...How Tesla Motors can manage the extreme competition from large and premium manufactures Daniil Chaika (119102547) Workshop Tutor: John Davison SIM336 - Strategic Management ------------------------------------------------- Contents 1.0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political……………………………………………………………………………..3-4 4.2. Economic……………………………………………………………………………...4 4.3. Social………………………………………………………………………………….4 4.4. Technological…………………………………………………………………………4 4.5. Environmental………………………………………………………………………...5 4.6. Legal…………………………………………………………………………………..5 4.0 Porter’s 5 Forces Analysis…………………………………………………………………5 5.7. The Threat from New Entrants……………………………………………………..5-6 5.8. The bargaining power of Buyers……………………………………………………...6 5.9. Threat of Substitution…………………………………………………………………6 5.10. The bargaining power of Suppliers…………………………………………………..6 5.11. The Intensity of Rivalry in the Industry……………………………………………6-7 5.0 Value Chain Analysis (VCA)……………………………………………………………...7 6.12. Primary Activities…………………………………………………………………..7-8 6.13. Support Activities…………………………………………………………………..8-9 6.0 SWOT Analysis……………………………………………………………………………9 7.14. Strengths…………………………………………………………………………..9-10 7.15. Weaknesses………………………………………………………………………10-11 7.16. Opportunities………………………………………………………………………...
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...How Tesla Motors can manage the extreme competition from large and premium manufactures Daniil Chaika (119102547) Workshop Tutor: John Davison SIM336 - Strategic Management ------------------------------------------------- Contents 1.0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political……………………………………………………………………………..3-4 4.2. Economic……………………………………………………………………………...4 4.3. Social………………………………………………………………………………….4 4.4. Technological…………………………………………………………………………4 4.5. Environmental………………………………………………………………………...5 4.6. Legal…………………………………………………………………………………..5 4.0 Porter’s 5 Forces Analysis…………………………………………………………………5 5.7. The Threat from New Entrants……………………………………………………..5-6 5.8. The bargaining power of Buyers……………………………………………………...6 5.9. Threat of Substitution…………………………………………………………………6 5.10. The bargaining power of Suppliers…………………………………………………..6 5.11. The Intensity of Rivalry in the Industry……………………………………………6-7 5.0 Value Chain Analysis (VCA)……………………………………………………………...7 6.12. Primary Activities…………………………………………………………………..7-8 6.13. Support Activities…………………………………………………………………..8-9 6.0 SWOT Analysis……………………………………………………………………………9 7.14. Strengths…………………………………………………………………………..9-10 7.15. Weaknesses………………………………………………………………………10-11 7.16. Opportunities………………………………………………………………………...
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...4/29/2011 BUS 496 Dr. Janis Dietz Table of Contents Table of Contents 1 Current Situation 2 Strategic Direction 23 Personal Assessment 26 Financial Analysis 30 Appendix A 33 Appendix B 36 Appendix C 39 Current Situation Introduction; Company Overview; Strategic History of Industry; Analysis of Industry; Strategic History of Organization; Mission Statement, Current Business Level Strategy; Current Strategy for the Major Operations/Functions of the Company; Description of the Organizational Structure, Culture, and Control Systems; Analysis of the Financial Position; VRIOS Analysis; SWOT Company Introduction and Overview “Why the Name ‘Tesla’? The namesake of our company is the genius Nikola Tesla, an inventor, electrical engineer, and scientist. Among his life's many inventions (and more than 700 patents) are the induction motor and alternating-current power transmissions. Without Tesla‘s vision and brilliance, our car wouldn't be possible. We're confident that if he were alive today, Nikola Tesla would look over our 100 percent electric car and nod his head with both understanding and approval” (Tesla Motors). Tesla Motors is an automotive manufacturing company that was founded in 2003. The company produces fully electric-powered cars, as well as modular battery packs. Currently, the company only has one car model on the market, the Roadster, of which only around 1500 has been sold. However, at a cost of around $100,000 for the Roadster, it is...
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...Tesla Motors Portfolio, Program and Project Management Course Project Contents Introduction 3 Organization’s Strategic Plan 3 Organization Strategic Capacity Plan 4 Portfolio Management Process 8 Project Selection Process 15 Program Management Plan 17 Risk Management Plan 20 Change Management 21 Resource Utilization Plan 24 Personnel 24 Production Line 25 Inventory 25 Charts and Graphs 26 Organizational Influence Chart 26 Project Selection Process Flowchart 27 Conclusion 27 Reference: 29 Introduction Tesla Motors designs and manufactures the most advanced electric vehicles and electric power trains in the world. Tesla Motors do not compromise on innovation, performance, or appeal. Nor does Tesla Motors compromise commitment to hiring and developing the best from around the world. Tesla Motors work in small, focused teams, which much like our products are agile, efficient, and focused on excellence. Tesla Motors are driven by work that contributes to a global impact and are passionate about our future in the automotive industry. The pace is fast, the work is stimulating, structure is limited, and innovation is expected. Tesla Motors is headquartered in Palo Alto, California, runs satellite offices in Los Angeles and Maidenhead, UK, and operates retail locations around the world. Whatever location you choose, you'll be surrounded by the best of the best, working together to impact the future of transportation. Tesla Motors is committed...
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...Telsa Motors trying to enter the Chinese market Organizational behavior is centered on how people act or behave in an organization. An organization is simply a group of individuals who have the same interests and are brought together by similar or common goals (Lam and John 123). Organizational behavior is, therefore, the study of the factors that influence how employees and other people respond, feel and act to organizations and work and how the Company is affected by the external environment (McShane, Steven and Glinow 321).Organizational behavior reveals how people interact in a group and how the environment affects this interaction. The subsidiary of Telsa Motors in China was registered in the year 2006, but full operations began in 2013 when the trademark issue for Telsa Motors was resolved. Organizations must learn that their trademark is an international recognized concept but in some overseas market there can be problems with the mark of a Corporation. The best way to overcome these matters can be through franchises with existing domestic Corporations. Telsa Motors, Inc. is an American multinational Company that manufactures designs and sells electric vehicles, components of power train and battery products. Telsa is a publicly traded Company that sells its stock on the NASDAQ stock exchange market under the symbol TSLA. Marc Tarpenning and Martin Eberhard started Tesla Motors way back in 2003 (Hettich and Stewens 3). Business has been average for Telsa Motors, Inc and...
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...External Analysis PESTEL Analysis In order to distinguish and break down the fundamental elements of the company’s external environment it is suggested to use PESTEL analysis (Academy, 2015). Figure below illustrates all crucial external factors, which need to be considered while doing external analysis. PESTEL stands for: Taken from: http://www.professionalacademy.com/blogs-and-advice/marketing-theories---pestel-analysis In the following paragraphs, each factor is going to be analyzed separately. Political By selling autos in many countries of North America, Asia andWestern Europe (Tesla, 2014), the companyneeds to manage any political issues affecting its business operations. For example,one of the main political aspects influencing on the industry is ecological assurance lawsto stimulate the production of more environmentally friendly vehicles to meet the emanation levels(Environmental-protection.org.uk, 2014). The next essential aspect is US government vitality advance projects for innovative work of new vehicle advances (Department of Energy, 2014). For this situation, numerous automobile producerswill be occupied with entering the new business sector in automobile industry. Economical Nowadays, US market is most attractive for Tesla Motors, because of the economic growth and level of GDP (Tradingeconomics.com, 2015). Figure 1 below illustrates the growth rate of US GDP from 2013 to 2015. Figure 1. US GDP growth rate (%). (Trading Economics, 2015) In addition,...
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...FAMILY NAME: LEON FIRST NAME: ALEXEI REG NO: 1102810 ESSEX BUSINESS SCHOOL COVER SHEET BE431 BUSINESS STRATEGY Based on your own research, analyse the current strategic position of Tesla Motors both in terms of their competitive environment and their capabilities. You must draw on relevant frameworks discussed on the module. Your comments in this section should include a discussion of the extent to which the frameworks you used were helpful for your analysis. Critically evaluate the concept of ‘disruption’ in the context of business strategy. Your analysis in this section should make specific reference to Sillince (2006). Lecturers: Dr. Christina Volkmann, Dr. Marina Michalski and Dr. Danielle Tucker Date: 2nd March 2015 Word Count: 2553 Introduction The literature in the field of business and technology has covered the analysis of the term disruptive innovation in respect to the concept of competitive advantage. Scholars such as Christensen (1997) and Johnson (2008) have developed the theory of disruptive innovation and focused on stressing the difference between the disruptive innovations which are sustainable and the ones which are not. Furthermore, the research conducted by Sillince (2006) as well as Penrose (1959), Balogun (2014) has been essential to critically evaluate the methods used by the companies to construct their competitive advantage. The persuasion often used by the companies to differentiate themselves from the competitors and gain competitive...
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...Cozzani Foster Glenn Fabrizio Sebastiani Financial Statement Analysis Prof. S. Bozzolan LBS Groupwork, 2016 Tesla Motors, Inc._Cascioli, Cozzani, Glenn, Sebastiani 2 Table of Contents I. Executive Summary………………………………………………………………………......………………………3 II. Company Description………………………………………………………………………………………………..3 A. History……………………………………………………………………………………………………………………………..3 B. Mission…………………………………………………………………………………………………………………………….4 C. Products…………………………………………………………………………………………………………………………..4 III. Industry and Strategic Analysis………………………………………………………………………………..5 A. The Company’s Porter’s Five Forces Analysis……………………………………………………………………5 IV. Financial Analysis…………………………………………………………………………………………………….6 A. Tesla’s General Financial Strategy…………………………………………………………………………………….6 V. Works Cited and Consulted…………………………………………………………….………………………10 VI. Annexes A. ANNEXE 3. Cash Flow Tesla Motors, Inc…………………………………………………………………………..11 B. ANNEXE 2. Reformulated Income Statement Tesla Motors, Inc. ………………………………………..13 C. ANNEXE 1. Reformulated Balance Sheet Tesla Motors, Inc. ……………………………………………...14 Tesla Motors, Inc._Cascioli, Cozzani, Glenn, Sebastiani 3 I. Executive Summary The American electric vehicle company Tesla Motors, Inc. (TSLA) embodies an innovative manufacturer of premium electric ...
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...Tesla Motor’s Strategy Analysis Miguel A. Colmenares D. mcolmen@knights.ucf.edu Cellular 321 536 1593 ABSTRACT This paper work has been done with the intention of doing a review and analysis of the strategies that have been followed by the car company Tesla, from its beginnings to the present day. The main objective is to analyze how these strategies have driven the success so far has reached the mentioned company in a highly competitive market like the automotive market. Initially it is covering a historical remembrance of the automotive industry and how different companies competing in this market have achieved success at different times with different strategies. Following is a brief historical review of Tesla, with the intention to place it within the context of the automotive industry. Finally, is investigated Tesla’s strategies used from its birth until now, analyzing which have been the key to success for an small company could enter the automotive market and successfully compete, knowing that it is a market dominated by giants companies and recognized brands, and with a long tradition in the industry. Key Words: Tesla Motors, Electric Autos, Automotive Industry, Automotive Strategy. Contents 1. Introduction ……………………………………………………………………... 2. Methodology……………………………………………………………………… 3. Discussion………………………………………………………………………… 3.1. Automotive Industry’s Brief History and Strategies………………………….. 3.2. Modern Automotive Industry Strategies………………………………………. ...
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...International Expansion Report Tesla Motors, Inc. November 21, 2011 Rio Consulting Group Michael Dawes James Hadel Daniel Ma Simon Qin International Expansion Report | Tesla Motors, Incorporated | Rio Consulting Group Executive Summary Founded in 2003, Tesla strives to design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. Currently, Tesla’s presence internationally is limited to dealerships in Europe and a minor production plant in Britain. In order to be best positioned moving forward, we recommend expanding into Latin America and Asia Pacific to better fulfill CEO Elon Musk’s primary goal to commercialize electric vehicles all the way to mass market. As we predict slow growth for the standard auto industry, we believe the electric vehicle industry is extremely attractive for several reasons, including high oil prices, less greenhouse gas emissions and government incentives. Our best estimates suggest the electric vehicle industry will have average growth rates of 35 – 40% over the next 10 years. International expansion, if done correctly, can help improve upon Tesla’s current strategic position in order to become the global leader in electric vehicles. We have determined that the optimal points of entry for the market are in Brazil and Singapore. In addition to gained access to the two fastest growing regions in the segment, the two locations are attractive for many political, economic,...
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...SECTION I: Introduction/Executive Summary Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle powertrain components. Named after the scientist Nikola Tesla, Tesla Motors ($TSLA) was founded in 2003. Exactly who founded Tesla Motors can be discussed, but it was probably by a group of intrepid Silicon Valley engineers Martin Eberhard, Marc Tarpenning, and Ian Wright. Their goal was to build an electric vehicle with the same performance as a Porsche and more environmental friendly than a Toyota Prius. The problem was that the founders didn't have the money needed to realize their idea, so they contacted Elon Musk, who decided to invest in the company. Elon Musk had earlier founded the companies Zip2, PayPal, and SpaceX. The difference between Elon Musk and the founders was that Elon Musk wanted Tesla Motors to become an improved General Motors with several car models, while the original founders wanted to design only a sports car. Elon Musk became interested in electric cars because he is well aware of peak oil. The idea behind peak oil is that oil is a finite resource we will run out of. Elon Musk believes the production of oil will begin to decrease after year 2020. As the production of oil decreases, the price of oil will increase and more people will buy electric cars SECTION II: Current Situation Tesla Motors headquarters is in Palo Alto, California. Its goal is to speed up this transition from gasoline cars to...
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... ……………………………………. 4 Company History & Present Situation ……………… 5 Elon Musk’s History ………………………………….. 6 Business Model & Retail Strategy ………………......... 7 Product Mix & Marketing Activities …………………. 9 The 4 M’s of Advertising ………………………………. 10 Internal Analysis ………………………………………………….... 11 - - - Organizational Culture ………………………………… 11 Organizational Structure ………………………………. 12 Unique Resources and Capabilities ……………………. 13 External Analysis ………………………………………………….... 14 - - - Customers and Competitors ……………………………. 14 Porter’s 5 Forces ………………………………………… 16 PEST Analysis …………………………………………… 18 SWOT Analysis ………………………………………………………. 21 Innovation …………………………………………………………….. 22 Strategic Framework & Strategic Alternatives …………………….. 23 Implementation ……………………………………………………….. 24 3 Executive Summary : The intent of this project was to learn more about Tesla’s present situation and learn about what their goals are for the future. We chose Tesla for this project because collectively, we feel that it is one of the most groundbreaking companies to emerge in our...
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...Verbatim copying of material from the Internet, including tables and graphics. * Copying other students’ notes or reports. * Using paid or unpaid material prepared for the student by individuals or firms. B. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university. Declaration: I hereby declare that the submitted TMA is my own work and I have not copied any other person’s work or plagiarized in any other form as specified above. Student Signature ……………………. Tutor’s Feedback Tutor Name: | Tutor Signature: | Date returned: | TESLA MOTORS Working at Tesla Motors is extremely energizing. representatives realize numerous lessons that will refer to for whatever remains of their life. Tesla have an incredible workforce and an extraordinary gathering in administration....
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...Daniel Ammar Ziv Livne Guillaume Lesouhaitier Date: 11 December 2013 Group Assignment December 2013 High-Technology Acquisitions DAIMLER | TESLA MOTORS -i- Contents Page 1 2 3 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 5 5.1 5.2 6 6.1 6.2 6.3 7 8 8.1 8.2 INTRODUCTION ............................................................................................................. 1 ACQUIRER OVERVIEW | DAIMLER ............................................................................. 1 TARGET OVERVIEW | TESLA MOTORS ..................................................................... 3 STRATEGIC APPROACH AND SYNERGIES EVALUATION ...................................... 5 THE ELECTRIC VEHICLE MARKET ................................................................................... 5 DAIMLER'S MOTIVATION TO ENTER THE MARKET............................................................. 6 DAIMLER'S MOTIVATION TO ACQUIRE TESLA ................................................................... 6 DAIMLER ADVANTAGE TO ACQUIRE TESLA OVER COMPETITORS ........................................ 7 MOVE FROM PARTNERSHIP WITH TESLA TO ACQUISITION ................................................ 7 TESLA'S MOTIVATION .................................................................................................... 8 DAIMLER AND TESLA SYNC ............................................................................................ 9 TECHNOLOGY STRATEGY MATRIX ............................
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...Tesla Motors - Challenges in International Management. 1. Introductions Today, it is difficult to find anyone who is interested in cars, environmental protection, or IT technologies and who has never heard about Tesla Motors, the company which was found in 2003 by Elon Musk. He developed a person-to-person payment platform known as PayPal, which made him a billionaire. And after that he decided to focus on realization of his long-standing dreams: one is Space X – the company, the main purpose of which is the design of launch vehicles and the cargo delivery to the Space. This is the first commercial company to launch and dock a vehicle to the International Space Station. The second is Tesla Motors – the company, which pushes cars into the “New Age” - the age of the clean electric cars. Which wants put an end to uneconomical and low-tech cars of the past1.(http://ru.wikipedia.org/wiki/%D0%9C%D0%B0%D1%81%D0%BA,_%D0%AD%D0%BB%D0%BE%D0%BD) Internal combustion engine efficiency - though continuously improving over time - still causes criticism by the "clean energy" crowd. It is argued that in our time of innovation the slow increase in efficiency is not sufficient, and an alternative is needed. That is why the "green" energy adopters see Tesla Motors' Model S as a messiah of sorts. We should keep in mind that the ecological impact of internal combustion vehicles is often overlooked in pursuit of power, luxury factor, or comfort. IC engines produce carbon monoxide that has environmental...
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