...Apple’s Corporate Responsibility and Marketing Strategies Name: Course: Professor: Date: Table of Contents Abstract 2 Apple Products 2 Apple’s current position on the company’s ethical and social responsibilities 3 Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5 Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6 Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7 Analysis of Apple’s current overall marketing strategy and actions that Apple can take in order to improve its competitive advantage in the global marketplace 8 Conclusion 9 References: 10 Apple’s Corporate Responsibility and Marketing Strategies Abstract In the business world, the ultimate mission is not only to make good returns alone. A company that directs all its efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider...
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...Apple’s Corporate Responsibility and Marketing Strategies Name: Course: Professor: Date: Table of Contents Abstract 2 Apple Products 2 Apple’s current position on the company’s ethical and social responsibilities 3 Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5 Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6 Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7 Analysis of Apple’s current overall marketing strategy and actions that Apple can take in order to improve its competitive advantage in the global marketplace 8 Conclusion 9 References: 10 Apple’s Corporate Responsibility and Marketing Strategies Abstract In the business world, the ultimate mission is not only to make good returns alone. A company that directs all its efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider...
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...When people talk about stories behind companies, corporate culture and corporate identity are always two important topics people will refer to. Some worldwide well-known brands, such as Apple, Samsung, Nokia or Enron, corporate culture and corporate identity have an enormous impact on their way to big names or final bankruptcy. This essay attempts to explain the background to organisational culture, the definition of corporate identity, and then to explore how does corporate identity affect and how is it affected by corporate culture in more detail via using Apple as an example. A summary and conclusion will be drawn at the end of this essay. Background to organisational culture Organisational culture is a complex and multi-facet conception. The notion of organisational culture has been explored by social scientists over the past decades. Andrew Brown stated the definition of organizational culture in his book Organizational Culture as follows: “Organizational culture refers to the pattern of beliefs, values and learned ways of coping with experience that have developed during the course of an organization’s history, and which tend to be manifested in its material arrangements and in the behaviours of its members.”1 According to Ravasi and Schultz, organizational culture is a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behaviour for various situations.2 Martins and Martins thought organisational...
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...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Shandust Duff Monday April 27, 2015 Dr. Ann Pohira-Vieth Assignment 1: Corporate Responsibility and Marketing Strategies This case study will discuss corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market its products (Chun R. 2011). Apple Inc. is an American multinational corporation as well as the worlds second largest information technology company; their designs develop and sell consumer electronics, computer software, and personal computers. Apple’s successful journey is a combination of many factors including corporate culture, enthusiasm and innovation as well as the outstanding leadership of the late CEO Steve Jobs (2011), and the high performance products for which Apple Inc. is know for. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising...
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...The Big Apple Keke Karlyle Strayer University BUS 508~Contemporary Business Dr. Vonda Mallory July 20, 2015 Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. It is safe to say that the world as we know it has been significantly shaped as a result of the innovation brought forth by Steve Jobs and Steve Wozniak. The masterminds behind one of the world’s most influential and profitable companies are an example of the entrepreneurial spirit that the United States was founded on. Jobs brought his revolutionary computer company from humble start-up to unheard-of success. Today Apple is estimated to be worth nearly $400 billion and has become one of the most valuable brand names of all time. (Apple) Apple is a true example of the entrepreneurial spirit, from humble beginnings to a $400 billion industry leader, we should ask ourselves how does this happen? Jobs and Wozniak had a vision, their purpose for creating the Apple that has permanently changed the way we live was simple; to change the world through revolutionary technology. As a result of the genius of both Steve Jobs and Steve Wozniak, whose commitment and drive to make technology accessible, transparently simple, and highly coveted, Apple has introduced the world to products we never knew we needed have become indispensable to our lives. Everything about the way we document, photograph, record, listen...
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...Corporate Responsibility and Marketing Strategies Charlene W. McMickens Professor Etido Akpan Contemporary Business January 26, 2015 1.) Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising in the work environment (Boone & Kurtz, Contemporary Business, 2005). Social responsibility is management’s acceptance of the obligation to consider profit, consumer satisfaction, and societal well-being of equal value in evaluating the firm’s performance (Boone & Kurtz, Contemporary Business, 2013). In regards to Apple’s current position on the company’s ethical and social responsibility, the company has met its responsibilities in some ways and has not met its responsibilities in other ways. In reference to the company’s responsibilities as far as the products are concerned and consumer happiness, Apple has by far set the example by standing behind its products. Apple is one of the most valuable and profitable companies in the world. Apple will replace their products if there is personal defect beyond the consumer’s control. It is all in the quality of the service they give and the quality of the product that they produce...
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...Corporate Responsibility and Marketing Strategies Melanie Blankett BUS 508 – Contemporary Business Monday July 20th 2013 Corporate Responsibility and Marketing Strategies To be successful in todays’ business environment, organizations must be able to adapt efficiently to the changes in the economy, including consumer preferences, government regulations, and social demands. Not only are consumers vigilant about the quality of products, but a great influence in their purchasing decision has been the social and ethical behavior of companies they choose to patronize. Many consumer focus on the corporate social behavior of these companies, and whether they give back to the communities from which they make a profit. They also pay attention, to the impact these companies have on the environment and if they have any philanthropic causes. Also observed is the treatment of their employees and society on a whole, ethically and morally. Ethical and social responsibilities are therefore no longer a choice for businesses. They are obligations, which directly affects the brand and the overall success of these companies. The pages ahead will focus on the current ethical and social responsibilities of Apple Inc.™ and how the publication of violations and responsibilities made by Apple’s suppliers have affected Apple’s reputation over the past few years. Methods will be suggested which Apple can utilize to ensure its suppliers adhere to wage and benefits standards...
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...Background……………………………………………………………….1 1.2 The situation of Apple Inc in 2011………………………………………..1 1.3 Apple’s quality control……………………………………………………1 1.4 CRM of Apple Inc………………………………………………………...2 2 Competitors 2.1 SWOT……………………………………………………………………...3 2.2 Porter's five forces………………………………………………………....4 2.3 Market trend……………………………………………………………….4 3 Cross culture issues 3.1 Apple’s product in different country……………………………………….6 3.2 Apple’s management in different country………………………………….8 3.3 Hofstede’s cultural dimensions theory for Apple…………………………..9 4 Corporate social responsibility and profitability 4.1 Economic…………………………………………………………………...11 4.2 Environmental………………………………………………………………11 4.3 Social………………………………………………………………………..13 4.4 Recommendation……………………………………………………………14 5. Conclusion…………………………………………………………………...16 6. Reference…………………………………………………………………….17 1 Introduction 1.1 Background Apple is a multinational company. The company's headquarters is in California in the United States. Headquarters is responsible for product design, development and marketing of consumer electronic products, computer software, and personal computers. All the products, the most well-known product are the Mac series of computers, iPod, iPhone and iPad. Apple has two million employees. Research and development personnel accounted for 2% of the total of 20,000 people. In 2011, Apple's turnover is $ 108.2 billion. This data is far more than our competitors. They are: Nokia, Samsung...
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...Corporate Responsibilities and Marketing Strategies By Hamane Faye BUS-508 Contemporary Business Prof. Salomon Fakinlede Strayer University Business consists of all profit-seeking activities and enterprise that provide good and services to an economic system (Contemporary business, P.4). In this point of view Apple is considered as one of the world’s leader. Apple Inc. is a corporation that is most known for its consumers electronics and computer hardware and software. The company was created in April 1976 by Steven Jobs and Steven Wozniak (Apple Inc.). Since then, it is known worldwide and became the first American company to reach the milestone of $700 Billion according to the magazine Time. Apple Inc. built a very respectable and successful image in the world because of their managerial organization and in big part because of their electronic creativity. The company has loyal customers who are ready and willing to pay the price due to the quality of the product. Thanks to Apple’s ingenuity, products we never been aware of their need now exist and are indispensable to us. For example the MacBook, IPhone, Apple Pay etc. are not to be presented anymore. Despite Apple’s reputation and popularity it has to meet the ethical practices in order to be socially responsible. In this paper we will study first, Apple’s current position on the company’s ethical and social responsibilities, then determine whether or not the company has met these responsibilities. Second, determine...
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...and Milan (2011), globalization usually involves a series of interrelated activities such as internationalization of finance and trades. The company has realized significant globalization through extension in the global market. In the first half year of 2013, Apple’s revenue amounted to $98.115 billion. Only less than 35% of this revenue was generated in the US market. The global market was the source of over 65% of Apple’s revenue. This article intends to explain Apple’s globalization through analyzing one of Apple’s key creations: iPod. Special attention is given to the jobs and profits around the world generated by iPod, disparity in income and employment, and employee composition. Analysis of impacts of globalization on Apple Inc. since Jobs’ return Apple Inc. has undergone the golden time for business development and globalization from 2007 to 2011 under the leadership of Steve Jobs. The company was then on the verge of bankruptcy in 2007 when Steve Jobs returned to Apple. In order to save the company from bankruptcy, Steve Jobs took a series of restructuring and rebooting measures with a focus on innovation and internationalization. As a result, Apple Inc. returns to glory and grows to the greatest corporate all over the world. Steve Job led Apple to consolidate its market position in the US and aggressively expand its business into the global market through a series of cutting-edge electronic products (Eaton, 2002). There are a number of milestones which mark the...
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...CSR REPORT I-Chiao Lin Intro to Marketing Strategy 09/14/14 The writers of the book The Responsible Company, Yvon Chouinard and Vincent Stanley, state in the start of their book that there is no single company that is responsible, but they all just choose to take different procedures towards being responsible to all of their stakeholders. The book guides employees and businesses to ensure they learn their social and environmental shortcomings and act on them in order to be more responsible. One question one asks themselves when reading this book is: What is the responsibility of the companies? Normally companies will invest highly on maximizing their stakeholders. They will direct all their attention on their direct stakeholders and unfortunately focus less on their indirect stakeholders who matter as much too. We are given a perfect example in the book of Patagonia. It poses a challenge to the companies to take ultimate accountability for their deeds in relations to each and every one of their stakeholders. Among the customers’ checklist, one of them is being progressively open about the social and environmental impact of what you make. The company should be transparent to ensure customer satisfaction and business success. They have to ensure its consumers trust them, and they will earn this only through transparency. One other item on the customers’ checklist is to make things that help the commons. The company should ensure their...
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...Corporate Responsibility And Marketing Strategies Larri Alston Michael Laverty Contemporary Business October 26, 2014 Apple’s current position on ethical and social responsibility is located on their website which state “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made.” You can also access the company’s 2011 Supplier Responsibility on its website. This is their official stance on the matter but the company has fallen short through examples I will provide from a review of their reports which reveal that the company is taking action to stop unethical practices. Apple presents itself as a responsible corporation that addresses violations and improves management systems but even with strict compliance of its code of conduct for suppliers, problems still occur. Apple being the largest U.S. Corporation makes them a target because other companies are envious of their success but this is not the sole reason they have earned the reputation of an evil, profit mongering corporation. Human rights activists, media outlets and various other groups believe the company has no sense of social responsibility because of the way they disregard the environment and violate human rights with poor work conditions. Their use of child labor is an example of this. Environmental, labor and other social responsibility advocates have been aware of allegations of forced overtime, child labor and other miserable...
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...ORGANIZATIONS The current world economy is increasingly becoming integrated and interdependent; because of this, the relationship between businesses and society is becoming more complex. Let us take a look at Apple Inc. and its social performance of the organization. What makes Apple Inc. so unique and standout from any other company? Let us look at Apple Inc. nature. As many of us know, Apple first become known for its Macintosh computers. Apple was always considered as a hardware company but over the years it has become more of a platform company that specializes in software and technology that many of us use on a daily bases. The structure of the company is corporate based. Being a corporate based company means that it is a large company, that is worldwide and owned by a group of stockholder. Being a corporate based company like Apple is means that the corporations has the ability to raise capital by selling its own stock to the public. Apple is such a large company that they had to have multiple structures for the company to insure a smooth operating company. This includes a national operating structure and an off shore global operating structure. The types products and services Apple provides includes computer designs, computer developments, and sells consumer electronics, computer software, online services and personal computers. With Apple having the majority of products and communication markets cornered, it is one of the main reasons why Apple Inc. is the most profitable...
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...Vision and Value -Vision “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.“ by CHRISTOPHER on SEPTEMBER 27, 2011 Role of Apple’s Vision Statement Apple’s Vision statement clearly states their long-term goals for the future. They are committed to bringing the best computing and learning experiences to consumers and through their continuous research and launch of new products they are able to give their target markets what they want. Apple’s vision is to become the “best” at designing and manufacturing electronic devices in the world. They set their quality standards high using the word “best” and so far they have yet to fail. Their vision is a promise to the consumers. They are “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors. -Value Apple Values are the qualities, customs, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what we do and how we do it. Taken together, they identify Apple as a unique company. These are the values that govern our business conduct: Empathy for Customers/Users We offer superior products that fill real needs and provide lasting value. We deal fairly with competitors and meet customers and vendors more than halfway. We are genuinely...
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...Evaluation of a Business Code of Ethics Rey Gonzales PHL/323 July 9, 2014 University of Phoenix Evaluation of a Business Code of Ethics Macintosh other wise known as Apple, a premier leader in computer based technology. But how did this amazing company come to be? Apple’s first product was vastly different then the products being sold today. The Apple I, which lacked only one thing a graphic user interface this was conspired by apples co-founder Steve Wozniak. Co-founder Steve Jobs was able to convince Wozniak that the product could be sold commercially. With both Steve’s on board they unveiled Apple in 1976 at the Home Brew Computer Club. The company spiked with big gains, as to a few years later almost flopped and almost bankrupt. That is when jobs left the company and did not return for quite some time, it was 1997 when he returned to save the struggling company. He came back and implemented the “closed door” policy, conducted flatted organizational structure rather then the traditional layers of management. When Jobs returned to help the company he made room form improvement in all area apple is unique company that took the technology market with force. With the lunch of the apple iPod, the iTunes, Mac computers, and apple TV to name a few, apples vision states “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet...
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