CXC CSEC
Caribbean Secondary Examination Council
Office Administration “ AN INVESTIGATION OF THE ATTRIBUTES OF EMPLOYEES IN THE MARKETING DEPARTMENT AT THE LASCO COMPANY

CANDIDATE NAME: ROMARIO TULLOCH
SCHOOL/CENTRE: EXCELSIOR HIGH SCHOOL
CENTRE NUMBER:100033
TEACHER:MR .HOLNESS TERRITORY: JAMAICA YEAR: 2015

AIMS

* To access the level of work ethics at the Lasco Company

* To find out the impact the attributes of the workers have on the department

* To determine the effect that the attributes have on teamwork in the department

FUNCTION OF THE MARKETING DEPARTMENT 1. One of the key activities for a Marketing Department is to integrate an organization’s goals, strengths, channels of distribution, competitive environment, target markets, pricing, core messages, and products into one cohesive document known as the Marketing Strategy. 2. Establishing and communicating messages to the marketplace costs money. Therefore, Marketing Departments should be responsible for estimating the anticipated expenditures associated with marketing activities. Once set, Marketers should be held responsible for meeting all budget projectionrt55ts.

3. Marketers should spend time listening to their customers (and prospective customers) in order to understand their needs and wants regarding a particular product or service. Soliciting thoughts and input from internal stakeholders such as Sales and Customer Service is also appropriate, as these departments are typically closest to the customer.

4. The Marketing Department