...Tesla Motors, founded by Elon Musk, Marc Tarpenning and Martin Eberhard, is a company that produces a high-performance electric sports car, and is backed by a number of high-profile investors. Introduced in June 2006 to the public complete with a test drive by California Governor Arnold Schwarzenegger, the Tesla Roadster is able to go from 0 to 60 in less than 4 seconds (competitive with Porsche and Lamborghini models), while also delivering 100 miles per gallon (double the efficiency of the Toyota Prius). The car's base price is around $100,000, and can be ordered online. - See more at: https://www.crunchbase.com/organization/tesla-motors#sthash.134SJzBO.dpuf Tesla Motors Inc is the only company to succeed in manufacturing Electronic vehicles. This assignment will demonstrate more on the introduction of the company, what is strategic management, the components and elements of strategic management. Also strategic roles of the CEO, Elon Musk will be discussed. Moreover it will detail in the effectiveness of strategic management of Tesla Motors Inc. companywasfoundin2003headquarteredinPaloAlto,California. Engineerswhodesiredtoprovethattheseelectronicvehiclescouldbecomethenextbighit tisanAmericancompanywhichdealsinmanufacturing,designingandwholesalingelectriccarsandvehiclepowertraincomponents production was a remarkable after it hit the streets in early 2008. It is an American company which deals in manufacturing, designing and wholesaling electric cars and vehicle power...
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...Tesla Motors Portfolio, Program and Project Management Course Project Contents Introduction 3 Organization’s Strategic Plan 3 Organization Strategic Capacity Plan 4 Portfolio Management Process 8 Project Selection Process 15 Program Management Plan 17 Risk Management Plan 20 Change Management 21 Resource Utilization Plan 24 Personnel 24 Production Line 25 Inventory 25 Charts and Graphs 26 Organizational Influence Chart 26 Project Selection Process Flowchart 27 Conclusion 27 Reference: 29 Introduction Tesla Motors designs and manufactures the most advanced electric vehicles and electric power trains in the world. Tesla Motors do not compromise on innovation, performance, or appeal. Nor does Tesla Motors compromise commitment to hiring and developing the best from around the world. Tesla Motors work in small, focused teams, which much like our products are agile, efficient, and focused on excellence. Tesla Motors are driven by work that contributes to a global impact and are passionate about our future in the automotive industry. The pace is fast, the work is stimulating, structure is limited, and innovation is expected. Tesla Motors is headquartered in Palo Alto, California, runs satellite offices in Los Angeles and Maidenhead, UK, and operates retail locations around the world. Whatever location you choose, you'll be surrounded by the best of the best, working together to impact the future of transportation. Tesla Motors is committed...
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...Tesla Motors Strategic Analysis Prepared by: Lexen Beran Brenna Hayes Travis Heidemen Jenna Hughes Jake Latimer In Partial Fulfillment Of the Requirements For: MANGT 595: Business Strategy M/W/F at 12:30pm 1 Table of Contents Table of Contents…………………………………………………………………...……2 Executive Summary……………………………………………………………………...3 Introduction………………………………………………………………………………4 External Analysis………………………………………………………………………...5 Internal Analysis…………………………………………………………………………8 Strategic Challenges………………………………………………………………….…10 Strategic Recommendation……………………………………………………….……11 Implementation Plan……………………………………………………………...……13 Conclusion………………………………………………………………………………14 Bibliography……………………………………………………………….……………15 Appendices………………………………………………………………………………16 2 Executive Summary Tesla’s uniqueness and innovative products has served as a catalyst to an entire industry seeking an alternative to the complacent market of gas-powered only vehicles. But what strategies where utilized in their great success? How will the firm continue to innovate after the growth stage? This report will introduce you to Tesla and its current operating environment by examining the industry in which it operates via internal and external analysis. The report will tell of how Tesla pioneered technologies that were mostly untapped and unavailable to the masses. By examining the resources and capabilities of the firm, it will better help to delineate the...
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...The subsidiary of Telsa Motors in China was registered in the year 2006, but full operations began in 2013 when the trademark issue for Telsa Motors was resolved. Organizations must learn that their trademark is an international recognized concept but in some overseas market there can be problems with the mark of a Corporation. The best way to overcome these matters can be through franchises with existing domestic Corporations. Telsa Motors, Inc. is an American multinational Company that manufactures designs and sells electric vehicles, components of power train and battery products. Telsa is a publicly traded Company that sells its stock on the NASDAQ stock exchange market under the symbol TSLA. Marc Tarpenning and Martin Eberhard started Tesla Motors way back in 2003 (Hettich and Stewens 3). Business has been average for Telsa Motors, Inc and it is only on 2013 when Telsa Motors posted their first profits since the year 2003. An analysis of Telsa Motors reveals that they have ventured into the Chinese market where it is expected that they face several challenges and influences from the business environment. Telsa Motors trades its shares on the NASDAQ stock exchange...
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... Advertising ………………………………. 10 Internal Analysis ………………………………………………….... 11 - - - Organizational Culture ………………………………… 11 Organizational Structure ………………………………. 12 Unique Resources and Capabilities ……………………. 13 External Analysis ………………………………………………….... 14 - - - Customers and Competitors ……………………………. 14 Porter’s 5 Forces ………………………………………… 16 PEST Analysis …………………………………………… 18 SWOT Analysis ………………………………………………………. 21 Innovation …………………………………………………………….. 22 Strategic Framework & Strategic Alternatives …………………….. 23 Implementation ……………………………………………………….. 24 3 Executive Summary : The intent of this project was to learn more about Tesla’s present situation and learn about what their goals are for the future. We chose Tesla for this project because collectively, we feel that it is one of the most groundbreaking companies to emerge in our...
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...Strategic Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s biggest weakness, and should be supported with sound financial analysis and justification. Refer to the financial analysis provided by Paul Gregg, ASI’s CFO, and use this as your financial model for all analysis and projections. Introduction (up to 1 page) Executive Summary Please provide an executive summary in the front of the report outlining in a concise manner the most critical aspects of your analyses. Formatting for readability will be important in this section. Your executive summary should identify your most critical findings and then highlight key components of your strategic recommendation. Consider your audience here – based on your research for Tesla and the industry, what does the CEO or Chairman of the Board of Tesla need to know to achieve the company’s goals? Part 1 (2-4 pages) Identify Tesla’s current mission and analyze Tesla’s strategy In less than one page, identify Tesla’s mission. Consider all of the parts of Tesla when you reflect on the vision and mission statement...
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...Tesla Company Marketing Program Group: Name: Institutional Affiliation: Table of Content Contents EXECUTIVE SUMMARY 2 TESLA COMPANY OVERVIEW 3 TESLA COMPANY STRATEGIC FOCUS AND PLAN 11 SITUATIONAL ANALYSIS OF TESLA COMPANY 12 SWOT Analysis Of Tesla Company (Strengths, Weaknesses, Opportunites and Threats) 12 TESLA COMPANY MARKETING PLAN 21 FINANCIAL ANALYSIS OF TESLA COMPANY 22 TESLA FIRM FINANCIAL PROJECTIONS AND FIVE FORCES ANALYSIS 24 PRODUCT 30 PRICING STRATEGIES AND APPROCAHES 30 PROMOTION STRATEGIES 31 PLACE AND DISTRIBUTION STRATEGIES 33 ORGANIZATION 34 IMPLEMENATION PLAN 34 EVALUATION 36 RECOMMENDATIONS AND CONCLUSION 37 APPENDIX 44 Tesla Company Marketing Program EXECUTIVE SUMMARY This paper will mainly focus on the analysis and investigation of Tesla’s firm overall marketing strategy and program. According to a number of research based studies and reports, it is clear and evident that Tesla Motors firm is an American company that mainly designs, manufactures, and sells electric cars and electric vehicle powertrain components in various regions globally. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Furthermore, Tesla’s stock has risen substantially in recent times according to a number of research based studies and reports. It is clear and evident that in 2014 TSLA stock climbed to about seventy percent. Tesla Motors, Inc. was founded in Silicon Valley, California...
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...Grading Course: Name Question and answers Your name Professor’s Name [optional] University Question and answers The strategic management is actually defined as the process in which an organization actually formats and also implements the plans which espouse the objectives and goals of that organization (Diana Wicks, 2011). The process of the strategic management is continuous and it changes with the evolution of the organizational goals and objectives. 1. Considering the 3 updated news, the following can be definitely mentioned. Tesla model Y is going to be an absolutely new lower cost electric SUV. This one is said to have falcon doors as one of the future products. At the same time Elon Musk has also mentioned that “there will be a model 3 and a model Y, one of the two will”. This version is going to have 70 kilowatt power pack (John Voelcker, 2014). Tesla Roadster 3.0 is going to have a $29000 battery upgrade which will have a range of 300 miles or more. The previous version of the roadster was rated about 245 miles and this new version will have 330 miles. The complete roadster kit announced recently comprised of two additional sets of changes, which is the body kit that reduces the aerodynamic drag and the replacement tires which offers lower rolling assistance. This would add a boost up to 400 miles (John Voelcker, 2014). The Tesla model X, known to be the brand new safest SUV, because these cars co-relate directly in case of any probability of an accident...
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...Executive Summary This report provides a strategic analysis on Tesla. The findings consist of an Internal and External analysis of the Automotive Industry focusing mainly on the UK, a resource based view and value chain analysis of Tesla, an analysis of two PR crises and to conclude an evaluation of Tesla’s strategies. 1. External Analysis The main findings from a PESTLE analysis found that legal and technological factors had the most significant affect on the UK automotive industry. In particular UK laws that enforce vehicle CO2 emission standards are forcing manufacturers to produce more eco-friendly cars. In addition, fast changing technology is increasing innovation and creating new market segments such as the Electronic Vehicle. The main findings from a Porters 5 Forces Analysis shows: The threat of new entrants is low, the risk of substitutes is low, the buyer bargaining power is high, supplier bargaining power is moderate and the intensity of rivalry is high. This concludes that the industry is still attractive and profitable for those who are already in it. 2. Internal Analysis An internal analysis of Tesla showed that their man competitive advantage comes from their vast amount of intellectual property and infrastructure. Tesla also has large amounts of capital being invested into the company to further boost production and innovation. 3. PR Crises The two examples of PR crises found that Tesla is a company who take CSR and brand reputation seriously. They are...
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...Corporate strategies for Tesla 1. Open patents As an electric car pioneer, Tesla had always playing a traditional IP game, holding more than 1,400 patents. However, on June 12, 2014, Tesla CEO Elon musk surprised all by releasing its patents and said that the company would not challenge infringements on most of its patents (Musk, 2014). Some say that this particular strategic move of Tesla will make the company suffer in the end since all its competitors could get access to its IP. But Elon Musk thinks different in his announcement by saying that instead of the small trickle of non-Tesla electric cars being produced, the true competition is the enormous flood of gasoline cars pouring out of the world’s factories everyday. The whole electric car industry and the world would benefit from a common, rapid-evolving technology platform (Musk, 2014). We perceived this strategy to be really effective and try to analyze impacts of this move on both the EV industry as a whole and on Tesla itself. * Creating affordable mass market of electric vehicles. By opening its patents, not only some small or medium-size car manufacturers but also some high-end premium car manufacturers like Mercedes could use Tesla’s technology to build EVs thus enlarge the EV market. Also that makes Tesla technology becomes a standard and most companies producing electric vehicles will dependent on Tesla’s improvement. * Promoting standardization. Tesla could set the industry standard...
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...How Tesla Motors can manage the extreme competition from large and premium manufactures Daniil Chaika (119102547) Workshop Tutor: John Davison SIM336 - Strategic Management ------------------------------------------------- Contents 1.0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political……………………………………………………………………………..3-4 4.2. Economic……………………………………………………………………………...4 4.3. Social………………………………………………………………………………….4 4.4. Technological…………………………………………………………………………4 4.5. Environmental………………………………………………………………………...5 4.6. Legal…………………………………………………………………………………..5 4.0 Porter’s 5 Forces Analysis…………………………………………………………………5 5.7. The Threat from New Entrants……………………………………………………..5-6 5.8. The bargaining power of Buyers……………………………………………………...6 5.9. Threat of Substitution…………………………………………………………………6 5.10. The bargaining power of Suppliers…………………………………………………..6 5.11. The Intensity of Rivalry in the Industry……………………………………………6-7 5.0 Value Chain Analysis (VCA)……………………………………………………………...7 6.12. Primary Activities…………………………………………………………………..7-8 6.13. Support Activities…………………………………………………………………..8-9 6.0 SWOT Analysis……………………………………………………………………………9 7.14. Strengths…………………………………………………………………………..9-10 7.15. Weaknesses………………………………………………………………………10-11 7.16. Opportunities………………………………………………………………………...
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...How Tesla Motors can manage the extreme competition from large and premium manufactures Daniil Chaika (119102547) Workshop Tutor: John Davison SIM336 - Strategic Management ------------------------------------------------- Contents 1.0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political……………………………………………………………………………..3-4 4.2. Economic……………………………………………………………………………...4 4.3. Social………………………………………………………………………………….4 4.4. Technological…………………………………………………………………………4 4.5. Environmental………………………………………………………………………...5 4.6. Legal…………………………………………………………………………………..5 4.0 Porter’s 5 Forces Analysis…………………………………………………………………5 5.7. The Threat from New Entrants……………………………………………………..5-6 5.8. The bargaining power of Buyers……………………………………………………...6 5.9. Threat of Substitution…………………………………………………………………6 5.10. The bargaining power of Suppliers…………………………………………………..6 5.11. The Intensity of Rivalry in the Industry……………………………………………6-7 5.0 Value Chain Analysis (VCA)……………………………………………………………...7 6.12. Primary Activities…………………………………………………………………..7-8 6.13. Support Activities…………………………………………………………………..8-9 6.0 SWOT Analysis……………………………………………………………………………9 7.14. Strengths…………………………………………………………………………..9-10 7.15. Weaknesses………………………………………………………………………10-11 7.16. Opportunities………………………………………………………………………...
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...Tesla Motor’s Strategy Analysis Miguel A. Colmenares D. mcolmen@knights.ucf.edu Cellular 321 536 1593 ABSTRACT This paper work has been done with the intention of doing a review and analysis of the strategies that have been followed by the car company Tesla, from its beginnings to the present day. The main objective is to analyze how these strategies have driven the success so far has reached the mentioned company in a highly competitive market like the automotive market. Initially it is covering a historical remembrance of the automotive industry and how different companies competing in this market have achieved success at different times with different strategies. Following is a brief historical review of Tesla, with the intention to place it within the context of the automotive industry. Finally, is investigated Tesla’s strategies used from its birth until now, analyzing which have been the key to success for an small company could enter the automotive market and successfully compete, knowing that it is a market dominated by giants companies and recognized brands, and with a long tradition in the industry. Key Words: Tesla Motors, Electric Autos, Automotive Industry, Automotive Strategy. Contents 1. Introduction ……………………………………………………………………... 2. Methodology……………………………………………………………………… 3. Discussion………………………………………………………………………… 3.1. Automotive Industry’s Brief History and Strategies………………………….. 3.2. Modern Automotive Industry Strategies………………………………………. ...
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...STRATEGY / SECTION: D300 Tesla Motors Inc. Case Synopsis Date: March 17, 2014 [Edited] Yafeng(Elsie) Liu Yingying Kang Hao Wu Chan Chen Edith Hon Firm history Background Tesla Motors, Inc. is an American company that was founded in 2003 by a group of brilliant and innovative Silicon Valley engineers. These engineers proved that electric vehicles could be awesome substitute of the gasoline powered cars. Tesla not only designs, produces and markets electric cars, but it also provides advance electric vehicle powertrain components to other automakers including Daimler and Toyota. (Tesla Motors) Tesla headquarters is located in Palo Alto, California, and it has wholly-owned subsidiaries in North America, Europe and Asia. At present, Tesla has more than 2000 employees. It has 31 stores and service locations spread worldwide, and more stores are expected to be opened in the future. In 2012, Tesla opened its first store in Toronto as the first step to enter the Canadian market (Tesla Motors). Tesla aims to offer high-performance and electrically powered vehicle at a price affordable to the average consumer. In 2008, Tesla first gained widespread attention by producing the Tesla Roadster, a solely electric operated sports car. Tesla then expanded its technological advantage to the luxury sedan market. Model S, a zero emission and sustainable luxury sedan, was then introduced as their second vehicle to the electric vehicle in 2012. The third model named Tesla model X is scheduled...
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...Strategic Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s biggest weakness, and should be supported with sound financial analysis and justification. Refer to the financial analysis provided by Paul Gregg, ASI’s CFO, and use this as your financial model for all analysis and projections. Introduction (up to 1 page) Executive Summary Please provide an executive summary in the front of the report outlining in a concise manner the most critical aspects of your analyses. Formatting for readability will be important in this section. Your executive summary should identify your most critical findings and then highlight key components of your strategic recommendation. Consider your audience here – based on your research for Tesla and the industry, what does the CEO or Chairman of the Board of Tesla need to know to achieve the company’s goals? Part 1 (2-4 pages) Identify Tesla’s current mission and analyze Tesla’s strategy In less than one page, identify Tesla’s mission. Consider all of the parts of Tesla when you reflect on the vision and mission statement...
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