...herbal energy drinks, coffee, chocolate drink, cereal drink, tea. (in instant 3 in 1 packets beverage and can drinks) POWER ROOT (M) SDN. BHD. was founded on 23 July 1999 in Johor Bahru, Johor. It is a company to develop and promote herbal energy drinks fortified with two main rainforest herbs which are Eurycoma Longifolla or commonly known as “Tongkat Ali” and Labisla Pumilia and Pathoina or “Kacip Fatimah”. These herbs are indigenous to Malaysia and its properties for promoting physical well. The company has invested heavily in research and development of these traditional herbs to create its own brand of products to compete in the international market. Power Root with its own operational objectives “Quality, Innovation, Sharing” expanded in Malaysia and Malaysians started to take notice of this company and as a brand of botanical energy drinks. The company expanded very quickly and in March 2001, Power Root established a branch company in Kuala Lumpur to expand their business in the city of Malaysia. Power Root establish the company in Kuala Lumpur with the aim to better coordinate its logistic and serve its customers more affectively. In 2003, Power Root has started its own manufacturing plant in Johor Bahru after having a good response from the consumers. The company set up its second manufacturing plant in 2005, and at the same time, to meet growing demands from the...
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...Message to Stakeholders Fast Facts The Nestlé Legacy Organisation Structure The Nestlé Creating Shared Value Strategy Engaging Our Stakeholders Governance Summary of Key Performance Data Our Respect and Care for the Community Our Commitment to the Environment Our People and the Workplace Our Consumers and the Marketplace Awards & Achievements GRI Standard Disclosures COVER: One of Nestlé Malaysia’s key successful rural development programmes has been its contract farming initiatives, where farmers are actively engaged to be part of the Nestlé supply chain. In February 2012, the Nestlé Paddy Club was introduced with the aim of increasing field productivity and lowering production costs, whilst reducing rice-farming’s environmental footprint, as well as enhancing overall farming safety aspects at the contract farms in Kedah. Nestlé (Malaysia) Berhad 110925-W 16 1 Our Respect and Care for the Community 46 Our People and the Workplace 20 Our Commitment to the Environment At Nestlé, we believe that in order to create long-term value for our shareholders, we have to create value for society, subscribing to the view that corporate success and social development go hand in hand. 58 Our Consumers and the Marketplace 2 Nestlé (Malaysia) Berhad 110925-W Message to Stakeholders Creating Shared Value (CSV) is at the core of our business. That is how our company started off, with our founder, Henri Nestlé, a Swiss pharmacist who developed the world’s...
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...TAJUK PERKEMBANGAN SYARIKAT NESTLE DI MALAYSIA DARI 1912 HINGGA MASA KINI NAMA : WONG CHIEN WEN NO. KAD PENGENALAN : 941213-14-5532 ANGKA GILIRAN : SB9002/1027(13P1) PUSAT PEPERIKSAAN : SMK TAMAN SEA, PJ PENGERTIAN SEJARAH Apakah ialah Sejarah? Menurut Wikipedia, Sejarah (dari Yunani ἱστορία - historia, bermaksud "siasatan, pengetahuan yang diperoleh oleh penyiasatan") adalah istilah payung yang berkaitan dengan peristiwa masa lalu serta penemuan, koleksi, organisasi, dan pembentangan maklumat mengenai peristiwa-peristiwa ini. Istilah ini termasuk kosmik, geologi dan sejarah organik, tetapi sering generik tersirat bermakna sejarah manusia. Ulama yang menulis tentang sejarah dipanggil sejarah.Sejarah juga boleh merujuk kepada disiplin akademik yang menggunakan naratif untuk memeriksa dan menganalisis urutan peristiwa lepas, dan objektif menentukan corak punca dan kesan yang menentukan mereka.Sejarawan kadang-kadang membahaskan sifat sejarah dan kegunaan dengan membincangkan kajian disiplin sebagai akhir dalam sendiri dan sebagai satu cara menyediakan "perspektif" masalah sekarang.Cerita biasa kepada budaya tertentu, tetapi tidak disokong oleh sumber luaran (seperti cerita sekitar Raja Arthur) biasanya diklasifikasikan sebagai warisan legenda atau budaya, kerana mereka tidak menyokong "Siasatan berkepentingan" yang diperlukan disiplin sejarah. Peristiwa yang berlaku sebelum rekod bertulis dianggap prasejarah. Herodotus...
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...Introduction The purpose of this group report is to evaluate Nestle Company industry how the company develop strategy for their business organization following the analysis of external and internal business environments. And also analyze the strategic management process as firm used to achieve their goal. The most important thing for most of business company is an understanding their successful performance among the other competitors in market place. For some parties, like shareholders, it is essential for company to make a profit and gain above average return. In the report we will identify the marketplace opportunities and threats of Nestle Company and decide how to use their resources and capabilities to pursue opportunities and overcome threats. In order to strengthen this report about the Nestle Company, there are several method to analysis the data that has been conducted, which is included such as PEST analysis, Porter’s 5 Forces model and SWOT analysis. By the end of this assignment, future strategy will be mentioned as well as our recommendations about Nestle Company that will fit into strategy orientation in order to perform well. And also to develop and implement its learning approach as the chosen large company by using different strategy. Corporate Profile and Summary: Nestle (Malaysia) Berhad Nestle (Malaysia) was established by Nestle Group (Nestle) began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion...
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...process to get a true product image in the mind of the customers and how to position against competing brands. There are many brands involved in the milk industry. Many specialized in milk products itself, like Dutch lady, Marigold, Anlene, Fernleaf, Enfagrow and etc. Due to this there it is a strong competition to Nestle due to many potential rivals. Products which are similar in various brands make customers switch easily among suppliers. Buyer Reseller – Moderate to High power Nestlé’s main buyers are hypermarket such as Tesco, Giant, Jusco, Econsave, Mydin, etc. They hold a moderate to high power and the power sometimes will control over Nestlé, because they can either choose another brand compare with Nestlé. They can choose another brand’s products such as Fernleaf, Enfagrow, etc. to replace Nestlé for selling in their market. Besides that, power of reseller also increase day by day because of they purchase a lot of Nestlé’s output. Nestlé afraid they will lose a big business and loss a lot of money. End Consumer – Moderate to Low power There are plenty of substitute products in Nestlé, so end consumer can change to another substitute product such as Milo, Juice, Tea, etc. anytime for choosing our milk’s product. End consumer can switch to other suppliers if the product is higher than the other brand’s product. End consumer will compare the price of...
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...0 INTRODUCTION The existing company that has selected is Nestle Berhad. This report starts with an introduction and brief background about Nestle and Nestle Malaysia. This report includes the remuneration and benefit management practices which have financial and non-financial in the Nestle Berhad. In the end, there are some suggestion to improve the practices by our group and a conclusion of this whole report. Nestle Company had started off from a single man’s idea, and develop into Giant Corporation. In 1866 Henry Nestle, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother milk. Its product became a success, and it create a demand throughout Europe. Nestlé’s company remain successful, which allowed them expand to new region throughout the world, making them the world’s biggest food and beverage company. Nestlé’s headquarters are located in Vevey, Switzerland, but the Nestle Company has factories or operation in almost every country in the world. Nestle has 447 factories, operates in 194 countries and employs around 335,000 people. Nestle product includes baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods and snacks. Nestle Malaysia was established in the year of 1912 in Malaysia as Anglo-Swiss Condensed Milk Company. Since 1962, with its first factory in Petaling Jaya, Nestle Malaysia now manufactures its products in 7 factories and operates...
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...development of Nestlé’s Milo. Overseas, Milo has realized success in the marketplace for over half a century. Through our research and findings, we have determined Milo to be a potentially effective product in the United States. Recent global focus on individual health, specifically among children in schools, calls for a drink that provides all of the necessary nutrients for the active youth. As part of a well established global company such as Nestlé, the building blocks are in place for the growth and popularity for Milo. Our report centers mostly on the importance of promotion and place for the success of our firm and our product. In an attempt to create and strengthen the positioning of Milo in the United States, these two areas of the marketing mix will be essential aspects to the growth of Milo. Although the marketplace is currently consumed by well-founded companies such as Pediasure and Ovaltine, we are optimistic that Milo will have an immediate impact on consumers. Through “buzz” advertising and efficient distribution, Milo will continue the tradition of brand equity maintained at Nestlé. Although the economy in the United States is currently subpar, we believe this is a perfect time to introduce our product to a new marketplace. Many young individuals are in desperate need for a healthy alternative to the high-calorie, ultra-sugary beverages that have come to dominate the market in an obese society such as the United States. Nestlé Milo provides benefits unfamiliar...
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... Dengan kata lain , Syarikat multinasional didefinisikan sebagai satu organisasi yang memperoleh hasil lebih daripada 25% daripada operasi perniagaan di luar negara. Menurut laman web rasmi Nestlé , Syarikat Nestlé Malaysia menjalankan perniagaan dalam bentuk syarikat subsidiari dalam Malaysia manakala syarikat induk Nestlé terletak di Vevey, Switzerland. Namun begitu , terdapat beberapa anak-anak syarikat yang ditubuhkan oleh Syarikat Nestlé iaitu Nestlé Products Sdn. Bhd, Nestle Manufacturing (Malaysia) Sdn. Bhd, Nestle Asean (Malaysia) Sdn. Bhd dan Nestle Foods (Malaysia) Sdn. Bhd. Ciri-ciri syarikat multinasional adalah seperti berikut :- • 25% daripada jumlah hasil diperoleh daripada operasi di negara lain • dikawal oleh pengurusan dari ibu pejabat • mempunyai subsidiari/ anak syarikat/ cawangan di negara lain Penubuhan Syarikat Nestlé adalah diperkenalkan oleh Henri Nestlé.Sesetengah jenama Nestlé dikenali di seluruh dunia lalu menjadikan peneraju pasaran sedunia dalam penghasilan sebilangan produk , termasuk susu , coklat , konfeksi , air botol , kopi , krimmer , perasa makanan dan makanan haiwan. Kini , Syarikat Nestlé telah mempunyai 7 buah kilang pembuatan makanan di seluruh Malaysia.Jenama yang diperoleh Syarikat Nestlé seperti MILO ® , NESCAFÉ ® , MAGGI ® , NESPRAY® dan KIT KAT ® telah menjadi nama-nama isi rumah yang dipercayai dan dinikmati untuk generasi. Menurut Richard L.Daft dalam “Management-Seventh...
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...Background Of Nestle 1.0 History Of Nestle The vast Nestlé Group started humbly with the vision of one Swiss chemist, Henri Nestlé. At a time when there was high infant mortality in Europe due to malnutrition, this dedicated man began experimenting with nutritious food supplements to overcome the problem. In 1867, he was approached to help an ailing premature infant who was unable to accept his mother's milk or any of the conventional substitutes. The infant began to take the milk food supplement he had developed, and a life was saved. The product, called Farine Lactée Nestlé, was soon marketed throughout much of Europe, and a new brand name began to take on life. In 1905, the Nestlé Company merged with the Anglo-Swiss Condensed Milk Company, the first condensed milk factory which opened in Switzerland in 1866. Nestlé entered into the milk chocolate business in 1904 when Peter & Kohler Swiss General Chocolate Company produced milk chocolate under the Nestlé trademark. The chocolate company later joined the Nestlé group in 1929. While the original business was based on milk and dietetic foods for children, the new Nestlé grew and diversified its range of products, through acquisitions and mergers with the better known brands of the time. For example: The manufacturing of LACTOGEN began in 1921, and in the same year, a beverage containing wheat flour was marketed under the brand name MILO. In 1938, NESCAFÉ, the world's first instant coffee was introduced. Logo of Nestle The earliest...
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...more goods and services if aggressive sale techniques are used and that high sales results in high profits. In the other hand, market orientation is based on the understanding that a sale does not depend on aggressive sales force but rather customer’s decision to purchase a product. Besides that, market management philosophies also consists societal marketing orientation. Societal marketing orientation is based on satisfying the customer’s wants and needs and to meet organizational objectives and also preserve or enhance individuals’ and society’s long-term best interests. Nestlé Nestlé was found in 1886 by Henri Nestlé. It started off with initiatives to produce infant formula and grew into a multi-national cooperation worldwide. Nestlé has more than 250,000 employees and factories worldwide. Nestlé's commitment to provide quality products to Malaysians almost 100 years ago. Nestlé began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company...
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...Management Accounting for Managers (BKBM 5013 ) Nestlé Malaysia Berhad Lecturer : Mrs Faoziah Idris Prepared by:- 1. | Nur Shazleen binti Abdul Rahman | 809155 | 2. | Halim bin Hamim | 810274 | 3. | Noor’aishah binti Mohamad | 812016 | 4. | Nor Hadzalina binti Sukarseh | 812020 | 5. | Ahmad Naim bin Ismail | 812891 | TABLE OF CONTENT | Content | Page | 1. | INTRODUCTION | 4-5 | 2. i. ii. | BALANCE SHEETBalance Sheet For Nestle (M) Berhad Ended December 2007 – 2011 Fig. 1 : Balance Sheet of Nestlé Malaysia Fig. 2 : The Movement of Total Equity & Liabilities from 2007 to 2011 for Nestlé Malaysia Balance Sheet Analysis | 5 6 7 7 | 3. i. ii. iii. | PROFIT and LOSSProfit and Loss For Nestle (M) Berhad Ended December 2007 – 2011 Fig. 3 : Profit and Loss5 years Statistic: Profit for the year attribute to Shareholder Fig. 4 : 5 years Statistic: Profit for the year attribute to ShareholderProfit and Loss Analysis | 7-8 8 8 9 | 4.i.ii. | CASH FLOW Cash Flow Statement Nestle (M) Berhad for the year ended 31 December (2007 – 2011) Fig. 5 : Cash Flow Statement Fig. 6 : Net Cash from Operations Increasing Cash Flow Analysis | 9 10-11 11 11-12 | 5. i. a. b. c. d. e. f. g. | PERFORMANCE ANALYSIS RATIOFinancial Ratio for Nestle (M) Berhad Fig. 7 : Financial Ratio Fig. 8 : Calculation of Financial Ratio Current ratio The...
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...TABLE OF CONTENTS I. INTRODUCTION 2 II. ANALYSIS 3 1 Nestlé worldwide 3 1.1. Overview of Nestlé 3 1.2. Vision 4 1.3. Mission 4 1.4 . Objective ……………………………………………………………………………………...5 1.5. Products 6 2. Environment of Nestlé 7 2.1. Internal environment 7 2.1.1. Managers 7 2.1.2. Employees 9 2.2. External environment 10 2.2.1. Customers 10 2.2.2. Suppliers……………………………………………………………………………….11 2.1.3. Competitors 12 3. Inputs and Outputs 13 3.1. Inputs 13 3.2. Outputs 14 3.3. Research for production of Nescafe-Nestlé in Vietnam 15 4. Manufacturing process 16 5. Markting strategy in Vietnam ans Aia 18 III. REFERENCES 20 IV. APPENDICES………………………………………………………………………...22 Introduction In this research work the company chosen is Nestlé. We have tried to cover the brief history of the company, vision, mission and objectives of the company. This brief history and other sub heading under company background is compulsory to be understood and researched well as they form the basis for marketing plan of the company. We have also tried to cover the internal and external environments for the company and countries for its future growth and further marketing planning strategy Analysis 1. Nestlé Worldwide 1.1. Overview of Nestlé All over the planet, people know Nestlé. Nestlé is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland...
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...Page 1 of 39 Runcit Malaysia Magazine Issue 12 Tinjauan Runcit Welcome to our Halal Issue You might be surprised to know that the halal industry is worth billions of Ringgit in Malaysia alone. It impacts consumers, retailers and manufacturers. As such, we felt it was time we explored halal in more depth. Read our cover story and be inspired to discover ways to profit in ‘Era Halal.’ Runcit Media Sdn Bhd’s (RMSB) Field Supervisors are constantly telling us that readers want to see more articles on financial management. To fulfill this popular request, we teamed up with RHB Bank to bring you a Wang Runcit article on loan financing for retailers like you. Being informed about product categories is very important. Be sure not to miss our category profiles on Bottled Water and Hot Cereals. It is an opportunity for you to get to know the market leading brands like SPRITZER and QUAKER OATMEAL. We also present CINTAN, a treasured household brand in the instant noodles category. CINTAN has been in the market for 40 years now. Read our article about the brand. You might even get to know Malaysia’s celebrity Chef Wan better, too. RUNCIT MALAYSIA was fortunate to be able to interview him when he went down to the trade, to introduce the two new CINTAN variants he created. Happy Reading! WILLIAM KHOO Executive Director Infovantage Sdn Bhd william.khoo@runcit.com.my Page 2 of 39 Runcit Malaysia Magazine Issue 12 Rencana Runcit THE HALAL ERA From a symbol that assures religious...
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...Executive summary Introduction In 1984 Mateschitz founded Red Bull. Red Bull Energy Drink was first sold on the Austrian market in 1987. Red Bull reached its first foreign markets in 1989 in Singapore and in 1992 in Hungary. In 2008 Red Bull created its own cola, Red Bull Simply Cola. It created a market segment unlike traditional colas, by using only 100% natural ingredients. In 2009, Red Bull extended its product line with Red Bull Energy Shots. Red Bull headquarters are based in Fuschl am See, near Salzburg Austria. Approximately 4 billion cans of Red Bull are consumed each year; the product is available in 160 countries. Red Bull is the leader of the energy drink market and performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy Drink Segment in the world. For more than 20 years, Red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing interest for this drink. In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will enable us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy. The Product Red Bull is a lightly carbonated drink that enhances mental and physical...
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... ON “NESTLE MALAYSIA BERHAD” Introduction [Nestle Logo (Famouslogos.us, 2012)] Nestle is a Swiss-based brand founded in 1866 by Henri Nestlé, a German pharmacist. Henri was a very enthusiastic person to globalise his company and advocates pragmatism, flexibility, learning initiatives, respect towards foreign cultures and many other key attitudes and values to stake a corporate culture that lasts until today. (Nestle, 2012) In 1912, Nestle was introduced as the Anglo Swiss Condensed Milk Company to Malaysia. Today, more than 140 years after born, the world’s leading nutrition, health and wellness company continue to improve human lives with nutritious food products. (Nestle, 2013) 1.0 PESTEC 1.0.1 Political, Legal & Governmental Forces [Religion Distribution (Department of Statistics, 2011)] To cater the major ethnic of Muslim market in Malaysia, Nestle has to restrict the process of food productions to ingratiate the Trade Description Order 1957 bound by the Syariah Law (Islamic Law). Under the Act, Nestle is prohibited to produce any food items which contain any parts from haram prohibited animals. During the process and preparation of product, Nestle must not use or touch any ingredients or equipments which are deemed to be unclean. (Malaysian Government, 2013) 1.0.2 Economic Forces [Gross Domestic Product...
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