Order Entry Using Inbound Telemarketing
Sell your products and services on the Web? AnswerNet can enter orders directly into your existing e-commerce web forms. Your orders arrive to you in real time, ready for fulfillment. Don’t have an order entry system in place yet? We can design and customize one for you. Our scripting and IT experts let you concentrate on the other aspects of launching your inbound telemarketing campaign. When you need us to make inbound telemarketing happen AnswerNet is there to answer your calls. We are available 24x7, 365 days a year.
Turn DRTV / Direct Response into Inbound Telemarketing
By responding to all customer calls promptly, no matter how busy the phone lines get AnswerNet can turn promotion into inbound telemarketing. Whether you are anticipating 1,000 calls or 10,000; whether you are running a local spot or a national campaign - we are standing by to capture each order, donation or pledge. Our agents quickly and accurately enter all the information needed to turn each request into results using our web-based or customized order entry software
Appointment Setting/Sales Visits Using Inbound Telemarketing
Make inbound telemarketing happen face-to-face with product demos and sales visits. AnswerNet’s inbound telemarketing agents qualify leads and set up meetings between hot prospects and your sales teams with our online appointment scheduling system.
Customer Care and Support and Inbound Telemarketing
Ensure your inbound telemarketing program will keep customers for a long time. AnswerNet’s staff are trained to answer customers’ questions about your products and services pre-and post-sales. We can also provide help desk including problem resolution, opening trouble tickets for your support staff and paging/dispatching field reps.
Credit Card / Order Processing for Inbound Telemarketing
Let us show you the money from inbound telemarketing. AnswerNet offers a variety of credit card processing solutions to fit your specific needs. Using a secure bank routing number, we transfer funds directly into your account. This frees your staff from administrative chores and speed up your cash flow.
Multi-Language and Communication Support for Inbound Telemarketing
Inbound telemarketing to recent immigrants and international customers? AnswerNet has agents fluent in Spanish and French in our centers and in many more languages via our translation partners. Have hearing-impaired customers? Our TTY service connects them on your behalf.
Order Management & Fulfillment Services for Inbound Telemarketing
Deliver the results of your inbound telemarketing program! Call AnswerNet to warehouse, process, and deliver products and literature quickly and reliably. Our fulfillment facility is in easy trucking distance of 6 of the 10 top U.S. markets and two major airports.
Timely Reporting and Results for Inbound Telemarketing Campaigns
View your inbound telemarketing transactions and receive detailed information via AnswerNet’s easy-to-view and easy-to-use customized reporting packages, included with all our inbound services. Obtain critical data in customized daily, weekly, or monthly reports, faxed or emailed directly to you.
Outbound Telemarketing Services
Get the word out to customers and prospects and free up your time and resources by asking AnswerNet to handle your Outbound Telemarketing. Connect with your customers and clients with a complete range of outbound telemarketing services.
Whether business to consumer or business to business, AnswerNet’s outbound telemarketing services get results.
Customized, Attentive Customer AcquisitionsUsing Outbound Telemarketing
AnswerNet’s goal is to turn each outbound telemarketing contact into sales and results. We select, assign, train, supervise and monitor top-performing agents. Ask us to customize scripts for different market segments using appeals that will get results.

Tap into our product expertise and knowledge to gain the strongest results for your outbound telemarketing program. AnswerNet can connect you to contact centers and staff who have had the most experience and success at handling similar outbound telemarketing projects in your industry vertical or regional market.

Get the most outbound telemarketing leads and sales at the lowest cost. We employ predictive dialing software on large-volume campaigns that enable high agent productivity.
Effective Lead Qualification Using Outbound Telemarketing
Determine your true sales prospects by asking AnswerNet to qualify leads for your sales team. We can warm transfer hot leads. We can also close lesser-value outbound telemarketing sales. Your sales professionals are free to pursue the higher-value deals and build relationships with top buyers and prospects.
Making...and Ensuring Appointments Using Outbound Telemarketing
Ask AnswerNet to take care of appointment setting so that your sales teams can focus on getting those handshakes and signatures. Let our outbound telemarketing agents qualify leads, see whether prospects are interested and set up the times with our online appointment scheduling program. We can also send out reminder emails or outbound voice messages to confirm appointments.

Hot prospects on the lines? AnswerNet’s outbound agents can patch in your sales staff to complete the deals. Customers/prospects wish to change or cancel appointments? We can supply toll-free numbers or email addresses.
Quality List Management for Your Outbound Telemareketing Campaigns
Sound accurate, lists are key to effective outbound telemarketing campaigns. Our list scrubbing services eliminate duplicate names and phone numbers. We can test lists to help you identify ones that will be most productive.

Through our partners AnswerNet scrubs names against Do Not Call lists. That way we reach customers and prospects that are potentially receptive to your offers. We help you meet all regulatory requirements to ensure program compliance.
Caring for Customers by Using Outbound Telemarketing Services
Outbound telemarketing is a powerful customer care tool. Let AnswerNet contact your customers to ensure they are enjoying your product or service and to see if they have any questions, concerns or suggestions. Ask our outbound agents to notify customers about hot deals keyed to their interests or about critical information like software bugs that show that you are looking out for them.

When customers are on the line is a perfect opportunity for cross-selling/up-selling telemarketing targeted offers. AnswerNet’s outbound agents are trained to know the right moment when to turn outbound service calls into outbound telemarketing calls.
A Consultative Approach for Your Outbound Telemarketing Campaigns
AnswerNet cares about the success of your outbound telemarketing campaigns. We take a consultative approach in campaign design and management. Project managers meet with you throughout each step of your outbound telemarketing program to assess results and, if necessary, make adjustments.
Flexible Outbound Telemarketing Pricing
Outbound telemarketing entails risks. AnswerNet has low minimums, flexible pilot programs and customized pricing methods. We can work with you to make your outbound telemarketing program a success.
Business-to-Business (B2B) Telemarketing Services
Successful business to business Inbound Telemarketing and Outbound Telemarketing require a professional approach.
The AnswerNet business-to-busines telemarketing agents are experts at communicating to customers and prospects at their level. We establish and build profitable relationships on your behalf.
People, Process, Technology Are Key To Successful B2B Telemarketing
To make your business to business telemarketing program a success AnswerNet recruits intelligent people, test their people skills, teaches them a lot about business and sales and phone techniques. We work with you to educate them about your company, and put them to work in dedicated teams. Then we monitor their performance continuously to help them improve.

You can be assured that your AnswerNet B2B telemarketing team is working in top form with AnswerNet’s performance monitoring process. It delivers metrics that assure you we’re doing our job and actionable business data that drives your sales, marketing, and customer development programs to new levels of success.

You can depend on AnswerNet’s business-to-business telemarketing technology. You will get critical information delivered from your AnswerNet team directly into your own systems. We can build a database for you or hook into your existing ones. To respond to your prospects and customers in the medium of their choice AnswerNet integrates multiple contact channels to agents’ desktops.
Whether with voice, email, fax or live chat, AnswerNet teams deliver B2B inbound telemarketing and outbound telemarketing results that exceed expectations.
Outbound B2B Telemarketing
Grow your outbound business-to-business telemarketing sales, generate and qualify hotter leads; sign up more appointments, and spark interest in and register crowds of attendees for conferences and seminars. AnswerNet’s highly experienced agents can meet your objectives and then some.

The key to opening the doors to buyers and decision makers on outbound business-to-business telemarketing calls is getting by the gatekeepers: receptionists, secretaries and attendants: automated and human. We can get your message through these barriers to the right people.

Once inside AnswerNet’s professional agents initiate and carry out unscripted business conversations. They listen for the exact moments when your customers or prospects want more information, are ready to speak to your sales reps to close deals or buy on the spot.
Inbound B2B Telemarketing
Ask AnswerNet to handle your inbound business-to-business telemarketing needs. We supply quick and accurate order processing, literature request fulfillment and buyer qualification. Have your sales staff follow up on hot leads served by our agents or ask them to close sales. When you have satisfied customers on the phone cross-sell/up-sell them targeted offers.

Selling to businesses via catalogs or on your web site? Ask AnswerNet to enter orders, process credit cards and handle billing and fulfillment. We can also manage product returns.
B2B Customer Care and Support - By Using Business-to-Business Telemarketing Services
Take care of your B2B telemarketing buyers and retain them with quality customer care. Our agents can answer questions, provide first level help desk support, open trouble tickets and page/dispatch field staff.
Protecting Your Income by Using AnswerNet B2B Telemarketing Services
Telemarketing provides a vital income stream for your enterprise. AnswerNet protects it with our network of over 50+ contact centers located across the U.S. and in Canada.
When disasters threaten, we back up your program at unaffected sites. We train staff, shift customer data and automatically transfer calls and contacts to the other facilities. Customer contacts are handled seamlessly.
Should there be longer than expected wait times, we can put messages on your lines asking callers to be patient on account of the particular event.

Connect to Consumers Through Telemarketing
Business-to-Consumer (B2C) Telemarketing Services
Develop and expand your reach into consumer markets with high quality Inbound and Outbound B2C Telemarketing services.
Follow through with hassle-free order entry, credit card processing and fulfillment including reverse logistics. Keep the customers you acquired with highly responsive customer service.
AnswerNet can help you carry out these tasks successfully with our Business-to-Consumer telemaketing services.
Inbound and Outbound Business-to-Consumer Telemarketing
AnswerNet is ready to meet your needs with Inbound and Outbound Telemarketing, Order Entry, Appointment Scheduling, and Lead Generation and Qualification.

Experienced, trained agents establish and build consumer trust, identify needs and respond with targeted offers. Interactive voice response (IVR) on inbound telemarketing calls enables your CRM strategy by identifying customers. Our agents can then present them with targeted offers.
Cross-selling and Up-selling With B2C Telemarketing
People will always have needs they haven’t vocalized. AnswerNet’s agents put forward targeted offers at the right times in the interactions (inbound telemarketing or outbound telemarketing), for maximum results. Customers will be glad they called, or you called them!
Quality Customer Care Through B2C Telemarketing
Looking after consumers is the best way to retain them for future telemarketing. AnswerNet staff provides courteous, friendly and helpful customer service. We can also make outbound customer care calls.
For complex products and services we offer first level help desk. Our agents can open trouble tickets, warm-transfer support issues and page/dispatch your technicians.
Quick Notification Through Using Outbound B2C Telemarketing
Generate a buzz before your new product arrives or service goes live! AnswerNet can place outbound B2C telemarketing calls or send out Automated Outbound Telemarketing IVR notifications before they hit the market. Late payments?
Avoid losing customers by sending them outbound IVR reminder messages.

Product recalls or service changes? Outbound notifications keep consumers informed and loyal. Ask about our corporate hotlines.
Worry-free Compliance When Using AnswerNet Business-to-Consumer Telemarketing Services
Through our partners, AnswerNet helps ensure your inbound and outbound business-to-consumer telemarketing programs comply with the latest telemarketing legislation and regulations.
Automated Inbound & Outbound Telemarketing
Automated Telemarketing IVR Services
Allow your customers to interact with important databases without the need for agent intervention by using Interactive Voice Response (IVR) services to automate telemarketing.
Reach out to buyers and prospects quickly, effectively and inexpensively.
Generate highly profitable inbound telemarketing and outbound telemarketing results by minimizing costs with our automated telemarketing services.

Ask AnswerNet to supply you with inbound interactive voice response (IVR) technology to provide effective, affordable automated telemarketing services.
IVR enables callers to interact with your databases to accomplish repetitive tasks, at the lowest possible price. Call on us to arrange outbound IVR. Outbound IVR leaves short effective voice messages to drives inbound responses.

IVR Telemarketing Benefits

Reduce live agent call handling time and cost by letting the IVR take basic information like names and account numbers. Let AnswerNet connect your application of any database or knowledgebase needed or used by your callers. Permit outbound IVR to alert customers, such as for new offers, product/service changes, recalls and past-due accounts.

Whether for inbound or outbound telemarketing IVR gets results. Consult with us to devise caller-friendly or response-generating scripts tailored to your individualized needs and designed to minimize live agent involvement or calling.

Supply Your Vocal FAQ & Deliver Critical Information

Inbound IVR can be used for a wide range of applications including inbound telemarketing, customer surveys, help desk and disaster backup. AnswerNet can provide the IVR standalone or link it into contact centers.

Doing a lead generation campaign? Use our IVR to ask callers for more information and we can document those calls into a priority database. Launching a new credit card or loan program? Our IVR can pre-qualify them. We’ll capture the callers’ data and transfer the IVR-screened calls to your reps or our agents. That way you’ll get the best of both automated and live agent inbound telemarketing.

There are inquiry situations where your customers, clients, and patients may prefer not to speak to live agents. Have AnswerNet’s IVR respond with vital and confidential information like bank and credit card balances. Should they want to speak with live agents we can make that happen.

Dealer/Office Locator

Assist customers, clients, prospects and patients with finding your store or office with AnswerNet’s IVR-enabled dealer/office locator service! We can capture where the caller is located through automatic number identification (ANI) or by having the IVR menu ask them. Then our system matches that information with yours and recites your address and business hours.

Want to snatch and retain that customer or prospect? Offer callers the option of automatically being transferred to the nearest dealer or connect them to live agents if they need more information. AnswerNet’s agents are trained to convert information calls into inbound telemarketing sales.

Front-End Your CRM

Build new and develop existing customer relationships on inbound telemarketing calls with AnswerNet’s IVR. Take orders quickly and automatically by capturing order numbers, quantities, addresses and credit card information. Activate credit cards and prepaid calling cards, then patch in live agents to cross-sell/upsell! Turn CRM into telemarketing!

Identify callers and route them to contact center agents assigned by customer rank/value, language, product/service or geography. Direct them to the right department or person with our auto-attendant. Use the IVR menus to answer or direct your general inquiries before offering live agent zero-out. Survey your customers about their buying experience.

Deliver Messages Fast

Deliver voice messages to businesses and consumers even when no one is there or is answering the phone. Use AnswerNet’s outbound IVR for outbound telemarketing, survey consumers and businesses, make announcements and confirm appointments, seminar attendance and meetings.

Changing your address, phone number or office hours? Our outbound IVR makes getting the word to your client or prospect list quickly and inexpensively. Have a hot telemarketing deal? Use our outbound IVR to tell your clientele!

A Simple and Cost Effective Solution

Outsourcing IVR inbound telemarketing and outbound telemarketing to AnswerNet saves on technology investments and delivers results quickly. Accounts and programs can be launched in as little as 72 hours. You buy only what you need. No hardware or software is necessary. Realtime summarized or detailed reporting is available.

Our outbound IVR is simple to set up. Record your message right over the phone. Ask us to help you create effective scripts and make the messages sound live.

Specify start/stop/continuation times for broadcasting and number of deliveries. Our dialers tap into your database of telephone numbers to deliver your messages to your targeted group.
New
What Is Telemarketing?
The process of communicating and marketing the information about any new product, over a telephone is known as telemarketing. It is considered to be one of the major business campaigns these days which is spreading world wide but also creating a lot of frustration at times.

In telemarketing there can be mostly cold calls, which are calls that the receiver does not expect he will be getting. A telemarketing agent will be trained about the product knowledge and asked to call up people randomly and inform them about a certain product. All you require for the process of telemarketing is a computer with a database of all the targeted customers, with their phone numbers and a phone line. Telemarketing can also be done from home, in fact it is one of the most popular outsourced work in the world.

The main purpose of telemarketing is to gain customer's attention and to make sales as much as possible over the phone, which can be very difficult and challenging. The list of people to be called is usually bought by other companies through which the person might have bought some thing in the past and given his personal information. Customers get really angry at the fact that their personal information is being used by people they did not have any association with.
What Are The Categories Of Telemarketing?
Telemarketing has been designed to cater a large marketing aspect of any business and its focus is either for business to business or business to consumers. These two categories have been further divided in to sub categories, serving the purpose of providing to customers or to business clients.

Lead generation is one of the sub categories in which the telemarketers are responsible for collecting the potential leads to whom the sales telemarketers will contact once the information is gathered. Lead, as the name suggests, is found out after the telemarketer calls up the person and takes his information such as personal data, credit card information, purchase history, address and etc. Once they get the lead, they pass on the list to the sales team, who then call them up and give a sales pitch.

The main purpose of telemarketing is to generate sales basically by calling up people and giving them a sales pitch about a certain product, even if the person wants to buy it or not. If the sales agent uses good techniques and has convincing powers, he is successful in making a lot of sales.

Outbound calls are those which are dialed by the predictive dialer or the agent himself. In this they usually have a list of people whom they contact themselves, for sales purposes.

Inbound calls are those which come on a certain customer services or product information toll free number of a certain company. The agents are properly trained to give them a proper information about the product for which the person has called and manage to sell the product to them on the phone.

What Is The General Procedure Of Telemarketing?
Telemarketing started in 1970s and was introduced for the purpose of easing the process of marketing for businesses. It can be started from any place, whether it is an office cabin, home or a call center. It requires a computer with the data base information about the customer, a dedicated phone line and either an agent who can call up people or even an automated recording.

The automated recording is generally a pre recorded message of a sales pitch and is mostly used by government organizations. It is important to make at least two calls per customer to have an efficient telemarketing campaign. In the first call usually the agent gets the information about the needs of the customer and in the second call is made to convince and motivate the person to buy the product.

The potential customers are gathered by either lead generation or by purchasing a data base of customer's information from other companies from which the customers have already purchased in the past. These can also include information about the person's credit limit, purchase history and other personal data.

It is also very important to have a good telephone line and a properly trained agent who is well informed about the product for which he is about to pitch to people.
Why Is Telemarketing Disliked By Customers?
All over the world, with the introduction of telemarketing, many businesses did good business, but they created a severe height of frustration and anger amongst customers and people who were contacted on their phone.

Reason simply being, the information of people, such as their phone number, name, purchase history etc, has become open to every one. If they buy a certain product from a company and given in their personal information, that information in the shape of a data base can be sold of to other companies who want to create awareness about new products. People get cold calls, which mean they do not expect the calls to come and they think they are being disturbed by people whom they have no association with.

Due to this fear, many people installed answering machines in their home because they do not want to attend such calls and think they are being stalked. Even then the telemarketing agents would leave messages on their answering machine and keep on calling them till they would get a hold of the person. The main problem is, the telemarketers are so desperate to make a sale, and they just barge in by calling the person every day if he tells them he is busy.
Why Is Telemarketing Used By So Many Companies And What Is Its Purpose?
Telemarketing has no doubt has been a useful tool for companies to gain profits and make sales all over the world, although it does have an annoying effect over many people. Its general purpose is to advertise and market the products and other services by having properly trained sales agents and to also provide customer services for their existing or potential customers.

Tackling customer issues, making sales, gaining customer attention, performing market research are all the reasons for any company to include telemarketing department or even have it outsourced. There is so much competition amongst all companies so in order to remain fresh in the minds of the customer it is very important to have telemarketing.

Sales are increased from a distance by telemarketing, that is, with out the need of sending a sales agent or having a sales department to cater the customers. Sales agents do not have to visit people from house to house, which is actually costly for companies. Through telemarketing, the agents get an immediate response from the customers, either a yes or no, during a phone call.

The advantage of telemarketing is, the agents can get hold of the customers at any time or day of the year, however this can really irritate customer and they think they are being stalked. Companies can easily track down their sales records through telemarketing and if there are any lack of sales they can come up with different strategies to enhance sales again, for example change the calling hours, or number of calls made.
Which Type Of Companies Use Telemarketing To Enhance Their Business?
Almost all types of businesses, all over the world use telemarketing as an important tool to enhance their sales and retain customer satisfaction. Not only telemarketing is used for sales purposes but also for market research to check if the satisfaction level of customers. It is also done to generate leads for sales and to help customers, who call in for product information at a certain toll free number.

Companies selling consumer products, such as internet and DSL services, vacation and time share packages, mobile phone companies, charitable organizations, political parties and many other companies who want to just gain the attention of the customers and gain sales or make money.

Many companies use telemarketing for market research purposes to make sure the company is well reputed amongst its customers. The people whom they call are their own existing customers or the ones who purchased at least once from them. For example, Volk's Wagon, the famous car company, has a proper telemarketing campaign, which they are outsourcing from Asia. The agents are responsible for calling up the customers and taking their feedback about the car they purchased and also if they are satisfied by the services offered by the company.
V
Additional Telemarketing and Call Center Services include: * Appointment Setting * Bilingual Telemarketing * Business to Business Telemarketing * Call Center Consulting * Database-Updating and Cleansing * Email Management * Event Registration Telemarketing * Lead Generation * Help Desk Services and Technical Support * Inbound Call Centers * IVR and Voice Mail/ Conference Capabilities * Outbound Telemarketing * List of SIC Codes * Spanish Language Services * Telemarketing Lists and Lists for Direct Mail * Technical Support * Telephone Surveys * French Language Services * Voice Broadcasting with IQDIAL * Web Chat Services

Top 5 Outsourcing Concerns
Please contact us if you have any concerns. 1. Rogue Agencies
If every call center in the world was a stable, professional agency, we would be out of business. Worldwide Call Centers is in business precisely because there are numerous "rogue" or poor quality agencies in existence today. Our clients utilize our knowledge of the industry and our direct experience with call centers in the Worldwide Network to minimize their risk and maximize their odds of success. There are many great call centers out there - Let us show you the way! 2. Too Expensive
Call Center Outsourcing isn't “cheap”; however cost reduction is often the driving force behind the decision to hire an external agency. Our Consultants analyze the needs of our clients and then help to find a balance between the quality and type of services needed with the desire for a low cost solution. With both domestic and international resources, Worldwide is ideally suited to recommend the most cost effective call centers for almost every situation. 3. Loss of Control
“Control” of the call center operation is always a concern when outsourcing is considered. However, our professional agencies offer a wide array of features to provide the control that our clients demand. These features include remote monitoring, remote training, onsite training, digital recording, & comprehensive reporting services. Thus, whether the call center is half-way across the state or half-way around the world, our clients will never lose control of their call center operations. 4. Language Barrier
Many clients are concerned about the presence of strong accents when considering a call center agency located outside of their immediate 5. geographical area (whether that is in “Memphis” or “Manila”). Professional Call Centers in the Worldwide Network typically employ “Accent 6. Neutralization” techniques that train their agents to speak with the desired accent - whether that is: American (South), American (General), 7. British, Australian, etc. In most cases, this allows your outsourcing activity to go virtually unnoticed by your customers - That is the real goal 8. of outsourcing! 9. Outsourcing Stigma
Over the past few years, the media has attempted to make “Outsourcing” into a four letter word. However, we believe that outsourcing is 10. not only good for our clients - but it is good for the US and Global economy. International and Domestic Outsourcing should be defined as work 11. that is being performed by the most effective labor source available (whether that is in Omaha or Bangalore). Recent technological 12. innovations have allowed for a 13. much more efficient utilization of labor - which will enrich all of us in the long run. We don't run away from the “Outsourcing” term - We 14. Embrace It! | | | | |
How Does Telemarketing Work?
X
1. Call Center Base * Telemarketing takes place in either a call center or from a home office. Most telemarketers work out of a call center. Each telemarketer is given a cubicle and a phone. When a telemarketer calls you, you can often hear the other telemarketers in the background. Because of the noise some companies opt to have their employees make calls out of their home office. This creates jobs for moms who want to stay at home, or for disabled individuals who have trouble leaving home to go to work.
Phone Numbers * Telemarketers are given phone numbers of prospects to call. These phone numbers are either received in response to some type of survey, bought from another company, or found in your every day phone book. The telemarketers must make a certain number of calls per day to stay above their quota. Telemarketers are also now using automated voice messages to pre-screen prospects since most individuals hang up on telemarketers. If the individual wants to hear more and speak to a representative they can just press one. Then the telemarketer would get on the phone and proceed with their sales pitch.
Sales
* The main reason for telemarketing is to sell some type of product or service. Sometimes it is to get more information about your buying habits. Many telemarketers work on commission so they are pushy when you answer the phone. They don't take no for an answer because they know they can sway some individuals in to buying their product. Telemarketers are not left to call the individuals without a sales pitch. It is all pre-written for them. They might have some training as to how to handle any questions that may come up, but primarily they stick to their script.
Charities
* Charities and some political parties also participate in telemarketing. They are calling the general public to seek donations to their programs. They usually resort to this method when their funding is low or if they feel they still have a lot of work to do to get their message out. These types of telemarketers are not as pushy and generally more well received than a telemarketer who is just trying to sell you something.

Review
Title Employee satisfaction as an important KPI tool in telemarketing
Author(s) Kasim, Wasif
Abstract
This study attempts to establish employee satisfaction as an important KPI in telemarketing. A multi-method data collection was adopted to collect primary and secondary data for this study. Primary data was collected by the researcher as an employee of Company Y. This was done through informal talks with management and employees. Secondary data was collected through company questionnaires. The objectives of this study included the following: 1) to demonstrate the importance of employee satisfaction as a vital KPI tool in telemarketing, 2) to establish the relationship between employee-management relations through training, employee motivation, employee commitment, and employee satisfaction, 3) to measure these elements in Company Y, and 4) to provide recommendations on improving employee satisfaction levels within Company Y. Secondary data was collected from a sample of fifty-two questionnaires obtained from Company Y. The sample audience consisted of thirty-three men and nineteen women with a mean age of 21.42 years. Of the seventy-eight employees in the workforce, fiftytwo completed them, yielding a response rate of 66.7%. Participants were all current CSRs (Customer Service Representatives) in the month of February 2005. The external analysis consisted of an environmental scan, a competitive analysis, and a discussion of Company Y’s opportunities and threats. The internal analysis included a discussion of Company Y’s business profile, its management, and its strengths and weaknesses. Employee-management relations were established as the most important element behind employee satisfaction in Company Y. Recommendations were provided to improve employee-management relations as well as overall employee satisfaction.
Publication Type Thesis (MBA Project)
Research Centre Swinburne University of Technology. Faculty of Business and Enterprise. Australian Graduate School of Entrepreneurship
Publication Year 2005
Keyword(s) Employee satisfaction; Key performance indicators; KPIs; Telemarketing
Copyright © 2005 Wasif Kasim
[Harchand Singh Thardi, Revathi Subramaniam]
Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, Swinburne University of Technology, October 2005.
31.03.2011

Copyright
Thesis

How to Outsource Telemarketing to India
X

eHow Business Editor
This article was created by a professional writer and edited by experienced copy editors, both qualified members of the Demand Media Studios community. All articles go through an editorial process that includes subject matter guidelines, plagiarism review, fact-checking, and other steps in an effort to provide reliable information.
By an eHow Contributor updated: February 15, 2011
Outsource Telemarketing to India
Today, India accounts for nearly 40 percent of the world's business processes outsourcing market. Functions such as telemarketing can be easily and inexpensively outsourced to companies in India, many of which maintain branches within the United States or countries near by. With services ranging from appointment setting to business to business marketing strategies, your outsource partner in India may be able to provide you results for less than it would cost to do the same campaigns in-house or inside the United States.
Difficulty:
Moderate
Instructions
things you'll need: * Lawyer or attorney * Call center scripts 1. Outsource Telemarketing to India * 1
Recognize when the time is right to outsource your telemarketing endeavors to a company in India. Your company may be experiencing rapid growth as a product of your in-house efforts and the assistance of an outsourcing partner may eliminate the need to invest in additional employees or equipment to cope with this expansion. * 2
Select a telemarketing agency in India which is willing to participate in and even facilitate pre-campaign briefings and training for their telemarketing agents. This training should involve intensive audio and visual education to ensure that agents and their managers are thoroughly familiar with your company's product and public image. * 3
Review call center scripts with your prospective telemarketing partner before training begins. This process may even start before you make your final selection of an offshore telemarketing agent. You can include call center script review as part of the interview and selection process to help determine whether your future relationship will be a success. * 4
Utilize the resources available to an offshore telemarketing agency such as those located in India to your company's advantage. You should look for companies that can provide you with potential contact lists within your industry. They should also be capable of running tests on upcoming campaigns as well as offer assistance in fine-tuning marketing scripts. * 5
Find a telemarketing partner in India which utilizes a two- or three-shift operation, allowing your campaign to be spread throughout multiple time zones. You should also factor in multiple language proficiency when you are pursuing a telemarketing campaign, which may be directed at multi-lingual audiences.

Read more: How to Outsource Telemarketing to India | eHow.com http://www.ehow.com/how_2052356_outsource-telemarketing-india.html#ixzz1IAsNapZY

India Outsourcing Problems
X

Prisca Rollins
Prisca Rollins majored in accounting in college and minored in business. She was a Vet and Surgical Tech in the Army and a contractor with the US Army as an Admin and Marketing Coordinator overseas. Rollins is TESOL certified and has taken the PHR and Life, Health and Annuity Insurance Course.
By Prisca Rollins, eHow Contributor
Businesses in America began heavily outsourcing work to India in the 1990's. It was a way to save on overhead and production cost. Jobs such as manufacturing to telemarketing and customer service centers became a booming business in India. Outsourcing to India has not come without issues. Problems have surfaced in both customer service and product quality. Outsourcing has not come without heavy criticism. Many people believe that outsourcing has contributed to unemployment and security risks to Americans too. 1. Lower Quality Standards * Quality standards in the US are regulated and are much higher than in India. Many items produced in India are inferior to products produced in the US. Counterfeit products are a major concern for many manufacturers since quality standard regulations. Furthermore, the lack of labor laws, leave employees working longer hours reducing the quality of items.
Longer Product Lead Times * Many manufacturing businesses have sent production to India and are dealing with longer lead times due to inferior products and counterfeit products. Some manufacturers with three shifts use the first and second shifts to produce products for the vendor and the third shift producing "knock off" products. Attrition has increased as workers in India learn a trade and then leave the company for higher salaries increasing turnover rates that cause production slow down.
Unexpected Costs * Unexpected costs from outsourcing can include fuel increases that raise freight charges and unexpected attrition. Businesses spend money-training workers and the worker after receiving a new skill will leave for higher paying jobs. Businesses have to, train new workers and it becomes an ongoing problem.
Customer Service * Customer Service issues have risen in many businesses that have outsourced job to India. Service calls placed are either not handled properly due to the language barrier and Americans do not understand the person on the other end of the phone line. This leaves customers feeling frustrated and increases customer complaints. For example in one situation a customer may call requesting to cancel their credit card and then continue to get billed fees for it. Other common problems are computer repair issues that are not resolved because of the difficulties in understanding the customer's question.
Security
* Some Americans have voiced concern about security risks due to outsourcing. Information relating to credit, payroll, and medical information leave them uneasy with information gathering from foreign services. Processing this type of information in India leaves them at a greater risk to identity theft with access to their social security number and other personal information. According to Lou Dobbs on CNN "tax experts estimate between 150,000 and 200,000 American tax returns were prepared in India this year." and that "SolidWorks Corp. found that a worker employed by its Indian outsourcing partner tried to sell its property to a competitor. These are huge issues for some Americans and
Job Losses * Many Americans believe job outsourcing to India has taken jobs from the US. Businesses argue that jobs sent overseas do not affect the US economy since new jobs are created. Further, there is no evidence to support that it has affected salaries. Many service center jobs that have relocated to India were unfilled in the US since there is an abundance of these types of jobs..
Many Indians, unless they have a degree, do not speak English and call center jobs require English. Although, they are better educated, Indians lack the English skills required to communicate with American consumers. The bottom line, for call center jobs is not education. It is spoken English skills. Americans may not be better educated in these types of jobs, but an American's first language is English. An Indian, regardless of how advanced their education, cannot compete with an American in spoken English. Many businesses like Delta Arilines and Sallie Mae are bringing back call centers due to continual customer complaints.
Outsourcing writing to India is a problem since may writers differ culturally. The lack of experience with American culture puts them at a disadvantage and writing is influenced by the writers culture. Nevertheless, American freelance writers are feeling the crunch competing with Indian writers. More writers are losing to low bids by Indians. Many Indians will make big promises, but the finished content is subpar and late. Indians use wordy sentences, and the content may leave a reader confused. Other issues can be plagiarism and some Indians do not accept negative feedback well and refuse to edit work.

Read more: India Outsourcing Problems | eHow.com http://www.ehow.com/about_5378802_india-outsourcing-problems.html#ixzz1IAtZcIdY

Disadvantages of Outsourcing to India

Natalie Grace
Natalie Grace has been writing since 2000. She writes website content and articles on employment law regularly for private clients. Grace attended Miami Dade College and has more than 10 years of experience in payroll and benefits administration. Her fiction print publications include "The Pink House” (The Lamp-Post of The Southern California C.S. Lewis Society) and "Frayed" (Foliate Oak Literary Journal).
By Natalie Grace, eHow Contributor updated: September 23, 2010 1. * Consider the disadvantages before outsourcing to India. morning pray image by Aleksander from Fotolia.com
The outsourcing of jobs to India has become increasingly popular, especially in the information technology field. According to "Forbes" magazine, in 2008 there were 4 million people in India doing outsourced IT jobs. Although many employers are outsourcing these and other organizational tasks to India, there are some disadvantages to this practice. 2. Reduced Managerial Control * Outsourcing to India can result in reduced managerial control. Local managers in the United States don't have the physical proximity they might need to manage a staff in India effectively. It can be difficult to know when employees are being productive, and which areas of a certain project need immediate attention.
Time Loss * It takes considerable time to manage a project outsourced to India. The company must weigh the company's financial gain against time spent doing things like communicating with the U.S. client and then transferring that information to India. Companies also have to consider costs like airfares, visas and accommodations for people traveling to India from the U.S. company.
Long-Term Costs * According to "Forbes" magazine, India's cost advantage in 2007 will vanish by 2015, partly because Indian wages are expected to rise at a rate of 15 percent annually. Businesses opting to outsource to India should keep these increased wages in mind when budgeting for the long term.
Data/Copyright Risks * Outsourcing to India can cause licensing and copyright problems. The outsourced project can be copied and resold to one of the business' competitors. Furthermore, confidential and personal information might be at risk when the project is outsourced to India, particularly in banking and financial business processes. The U.S. laws that protect personal data and privacy are domestic; they do not extend overseas. Therefore, the employer has minimal control over data outsourced India.
Fraud/Economic Instability * According to a January 2009 "Business Day" article, India's fourth-largest software provider was involved in a $1.03 billion fraud, in which the chairman resigned after admitting to falsifying earnings and assets. Of course fraud can happen anywhere, but It is especially difficult to determine a business' economic stability and its ability to give long-term support from halfway across the world.

Read more: Disadvantages of Outsourcing to India | eHow.com http://www.ehow.com/list_7220030_disadvantages-outsourcing-india.html#ixzz1IAtwjV8I

1.04.2011
Consumer Leads
LeadsGenerationExchange consumer e-mail lists provide accurate and affordable residential leads that happen to be continually updated. Our targeted consumer leads will allow you to build up your customer base therefore maximizing your sales. Target your prospects today!
We've got 220 million consumers in 110 million living units. This can be a clearest and accurate source for consumer marketing data you can get today. Our database is compiled from exactly the best and a lot accurate sources near your vicinity.
Our leads are updated regularly for boosting your campaign results. When you need consumer leads at a wonderfully affordable price, you began to the absolute right place.
Benefits:
* High Quality Leads * Low Lead Costs * Double Verified Leads * Increase Closing Ratios Dramatically * Unbelievably High Return On your Investment

Telemarketing Leads | | Will transform the way that you sell by continuously delivering the most timely and relevant opportunities personalized to your specific needs—whether by territory, company size, vertical, or other criteria. We help you to focus your efforts: reaching targeted prospects based on real-time selling opportunities, resulting in greater revenue and improved sales productivity. * Relevance by target industry, company size, geography, etc. * Sales triggers, such as new funding, exec changes, or other critical events * Depth of information available on the specific contactIncrease your closing ratios and increase your ROI. Don’t waste time. B2BLeadsNetwork will give you the competitive edge you need to survive in this economy, improve your profits, and take your business to the next level.

Our leads are 100% guaranteed! Live Transfer gets leads to you in real-time. Deals are ready to be closed before you are even on the line!. |

The Reality that is Telemarketing
When we talk about telemarketing, we cannot avoid that there will be some times that a negative aspect about it will be bound to show up. The reason is that there are a lot of people who would think negatively about the many processes of telemarketing that they may tend to spread rumors like wild fire. However, not all of these negative aspects are a hundred percent true. Even though there may be some truth to what these people are saying negatively about telemarketing, let us never forget that there are a lot of good truths within this process. Let us take a look at three of the many good truths that can be found when a business owner outsources their services towards professional telemarketers. Truth #1: Professional telemarketers highly respect their prospects and clients Professional telemarketers highly respect their prospect’s time. That is why when these telemarketers would contact their prospects they would always start the call with a nice, friendly, and professional tone. This is to make the tension between the telemarketer and the prospect a little lighter in order to make the foundation of trust a bit easier to build. Furthermore, if these telephone marketing call center agents would interrupt their prospects, they would respectfully apologize for their interruption. However, if the prospect would agree to even just listen to what the telemarketer has to say then these representatives would thank their prospects for their time and effort in picking up the phone and in listening.
Truth #2: A telephone marketing company uses an extensive database to reach clients from different levels of business industry Telephone marketing companies have been around for a long time. That’s why they already have an extensive database that business can use in order to get more customers for their companies. For example, they are able to contact businesses from the Information Technology industry, the food service industry, even the cleaning industry is not far from reach within their databases. In addition, they are able to contact clients from different levels of business. This means that these companies are able to contact prospects and clients from the low, the medium, and most especially the high-end level of business. Truth #3: Telephone marketing call centers agents are always highly trained to meet the expectations of their clients When a business wants to outsource, they are assured of a high degree of expertise from the representatives that are working within the company. This is to allow business owners to sleep well at night without having to worry of what is to become of their sales campaign. They would know with the help of these call center agents their sales campaign would have a positive result once it ends.
Truth #4: Outsourcing towards a telephone marketing companies allow a cost effective solution to effectively market a business’ products and services There are many businesses that would opt for building an in-house team of sales representatives for it would seem like the more cost effective choice. This is probably true but only at the start of the sales campaign. What these businesses fail to realize is the high possibility of their resources being used up in the campaign thus making costs a bit larger than expected. When a business would go for outsourcing to a telephone marketing company, they would add up to their overall resources instead of using then all up. Hence, outsourcing to these companies provide a more cost effective solution than to build an in-house team of sales representatives.

Articles
Thursday, September 29, 2005 by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)

Learn more: http://www.naturalnews.com/006592_telemarketers_cell_phone_phones.html#ixzz1IFcSa99u

Cingular Wireless, Nextel Communications Inc., Alltel Corp. and T-Mobile USA Inc. have hired Qsent Inc. to develop a directory for telemarketers to call cell phones. However, consumers must give their permission for their numbers to be included in the directory. About the author: Mike Adams is a natural health researcher, author http://www.naturalnews.com/006592_telemarketers_cell_phone_phones.htm Sunday, February 26, 2006 by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)

Learn more: http://www.naturalnews.com/019138_weight_loss_telemarketers.html#ixzz1IFdMrJ16

A telemarketing company that sells tooth whitening kits and weight loss patches must pay $463,000 in consumer redress and $11,000 in civil penalties after the Federal Trade Commission charged that the company made false claims about its products, called people on the National Do Not Call Registry and promised individuals free samples, while in fact enrolling them in programs that would send them monthly shipments and bills.

Learn more: http://www.naturalnews.com/019138_weight_loss_telemarketers.html#ixzz1IFdFAVNR

Monday, October 27, 2003 by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...) |

Learn more: http://www.naturalnews.com/008531_do-not-call_list_telemarketing.html#ixzz1IFg1UTy1

I. At one time, telemarketers were buying or collecting phone numbers as targets for sales calls. Today, telemarketers are purchasing many of the same numbers in order to avoid calling them. The implementation of the national "Do-Not-Call" registry has resulted in over 50 million households registering their phone numbers. This list helps prevent unwanted phone calls reaching those who do not wish to be disturbed.
Numerous complaints have been made by consumers against telemarketers who have continued to call them. Faced with the consequences under the new regulations, telemarketing organizations are forced to delete the numbers on the national registry from their records.
And yet, many calls are still getting through. As of this article's post date, over 34,000 violation complaints have been lodged against the FTC. The FTC, for its part, is investigating the complaints and will presumably be handing out fines shortly.
The success of the do-not-call list is, of course, prompting many people to back the do-not-email list idea. I've covered this before in other articles on this site, but the main points deserve repeating: the do-not-call list idea works because telemarketers can't hide their phone numbers from the FTC.
The do-not-email list idea will fail for the same reason: spam is nearly impossible to trace.
About the author: Mike Adams is a consumer health advocate

Learn more: http://www.naturalnews.com/008531_do-not-call_list_telemarketing.html#ixzz1IFCvutoB

2. Ireland offers favorable environment for call centers
Telemarketing & Call Center Solutions, Feb 1996 by Tehrani, Richard
If the idea of expanding your call center beyond U.S. borders appeals to you, there are two strong reasons to consider it. The first is that Americans have very high income standards compared to people in many other countries. Since labor comprises about 40 percent of total call center costs, reducing the amount spent in this area can have a positive effect on your profitability and is achievable in many countries outside the U.S. The second is business opportunity. "There has never been a better time to get your feet wet by opening a facility in another country," according to Margaret Molloy, vice president, Telecom Ireland (U.S.) Ltd. As Europe becomes more unified with common customs, similar taxes and unified clearances, the economic barriers for selling in this environment will be greatly reduced.
I was invited recently by IDA Ireland (Ireland's Industrial Development Agency) to tour several call centers located in Ireland. The country has been working diligently to attract many types of businesses -- call centers being among the top industries of focus. Currently, Ireland has a very favorable environment set up for you to establish a business. The key facts are as follows:
* Fifty percent of the population is under the age of 30 and is highly computer-and foreign-language literate.
* The average salary for a telemarketer is $9,000 a year. Salaries for bilingual telemarketers are $16,000 and trilingual are $ 19,000.
* Annual inflation is 2.5 percent.
* Unemployment is 18 percent, and national employee turnover is 3 to 5 percent.
* Telecom Ireland has a 100 percent fiber optic network, with some of the lowest phone rates in Europe.
IDA Ireland further sweetens the deal. They will provide you a job-creation grant for every Irish worker you hire. Finally, corporate tax will be limited to 10 percent until the year 2010]
I was fortunate to visit a wide variety of call centers during my stay. All of these call centers have one thing in common: they are all multilingual (handling up to 12 different languages) and serve from 9 to 14 countries. Since Europe is highly nationalistic, for inbound calls, local 800 numbers are used for each country and then routed to central call centers in Ireland. The calls are answered in the native tongue of the callers.
Eurotel, a pan-European service agency, was the first agency I visited. Opening its doors just over one year ago with Novell as its only client, the agency has expanded its client list to include even more first-rate companies. The company, partly owned by the ICT group, a U.S.-based service agency, performs mostly business-to-business, outbound telemarketing. One remarkable thing I witnessed at this call center was that during off-peak periods, the TSRs were connected to an EIS predictive dialer in the U.S. over a leased line. Customer information and voice were simultaneously transferred to the Irish TSRs. All told, it was an incredible display of the latest long-distance call center technology.
My tour next led me to Software Spectrum, a computer software, value-added reseller (VAR). Jim Duster, director of European operations, is very happy with his choice of Ireland as a location for their European operation. He raved about the friendly people, noting that one in five applicants he interviews is hired, and turnover has been 0 percent during the company's first year in the location.
Best Western Reservations was the next site on my itinerary. There I met Suzy MacDonald, director of European reservations. Best Western has 65 TSRs in this location and 35 in Milan. Suzy is very happy with Ireland's reasonable phone rates and its young, well-educated, multilingual workforce. Best Western has found that much of its back-office data work can be handled more inexpensively in Ireland, so it is beginning to bring other functions of its operations there as well.
My next stop was Korean Air. Traditionally, its reservations were handled by the reservations desks in each airport. However, the last few years have brought an increase in European business and, subsequently, management was faced with either adding more staff in each airport or establishing a central call center to serve the needs of Europe. Established in October 1995, Korean Air's one Irish call center is able to handle almost all of Europe with only 17 telemarketers, all of whom speak three or four languages. The call volume of this center is between 1,000 and 1,500 calls per day, both inbound and outbound. J. E. Lee, the regional manager, noted that some of the bonuses to operating Korean Air in Ireland were the education level of the Irish worker and the low turnover in Europe versus America.
From my vantage point gained from this tour, Ireland is ideally suited to telemarketing and call center operations. The combination of a very social "pub"-based culture and the multilingual and computer education of the population coupled with high unemployment, generous government incentives and a 100 percent fiber optic telephone network make Ireland a definite site worth exploring before expanding outside the U.S.

Copyright Technology Marketing Corporation Feb 1996
Provided by ProQuest Information and Learning Company. All rights Reserved

HOME » Business » Marketing 3. The Best Way To Use Telemarketing Company To Grow Your Business
By Emma Vale
Article Word Count: 425 [View Summary] Comments (0)
Ads by Google
Telemarketing Leads Boost Your Sale with Quality Leads. Get Free Consultation and Quotes. www.LeadGenerationExchange.com
B2B Marketing Training 2 Day Strategic Marketing Seminar Over 70,000 Succesful Alumni www.pragmaticmarketing.com
Customer Experience Learn how to turn your organization into customer champions www.strativity.com

Telemarketing is the method that is used by many companies to boost their marketing strategies. It is the process that is attributed in marketing products or services over the telephone.
Inbound and outbound telemarketing are the two classifications that companies try to utilize and incorporate into their marketing strategies. Customer inquiries and help desk are classified as inbound while cold calling, appointment setting and lead generation are classified as outbound.
Those are the many types of lead generation and all of them can be used to the advantage of a business. However, many business owners feel that cold calling potential customers is such a daunting task especially with the potential "no" from the customers. However, if the telemarketing strategy is done right, then it can be favorable for the business. Telemarketing is the bridge between the client and the business owner. The direct response that can be collected from telemarketing can serve so many purposes for the business. It is just a matter of planning which of the purposes of lead generation strategies can be advantageous for the nature of the business.
It is best to leave telemarketing strategies to the experts by hiring a telemarketing company to do all the work for your business. Telemarketing is a skill and by having professionals work for you in the marketing aspect of your business enables you to focus more on the other aspects of your business such as product and service development and daily operations. With a specialized company doing the tasks needed for marketing, the results can be highly favorable for the business.
A telemarketing company has several services that are geared towards the goal of increasing brand awareness, customer satisfaction, and better sales figures. The different services such as appointment setting, lead generation, market research, customer surveys, event and seminars, data cleansing and data purchase and validation. Each of these services can be mixed and matched to be able to get the right mix of marketing strategy depending on the nature of the business, to reach their goals.
Having the experts generating leads for your business will create a big advantage for your business because you get to have more confidence in the marketing campaigns. You can just give the direction for it and the end goals and the rest of the tasks will be done by the professionals in marketing. Telemarketing takes a lot of time and if you focus on that alone, it will take time away from you as you intend to take care of the other aspects of your business. For more information about Telemarketing Lead Generation to Double Your Sales visit the website www.elvtelemarketing.co.ukArticle Source: http://EzineArticles.com/?expert=Emma_Vale |

Article Source: http://EzineArticles.com/5397532

4.
Telemarketing Services And Its Types
Edit Article | Posted: May 13, 2010 |Comments: 0 | Views: 216 |

Read more: http://www.articlesbase.com/small-business-articles/telemarketing-services-and-its-types-2360976.html#ixzz1IFQqZHzc
Under Creative Commons License: Attribution
With the passing times, telemarketing has proved to be an active tool involved in the success of different business organizations. Businesses make use of the telemarketing services to reach out the targeted customers and prospects for marketing new services or products.

Telemarketing is an efficient, cost-effective and useful way of generating businesses of all sizes and types. A business can use different types of telemarketing services. Currently, there are five kinds of telemarketing services provided in the BPO industry.

Each of the telemarketing type includes a different function. In order to extract the optimum results, most businesses use telemarketing types depending on their diverse business needs. To extract the most favorable results, businesses can use one or more telemarketing types separately. A combination of the telemarketing types also depend upon the business needs.

The available telemarketing types are as follows:

Outbound telemarketing:

In an outbound call center, calls are primarily initiated to prospective customers to sell services and products and to generate and qualify leads. The outbound calls are also used for setting up appointments with the sales representatives and to offer information on special promotions and sales.

Inbound telemarketing:

Different marketing campaigns and tools are directed towards creating leads and orders. An inbound call center unit receives calls from the customers to solve different queries and also to sell the service or product.

Business to Consumer (B2C) telemarketing:

This is an inexpensive method of marketing diverse products. The B2C telemarketing is generally used to market some special offers to the existing customers and prospects with the outbound calls. This telemarketing type is also used to provide services to those people who usually depend on the inbound and the outbound telemarketing programs to buy different services and goods.

Business to business telemarketing:

The B2b telemarketing method is used to produce the qualified sales leads and to acquire customers. It is also used to keep businesses with related interest informed of your latest services and products.B2B telemarketing entails cold calling. Those businesses, which are serious about using the B2b telemarketing to generate the qualified leads, require taking the important steps like that of hiring the top-notch telemarketers or the B2B telemarketing organization.

Automated Telemarketing:

The automated telemarketing services like the IVR enables to accomplish repetitive tasks at a lowest possible cost. Similarly, it also serves as an effective and useful way in processing a large number of the inbound telemarketing calls. The outbound automated telemarketing also helps to reach out to the prospects and buyers inexpensively and quickly to generate sales and leads. The automated telemarketing can also be tailored to meet the individual business requirements.

Whether outgoing or incoming, the process of telemarketing involves a direct one-on-one contact between a customer and someone representing the company. Overall, a telemarketing call center can provide technical support, market research, offer customer service and a variety of B2B calls related to the various business functions.
Retrieved from "http://www.articlesbase.com/small-business-articles/telemarketing-services-and-its-types-2360976.html"
(ArticlesBase SC #2360976)

Read more: http://www.articlesbase.com/small-business-articles/telemarketing-services-and-its-types-2360976.html#ixzz1IFR8VfWx
Under Creative Commons License: Attribution
With the passing times, telemarketing has proved to be an active tool involved in the success of different business organizations. Businesses make use of the telemarketing services to reach out the targeted customers and prospects for marketing new services or products.

Telemarketing is an efficient, cost-effective and useful way of generating businesses of all sizes and types. A business can use different types of telemarketing services. Currently, there are five kinds of telemarketing services provided in the BPO industry.

Each of the telemarketing type includes a different function. In order to extract the optimum results, most businesses use telemarketing types depending on their diverse business needs. To extract the most favorable results, businesses can use one or more telemarketing types separately. A combination of the telemarketing types also depend upon the business needs.

The available telemarketing types are as follows:

Outbound telemarketing:

In an outbound call center, calls are primarily initiated to prospective customers to sell services and products and to generate and qualify leads. The outbound calls are also used for setting up appointments with the sales representatives and to offer information on special promotions and sales.

Inbound telemarketing:

Different marketing campaigns and tools are directed towards creating leads and orders. An inbound call center unit receives calls from the customers to solve different queries and also to sell the service or product.

Business to Consumer (B2C) telemarketing:

This is an inexpensive method of marketing diverse products. The B2C telemarketing is generally used to market some special offers to the existing customers and prospects with the outbound calls. This telemarketing type is also used to provide services to those people who usually depend on the inbound and the outbound telemarketing programs to buy different services and goods.

Business to business telemarketing:

The B2b telemarketing method is used to produce the qualified sales leads and to acquire customers. It is also used to keep businesses with related interest informed of your latest services and products.B2B telemarketing entails cold calling. Those businesses, which are serious about using the B2b telemarketing to generate the qualified leads, require taking the important steps like that of hiring the top-notch telemarketers or the B2B telemarketing organization.

Automated Telemarketing:

The automated telemarketing services like the IVR enables to accomplish repetitive tasks at a lowest possible cost. Similarly, it also serves as an effective and useful way in processing a large number of the inbound telemarketing calls. The outbound automated telemarketing also helps to reach out to the prospects and buyers inexpensively and quickly to generate sales and leads. The automated telemarketing can also be tailored to meet the individual business requirements.

Whether outgoing or incoming, the process of telemarketing involves a direct one-on-one contact between a customer and someone representing the company. Overall, a telemarketing call center can provide technical support, market research, offer customer service and a variety of B2B calls related to the various business functions.
Retrieved from "http://www.articlesbase.com/small-business-articles/telemarketing-services-and-its-types-2360976.html"
(ArticlesBase SC #2360976)

Read more: http://www.articlesbase.com/small-business-articles/telemarketing-services-and-its-types-2360976.html#ixzz1IFR8VfWx
Under Creative Commons License: Attribution jems hug - About the Author:

5.

The Buyer's Guide to Telesales Services
Telesales is a form of teleservices usually carried out by professional telesales companies on behalf of a business or organisation. Telesales services take the form of outbound telemarketing calls, and can be utilised during both Business to Business (B2B) and Business to Consumer (B2C) campaigns.
Unlike certain other forms of telemarketing, telesales services is a process which is focused on creating and closing actual sales using the medium of telemarketing calls. Telesales campaigns are particularly challenging to successfully execute and manage, which is why many businesses prefer to make use of the telesales services offered by professional telesales companies. Telesales in the UK is also made more challenging by the various rules and regulations that govern the cold-calling industries.
A typical telesales campaign created using telesales services from professional telesales companies will include: strategic campaign planning, setting telesales goals, measuring achievements, campaign execution and process reporting. Before carrying out agreed telesales services some telesales companies may want their telesales staff to conduct some basic investigation into a businesses products or services, which allows them to develop a good understanding of the benefits of purchasing the products or services.
Telesales services are often cost-effective and some telesales companies offer pay-per-sale performance based telemarketing services. Since telesales services are so cost-effective, they can be a business's sole way of promoting products or service. Teleservices such as telesales are also flexible enough to be utilised by a variety of businesses including accountancy practices, IT companies, Insurance companies and Recruitment Agencies.
If you are considering purchasing telesales services for your business why not try using our free quotation service? We will match the requirements of your telesales project to the skills and expertise of our verified UK telesales companies, before providing you with up to 6 no-obligation quotes to choose between.

[ Get Free Telemarketing Companies Quotes ]
Back

Best Telemarketing Call Center Software: 2011 Download Reviews

Jan 12, 2011 Chen Nanyang

Telemarketing Predictive Dialers Software - Picture by Kecko
Download and compare top VoIP predictive dialer software and virtual hosted call center programs for telemarketing campaigns in 2011.

Which are the best telemarketing software applications for ecommerce marketing managers in 2011? What are predictive dialing software and virtual hosted call center systems? Can these software programs provide low-cost telemarketing solutions for small business owners? How about their costs and effectiveness? This article will provide simple answers for these questions and an easy to use guide for comparing and downloading the top-rated telemarketing software solutions.
Today new technologies have largely increased the efficiencies and reduced the operating costs of sales lead telemarketing. These technologies include telesales lead generation, predictive dialers, IP auto dialing, and virtual hosted network call center solutions.
Predictive Dialers Software Solutions for IP Telemarketing Call Centers
Predictive dialing is an advanced auto-dialer technology for telemarketing campaigns of call centers. A predictive dialer software program can automatically dial a group of numbers, discard unanswered calls, busy and disconnected lines and answers from fax machines, and pass the calls answered by potential customers to waiting sales agents.
Ads by Google
Online CRM Online CRM integration to ERP with unlimited user licenses www.plum-soft.com
Leads for Insurance Agent Leads interested in LIC,SBI life Leads starts from Rs50/- www.moneyduniya.com
Computer technologies provide low-cost solutions for predictive dialing services. An IP call center can largely reduce its telephone bills by using Voice over Internet Protocol (VoIP) technology. On the other hand, virtual hosted call center solutions can reduce the expenditure of telephone dialers and computer hardware.
Best Call Center Dialers Software for Telemarketing Business in 2011: Download and Reviews
The top telemarketing software tools for 2011 include Touchstar Call Center, Voicent Communications AgentDialer, Acarda Outbound Telemarketing Dialer, iTMS Telemarketing CRM Software, and Vanillasoft Telemarketing Software. Touchstar Call Center and Voicent Communications AgentDialer provide fully-featured VoIP predictive and automatic dialers software solutions. iTMS Telemarketing CRM Software mainly focuses on the performance of customer relationship management. Most of these network call center systems provide free-trial editions. A user can download and try them for free before buying a right one.
A commercial telemarketing call center application could cost hundreds of US dollars. Some software companies also provide software as a service (SAAS) module that allow user to pay monthly for telemarketing solutions. For example, iTMS Telemarketing CRM Software provide an edition that priced at $65 a month.
Read on * Best CRM for Marketing: Download, Comparison and Suggestions * Best Call Center Software Solutions 2011 Download Comparison * Best Free Open Source Call Center Software Download Reviews
Though the top commercial telemarketing software programs have good performance and high cost effectiveness, sometimes they could be too expensive for a small business marketing manager who is looking for a low-cost or free solution. In this circumstance, he or she can choose an open source software application for sales lead marketing.
Related Telemarketing Call Center Articles:

Read more at Suite101: Best Telemarketing Call Center Software: 2011 Download Reviews http://www.suite101.com/content/best-telemarketing-call-center-software-2011-download-reviews-a331902#ixzz1IFas21Mm
Telemarketing Rules
Telemarketing in the UK is an industry which, unlike in the US, is only really subject to a handful of telemarketing rules and regulations. Although telemarketing rules in the UK are relatively few, they are still vitally important to any business or organisation undertaking telemarketing or telesales campaigns. Failure to meet specific UK telemarketing rules will result in severe penalties, which can be damaging to your business's future reputation. In this article we take a look at the main UK telemarketing rules and regulations.
Privacy & Electronic Communications (EC Directive) Regulations 2003
One of the most important UK telemarketing rules and regulations, the Privacy & Electronic Communications (EC Directive) Regulations 2003 makes it unlawful for companies to conduct telemarketing activities to recipients who have not given prior consent to receiving such contact. Particularly relevant to businesses that undertake B2C (Business to Consumer) telemarketing campaigns, the telemarketing rules contained within these regulations provide a high amount of consumer protection ensuring that only those who have agreed to receiving telemarketing calls do so
The Telephone Preference Service (TPS)
The telemarketing rules which are set out by the Telephone Preference Service (TPS) need to be adhered to by all businesses and organisations carrying out any form of cold-calling based telemarketing and telesales. The Telephone Preference Service acts as the UK central telemarketing and telesales "opt out" register which both consumers and organisations can sign up to that prevents them from receiving unsolicited telemarketing calls.
The telemarketing rules and regulations created by the TPS are governed and enforced by the Information Commissioner's Office (ICO). Although the TPS telemarketing rules prevent businesses and organisations carrying out telemarketing and telesales calls to recipients who are registered with the TPS, organisations carrying out genuine market research calls are not subjected to these telemarketing rules.
FSA Mortgage Conduct of Business Rules - Financial Promotions
This is one of the more recent UK telemarketing rules and regulations which is particularly important to businesses undertaking financial telemarketing services. The FSA (Financial Services' Authority) has set out a code of conduct which bans businesses from making unsolicited "real-time promotions" (cold calling and telemarketing) to consumers unless there is already a pre-existing customer/business relationship
To ensure that your telemarketing and telesales campaigns are carried out in a manner which adheres to the UK's telemarketing rules and regulations, you should consider using the services of a professional telemarketing company. To find a suitable telemarketing company to manage your telemarketing campaign why not try using our free quotation service?
Telemarketing Laws
Unlike in the United States of America, telemarketing in the UK is an industry which has is subject to relatively few governing regulations and specific telemarketing laws. This does not mean however that telemarketing within the UK is an unregulated industry, failure to meet any of the few UK telemarketing laws results in severe penalties. In this article we introduce the main telemarketing laws which telemarketing in the UK is currently governed by.
Privacy & Electronic Communications (EC Directive) Regulations 2003
One of the most important UK telemarketing laws, the Privacy & Electronic Communications (EC Directive) Regulations 2003 makes it unlawful for companies to conduct telemarketing activities to recipients who have not given prior consent to receiving such contact. Particularly relevant to businesses that undertake B2C (Business to Consumer) telemarketing campaigns, this telemarketing law provides a high amount of consumer protection ensuring that only those who have agreed to receiving telemarketing calls do so
FSA Mortgage Conduct of Business Rules - Financial Promotions
This is one of the current UK telemarketing laws which is particularly important to businesses undertaking financial telemarketing services. The FSA (Financial Services' Authority) has set out a code of conduct which bans businesses from making unsolicited "real time promotions" (cold calling and telemarketing) to consumers unless there is already a pre-existing customer/business relationship
The Telephone Preference Service (TPS)
Telemarketing laws set out by the Telephone Preference Service (TPS) need to be adhered to by all businesses and organisations carrying out any form of telemarketing and telesales. The Telephone Preference Service acts as the UK's central telemarketing and telesales "opt out" register which both consumers and organisations can sign up to to prevent them from receiving unsolicited telemarketing calls.
The telemarketing laws set out by the TPS are governed and enforced by the Information Commissioner's Office (ICO). Although the TPS telemarketing laws prevent businesses and organisations carrying out telemarketing and telesales calls to recipients who are registered with the TPS, organisations carrying out genuine market research calls are not subjected to the same telesales laws.
Using the services of a professional telemarketing company is one of the best ways of ensuring that your telemarketing campaigns are carried out in adherence with the UK telemarketing laws. To find a suitable telemarketing company to manage your telemarketing campaign why not try using our free quotation service?
Telemarketing Skills
Telemarketing is one of the hardest-working forms of direct marketing, but it is also a highly specialised function which requires specific telemarketing skills. To get the most successful results out of your chosen telemarketing agency, you need to be aware of the different telemarketing skills that are involved in effectively carrying out a telemarketing campaign. In this article we introduce some of the fundamental telemarketing skills needed to execute a successful Business to Business (B2B) telemarketing campaign.
Call Preparation
Surprisingly, call preparation is one of the required telemarketing skills which some professional telemarketers just don’t have. The aim of call preparation is to prepare enough information and relevant questions to carry out natural, yet professional calls which don’t sound practised or rehearsed
Clarity and Sincerity
Two of the telemarketing skills which are vital to the efficacy and success of a telemarketing campaign include clarity and sincerity. Telemarketing calls need to be carried out in a purposeful way, communicating what needs to be communicated in a clear and precise way. At the same time, telemarketing calls also need to be conducted with a sincere and positive manner
Setting and Meeting Daily Goals
Although most telemarketing campaigns outsourced to professional telemarketers will be measured in terms of annual goals and milestones, one of the telemarketing skills needed to achieve these goals is the ability to set and meet daily goals and milestones
Finding Prime Selling Hours
Professional telemarketers will usually have higher success rates during telemarketing campaigns than in-house telemarketers or business owners. This is because one of the telemarketing skills in a professional's arsenal is the ability to calculate prime selling hours; e.g. the time of day that call recipients are easy to get hold of, and when they are more willing to engage in telemarketing calls
Active Questioning
Professional telemarketers are not just adept at the telemarketing skills of active listening and responding, they also make full use of active questioning. Active questioning is a telemarketing skill which involves asking pertinent and relevant questions that engage the call recipient further into the telemarketing sales or appointment setting process
To find a professional telemarketing company that has the telemarketing skills required to manage your telemarketing project, why not try using our free quotation service? We will match your telemarketing requirements to the telemarketing skills and expertise of our reputable UK-based telemarketing agency to provide you with up to 6, no-obligation quotes to choose between.
Effective Telemarketing Tips
Some telemarketing campaigns can be particularly challenging and frustrating, during which even the best professional telemarketers require the help of telemarketing tips to successfully achieve results and objectives. If you are considering carrying out your own telemarketing campaign, you should do so by following our effective telemarketing tips to ensure that your campaign is as simple to manage as possible, and achieves your intended objectives.
Quote Bean’s Telemarketing Tips Number 1 - Organisation and Preparation
The first, and most important, of our telemarketing tips is to organise and prepare your telemarketing campaign. Some business owners make the mistake of thinking that telemarketing is simply a case of dialling telephone numbers straight out of the Yellow Pages; but effective telemarketing campaigns require strategic planning and preparation. Before you can start a telemarketing campaign you need to prepare some background information about the businesses or individuals that you will be contacting and organise them into an easy-to-understand database.
Quote Bean’s Telemarketing Tips Number 2 – Prepare your Script
This is one of the more misunderstood telemarketing tips! An effective telemarketing “script” is not a script which needs to be rehearsed and followed, it is in actual fact a succinct list of points which you want to talk about during your telemarketing call. An effective telemarketing script should consist of questions to ask call recipients, along with brief information about your business and its products and services.
Quote Bean’s Telemarketing Tips Number 3 – Smile!
Our third telemarketing tip is the easiest of all the telemarketing tips to follow - smile when you’re making your telemarketing calls. Smiling and having a positive attitude during your telemarketing calls creates an impression of confidence and enthusiasm for your business and its products and services.
Quote Bean’s Telemarketing Tips Number 4 – Actively Listen
One of the more vital of our telemarketing tips, actively listening to the verbal communication from your telemarketing call recipient has a positive impact on the outcome of your telemarketing calls. By actively listening to the way that your call recipient responds to your questions you can begin to mirror and match their approach, and build some much needed rapport
Quote Bean’s Telemarketing Tips Number 5 – Ask Qualifying Questions
The last, and by no means least, of our telemarketing tips is to prepare and ask qualifying questions during your telemarketing calls. Asking your call recipients qualifying questions helps you to determine if they have a need for your products or services and if not you can end the call quickly without wasting either their time or yours.
The Quote Bean Guide to Telemarketing Techniques
Running and managing a successful telemarketing campaign requires extensive skills and the correct usage of telemarketing techniques. Professional telemarketing companies will use a wide variety of telemarketing techniques during a typical telemarketing campaign, which are carefully planned to maximise the efficacy of each stage of the telemarketing campaign. In this article we introduce 3 important telemarketing techniques which you can expect your telemarketing company to use when executing your telemarketing campaign
Telemarketing Preparation
One of the main telemarketing techniques which all reputable telemarketing companies will begin with is telemarketing preparation. Telemarketing preparation is a telemarketing technique which is used to plan and prepare the entire telemarketing campaign, covering everything from the tone and style of the telemarketing calls to creating telemarketing scripts which outline the purpose of each telemarketing call. Of all the various telemarketing techniques which are in use by telemarketing companies, telemarketing preparation is the one that is absolutely vital to the success of the campaign.
Reaching Decision Makers
Reaching decision makers needs to be the main purpose of any telemarketing campaign, and professional telemarketers will carry out a range of telemarketing techniques in order to do so. Professional telemarketing companies understand that reaching decision makers is a process which involves information gathering along the way. Common telemarketing techniques used to reach decision makers include qualification of need from gatekeepers, calling outside normal office hours and confirming telephone calls with emails and other written communication methods.
Purposeful Call Closing
Closing telemarketing calls is one of the more specific types of telemarketing techniques which can usually only be effectively used by professional telemarketers. Not all telemarketing calls achieve primary campaign objectives, but professional telemarketers will still close the call with purpose and a commitment to the recipient, even if that commitment is for a follow up call at a future date. Creating commitment from the recipient of the call requires the use of subtle telemarketing techniques and skills which are intended to keep the channel of communication open between the recipient and the company that is being promoted.
If you are looking for a telemarketing company that utilises successful telemarketing techniques, why not try using our free quotation service? We will match your telemarketing campaign requirements to the skills and telemarketing techniques of our reputable telemarketing companies and agencies, and will provide you with up to 6 no-obligation quotes to choose between.
Telemarketing Services
Telemarketing is one of the biggest direct marketing industries in the UK, and within this industry there are innumerable types of telemarketing services. Finding the right telemarketing services to suit your business largely depends on three factors: * Your available budget * Your available timescales * The nature of your business or organisation

In this article we take a closer look at some of the more popular business oriented telemarketing services that are available from professional telemarketing companies and providers within the UK.
Small Business Telemarketing Services
There is a common misconception between owners of small businesses in the UK that professional telemarketing services are only available and useful to larger businesses and corporations. Luckily for them nothing could be further from the truth! Within the UK there are a variety of professionals that specialise in providing small business telemarketing services, from freelancers to cross-discipline telemarketing companies. Small business telemarketing services are completely attuned to the unique business development requirements of small businesses, and often prove to be extremely cost effective and powerful business development tools.
Appointment Setting Telemarketing Services
Appointment setting telemarketing is one of the most effective forms of telemarketing available within the UK, and appointment setting telemarketing services are beneficial to all businesses and organisations regardless of their size or sector. Appointment setting telemarketing services are flexible forms of telemarketing services which can vary in length from strategically planned telemarketing campaigns to simple ad hoc pay per appointment telemarketing services. Telemarketing really comes into its own as an effective direct marketing tool when executed through the medium of appointment setting telemarketing services.
Business to Business Telemarketing Services
Although not strictly a separate form of telemarketing, business to business telemarketing services are possibly the most widely used methods of telephone marketing within the UK. B2B telemarketing services are carried out by professionals who are representing a business or organisation and are largely concerned with fulfilling one of 3 purposes: * Lead Generation * Appointment Setting * Information Gathering

B2B telemarketing services typically involve making direct contact with key business decision makers to increase the chances of peer to peer business development
For further advice and information on any aspect of telemarketing services, or to find a suitable telemarketing services provider to manage your telemarketing project why not get in contact with one of our friendly Telemarketing Buyer Advisors? Our knowledge experts will work with you to define your telemarketing services requirements, and when you are ready will put you in direct contact with professional and reputable UK-based providers of telemarketing services.
Fundraising Telemarketing
Telemarketing fundraising is a specialist approach to telemarketing that is used by all manner of organisations and individuals here in the UK and across the globe. Telemarketing fundraising is a unique approach to telemarketing which instead of being focused on promotion and sales is instead focused on generating donations and sponsorships.
The most well known form of telemarketing fundraising is charity telemarketing, which takes the telemarketing fundraising approach and tailors it to suit the specific goals and objectives of charitable organisations. Despite being one of the lesser known methods of telemarketing, telemarketing fundraising is an approach which can be used for a number of purposes including: * To raise donations and support for politicians and political parties * To solicit research funding for universities and technical colleges * To raise sponsorships for not-for-profit and charity events * To solicit sponsorship and donations for public amenities and facilities

Telemarketing fundraising is often the direct marketing method of choice for cash-strapped individuals and organisations that need an instant way to begin communicating with potential donors and sponsors. Unlike other forms of direct marketing techniques such as email marketing, direct mail and promotional events, telemarketing fundraising is a two-way method of communication. Telemarketing fundraising, when executed correctly, instantly opens up channels of communication between the organisation carrying out the campaign and the call recipient, which is the most effective way to begin developing beneficial relationships.
Depending on the budget and the nature of each individual telemarketing fundraising campaign, many organisations find it more cost-effective to manage their telemarketing fundraising efforts in-house. There are however many professional telemarketing companies operating within the UK which offer cost-effective telemarketing services that are particularly useful to carry out high volume telemarketing fundraising campaigns. Cost-effective telemarketing fundraising services can also be provided by many of the professional offshore telemarketing companies which supply services to organisations and individuals within the UK.
For further advice and information about the best way to manage your telemarketing fundraising campaign, or to find a suitable telemarketing fundraising provider why not get in contact with one of our friendly Buyer Advisors? Our Knowledge Experts will work with you to define your telemarketing fundraising requirements, and when you are ready will put you in direct contact with professional telemarketing companies that specialise in providing telemarketing fundraising services.
Financial Telemarketing Services
Financial telemarketing services is a broad term used to describe all of the specialist forms of telemarketing which are executed by businesses and organisations operating within the financial services sector. Financial telemarketing services are strategic methods of telemarketing which are utilised by all manner of financial services companies; from banks to insurance companies, mortgage providers and financial advisors.
Because financial telemarketing services can be utilised by every type of business operating in the financial services sector, they are often tailored to suit the individual requirements of these businesses. Popular financial telemarketing services currently utilised by many businesses include: * Business to Business (B2B) outbound telemarketing services * Business to Consumer (B2C) outbound telemarketing services * Inbound customer service telemarketing services * Outbound appointment setting telemarketing services * Outbound information verification telemarketing services * Outbound direct telemarketing services * Outbound follow up and fulfilment telemarketing services

Financial telemarketing services are typically in high demand by financial services businesses, particularly since financial telemarketing itself is such a highly specialised subject. Although larger financial services businesses such as banks and insurance companies often have the equity to invest in large in-house telemarketing call centres, smaller businesses are often happy to outsource their telemarketing campaigns to professional providers of financial telemarketing services. Many of the UK-based professional telemarketing companies that specialise in financial telemarketing services contain staff members and directors that have previously worked in the financial services sector, so they have a better understanding of the financial telemarketing services techniques that are needed to ensure effective telemarketing campaigns.
Because there are so many separate financial telemarketing services available to businesses and organisations, the key to ensuring the success of your campaign is to find a telemarketing agency which provides financial telemarketing services that are specific to your particular business. The skills and expertise involved in providing Insurance-based telemarketing services are completely different to those that are involved in providing Banking-based financial telemarketing services.
One of the best ways to find suitable providers of financial telemarketing services that are specific to your business is to use an online service such as Quote Bean’s free quotation service! We will match the requirements of your financial services telemarketing project to the skills and expertise of our UK-based providers of financial services telemarketing, before supplying you with no more than 6 no-obligation quotes for you to choose between. And if you need that little extra help choosing between them, our knowledge expert Buyer Advisors will be more than happy to support you.
The Buyer's Guide to Offshore Telemarketing
In an ideal world professional telemarketing services would be affordable for all businesses and organisations, regardless of their size. Unfortunately professional telemarketing services can be costly, which is why some small business owners prefer to manage their telemarketing function in-house. In recent years however, offshore telemarketing services have been made available to businesses in the UK, and are proving to be a cost effective way to access a professional telemarketing service.
What is Offshore Telemarketing?
Offshore Telemarketing is a process which involves outsourcing a telemarketing campaign or function to a professional telemarketing agency in a different country. Many professional offshore telemarketing companies hire staff members who have neutral accents and a professional telephone manner which helps them to manage telemarketing campaigns for businesses in a variety of different countries. Offshore telemarketing works as a cost-effective telemarketing option primarily because of the difference in currency exchange rates between Britain and countries such as India, Pakistan, the Philippines and the U.S. The value of the British pound stretches much further in these countries, enabling offshore telemarketing services to be competitively priced
What services do Offshore Telemarketing Companies provide?
Offshore telemarketing companies operate in a similar way to UK based telemarketing companies, providing a range of telemarketing services which can include: * Inbound Customer Service Telemarketing * Outbound Appointment Setting Telemarketing * Information Verification Telemarketing * Research or Survey Telemarketing * Direct Telemarketing * Small Business Telemarketing

Finding a suitable Offshore Telemarketing provider
Outsourcing a telemarketing function to an offshore telemarketing provider carries the same risks as outsourcing any other kind of business-related function. Differences in language, working practices and currency can all cause problems when communicating with offshore telemarketing providers. One of the best ways to find suitable and reputable offshore telemarketing providers is to use an online service such as our free quotation service. All you need to do is provide us with your offshore telemarketing project requirements and we will match them to the skills and expertise of a limited number of professional and reputable offshore telemarketing companies, leaving you with up to 6 no-obligation quotes to choose between.
Survey Telemarketing
Research or survey telemarketing is a specialist form of information verification telemarketing which is used by businesses and organisations across the globe to conduct market research. Survey telemarketing is one of the oldest and most popular ways for businesses to find out valuable market information, from their current customer base and from wider populations.
Research or survey telemarketing is such a flexible form of telemarketing that it can be used by businesses, individuals and organisations for a variety of purposes including: * To find out customer satisfaction levels for a particular product or service * To gauge the popularity of a new product or service * To find out customer satisfaction levels for competitor products or services * To find out general demographic information

Survey telemarketing is primarily a form of outbound telemarketing, although some survey telemarketing campaigns are completed using inbound telemarketing techniques, and it is more effective when used for Business to Consumer (B2C) purposes. Research or survey telemarketing is a form of telemarketing which can be of use for a wide variety of businesses and organisations at every stage in their development, and it is a particularly beneficial tool for those businesses and organisations which operate in the B2C environment.
If you are considering undertaking some research or survey telemarketing for your business or organisation, you can do so in-house or with the services of a professional telemarketing agency. The best way to find a suitable telemarketing agency to manage your research or survey telemarketing campaigns is to make use of our free quotation service! We will provide you with up to 6 no-obligation quotes from professional telemarketing agencies that specialise in research or survey telemarketing, and our knowledgeable Buyer Advisors will be on hand to help you choose between them.
Points to consider before you hire a Telemarketing Service
You can enjoy several benefits by hiring telemarketing services. Such services not only help you to expand your client base by reaching out to prospective clients, but even save your valuable financial resources and employee time that would have otherwise been spent on personnel and technological investments. However, before you hire a telemarketing service, you should keep the following points in mind to make an informed decision:
Location
Whether you are hiring outbound telemarketing service or inbound ones, it pays to know where your chosen company is located. Though you may be inclined to hire off-shore telemarketing services company that offer cheap rates, it may turn out to be the wrong choice as such companies often compromise on the quality of service and don’t have adequate infrastructure as well as trained staff to handle work in bulk volume. What’s more, the native accent of the staff of such telemarketing service providers may not go down well with your customers.
Call volume
While some companies need to handle a huge call volume and may even require people to attend to after-hour calls, some others may need to maintain just a minimum call volume. So, make sure that your chosen call center telemarketing services can handle the task just the way you need. You should also get a clear idea of how many telemarketers will need to work on your project to handle all your calls efficiently and effectively so as to decide whether the cost charged for the service is justifiable or not.
English speaking abilities
Whether it’s inbound or the outbound telemarketing services, you should assess the staff potential of an off-shore telemarketing company to decide if they have good speaking and comprehension skills to handle your business calls before you make the final deal.
Knowledge
Customers these days are an informed lot. So, they would not listen to someone who beats round the bush and is unable to answer their queries to their satisfaction. That is why it’s important on your part to hire telemarketing services that can ensure its staff have more than adequate know-how of your offerings in particular and the market in general. Without such knowledge, it may often be a hard task to woo the existing and potential customers to buy your offerings.
Reporting
Before your hire one of the telemarketing services companies from your list of the prospective ones, you should ask how they will help you to evaluate their performance. Unless you get regular reports related to the type and volume of sales, customer satisfaction, and the amount of revenue generated, it will be difficult to assess how well your telemarketing services company is working. You may even ask if your short listed companies have telephone monitoring or web monitoring system, which in turn will allow you to assess the assess the quality of its service and staff, and get an idea of the overall effectiveness of its operations.
Professionalism
Impressing someone over the phone is a lot tougher than a face-to-face interaction. Unless the people handling your business calls either know or are trained to act in a professional manner that matches your business approach and the corporate culture, people on the other end of the telephone line won’t give any importance to what they are saying. So, judge how professional your prospective telemarketing service provider is before hiring the same.
Adherence to regulations
Before hiring any call center telemarketing services, you should ensure that they adhere to telemarketing rules and FCC regulations, including the do-not-call provisions as stated by the law.
Integration of technology
Unless your chosen telemarketing service provider is able to integrate its computer technology with your business computer system, you will not be able to enjoy the modern solutions to the optimum. What’s more, if such integration isn’t possible, you may even need some additional investment to bring newer technology for your in-house computer system so that the entire process works in a seamless manner.
Price
The billing schemes used by different telemarketing service providers vary. Since cost is a crucial factor, you should ask if your chosen company will charge you on a per call basis or per minute basis. It would also help to know if you will need to make some additional investments for the set-up to work, or pay for the costs of staff training and education – the latter being crucial to help the people manning the telephone lines get a clear idea of your business ethics and corporate image.
Experience and Track records
Nothing works better than an impressive client feedback and commendable experience in the field of operation. Before making your final choice, verify the track record of your prospective telemarketing service provider and cross check references to find any shortcomings that they may have and to get a general idea of how satisfied their earlier customers are with their service.
In brief, consider the points as mentioned above, get quotes from several telemarketing service providers and compare them before you make the final decision. Remember – the right service provider can produce the results that you want and help you enjoy improved profitability. So, do your homework well before making your final hiring decision.
Why Inbound Telemarketing has gained importance?
In recent years, inbound telemarketing has emerged as a great solution for providing genuine customer care to your existing clients and enticing prospective ones to join the emerging clientele base. In inbound call centers, the telemarketing agents do not initiate any call. Rather, it is the customers who make the calls for seeking some information, placing certain orders or requesting for a service. That’s why it’s important to entice and excite the customers so that they become inquisitive enough to call and seek details about your offerings. If you are now wondering why inbound telemarketing has gained so much importance, here are some factors that have played a major role in its popularity:
Innovative concepts and products
Unlike outbound telemarketing that often bombards people with information about products and services that they may seldom use or are interested to know about, inbound telemarketing is all about getting the prospective customers to take the action. Since your brick-and-mortar store can’t remain open round the clock, you can take the help of inbound telemarketers to handle the incoming calls or process orders and customer payments over the phone – 24X7, without the need to worry about time differences or language capabilities. So, whether it’s about dealing with calls that are made after the office hours, a prompt answering or voice mail service, taking credit card orders, seminar registration, dealer locator service, general inquiry service, reaching the reservation desk, and immediate response to print ads or any other form of advertisement, inbound teleservices can lend a helping hand.
Less price than the market
If you wish to hire staff and train them for working 24 hours a day in rotational shifts so that you can be prompt with your answers to prospective customers and offer instant customer care services to your existing clientele, it will need a huge investment on your part. You will not only need to invest a lot of money for the infrastructure but also put in a lot of time and effort to set the ball rolling. However, you can do away with all these hassles by opting for inbound call centers. Thanks to the adept inbound telemarketers, you will have a cost-saving alternative to having your own staff take the calls. What’s more, you can use the inbound telemarketing personnel with different language capabilities to man your helpdesk, answering queries made by customers in different languages to help them place their orders easily, and ensuring hassle-free processing of the same. Since most products and services on offer via this method have a competitive price tag and generally cost less than most similar products available in the market, people are easily enticed to try them for at least once, if not more.
Defining products in details
Inbound telemarketing services make use of various methods to generate calls like advertisements in newspapers and magazines, via broadcast media like television or radio, pamphlets, brochures and internet ads. Inbound telemarketing not only allows you to bring more details to your product descriptions but can even speed up the lead generation process by fixing face-to-face appointments for product demos and sales visits. So, you can now get your inbound telemarketing services to set up meetings between your sales teams and hot prospects via their online appointment scheduling system, thereby reaping optimum benefits of the procedure.
Guarantee and free trial period
Inbound telemarketers help customers choose the products and services that suit their specific needs. They also try and sell other products and services by providing specific information to the customers and enticing them with some special offers and discounts. Many inbound telemarketing services even offer a guarantee and free trial period so that the customers can get back their money if they are not satisfied or get compensated for a defect, if any, in the product during the guarantee period.
Give space to think and make decisions
Most of the outbound telemarketing services hound customers to buy the products or services on offer. However, inbound telemarketing services just pass the information onto the customers, leaving them to think, compare prices and then take the final decision. Since customers these days are an informed lot and prefer to make their choice without any coercion, they have a proven affinity towards inbound telemarketing that helps them wield the power of decision and settle on what’s good and what’s not for their needs.
So, if you haven’t yet tried the power of inbound telemarketing services of your business, it’s time to give it a shot.
An Introduction to Telephone Marketing
Telephone marketing (or telemarketing as it is more commonly known in the UK) is the process of promoting a business, its goods or its services using the direct marketing technique of cold-calling. Occasionally misinterpreted as telesales, the purpose of telephone marketing is to create interest often with the eventual aim of setting up meetings or sales appointments. UK telemarketing is a form of direct marketing which is categorised as both business-to-business and business-to-consumer.
B2B Telemarketing
B2B (business-to-business) telemarketing is still the UK's most widely-used form of telephone marketing and remains a steadfastly popular way for businesses to promote themselves. Often B2B telemarketing is carried out with one of 3 purposes: * Information Gathering - Finding out specific information from businesses such as demand or interest in a product or service for market research purposes * Lead Generation - Creating prospective interest in a business's products or services * Sales Calls - Telemarketing to "warm leads" to set up definitive sales meetings
B2C Telemarketing
B2C (business-to-consumer) telemarketing has fallen in popularity with UK businesses in recent years. This is largely due to the development of the internet into Web 2.0 and the Semanti Web. Businesses are beginning to harness the power of online marketing and contextual advertising above telemarketing as a way to promote to and reach potential new consumers.
Developments in UK Telemarketing
UK B2B telemarketing typically takes place through third party providers of telemarketing services, but some businesses still prefer to manage their telemarketing processes in-house. Recent telemarketing development to hit the UK include the sending of recorded messages to "warm up" or "chase" potential prospects and the utilisation of Robocalling methods.
Telemarketing has also become a highly regulated industry over the past decade or so. Within the UK there is one organisation that is largely responsible for the regulation of telemarketing endeavours - the Telephone Preference Service (TPS). The TPS is a large online database which businesses and individuals can join to opt-out of receiving telemarketing calls.
For further advice and information about UK telemarketing, or to find a suitable telemarketing agency to manage your telemarketing campaigns why not get in contact with one of our knowledgeable Telemarketing Buyer Advisors?