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Runcit Malaysia Magazine Issue 12 Tinjauan Runcit

Welcome to our Halal Issue
You might be surprised to know that the halal industry is worth billions of Ringgit in Malaysia alone. It impacts consumers, retailers and manufacturers. As such, we felt it was time we explored halal in more depth. Read our cover story and be inspired to discover ways to profit in ‘Era Halal.’ Runcit Media Sdn Bhd’s (RMSB) Field Supervisors are constantly telling us that readers want to see more articles on financial management. To fulfill this popular request, we teamed up with RHB Bank to bring you a Wang Runcit article on loan financing for retailers like you. Being informed about product categories is very important. Be sure not to miss our category profiles on Bottled Water and Hot Cereals. It is an opportunity for you to get to know the market leading brands like SPRITZER and QUAKER OATMEAL. We also present CINTAN, a treasured household brand in the instant noodles category. CINTAN has been in the market for 40 years now. Read our article about the brand. You might even get to know Malaysia’s celebrity Chef Wan better, too. RUNCIT MALAYSIA was fortunate to be able to interview him when he went down to the trade, to introduce the two new CINTAN variants he created. Happy Reading! WILLIAM KHOO Executive Director Infovantage Sdn Bhd william.khoo@runcit.com.my

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Runcit Malaysia Magazine Issue 12 Rencana Runcit

THE HALAL ERA
From a symbol that assures religious compliance, the Halal logo is fast gaining recognition also as a mark of safety and quality. Halal industries are big business. In 2007, the global halal market was estimated to be worth USD580 billion (RM2.13 trillion) a year and growing at about 10% annually. In Malaysia, halal food production alone is worth in excess of RM10 billlion. The figure is even larger if we included other non-food segments as well, including personal care products, oral care products, cosmetics, nutritional supplements, medicines, finance and so forth. This growth is mainly driven by Muslim consumers who insist on halal products. However, non-Muslim consumers are also now beginning to look for halal products, perceiving them to be cleaner, healthier and better quality. Much in demand, halal has now become a new global force that is sweeping markets and even changing how businesses are conducted. As a retailer, you would do well to better understand halal so that you will be able to better cater to your shoppers and take advantage of its business potential.

Interesting Global Facts about Islam • Today there are 1.84 billion Muslims worldwide, making it the second largest religion in the world after Christianity. Indonesia is the most populous Muslim nation in the world (more than 180 million). The Sultan Salahuddin Abdul Aziz Mosque in Shah Alam is the largest mosque in Malaysia, and one of the largest in South East Asia. Built in 1728, the Kampung Hulu Mosque in Malacca is the oldest mosque in Malaysia. Built during the Dutch occupation, it’s unique architectural style is not traceable to any other in the country. Muslims have built beautiful cities equipped with sophisticated drainage systems, well planned roads, schools, and libraries. Way before such things existed in Europe. The Taj Mahal which is the most famous example of Islamic architecture was built by Emperor Shah Jahan for his beloved wife. It took 22 years and 22,000 workers to complete. Malaysia on the World Stage • As Chairman for the Organisation of Islamic Conference (OIC), Malaysia is championing halal certification globally. Halal certification by JAKIM (Department of Islamic Development Malaysia) is highly recognised and sought-after and this naturally enhances the market potential for halal products from Malaysia.

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Halal Basics Halal Means ‘permitted and lawful’ in Islam. Halal also implies that a product is ‘thoyyiban’, meaning wholesome, safe, nutritious, beneficial and good quality. The opposite of halal is haram. Mashbooh The term given by Muslims to doubtful products. As something deemed “mashbooh” is not clearly halal or haram, Muslim consumers are liely to choose a halal-certified alternative. Haram Refers to that which is forbidden in Islam. Examples that are clearly stated as haram in Islam include: • Pork and any pig-based product (eg pork gelatine) • Animals which are not slaughtered according to the tenets of Islam. • Meat and meat products from all carnivorous animals, except most fish and sea animals • All intoxicants (especially alcohol)

Halal Check Here’s how you and your consumers can check whether a product or service is halal: 1. Look for the halal logo on the product packaging or on display in the premises (eg eateries) 2. Check on JAKIM’s website: www.halaljakim.gov.my 3. Send an SMS to JAKIM: Step 1: Type HALAL Step 2: Type barcode number of the product Step 3: Send to 32728 (DAPAT)

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Haji Sumali bin Amat Deputy Director-General (Management) Department of Islamic Development Malaysia www.halaljakim.gov.my

HALAL, THE TRUSTMARK
For Muslim consumers, it is important to know whether a product is halal before it is consumed or used. Therefore, the presence of a halal logo on the product serves as a useful symbol of assurance. It is so crucial to maintain the credibility and trustworthiness of the halal logo that the task of certifying locally-made products as halal is undertaken by the Government of Malaysia. This is done through JAKIM, the Department of Islamic Development Malaysia in the Prime Minister’s Department. All companies operating in Malaysia who wish to obtain halal certification must submit their applications to JAKIM. JAKIM upholds the Malaysian Halal Standard which is based upon Syari’ah law while also incorporating the General Principles of Food Hygiene (MS1514:2001) as well as the food safety criteria of Hazard Analysis & Critical Control Point (HACCP) MS1480:1999. According to its Deputy Director-General (Management) Hj Sumali bin Amat, JAKIM not only certifies products but also ensures continuous compliance by regularly inspecting the manufacturers’ production facilities. “Manufacturers must not only ensure the absence of non-halal ingredients in the production process, they are also required to maintain the highest standards of hygiene and safety. Even dirty premises willl result in withdrawal of their halal status,” he says. Sumali adds that JAKIM also actively obtains feedback from the public and NGOs, and tracks malpractices. “It is an offence to put JAKIM’s halal logo on any product or business premise (eg eatery) that is not certified,” Sumali says. Under the Trade Description Act 1972, penalties are RM100,000 or 3 months imprisonment for individuals or RM250,000 for companies. The growth of halal industries has created some challenges for JAKIM. The first is delay in approvals. “In the interest of speeding up the approval process, we urge companies to submit their applications at our counter in JAKIM. Our staff will be on hand to review the application and immediately advise applicants should their documentation be inadequate,” Sumali remarks. The other challenge is halal certification of non-food products, such as toothpastes, soap, shampoo and so on. “JAKIM is currently in the final stages of formulating halal standards for cosmetics and toiletries. The standard will be evaluated by Department of Standard and SIRIM for approval,” Sumali declares.

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Mariam Abdul Latif Vice-President, Halal Integrity Halal Industry Development Corporation Sdn Bhd www.hdcglobal.com

BUILDING A POWERFUL BRAND
Halal Industry Development Corporation Sdn Bhd (HDC) was formed on September 18, 2006 to coordinate and integrate the development of the Malaysian halal industry as well as enhancing awareness of Malaysia as a global halal reference and business centre. HDC has also been given the task of turning the Government’s halal logo into an internationally recognised symbol. “We emphasise three main areas,” says HDC Vice-President of Halal Integrity Mariam Abdul Latif. “The first is industry development for which we promote investment, R&D, technology acquisition, halal (industrial) park management, SME development. The second area is halal integrity where we provide training management, consultancy, international certification & audit, and halal R&D services. Branding and promotion, the third area, involves event management, corporate communications and marketing activities,” she explains. She stresses that HDC strives to complement JAKIM. “We integrate science and standards into the validation and certification of halal products. This is especially important as products become more complex in terms of the ingredients used. We need strong scientific capabilities to determine the exact type and nature of ingredients before we can be sure a product is truly halal,” Mariam says.

Contact HDC at Tel: (03) 7965 5555 to find out about its Halal Awareness, Halal Industry and Halal Professional training programmes.

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Owen Ow Managing Director & Chief Executive Officer Yeo Hiap Seng (M) Berhad www.yeos.com.my

HALAL COMPANY CULTURE
As a leading manufacturer of noodles, canned foods, sauces as well as beverages, Yeo’s regards halal certification as a crucial feature of its business. “By offering halal products, we are able to cater to consumers of all races and religious faiths,” says Owen Ow, Managing Director & Chief Executive Officer of Yeo Hiap Seng (M) Berhad. “A fully halal-compliant company, we uphold the most stringent standards throughout the entire supply chain,” he adds. “We comply with JAKIM’s requirements of not producing any nonhalal products on our premises and adopting strict hygiene practices. However, our commitment does not stop there. “We ensure that our halal standing is never compromised. As such, we have on several occasions turned away container-loads of meat and other raw ingredients simply because the consignments were not accompanied by halal certification. It is unacceptable to tell us that the halal certificates will be sent at a later date. As long as there is even an element of doubt, we will not even place those supplies in our warehouse. Demonstrating such firm commitment, it’s no surprise that Yeo’s extends its immaculate halal standards even to its company culture. Employees are prohibited from bringing food containing pork onto the premises. At the corporate level, Yeo’s will not even entertain the thought of setting up a company to produce non-halal foods or beverages. Ow explains: “Our reputation as a halal manufacturer is a valuable asset to us and should be protected always. For Muslims, halal is a way of life which advocates the enjoyment of that which is clean, wholesome and in accordance with their faith. For us, halal is the guide for our conduct as a caring and responsible supplier of foods and beverages.”

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Nordina Baharum Senior Product Manager Cotra Enterprises Sdn Bhd www.mmsb.com.my

HALAL FOR HEALTH
Young and old, consumers are taking VITAGEN cultured milk as well as MARIGOLD liquid milk and fruit juices for good reason – nutrition for good health. VITAGEN, with millions of good bacteria in every bottle, is scientifically proven to help maintain a healthy digestive system. Milk itself is a highly nutritious food and an excellent source of calcium while fruit juices supply vitamins and minerals. Nordina Baharum, Senior Product Manager of Cotra Enterprises Sdn Bhd, says “Our products are manufactured in a 100% halal facility where about 90% of the production staff are Muslim. Certified by JAKIM as being halal, the products can be consumed with confidence, thus enabling all consumers in Malaysia to receive the full health benefits.” Nordina points out that having the halal logo on the products not only affirms that they are free of non-halal ingredients. “The halal logo also communicates our hygienic production and high quality standards. Halal certification underscores the fact that we are ISO and HACCP certified.” Stresses that Cotra is fully commited to halal, she says: “Only products that are certified halal will be commercially launched.”

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Dr Chuah Chaw Teo Executive Director Spritzer Berhad www.spritzer.com.my

NATURALLY HALAL
What can be a more healthy way of living than to drink water which comes directly from its natural source? In fact, that’s exactly what Spritzer Berhad has been offering – water originating from 400 feet underground and bottled using robotics to ensure no human contact. According to the company’s Executive Director Dr Chuah Chaw Teo, the SPRITZER Mineral Water brand was built on an uncompromising commitment to cleanliness and safety. He says: “Our mineral water comes from beneath a 290-acre site in Taiping, Perak. The natural tropical forest surrounding out plant is preserved as a way to protect our water source from pollution. Pumped out of the ground, SPRITZER Mineral Water is then hygienically filtered and bottled to international standards. The company’s water manufacturing factory is the largest in Malaysia and has QUASI (Quality Assurance International, LLC, USA), ISO 9001:2000 and HACCP certification.” In 2004, SPRITZER Mineral Water was certified halal. “We decided to seek halal certification as a clear and simple way to tell consumers that our products can be trusted wholeheartedly.”

Alvin Gun National Sales Manager Stanson Marketing Sdn Bhd www.silverbird.com.my

HALAL BREAD
Stanson Marketing Sdn Bhd is perhaps better known for its High5 bread and buns, as well as Silver Bird cakes. Perhaps more than other manufacturers, Stanson Marketing understands the impact of halal certification on business. Part of its current growth and success stems from being totally committed to halal. According to National Sales Manager Alvin Gun, the company’s products are manufactured to halal standards set by JAKIM. “We have internal and external halal committees to ensure full and continuous compliance in every aspect. By anchoring our production practices on halal concepts, Stanson has been able to achieve high standards in cleanliness, quality and freshness of our products,” he says. “For example, all our breads that are to be sold will be delivered as early as 4 am.” The effort to uphold halal certification has also led the company to become one of very few food manufacturing companies in Malaysia to earn ISO 22000, one of the most stringent quality accreditations.

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Othman Md Yusoff Regulatory Manager & Chairman, Nestle Halal Committee Nestle Manufacturing (Malaysia) Sdn Bhd www.nestle.com.my

HALAL BUSINESS PHILOSOPHY
According to Nestle Regulatory Manager Othman Md Yusoff who is also Chairman of the company’s Halal Committee, halal should be institutionalised and govern even the way companies do business. For instance, if a buyer wants 500g of fish, but the seller cheats by giving him only 450g of fish, the seller is not doing business the halal way As far as Nestle is concerned, halal business principles have to be observed throughout the supply chain and beyond. It is this philosophy that had led Nestle to consciously adopt even more stringent halal standards for itself, ahead of many other companies. In 1997, Nestle became one of the first to set up its own internal halal guideline which, among other points, stipulates that all manufacturing functions and imports must be halal. “The move resulted from our concern to conduct ourselves in a socially-responsible manner,” says. “We operate in Malaysia where the majority of consumers are Muslims. It is of utmost importance that our products are indeed certified halal.” Besides formulating its internal halal guideline, Nestle also formed an internal halal committee which comprises Muslim staff from different departments, including regulatory, legal, business, global affairs and so forth. Through this committee, the company is able to ensure that all halal matters receive due attention. “Halal certification by JAKIM for products of companies that do business in a halal way will add greater credibility to Malaysia as a global halal hub. We will be seen to be adding value to the global industry,” he concludes.

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Cik Halida Ibrahim Halal & Food Regulatory Compliance Executive Mamee-Double Decker (M) Berhad www.mamee.com

EXTRA MILE
Mamee-Double Decker is renowned for its MAMEE MONSTER and MR POTATO snacks. Underlying its success is the company’s commitment to produce halal-only goodies. Effort is also made to ensure that the entire supply chain, from factory to shops, is halal. According to Halal & Food Regulatory Compliance Executive Halida Ibrahim, Mamee-Double Decker currently has an internal halal committee comprising staff who audit the company’s suppliers to ensure compliance with JAKIM’s halal requirements at all times. She says: “This and other halal-related functions will be transfered to a fullfledged Halal Department that we will be establishing soon. We are going the extra mile to demonstrate our total commitment to halal.”

HALAL IS WHOLESOME
Malaysians can thank Fonterra’s dedication to quality products and high service levels. As one of the world’s largest dairy exporter, the Fonterra’s brands are extensive, covering a diverse range of products, including FERNLEAF full cream milk powder, ANLENE high-calcium milk for adults and yoghurt, as well as CHESDALE cheese. According to Fonterra’s Regulatory Affairs Manager Hasreena Hashim, the concept of thoyibban (wholesome) plays a major part in the company’s success. Fonterra takes milk, a wholesome food, and matches it with its leading innovations to deliver the best of dairy to meet the nutritional needs of consumers of all generations. Since 1999, Fonterra has made its products 100 percent halal. More than 70% of the consumers it serves are Muslims.
Hasreena Hashim Regulatory Affairs Manager Fonterra Brands (Malaysia) Sdn Bhd www.fonterra.com

P Kamalanathan Communications Manager (Pengurus Perhubungan Awam) Serba Wangi Sdn Bhd www.malaysiarice.com

TRUST IN HALAL As rice is a staple food, it is no surprise that Serba Wangi Sdn Bhd, the nation’s leading rice wholesaler, believes that going 100 percent halal is the way to success. As the company’s Comunications Manager P Kamalanathan states, “Halal certification builds a sense of trust and acceptance among our consumers. It has contributed to the success of our brands, notably JATI, the market leader.” Accordingly, Serba Wangi is clearly committed to becoming a halal company because it respects the values and beliefs of its consumers. “This is the foundation of building a trusted brand,” Kamalanathan says. The task of ensuring full compliance with JAKIM’s requirements has been given to the company’s Quality Department. The company has earned ISO 9001:2000 accreditation, a reflection of the company’s commitment to quality.

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Roselawati Food Technologist & Halal Technical Advisory BOH Plantations Sdn Bhd www.boh.com.my

HALAL FOR HYGIENE & SAFETY
When consumers purchase BOH products, they know they have made the right choice. All BOH teas are hygienic and safe as they are certified halal. BOH is also the first tea company in the world to be certified with the ISO 22000, a global food safety certification. In order to maintain its halal certification, BOH Plantations Sdn Bhd has a dedicated JAKIM liaison officer who keeps abreast of halal issues and ensures that the halal requirements are constantly reviewed and complied with internally. As BOH Food Technologist and Halal Technical Advisor Roselawati says, “There is increasing awareness of halal food as can be seen from the World Halal Forum and Malaysia International Halal Showcase. Halal certification increases consumer acceptance of BOH tea.”

Zulkhairi Zabiri Head - Asset Based Finance Group RHB Islamic Bank www.rhbislamicbank.com.my

HALAL BANKING
An Islamic bank is not allowed to deal with interest or to engage in any business or trade prohibited by Islam. However, as Zulkhairi Zabiri, Head – Asset Based Finance Group explains, “Islamic banking products and services are not only meant for Muslims but also people from all walks of life. There are suitable products for individuals as well as business entities, including small retail outlets.” A multitude of services is provided to any customer who walks through the doors of an RHB Islamic Bank including savings facilities, financing facilities, letters/guarantee, money market, foreign exchange and remittance services, residential mortgage-backed securities, and lastly, investment and equity linked product based on ‘musyarakah’, ‘mudarabah,’ and ‘ijarah’ principles.

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Runcit Malaysia Magazine Issue 12 Selidik Runcit

HALAL & YOU
Curious to find out retailers’ understanding & perceptions of halal, Runcit Media Sdn Bhd surveyed 752 respondents from February 20 to March 7, 2008. Based on the results, there is a high rate of awareness about halal.

KESIMPULAN
Consumers of all religious faiths are now more aware of halal. While Muslims primarily insist on halalcertified products and services in keeping with their faith, the halal logo is also fast gaining recognition as a mark of safety and quality. As a retailer, you can take advantage of the growing market for halal fast-moving consumer goods. Here are a few tips: • • • Prefer to sell products that are certified halal. Do not merchandise non-halal foods together with halal foods. If you must sell non-halal fresh meat and poultry, do so in its own separate section.

Stephen Tan & Choy Su Ling – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 Kategori Runcit

Bottled Water
A refreshing and natural thirst quencher.

Water has always been sacred to human society as a life giving force. In the old days, people would draw their water from natural sources like wells, rivers, springs and lakes. With the introduction of modern plumbing, water became easily available from taps. These days, bottled drinking water that comes in plastic bottles has become popular among consumers because it is convenient to consume.

Category Structure According to The Nielsen Company, this category can be divided into two main segments. Below are several examples:

Mineral Water

Drinking Water

Do you know the difference? The coloured cap represents Mineral Water

The coloured cap represents Bottled Water

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Drink for health We have all heard it before, drink more water. For good reason too. Water is necessary for your body because: • • Helps you body remove waste through urine and faeces. Enables your body to digest food and absorb water-soluble vitamins ( vitamins B & C) and other nutrients. Hydrates your body. 70% of your body’s total weight comes from water. In fact all your body’s cells and tissues are made of water. So you need to keep drinking water to maintain a healthy water balance.

•

The traditional trade is almost equally important as the modern trade in the distribution of bottled water.

Source: The Nielsen Company

Article in collaboration with

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Runcit Malaysia Magazine Issue 12 Kategori Runcit

Mineral Water
Filtered by nature. More consumers are turning to mineral water because the plumbing in many urban areas have become old and rusted. As such, tap water needs to be purified. However health conscious consumers prefer to buy fresh water that comes directly from a natural source. Mineral water comes from the ground and has been filtered by nature. This water is rich in minerals that are both required by, and beneficial to the body.

How to obtain mineral water? Mineral water is pumped out from the ground using an aquifer. The water has been filtered through many deep layers off gravel, soil and rock. This makes it free from contaminants, micro-organisms and harmful germs.

What is inside mineral water ? It contains different types of dissolved minerals that comes from the soil. Different grades of mineral water contains different levels of trace minerals. Why drink it? Mineral water is naturally rich in orthosilicic acid (OSA) which is the best source of dietary silicon that the body needs. Benefits of OSA: • Keeps skin looking young, smooth and supple. • The high silicon content gives you thick and lustrous hair. • Promotes bone development and may help prevent osteoporosis. • Helps to lower levels of toxins in the body.

Article in collaboration with

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Runcit Malaysia Magazine Issue 12 ADVERTORIAL

Malaysia’s Leader In Mineral Water

The SPRITZER Group is today the most integrated and largest bottled mineral water producer in Malaysia. It is also a major exporter to other countries. SPRITZER’s natural mineral water is produced and bottled out of a vast 290 acre site surrounded by lush greenery, away from pollution. It is the biggest water manufacturing factory in the country.

State-of-the-art Production & Bottling Process From source to bottle, the whole process is untouched by hand.

Brand Achievements SPRITZER’S superior quality has garnered many awards and certifications through the years. It is today the only natural mineral water that is recognised by the US FDA (Food & Drug Administration). • • • • • • Frost & Sullivan Industrial Technology Award 2007 U.S. FDA Certificate of Registration Reader’s Digest Trusted Brand Platinum Award for 9 consecutive years. Certified to ISO 9001:2000 (SIRIM) HACCP System 2007 th The 6 Asia Pacific International Entrepreneur Excellence Award 2007

Why every drop of SPRITZER counts In a recent study conducted by the University of London, SPRITZER was found to be naturally rich in OSA. Realising the tremendous potential of OSA-rich natural mineral water, SPRITZER has obtained the consulting services of the United Kingdom’s leading figure in OSA research. SPRITZER is also collaborating with consultants to conduct further research on the health benefits of its unique mineral water.

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Brand Owners

Stephen Tan & Jothi Jeyasingam – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 Jenama Runcit

MILO WAFER

NESTLE is introducing MILO WAFER, a ‘new’ delicious snack that gives children an energy boost. Active kids need energy boosting snacks. The all ‘new’ MILO WAFER bar from NESTLE contains all the goodness of MILO in a wafer for the active children of today.

Packed with nutrients MILO WAFER contains Actigen-E and a combination of 8 vitamins and 4 minerals that facilitates the production of energy from carbohydrates, proteins and fats contained in your food. Energy in every bite One bar of MILO WAFER gives 72kcal of energy which is 3.6% of the recommended daily intake.

In conjunction with the launch of MILO WAFER, NESTLE Malaysia is introducing the GDA (Guideline Daily Amount) concept, where the energy amount of the product is printed on the pack.

Get a Milo Wafer bar today and bite into this great tasting energy bar!

For more information please contact Nestle’s Toll Free Line at: 1 800 88 3433
Jothi Jeyasingam – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 Kategori Runcit

Hot Cereals
Filling, nourishing and good for your health.

Malaysian families are now becoming more health conscious, and are making food choices based on the nutrient value of the food. They favour foods that can improve their health. These factors have spurred the growth of the health cereals category, mainly constituted by oats. According to The Nielsen Company (TNC), the sales of hot cereals in Peninsular Malaysia has grown by 26% in the last 12 months. Oats in itself has become so widely accepted, that people are not only taking it for breakfast. Baking and even cooking are some of the others ways in which oats is being consumed.

One third of all hot cereals in Malaysia are sold through the traditional trade.

Article in collaboration with

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Oats for a Healthy Heart
More Malaysians are eating oats these days. Data from the Ministry of Health shows that heart disease is the no.1 killer in Malaysia. The risk of heart disease is closely linked to your cholesterol level. Cholesterol is a fatty substance that is produced in the liver. It also comes from the food you consume. While essential for the human body, cholesterol can be “good” or “bad” for your heart. Excessive levels of “bad” cholesterol can clog your arteries and lead to heart disease. Fortunately you can reduce your cholesterol level by eating oats on a regular basis.

Oats & Cholesterol 1. Oats lowers the “bad” cholesterol without lowering the “good” cholesterol. 2. Oats is the first cereal to receive approval from USFDA (United States Food and Drug Administration) on heart health claim: “Soluble fiber from oatmeal, as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease.” How does Oatmeal reduce Cholesterol? 1. Oats contain soluble fiber (also called Beta Glucan). Experts have proven that soluble fiber in oats lower “bad” cholesterol. 2. The soluble fiber in oats acts like tiny sponges that soak up cholesterol & carry it out of the body. How Much Oatmeal Do you Need? 2 bowls of oats everyday, provides 3g of Beta Glucan to help reduce cholesterol.

Make oatmeal part of your low fat, low cholesterol diet and healthy lifestyle to reduce the risk of heart disease.

Other Reasons To Take Oats Everyday • High in complex carbohydrates and proteins, a nutritious breakfast food that keeps you physically and mentally alert. • Provides longer lasting energy than wheat or rice with no added sugar, salt or preservatives. • High in dietary fiber that improves digestion and reduces constipation. • Contains essential vitamins and minerals such as calcium and iron.

Article in collaboration with

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The World’s No:1 Oats Brand
Quaker Oats is the No:1 hot cereals brand in Malaysia and the world. It is committed to caring for consumers’ health, and is synonymous with heart health. Quaker is collaborating with the Yayasan Jantung Malaysia to promote a heart healthy lifestyle through newspaper articles and the publication of educational booklets.

The Quaker Smart Heart Challenge Participants eat a bowl of Quaker Oats and other Quaker products for 30 days to lower their cholesterol levels. This challenge has been conducted with staff from Astro, Citibank and the National Sports Council with excellent results! Spurred by the tremendous response and eager to encourage more Malaysians to care for their hearts, Quaker is now opening the challenge to the general public in every major city in the country. So far cities like Malacca and Johor Baru have taken part in the challenge. Be sure to take part when the Quaker Smart Heart Challenge comes to your city!

Well-known singer Amy Mastura “Love your heart. Eat Quaker Oats.”

Your Choice As a retailer you will naturally want to stock-up on products that have a fast off-take. Below are several reasons why you should sell Quaker Oatmeal in your store: • It is the No:1 oat brand in the market. • Quaker Oats is widely accepted by consumers. • It is well distributed across all retail channels. With the rate this brand is growing, we strongly urge you to take up the challenge of selling oats!

Jothi Jeyasingam – Runcit Malaysia

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Brand Owners

Stephen Tan & Jothi Jeyasingam – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 Jenama Runcit

A New Refreshed CINTAN
The CINTAN brand has been in the market for almost 40 years now, and is well loved by Malaysian consumers for its trademark soft and springy noodles. Recently YEO’s has refreshed CINTAN to further strengthen the brand and drive consumption to all the different target segments. For the traditional trade, CINTAN is the brand to support as you stand to profit with us too. How it started CINTAN was the first branded instant noodles to be introduced in Malaysia by Bestcan Food Technological Industry Sdn Bhd way back in 1969. It quickly gained acceptance and throughout the 1970’s was the favoured choice of Malaysians. In 1982, Bestcan was acquired by Yeo Hiap Seng Malaysia. With the acquisition, sales of CINTAN noodles soared to greater heights.

New Look Recently CINTAN has revamped its packaging to a new attractive look! Over the years CINTAN has progressively been adopting a more contemporary and unique look to its packaging. The easily recognisable logo and packaging has make it easier for consumers who love this brand to easily spot a packet of CINTAN noodles.

Improved Recipes In commemorating this new look,CINTAN has innovated its recipes and now offers almost every flavour that Malaysian consumers could want. There are all the classic flavours and also flavours drawn from our neighbouring countries that are a huge hit with consumers. CINTAN has also teamed up with Malaysia’s own celebrity chef to create two distinctive flavours that will appeal to the Malay market. Come and try CINTAN SELERA CHEF KARI LAKSA PERRGHH! and MI SUP GEMPAK. Its the taste that you will definitely want to share with your consumers. More Convenient Consumers these days, especially the younger generation and busy working professionals are always on the go. In answer to this, CINTAN created Cup-A-Mi and “Grab Mi” Cup Noodles that can be consumed anywhere, anytime.

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Runcit Malaysia Magazine Issue 12 Jenama Runcit

A Celebrity In My Shop?
Malaysia’s celebrity chef shares with the trade the efforts of his collaboration with Cintan.

Chef Wan is so passionate about Cintan Selera Chef that he decided to drop in on the trade to promote the product. Here are glimpses of Malaysia’s celebrity chef charming the owner of Pasaraya Megaherbs in Petaling Jaya recently.

“ A lot of effort went into creating these two very distinctive Malaysian flavours. Both by me and the Yeo’s product development team. The result of all that hard work is noodles that is tastier and springier right down to the last bite.” Would you like to try some? Mmm.....this taste so good.

Posing with his proud creation.

Celebrity Chef, Chef Wan

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Runcit Malaysia Magazine Issue 12 Teknologi Runcit

Bar Code Technology in Retailing
Retailers the world over have adopted this technology, even small format stores. It’s about time you did too. There are enormous benefits to be gained from installing a bar code data collection system in your retail shop. It will serve as an additional tool to further improve your business efficiency, and the investment cost is affordable. Seven reasons why the traditional trade should start implementing the use of bar codes: 1. Fast and reliable data collection. A bar code scanner can record data faster than a skilled typist. 2. Minimizes rate of error. For instance it helps to avoid price inaccuracies. 3. Simplifies and speeds up operations such as price changes. 4. Possible savings through reduction of labour for price-marking and price changes. 5. The store is able to have efficient stock control. Enabling the retailer to avoid out-of-stock and over stock situations. 6. It will help speed up the annual stock-take exercise and any major discrepancies can be attended to immediately. 7. Greater availability of management information particularly in terms of inventory levels.

Important The price tagging process is still required by law. However shops that want to enjoy exemption from having to price tag their goods can make an application with the Ministry of Domestic Trade and Consumer Affairs.

Article in collaboration with

For more information please contact GS1 Malaysia at Tel: (03) 6276 1211

Jothi Jeyasingam – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 Wang Runcit

FINANCING YOUR BUSINESS

“I need to buy more stocks. I need cash!”

“My cash flow is slow. I need cash!”

“I want to expand my business. I need cash!”

Don’t turn to Ah Long. The Bank can help.

Running your own business can be rewarding but on the downside, it’s challenging to ensure that you always have enough cash to pay for stocks, cover low sales periods, upgrade your operations or expand your business.

These challenges can be overcome by taking a business loan. But many retailers do not approach the banks for a number of reasons. It’s time the situation changed.

Afraid of Banks? Below are some common reasons why small business owners do not approach banks for loan financing. • • • • • • • Not familiar with bank’s requirements Lengthy processing time Insufficient collateral Banks asks for too much financial information Poor book-keeping making it hard to reflect true business performance Unpleasant experience in the past with banks No business plans

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New deal with the Bank Banks offer many types of loan facilities. Most people are familiar with credit cards and personal loans. These are designed for personal use. Then, there are loans made out to businesses. The loan amounts can extend from tens of thousand Ringgit to the billions, depending on the borrower’s needs. It is a vast range but many banks traditionally did not differentiate between small and big borrowers. So, whether you needed to borrow RM100,000 or RM1,000,000, the banks would apply the same minimum requirements (in terms of credit track record, documents, collateral, business plans, etc) on your loan application. Compliance would have been particularly hard for most small businesses, including retailers, who obviously do not have the same standard of business administration as a conglomerate. Fortunately, there is now a shift in attitude. In response to the Government’s efforts to promote the development of small businesses, certain banks have decided to develop specialised loan products just for businessmen, like you. In RHB’s case, the bank has even introduced a collateral-free business loan which will be very helpful to many retailers, whether they run sole proprietorships or Sdn Bhd companies. Government wants to help SMEs Bank Negara Malaysia wants all banks to be more supportive of Small and Medium-scale Enterprises (SMEs), like your business. SMEs contribute 32 per cent of the country’s annual internally-generated income (Gross Domestic Product). As such, SMEs are recognised as an important force that can further generate business activity, create jobs and further strengthen Malaysia’s economy.

Your responsibility As with any loan, you must first understand what it entails and your commitments thoroughly. In order to truly benefit from the loan, you must manage your business well and make your repayments in a timely and disciplined way. This will prevent you from incurring penalties or defaulting. Glossary of Terms • • • • • Overdraft. An authorized withdrawal exceeding the available balance in your account. Term loan. A loan with a specific repayment schedule and a floating interest rate. Term loans mature between one to ten years Base lending rate (BLR). A minimum interest rate calculated by banking institutions based on a formula which takes into account the institutions' cost of funds and other administrative costs. Flat rate. Interest that is charged as a fixed percentage of the loan amount throughout the period of the loan Floating rate. Interest charged fluctuates due to the rise and fall of a certain indicator such as the BLR

Stephen Tan & Choy Su Ling – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 ADVERTORIAL

SME business loan for retailers!
Good news! You can now apply for a retailerfriendly RHB BizPower term loan without the usual hassles of dealing with a bank. Recognising the constraints of small businesses, RHB has become the first bank in Malaysia to use a credit scoring system that also takes into account non-traditional factors (eg your years in business, store potential, business ideas as well as your personal financial standing) when considering your loan application. Just contact your nearest RHB branch and ask the bank manager to send a RHB BizPower representative to visit you at your shop. The representative will be more than happy to listen to you and help you complete the application to increase your chances of approval.

Winning Features of RHB BizPower Lite
Borrow any amount from RM100,000 to RM500,000 No security needed Competitive interest rates Pay back period of up to 7 years Straightforward and standard loan application process

No Security Needed? That’s right! You do not have to put up security to receive a RHB BizPowerLite loan. That’s because the loan is guaranteed by Credit Guarantee Corporation. CGC was established in 1972 as a development financial institution with Bank Negara Malaysia and all commercial banks as shareholders. Helping to formulate and manage viable credit guarantee schemes, CGC seeks to assist small and medium-scale enterprises, particularly those without collateral or with inadequate collateral to obtain credit facilities from financial institutions. Loan financing has never been this friendly. Empower your business today.

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Runcit Malaysia Magazine Issue 12 ADVERTORIAL

The Total Cleaning Specialist
Good Quality, Great Value GOODMAID has been a trusted household cleaning brand in Malaysia for more than 18 years. Since its inception in 1989, GOODMAID’s range of cleaning products has expanded so extensively that the company is today able to meet consumers’ every household cleaning need with the convenience that suits their hectic lifestyles. GOODMAID’s range of products is synonymous with quality and offers great value to consumers. The market ranking of GOODMAID is testimony of consumer acceptance and acknowledgment of the brand. In 2005 and 2006, GOODMAID was among the top 5 brands in terms of value and volume in the floor cleaner, dishwashing liquid, fabric softener, and toilet bowl cleaner categories, as reported in The Nielsen Company’s Marketing Information Digest. Being an ISO 9001 QMS certified company, the quality of GOODMAID’s products is ensured through stringent Quality Control and continuous improvements in its manufacturing and production processes. In addition, GOODMAID products undergo constant quality benchmarking vis-a-vis other products in the market to ensure that its products are always of premium quality. With the help of its cutting edge research and development facilities, new products are constantly added to its Total Cleaning Specialist range to stay ahead of the competition. In terms of pricing, GOODMAID’s strategy is to offer the BEST VALUE for money to consumers. By buying ingredients in bulk, practising economies of scale and adopting efficient production value, GOODMAID is able to offer consumers’ competitively priced high quality products.

GOODMAID Chemicals Corporation Sdn Bhd. Suite C-12-12, Plaza Mont Kiara, No.2, Jalan Kiara, Mont Kiara, 50480 Kuala Lumpur Tel: (03) 6293 9558; Fax: (03) 6203 9557; www.goodmaid.net Page 30 of 39

Runcit Malaysia Magazine Issue 12 Media Runcit

The InPOP Specialist Speaks to the Trade
Spreading the message of ‘clean store’. I am Ery Azrul, the person designated by Runcit Media Sdn Bhd to ensure all our panel members are ‘clean stores.’ As RMSB’s Field Operation Executive for InPOP (in-store point of purchase) media, my job is to install RMSB’s media products within your stores, maintain it in good condition, and also to ensure that it receives maximum exposure as intended by our clients the manufacturers. This last part however remains a constant challenge to me. There have been instances where I have found competitors media blocking ours. So I would like to take this opportunity to explain to all of our panel members why my colleagues and I are constantly talking to you about the ‘clean store’ concept. When you have agreed to allocate a certain position within your store for our media, for which we pay you rental, as an ethical retailer you have an obligation to honour this commitment. It would not be fair to our clients who pay a substantial amount of money to have their brands advertised in your shop if: • Our media for which we pay you is blocked by a competitor’s advertisement, as they are not paying a cent for the advertising space. Sales people plaster posters wherever they like in your shop. As this creates a very messy and disorganised store image.

•

As a savvy retailer, you should understand that your store truly is the last frontier for manufacturers to convince consumers to buy their brands. Which is why a lot of manufacturers are vying for prime advertising space in your shop. While we at RMSB want to help you by strategically placing media which has the potential to improve your business and your profits. On the positive side, I am happy to note that it is not often that I encounter problems such as this, and when I do, most retailers usually do remove the competing media after I have explained to them. This bodes well, because it is an indication that our panel members are beginning to embrace the ‘clean store’ concept.

What ‘Clean Store’ means • • • No other advertisements can be displayed on RMSB advertising mediums other than advertisements of the Company’s clients. No other advertising materials (poster, sticker, shelf talker, price tag, etc) are allowed to be displayed on any part of the Premises. The Outlet shall not do anything to obstruct the view of all RMSB advertising mediums and shall remove any such obstruction upon the Company’s request.

Jothi Jeyasingam – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 Media Runcit

The Benefits of Surveying Retailers & The Industry
We invite you to share with us your views and perceptions for the benefit of us all. Research should always be the cornerstone of any undertaking, especially in the retail business. We at Runcit Media Sdn Bhd (RMSB), are dedicated to collecting valuable data and insights that will serve both retailers and manufacturers. To do this however, we need the participation and support from both these sectors. Manufacturers who do business with the traditional trade, need current and comprehensive information to make wise decisions, devise effective strategies, and improve their brand performance. This in turn generates a positive spin-off effect for the retailers who will enjoy better sales. As the only traditional trade media specialist in the country, RMSB is well poised to obtain such information. There are several ways in which we do this: Surveys such as these can help you enhance your business whether you are a retailer or a manufacturer. There is a gap in the flow of information between the trade and manufacturers. Nobody is asking the retailers about their opinions, their attitudes towards things, and the challenges that they face. Through Runcit Malaysia, we undertake meaningful surveys to provide value added information such as these for the benefit of both manufacturers and retailers. Thus the least that we expect is that you recognise this as a valuable service, and support our efforts by participating and sharing.

RMM3 – Rencana Runcit Caption: Retailers views on doing business during the Chinese New Year period.

RMM4 – Selidik Runcit Caption: We surveyed retailers on the issue of pilferage. RMM7 – Selidik Runcit Caption: We asked retailers on what they thought of the magazine.

Information is a valuable commodity sought by many. Sadly there are people who want information but do not wish to share what they know. We hope you are not of them.

Jothi Jeyasingam – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 Cakap-Cakap Runcit

Getting Inspiration from Sales Promotion Campaigns
Abdul Latif B. Yusoff is a keen observer of the many sales promotion campaigns run by manufacturers. For it inspires him to form selling ideas of his own. For instance the introduction of a toothpaste with miswak (kayu sugi) as an ingredient, inspired him to introduce miswak sticks to his consumers for their dental hygiene needs. “ I got my supply of miswak sticks from a friend in Pakistan. To encourage my consumers to buy the miswak sticks, I teach them how to use it and tell them of the advantages of using miswak sticks. For example miswak sticks are really cheap, it cost only about RM0.80 to RM1.00, and it can be used for up to a month.” Name Shop Name Town Field Supervisor : Abdul Latif B. Yusoff : Pasar Mini Abdul Latif Yusoff : Sungai Petani, Kedah : Rodi

A One-Stop Bill Payment Centre
Paying bills are a chore. Especially when the nearest post office is a good 15km away. Sensing an opportunity, Ng Siew Moi and Fam Chin Fook an enterprising pair who run a traditional trade outlet in Sadong Jaya decided to purchase a computer and set-up an online bill payment service for their consumers. Besides being able to pay their utility bills, consumers can also make their car insurance payment and even make on-line flight reservations! Both Ng and Fam said the service has received an overwhelming response from consumers in the neighbourhood who said that it saves them a lot of time, as they can pay all their bills and do their grocery shopping at the same time. Name Shop Name Town Field Supervisor : Ng Siew Moi and Fam Chin Fook : Chop Hup Soon : Jemukan, Sarawak : Rodi

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Coffee Powder Processor Cum Mini-Market Owner
Sometimes in life, one can wear two hats. That is exactly what Lee Kooy Kiew is doing. He started out with a coffee powder processing plant, and subsequently decided to go into the mini-market business to expand his income. Lee said he decided on opening a mini-market because it would enable him to promote his coffee powder as well. Lee said the decision proved to be a wise choice. “I sell about 4000kg of coffee powder every week through my mini-market. Also the income from the mini-market enables me to pump extra money into my coffee powder processing business. It’s a win-win situation both ways.” Name: Lee Kooy Kiew Shop Name: Cheong Seng Mini Market Town: Papar, Sabah Field Supervisor: Ng Chin Chai

Embracing Modernity to Grow

A far sighted retailer, Kassim Bin Kadir started his retail business in 1978. Though he operated out of a small plank shop, Kassim aimed to grow his business and learned all he could about modern retail techniques. His efforts have paid off well. Today Kassim operates a successful modern mini-market and has 15 staff working for him. “Among the improvements that I initiated in my business are the purchase of a cash register with a scanning device, the introduction of house brand items, a gondola to display merchandise, ensuring a clean and bright shopping environment, and category management techniques among others. So successful is his retail business, that Kassim has even expanded into the restaurant business. He is the proud owner of five restaurants. Name: Kassim Kadir Shop Name: Pasaraya Sri Kassim Town: Sungai Besar, Selangor Field Supervisor: Ng Chin Chai
Jothi Jeyasingam – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 Pak Runcit

Questions and Answers
Question: I always follow the trend and offer goods that are wanted by my customers. Even though the items are competitively priced, customers still complain that it’s expensive. What should I do to convince my customers? P/M Songaram – Teluk Intan, Perak Perak

Answer: "The consumers will always try to get the best price and deal from you!” If this is a frequent complaint coming from your pool of loyal customers, it is advisable to look into it, with the view to minimizing any negative impact it may have on your sales in the long run. Here are some points that you can use as a check list: 1. Pricing is a strategy and you will have to determine the quantum you want to make. Do a cross section check of your products to ensure that they are correctly priced. Subsequently, you will have to establish the level of your profit margin. We do not encourage you to ‘price-cut’ to the extent of starting a price war in the neighbourhood. 2. You can also send your ‘spies’ to check on the pricing of a range of products in the neighbourhood stores to determine your competitiveness. Have an open mind, as your perception could be wrong and that the consumers could be telling you the truth. 3. Are you getting your products from the right source which could also have inflated the selling price to the consumers. Once the findings are established and that you are fully convinced that your pricing strategy is correct, the so-called complaints that you have been receiving from some of your customers could be a ploy to get you to further reduce your prices. To adopt the right pricing strategy, which is a very important factor in running a business successfully, you will also want to ensure that your customers keep coming back. Here are some of our recommendations that you can look into, if you have not already done so: a. b. c. d. e. f. Ensure cleanliness in the shop to provide the right shopping ambience. Have a logical shelving arrangement, with no congestion along the walkway. A wide offering of products. Avoid or minimize any out-of-stock situation. Strive for the highest level of display & merchandising. Practice good category management.

After this exercise, we hope there will be no further complaints from your customers and your business will grow substantially. All the best.

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Question: There are some suppliers who ask for payment first before sending me the goods. This makes it difficult for me to deal with them. What if they are lying and they do not deliver the goods after I have paid them? P/M Markisa – Bukit Minyak, Pulau Pinang Answer: "Cash On Delivery" or COD is commonly the mode of transaction, when the purchases are effected strictly on a cash basis, however, "Cash Before Delivery" is something new, unless, it is the policy of the supplier. To the best of our knowledge and with our past dealings with suppliers, we have yet to come across such an arrangement, unless the salesman is up to something no good. Please exercise extra care and caution in your future dealings and if you get a bit suspicious, it is advisable not to part with your money. Please note that there are also other suppliers, whom we believe, are willing to offer better trading terms than this. Assuming that it is the policy of the reputable company for cash sales transaction, make sure you demand for a cash receipt for whatever amount you have paid to the salesman. On this score, we would suggest that you limit your transactions to not more than RM1,000.00. It is good practice before you commit to any sales transactions to call the supplier’s office to ensure that the salesman visiting is legitimately representing the supplier. In the event that the goods ordered are not forthcoming within three days, you are to immediately contact the manager of the supplier to lodge your complaint. We sincerely hope that in due time, you will be able to identify other suppliers, in order to minimize the risk factor. All the best.
Chow Nyuk Loong – Runcit Malaysia

Gift Hamper! For every published question.

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Runcit Malaysia Magazine Issue 12 Ronda Runcit

Packaged Pre-cooked Spices A Huge Hit With Klang Valley Folk
Rosalind creates a niche with a creative approach to selling spices.

Everybody would like to have a delicious home-cooked meal. Unfortunately due to the pressures of modern living, not many of us have the chance to dish up the type of authentic cooking that our mothers used to prepare for family meals. Not as often as we would like to at least. Thanks to the existence of Liza’ R Chilli Curry & Spices, those of us who yearn for traditional Asian cooking don’t have an excuse not to indulge ourselves more often. Located at the bustling Taman Tun market, SS2 market, Taman Megah market, and Nyonya Colours at Mid Valley Megamall, this business run by Rosalind Ong sells fresh and pre-cooked spices, sauces and pastes, herbs and roots, all peeled and ready to use. Rosalind from Penang started her stall at the Taman Tun Market in 1998. Dabbling in the business of spices is quite the family thing, before opening her own stall, Rosalind had been helping her elder sister Liza who had been running a similar business at the market in SS2, Petaling Jaya, since 1992. “At that time we had just come down from Penang. My sister Liza was working for a restaurant before she decided to leave. We have a relative in Penang who was in the spice trade, so I helped Liza look around for a location for her to start a stall selling these items. We found one at the SS2 market, and I used to help Liza out on weekends.” After sometime, Rosalind decided to leave her day job at a hair weaving clinic and subsequently set-up her own stall. “ I added the R to Liza to signify the partnership with my sister.” Despite the hard work and meticulous attention to detail required in preparing the pre-cooked ingredients from scratch, Rosalind says it’s a labour of love. “ Even when I was as young as six years old, I loved helping my mother prepare Nyonya cuisine. The aromatic smell of spices is in my blood! “ She said with a laugh. Rosalind said many of her consumers are busy working people who would love to have meals like chicken kapitan, curry mee, asam tumis and rendang. So she makes it her job to prepare ingredients that are time savers for people who want fresh and wholesome meals.

Liza’R Chilli Curry & Spices can be contacted at 012 2689498 for SS2 and 019 662 4632 for Taman Tun Dr Ismail. Opening hours are from 7am to 3.30pm daily except Mondays.
Jothi Jeyasingam – Runcit Malaysia

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Runcit Malaysia Magazine Issue 12 Gaya Hidup

Read the Food Labels

By Tracy Lew, Nestle’s Corporate Nutrition Advisor

When shopping for food items, do we spend time to read the information on product labels ? Food labels help us know the nutritional content of the food and allow us to make comparisons between products so that we can choose a product best suited to our needs to help ensure we are eating a healthy balanced diet. Look at the front of the package You might see these words regarding nutrition: 1) ‘Low’, ‘free’, ‘no’, ‘zero’ One of these terms may be used in reference to certain nutrients that are bad for health when taken in excessive amounts such as energy, fat, saturated fat, cholesterol, trans fatty acids, sugars and sodium. This is useful, for example, if you are looking out for low fat or fat free products to help you manage your weight. 2) ‘Source’, ‘high’, ‘rich’ One of these terms may be seen in reference to certain nutrients where intake of adequate amounts are beneficial to health such as protein, vitamins and minerals. On some labels, a tick is used to represent ‘source’, for example ‘ ’ Iron shows the product is a source of iron. It is useful too for example, to help you identify a high calcium milk. 3) ‘Reduced’, ‘less’, ‘fewer’, ‘light’ This terms are usually used when a new formulation has a lower level of those nutrients that are bad for health when taken in excessive amounts, in comparison to the previous formulation or a current standard formulation. For example, a new product having less fat. 4) ‘Increased’, ‘more’, extra’ This terms are usually used when a new formulation has a higher level of those nutrients beneficial to health, in comparison to a previous formulation or a current standard formulation. For example, a new product with extra vitamin C. Look at the nutrition information table This table is usually at the side or back of the package. Usually, the levels of energy, protein, fat and carbohydrate are shown. Some products may also show the levels of fiber, total sugars, types of fatty acids, cholesterol, sodium, vitamins and minerals. ‘Serving size’ tells us what is the serving size to be taken each time, as recommended by the manufacturer. Refer to the Average Composition ‘per serving’ to know the amount of nutrients you are consuming when taking one serving of the product. Some products also contain some nutrition messages next to the nutrition information table, which explains the function of certain nutrients . For example, the statement ‘ Calcium aids in the development of strong bones and teeth’. Look at the ingredients list We can find out what a product contains by reading the ingredients list. Ingredients are listed in descending order by weight. As such, ingredients that is first on the list is present in the largest quantity. This is particularly useful for individuals with special dietary needs or who may be allergic to specific ingredients. For further information please call Nestle’s toll free number at 1 800 88 3433 Page 38 of 39

Next issue: Healthy Eating for Busy Consumers

Runcit Malaysia Magazine Issue 12 Gaya Hidup

Spray ‘N’ Kill
Aerosol sprays provide a hassle free and effective method to eliminate insects. Most homes are filled with many pests. These pests either crawl on the ground or fly in the air and consumers don’t like it. As such Aerosol sprays which are classified as insect killers, are one of the most effective ways in which consumers can kill these pests. Aerosol sprays are cans with a trigger device which can be used in short blasts to protect against insects when used as recommended by the manufacturer. Aerosol cans are designed for safe and effective use. Reading the label on the product will explain to consumers how to use the product safely, as well as information on the correct storage and disposal. Information on the label will also tell you about the risk posed by misuse or excessive use. How to use and handle aerosols • • Once sprayed, knockdown of insect is immediate. It is recommended to leave the room for 10 minutes after spraying to avoid inhalation of the spray mist. The smell may still persist after 10 minutes as it lingers longer than other compounds in the product, but it is safe to enter the room then as the spray mist is no longer suspended in the air. Aerosol products must not be kept at a temperature of above 50 Celsius. Do not puncture the container or throw it into a flame even after the contents have been emptied out. As this may cause an explosion. Never re-use empty containers.

• • •

FIK [ Flying Insect Killer Aerosols] A space spray product designed to release small droplet suspensions in the air to control flying insects.

CIK [ Crawling Insect Killers ] A residual or surface spray product designed to control crawling insects. It is to be applied on ( surfaces, cracks and crevices, under appliances etc.), where the insects harbour.

Mosquitoes Carry Vector Borne Diseases Mosquitoes can transmit a number of diseases through their bite. This includes dengue fever, malaria, yellow fever, West Nile Virus (WNV) and encephalitis. To breed and multiply however, they need stagnant water. For mosquito larvae drowns in moving water. So ensure there is no stagnant water in and around your home. Article in collaboration with
Jothi Jeyasingam – Runcit Malaysia

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