...Executive summary: Coffee-Mate is the market leader for coffee creamer in the UK market; it holds 55% of the market share. However, a high market penetration and a recent increase of Coffee-Mate’s competitors’ market share have led to a questioning on the brand’s future. Several tools are used to describe and precise the competitive environment of the brand. The BCG analysis of the brand’s product portfolio highlights two issues: • the uncertain future position of the current Star product: Coffee-Mate, and • an interesting opportunity for the Coffee-Mate Lite product. This Question Mark product is present in a high growth market and could be shifted to a star position. The environmental analysis, through the use of the SWOT tool, led to a clearer vision of Coffee Mate’s areas of competence and the areas that have to be improved. Coffee-Mate’s is a strong brand with a large advertising budget providing quality (and healthy with Coffee-Mate Lite) products. These strengths appear to be useful for breaking Coffee-Mate’s bad image of distress and poor taste product. An analysis of the customer’s market segmentation, which divides the market in 5 consumers sections leads to a distinction between two different buying behaviours: • cost constrained consumers who base their buying decision on prices; and • a group of customers called “premium”, who are prepared to pay a premium price for quality products. These BCG, SWOT and customer segmentation tools provide information about...
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...into beverages and sweets. Its trunk is used as a lumber for houses and building materials. The leaves of this fruit are used as a medicine, fodder, and as a compost material. Its latex is in the list of ingredients for glue and paste. Its roots are used for handle for farm implements. The seed is used for food, also used in feeds, used for planting materials and for making candies. But none had studied the seeds as a potential coffee. Coffee is a beverage prepared from dried ground beans of Coffeaarabica, an African evergreen; the berries are rich in caffeine, which stimulates the CNS and cardiorespiratory system and results in mild addictive symptoms. The researchers pursued this study because using this study, jackfruit seeds can be made another new and useful product in everyone’s daily life; instead of throwing the seeds away. Why the researchers chose coffee because it has been a common hot drink for everyone; it is almost a part daily routine of man. B. Statement of the Problem This study determines the feasibility of coffee made from Jackfruit seeds. It seeks to answer the following questions: 1) What are the...
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...peel * Used candles * Can * Kerosene * molder 1) Melt used candles in a can. 2) Add kerosene to maintain/achieve our wax consistency to prevent it to be as hard as a candle. 3) Put the banana peel into boil for 5-15 minutes. 4) Remove the banana peel 5) Pour the wax into the molder and let it cool. V. Results When applied into floors, it leaves a natural gloss and shine just like or more than your trusted commercial wax can do. VI. Conclusion I therefore conclude that banana peel is can be used as an alternative floor wax. View Full Essay Join Now Please login to view the full essay... Essay's Statistics Submitted by: renzlouise Date shared: 10/05/2015 05:44 AM Words: 261 Pages: 2 Save Paper Report this Essay Similar Documents Banana Peel As Floorwax Banana Peel Uses Shoe Polish Out Of Banana Peel Extract Banana Peel...
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..._______________________________ NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 1, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (10 Fill in the gaps: 10 marks); Section B (3 Short essay questions: 20 marks) and Section C (50 Multiple choice questions: 20 marks). It has FIFTEEN (15) printed pages excluding this page. Printing is double sided, so check each page carefully. You have two (2) hours to complete this examination plus 10 mins reading time. Read all the questions carefully and answer all questions as instructed. Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION C) in the Generalised Answer Sheet provided. Note that there are FIFTY (50) Multiple Choice Questions. Print your full name and student ID number {z… } on the first page and sign. Use of UNSW approved calculators is permitted. No other material is to be taken into the examination room. This paper accounts for 40% of your overall course grade (However, it is marked out of 50). You may NOT retain this paper. SECTION A: FILL IN THE GAPS (Please write your answer in the gaps provided in each statement) (10x1 = 10 marks) 1. ‘Marketing’ refers to the activities undertaken to create and _____________ products and values with others. A marketing organisa...
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...sit down to eat using proper silverware and plates rather than using plastic utensils eating off of paper wrappers and plastic forks. Many Panera locations also have a patio, for al fresco dining, a cozy fireplace, for the winter months, and a small section with upholstered chairs and sofas. 2) Panera offers free Wi-Fi – this was an important factor because I wanted to take notes during each visit without bringing attention to myself. Because Panera offers Wi-Fi, it is not unusual to see customers with laptops. Visits I visited three different Panera locations over the course of several weeks and spent approximately 2 hours at each location. Location | Date and time of visit | Order Placed | | | | 5600 Urbana Pike | April 6, 2010 | Cuban Chicken Panini with chips as a side, an unsweetened iced tea and a Toffee Nut Cookie | Frederick, MD 21704 | 2:40 PM | | 136 Nassau Street | April 11, 2010 | Tuna Salad Sandwich (standard condiments replaced with Dijon mustard and a chopped pickle) with an apple as a side and a Diet Pepsi | Princeton, NJ 08542 | 1:15 PM | | 17772 Garland Groh Boulevard | April 20, 2010 | Chopped Chicken Cobb Salad with whole grain baguette as a side and a Diet Pepsi | Hagerstown, MD 21740 | 2:00 PM | | Store Layout Cafe Cafe Bakery Bakery B B A A The locations I visited all had a different layout in terms of...
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...such a fast pace. Therefore, coffee has become one of the most favorite kinds of drinks. Many people drink coffee to be able to work or study more effectively. When they feel so tired, some employees or students will need a five or ten minutes break just to drink a cup of coffee. Moreover, someone even have drinking coffee as one of their hobbies. Therefore, in these days, it is quite easy for consumers to buy a cup of coffee at one coffee shop, a can of coffee from the vending machine, or just get some instant coffee sachets at the supermarket. When people think about coffee, they will think of some popular brands, such as, Nescafe, Starbucks, Gloria Jeans, etc. However, it is the fact that, according to the BBC News in 2012, Vietnam has just surpassed Brazil to be the world’s largest coffee exporter. (BBC , 2012). Furthermore, G7 Coffee– the major product from Trung Nguyen Group – the greatest coffee company in Vietnam – also has high quality like the coffee of those brands. And thus, there are some questions arising from this fact, “Why doesn’t the G7 Coffee from Vietnam become as famous as the coffee from those popular brands, in all over the world?”, “Can it be?” and “How can it?” Background Trung Nguyen Group was established in June 16th, 1996. At that time, it was just a small company in Buon Me Thuot, which is one of the three main highlands for growing coffee in Vietnam. Nowadays, according to Trung Nguyen’s home page, Trung Nguyen Coffee has been available in over 50...
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... | The company mission statement is: By working towards this goal, TCH wants to open its first store near the Brea mall in both new and existing markets, increase their product development process, and cater to customers’ need to eventually improve their financial position and dominate market share. |Section |Product/Service Description, Situation Analysis | |1 | | Trinh’s Coffee House (TCH) will produce and market a line of specialty coffees that will appeal to those consumers interested in something unique in there mornings, afternoons or nights. The shop will have a friendly welcoming environment where guest can socialize and also relax. The customer will have a chance to use their personal laptops inside the shop. Customers will be...
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...cases that are filed and argued with loop holes in litigation (Frivolous Lawsuit Law & Legal Definition, 2015). Evaluating the product and service liability laws will give insight into the two cases that will be discussed in this paper. The two cases covers how product liability effects the consumer and company owners of each industry of businesses. Cases that are brought to courts for product liability is always initiated by the plaintiff who has to prove if the defendant is liable for alleged action claims (Jones, 2015). Two cases that have made an impact on the pursuit of filing frivolous lawsuits is the Liebeck v. McDonald’s and Pearson v. Custom Cleaners case, which will be discussed in further detail throughout this paper. If cases set precedence’s in the court systems, then these two cases show how people can obtain or attempt to collect monies from others that lacks in importance to bringing legal justice per society standards. Case 1: Liebeck v. McDonald's Stella Liebeck a 79 year old consumer went to a McDonald’s drive-thru in Albuquerque New Mexico on 02/27/1992 to purchase a cup of coffee one day (Dedman & Farr, 2011). Upon receiving the cup of coffee Stella made an effort to open the lid of the coffee to add her creamer and sugar; however, in her attempt the contents of the cup spilled on her lap, which...
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...By: Date of Submission: 26.08.2013 LETTER OF TRANSMITTAL 25 August, 2013 LeoV Dewri Senior Lecturer Dept, of Business Administration East West University. Dhaka-1212 Subject: Submission of the Nescafe Tram paper Dear Sir, I am very pleased to submit my Tram paper on Nescafe. After finishing this research, we think that we had gathered some knowledge about the main point of view regarding this work. This research report helped us to extent our knowledge and may help us in future. Thank you very much for giving us such kind of opportunity to enrich our knowledge. We would like to thank you for your valuable guidance in every problem we found and the precious time that you gave us. We hope our work will come up to the level of your expectations. We will be available for any further clarification if required. Best Regards Sincerely yours, ------------------------------------------------- Aparna Biswas ID:2009-2-10-209 Md. Shahinur Hossain Chowdhury ID: 2009-2-10-054 Department of Business Administration ACKNOWLEDGEMENT Writing this tram paper has been very effective, Instructive and sometimes hard. Many hours have been spent during this semester working on this research and therefore it is of great release to now see the sunlight. This assignment is the fruit of many experiences, challenges and relationships involving great many people to whom we are...
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...Note that the greater the alcohol content of the liquor, the more calories per ounce. These calorie counts are approximate and may vary depending on ingredients and portions. Alcoholic Beverage Serving Size (ounces) Calories Beer 12 oz. 150-200 Light Beer 12 oz. 95-136 Wine (white/red) 5 oz. 90-120 Wine Spritzer 5 oz. 100 Distilled spirits (scotch, Vodka, bourbon, gin, rum, etc) 1.5 oz. 85-115 Piña Colada 6 oz. 378 Margarita 8 oz. 280 Mojito 8oz. 214 Cosmopolitan 4 oz. 200 Martini 2.5 oz. 160 Bloody Mary 5 oz. 120 Champagne 5 oz. 106-120 Coffee Liqueur 3 oz. 348 Gin and Tonic 7 oz. 200 Long Island Iced Tea 8 oz. 780 Vodka and Tonic 8 oz. 200 Rum and Coke 8 oz. 185 Rum and Diet Coke 8 oz. 100 Mai Tai 6 oz. 350 White Russian 5 oz. 425 Mimosa 4 oz. 75 Screwdriver 8 oz. 190 Eggnog with Rum 8 oz. 370 Chocolate Martini 6 oz. 438 Standard drinks guide Full Strength Beer 285ml Full Strength Beer 4.8% Alc./Vol 1.1 standard drinks | 425ml Full Strength Beer 4.8% Alc./Vol = 1.6 standard drinks | 375ml Full Strength Beer 4.8% Alc./Vol = 1.4 standard drinks | 375ml Full Strength Beer 4.8% Alc./Vol = 1.4 standard drinks | Mid...
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...The Adkin’s Diet How Adkins Works Adkins is a low carb/sugar, high vegetable/protein diet. The goal of the diet is to allow your body to go into ketosis. This occurs when your body stops burning carbs and sugar (glucose) for energy and start burning fat (lipids) reserves. My Personal Experince with Adkins I first earned of the Atkins Diet when I was in my mid-teens (1995ish.) My mother has just been diagnosed a few years prior with type II diabetes and had to start directly on insulin. She heard there was a diet that would allow her to maybe stop taking insulin all together or at least only have to take pills. Being an avid reader and researcher she found the doctor’s book where she learned cutting carbs and sugar from her diet could reduce her dependence on insulin. Being a typical self-absorbed teenager I don’t remember many of the details of her weight loss or what if any medical issues occurred. I do however remember the crazy looks and discussions that occurred when my mom sent me out for fast food and I would ask for a burger without a bun. There are a lot of mouth breathers in the fast food industry, and asking some of these people for this simple request was just too much for them to comprehend. My mom lost over 100 pounds in less than a year, when combined the diet with water aerobics. Because there was way less sugary and carb rich foods in the house I lost a lot of weight also. Looking back at pictures of that time both my mom and I never looked...
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...beverage. The used of café and picture is to make the logo more interesting, make it not look to messy as well as to make the people easy to remember Friends Café. Because we want to create something different than other café shop and bring a relaxing and simple ambiance or concept for our café shop so our customer can fell that they truly fell the relaxing experience in Friends Café. 1.2 Nature of Business Our Friends Café is exclusive and relaxing café which serve a various type of coffee and other food and beverages for consumption on our cafe. We highly specialized quality of our coffee from New Zeeland coffee bean. Along with the espresso drink and brewed coffee, we also sold some refreshment beverages in our coffee shop. We also offer fresh juice, cakes and muffins. The menu of our coffee shop will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, bubble tea and etc. Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Every coffee we create has a rich story behind it from the origin of the beans and our rigorous selection process to our blending and roasting artistry. Besides that, we also operate our café the whole week. We will...
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...CHAPTER 1 INTRODUCTION As the demand of Food Industry continues to upsurge at the present time, people as the consumers tend to explore for a unique food outlet which can offer products suitable to their taste and preferences. Since meals on the go are nothing new in the Food Service Industry, there is an outgrowing demand of people who are looking for healthy, “Home- Cooked Meals” and finding them outside their traditional way of eating. Food that is flavorful and healthy is making the grade, which explains why ethnic or native meals are among top home meal replacement preferences. Hence, Food chains are becoming popular already. Considering this fact, the proposed business is entitled “Harampangan ha Sinirangan”, this has the quickness of the service in fast-food chains and the convenience that most upscale restaurants gives to its customers and top it all with meals and delicacies that are inspired by purely Eastern Visayas Cuisine. The local residents and tourists as the major target beneficiaries, tend to discover a place where to gather, relax, enjoy and eat something new. Having these ideas, the proposed business would be a place that would cater with that needs and wants. It would be first Food Outlet that would offer purely native meals and delicacies. The proposed business would be situated at Real Street, Sagkahan Tacloban City. It is therefore accessible and is located near with the prospective target consumers. The proposed business would not only...
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...ACKNOWLEGEMENT Preparing a term paper is not very easy. We faced many problems when we started the work on the report but we are greatly thankful to Almighty Allah for enabling us to get successfully through our responsibilities. Very warm and special thanks to our respected course instructor Kashfia Ahmed for assigning this task to us. We would like to give thanks especially to our friends and group members, for their enthusiastic encouragements and helps during the preparation of this term paper by sharing ideas regarding this subject and for their assistance in typing and proof reading this manuscript. Executive summary The summary describes the history of the "Taara Refined Soyabean Oil" and the target market of this product, its strengths and weakness of how the customer buying pattern influenced by factors. This report tells us that how we launch a new soyabean oil brand in the market, how the company selects their target market, how they select their brand name, logo, logo color, slogan, how its pricing strategy, brand sense, brands elements, factors influence the customer buying pattern. It also mentions that what are the packages of soyabean oil launch into the market according to customers need and affordability. What pricing strategies usually followed by "Taara Refined Soyabean Oil" marketing programs and promotional activities are clearly and briefly covered in the report. Another vital element is finding its SWOT and PEST analysis specifically what...
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...War and again following the Second World War, even tally expanding it’s offering beyond it’s early condensed milk and infant formula. Today the company operates in86 countries around the world and employs over 280,000 people. Their products including prepared dishes and cooking aids, milk-based products, cereals, instant coffee, pharmaceuticals and baby foods. Nestle SA is a publicly owned company, with subsidiaries across the world. It website addresses in 104 countries. It is also the world largest food and beverage company with $71 billion in annual sales and almost 230,000employees around the world. It markets some 8000 brands that include instant coffee. Remark ably, its products are sold in every country in the world, including in North Korea. Nestle coat of arms, the bird’s nest, which refers to his name, has become a symbol for the products being a safe care for their consumer product safety and quality. Research and development based innovation capacity and strong brands are priority for Nestle. Objective of Nestle. Nestle business objective is to manufacture and market its products in a way that creates value that can be sustained over the long term for shareholders, employees, consumers, business partner’s and national economies in which Nestle...
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