...Dell, Inc. A Strategic Management Case Study October 8, 2013 Sophie Yanez University of the Incarnate Word Table of Contents I. Introduction II. Dell’s Strategy a. Vision Statement b. Mission Statement c. Strategies and Objectives III. Recommended Vision and Mission Statements IV. External Assessment a. Porter’s Five Forces Model b. External Factor Evaluation c. Competitive Profile Matrix V. Internal Assessment a. Value Chain b. Internal Factor Evaluation VI. Porter’s Five Generic Strategy VII. SWOT Analysis a. SPACE Matrix b. Boston Consulting Group Matrix c. Internal-External Matrix VIII. Strategy and Objective Recommendations IX. Recommended Implementation Plan X. Strategy Review and Evaluation References Appendixes I. Introduction Dell was founded in 1985 under the name, PCs Limited by Michael Dell who at the time was a college student of the University of Texas. In 1988 the company’s name was changed to Dell Computer Corporation. The company is headquartered in Round Rock, Texas and is the world's #3 supplier of Personal Computers (PC) behind HP who ranks as #2 and Lenovo who ranks as #1 (According to IDC worldwide quarterly PC tracker). Dell provides a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to its line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, ethernet switches, and peripherals, such as displays and...
Words: 5223 - Pages: 21
...and effort and assuming the various factors such as financial, physical, and social risks, for rewards of monetary and personal satisfaction (Hisrich and Brush, 1985). Michael Saul Dell is an American businessman, investor, philanthropist and author. He founded Dell Inc. which is one of the world’s leading personal computer sellers. He was ranked the 41st richest person in the world on the 2012 Forbes list of billionaires, with a net worth of US$22.4 billion as of December 2014 (Michael Saul Dell Wiki Wikipedia Bio Biography, 2014). As a pre-medical student, Michael bought left over PCs from local retailers which he upgraded and sold. His hobby was wildly successful that he decided to quit college. In his first month, Dell sold approximately $180,000 worth of PCs (Michael Dell, Wikipedia, 2015). To expand his business, Dell realized that if he bought components and assembled the entire PC himself, he could use telemarketing to sell his machines directly to customers at a 15% discount compared to established names. This was the conception of "the direct model of selling" which revolutionized the industry and made Dell a multibillionaire (Michael Dell, Wikipedia, 2015). Objective The objective of this report is to analyze the entrepreneurial characteristics and innovative traits of Michael Dell and the journey that led him to turn a fledgling start-up into a multi-billion...
Words: 2933 - Pages: 12
...Contents 1. Be able to apply cost concepts to the decision-making process 2 2. Be able to apply forecasting techniques to obtain information for decision making 4 3. Be able to participate in the budgetary process of an organization 5 4. Be able to recommend cost reduction and management processes for an organization 7 5. Be able to use financial appraisal techniques to make strategic investment decisions for an organization 8 6. Be able to interpret financial statements for planning and decision making 10 References 12 1. Be able to apply cost concepts to the decision-making process 1.1 explain the importance of costs in the pricing strategy of an organisation The pricing strategy becomes the major element in marketing mix of Dell Computers as it is related to product positioning. When there is a planning for new product launch pricing strategy is important and it requires general sequence of stages involved during pricing the new product. The different steps are as follows: (Daft, 2011) * Developing marketing strategy – helps the company to develop marketing strategy based on market analysis, market segmentation and positioning * Marketing Mix decisions – Defining a product, distribution and its promotional tactics * Estimation of demand curve – Estimating the demand and understand how it varies from quantity wit price * Cost Calculation – Calculation of fixed cost and variable cost associated with product development * Knowledge about environmental...
Words: 3451 - Pages: 14
...Dell Business Model Dell Business Model Dell Incorporated is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its "build-to-order" or "configure to order" approach to manufacturing—delivering individual PCs configured to customer specifications. Dell was a pure hardware vendor for much of its existence, but with the acquisition in 2009 of Perot Systems, Dell entered the market for IT services. The company has since made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from offering computers only to delivering complete solutions for enterprise customers. Dell was listed at number 51 in the Fortune 500 list, until 2014. After going private in 2013, the newly confidential nature of its financial information prevents the company from being ranked by Fortune. In 2014 it was the third...
Words: 2751 - Pages: 12
...Running head: Dell Inc. E-Business Task 1 Soufiane Khalil Western Governors University The organization that I chose to talk about is Dell Inc. Dell Inc., began in 1984 by Michael Dell in his dorm room. Michael was an A student, really smart one. He was always attracted by computers, building them and spec’ing them out. He has built his own. However, he wasn’t happy the way PC providers were building theirs, especially from the way their supply chain was doing business. So Michael decided to start building his own computers, and selling them to other students. The concept of building and selling computers grew fast, and he found a lot of success doing it. His passion expanded from other students market. He grow to other businesses then expended out. The thing about Michael Dell, is that he knew how to make the supply chain works in his favor. He did it so well that it differentiated him from the business leaders back such as IBM. Dell became a company and started growing and growing. The profit the first year was $50 Million, and the next year was $150 Million. Dell kept growing and growing and became a success story hiring more and more people, expanding all around the globe. Dell went public in its early years, and kept growing. It entered the enterprise market in 1992 by building their first server. Dell kept dominating the pc market for both home systems and enterprise. Dell kept leading. In 2002 Dell built their first blade server, which was really revolutionary...
Words: 5810 - Pages: 24
...NT 1210 M1 Case studies # 9 Dear Mr. Sheehan: I would like to thank you for agreement regarding my recommendations to the company about deploying a SAN at each branch office, since each office uses data, audio, video and graphic files that are shared by staff at each location. The SAN may incorporate NAS devices which we have evaluated with different vendors. As we conducted a further research in order to provide you with more detail specifications on SAN and NAS solutions, we were able to come up with the following information design in a form of questions and answers. What is required to implement a SAN and /or NAS? Storage-area networks (SANs) are composed of computers and remote storage devices. The computers are typically connected to the remote storage devices using SCSI over Fibre Channel (see Figure 1). Other implementations of SAN exist, but this is the most common. In a SAN, all the storage appears local, just as if the remote disk were directly connected to the computer and physically located inside the computer chassis. Network-attached storage (NAS) devices appear to the user as a remote drive letter or are named remote storage device. Typically, the operating system employs a protocol such as Network File System (NFS) or Common Internet File System (CIFS) to discover, log in, and transfer content to and from a storage device. NFS and CIFS both communicate over Ethernet. The user typically enters a username and password, and then is granted access to a particular...
Words: 7132 - Pages: 29
...Choices: The Tale of Four Computers Caren Sussett Rivera NT1110 Computer Structure and Logic Prof. Robinson Abstract As a woman I love to shop, as a techie I love gadgets, so being able to combine my two favorite things and go shopping for a new computer was amazing. However, things have changed since I last bought a computer and the number of choices can be very overwhelming. What do I want, what do I need, how much am I willing to spend, can it be updated easily? So many things to decide. Let’s go shopping together at my favorite retail website for any electronics: www.Bestbuy.com. We will go over the choices and decide between desktop or a laptop, Windows or Mac and have a little fun in the process. Keywords: Laptops, PC, Desktop, Computers, Windows, Processors, Choices Choices: The Tale of Four Computers Where do I start? My decision to come back to college was exciting for me, but I realized I would need a new computer for school. After five years of doing technical support for AT&T mobility I had a general idea of what to look for, but was surprised to see how many choices where available. I eventually made my choice and started class. To my surprise we’ve been asked to write a paper comparing four computers, which is what I had done prior to my purchase. So here we’re going to explore how I broke down my choices and my top four picks. What to Look For Best Buy is my go to for all things electronics. They offer a great extended warranty program and the...
Words: 1035 - Pages: 5
...Read the following case study and then answer Questions 1 - 5 which follow: DELL COMPUTER Michael Dell founded Dell in 1984 while he was still a college student at the University of Texas in Austin. From the beginning, Dell sold directly to_th_e final customer and built PCs to users' specifications. This basic business model has not changed over the years, although it has been modified and refined as the company has grown. Dell started with telephone sales of upgraded IBM compatible PCs, and then shifted to assembling and marketing its own brand of PCs in 1985. It provided customers with a 24-hour hotline for complaints and guaranteed 24- to 48-hour shipment of replacement parts. As its customer base grew, Dell also implemented a direct toll-free technical support line. In 1990, Dell shifted course when it began selling through retail outlets such as CompUSA, Circuit City, and Price Club. Revenues grew rapidly, but problems arose in managing what had become a billion-dollar company, and Dell experienced its first quarterly loss in 1993 (Dell, 1999). In 1994, Dell concluded that even though it was successful selling through retail channels, it was not making money doing so. Dell decided to withdraw from the retail market and return to its roots as a direct seller, a move that not only helped the company's profitability but also enabled it to put all of its efforts into executing the direct model. Dell also brought in a new chief operating officer, Mort Topfer from Motorola. Topfer...
Words: 2186 - Pages: 9
...quality provider, then you will be encouraging repeat business. Branding is a way to promote this recognition because people tend to adhere to familiarity, being afraid of constant newness and innovations. If consumers recognize a brand that they have previously used and they remember being satisfied with it, they are more likely to choose it again. This is especially true in the overwhelming choice of advertising going on today. The buyer’s role According to Diamond and Pintel in their 8th edition of Retail Buying, the buyer’s role not only consists of simple purchasing, even though their responsibilities encompass a lot of things. They are expected to process the merchandise selection, the merchandise pricing, the product development, taking care of the merchandise departments (including store visits, phone communications, fax, e-mail, video conferences, etc.), schedule settings and the whole department management. Their expected qualities as...
Words: 1718 - Pages: 7
...environment to an organization. We have selected “Dell” as the organization and we wish to study the planning and implementation of Dell’s Strategies. Report starts from briefing the background of this chosen organization. Moreover, some of the external factors have been discussed by presenting a view of SWOT analysis of ‘Dell’. Further part of the report will illustrate the review of already existing business plan and strategy of that enterprise. Furthermore, listed are the factors affecting this strategic plan, in which vision & mission, objectives and other measures have been taken into account. Despite their strengths Dell has many challenges it needs to overcome right from the increase in the competitors to a dire need in breakthrough innovation which is essential. With the increase in innovation in the market the computer systems are becoming outdated, so Dell should constantly come out with new products. Also, People need the quality products at low price which was Dell’s strength due to its customized solution, but now its competitors are coming up with products in same price range. To identify these business concerns, it has been noted that the company has a sound and dynamic consideration while managing its product portfolio as well as conducting its target markets. This has helped the company to stabilize its financial status through sales generation and cost reduction. 2. Introduction Dell is a US based Computer Technology company which deals...
Words: 4284 - Pages: 18
...Recognition 5 1.2 Information Search 5 1.3 Alternative Evaluation 7 1.4 Purchase 7 1.5 Post Purchase Evaluation 8 2. Analysis of computer industry business trends in SA 9 2.1 Industry overview (South Africa) 10 2.2 Market analysis 10 2.2.1 Supplier Power 11 2.2.2 Buyer Power 11 2.2.3 New Entrants Threat 11 2.2.4 Threat of Substitutes 12 2.2.5 Rivalry 13 2.2.6 Opportunities 13 3. DELL’S online only strategy in the 80s and 90s analysis 14 3.1 Dell’s online strategy 14 3.2 Online business value 15 3.3 Online Sales Growth 16 3.4 Convenience 16 3.5 Consumer behaviour intelligence 17 3.6 Was online only strategy suitable for under and developing nations? 17 4. Proposed Channel Strategy for Dell to be Market Leader In SA 18 4.1 Marketing Channel Selection 18 4.2 Market Research and Analysis 18 4.3 Distribution Channels 18 4.4 The Internet and disintermediation in the distribution channel 19 4.5 Channel Length 20 4.5.1 Consumer Channels 20 4.5.2 Business-to-Business Channels 21 4.6 Overcoming Limitations of shop floor space 21 4.7 Conflicts 21 4.8 Supply Chain 22 4.9 Distribution intensity 22 4.9.1 Selective Distribution 23 5. Conclusion 23 B. List of References 25 C. ANNEXURE 1 27 A. Introduction This report examines the consumer purchasing decision process with specific reference to purchasing a PC; from the need recognition up until a consumer makes the decision to purchase...
Words: 7406 - Pages: 30
...Strategy Formulation and Implementation MBA 980 Spring, 2009 Professor Jay Dial Office 860 Fisher Hall Email dial.12@osu.edu Phone 292-5438 Reading packet There is a required reading packet available at Uniprint-Tuttle Park that includes course readings, cases and lecture notes for classroom discussion. This is copyrighted material and each student must purchase an individual copy of the reading packet. Additional highly recommended readings will be selected from Management Skills: A Jossey-Bass Reader (ISBN # 0-7879-7341-6). It is available from both BarnesandNoble.com and Amazon.com. Course Overview This course is about the creation and maintenance of long term value for the organization. It is concerned with both the determination of the strategic direction of the firm and the management of the strategic process. The course builds on prior studies of functional areas while recognizing that most real business problems are inherently multi-functional in nature. Thus, this course employs an explicitly integrative approach in which we adopt the role of the general manager who has the responsibility for the long-term health of the entire organization. The course would be taught primarily through the case method of instruction. Course Objectives 1. Understand the nature of strategic competitiveness and develop the ability to analyze the competitive environment facing a firm, assess the attractiveness of the industry and isolate potential...
Words: 6376 - Pages: 26
...Strategy Formulation and Implementation MBA 980 Spring, 2009 Professor Jay Dial Office 860 Fisher Hall Email dial.12@osu.edu Phone 292-5438 Reading packet There is a required reading packet available at Uniprint-Tuttle Park that includes course readings, cases and lecture notes for classroom discussion. This is copyrighted material and each student must purchase an individual copy of the reading packet. Additional highly recommended readings will be selected from Management Skills: A Jossey-Bass Reader (ISBN # 0-7879-7341-6). It is available from both BarnesandNoble.com and Amazon.com. Course Overview This course is about the creation and maintenance of long term value for the organization. It is concerned with both the determination of the strategic direction of the firm and the management of the strategic process. The course builds on prior studies of functional areas while recognizing that most real business problems are inherently multi-functional in nature. Thus, this course employs an explicitly integrative approach in which we adopt the role of the general manager who has the responsibility for the long-term health of the entire organization. The course would be taught primarily through the case method of instruction. Course Objectives 1. Understand the nature of strategic competitiveness and develop the ability to analyze the competitive environment facing a firm, assess the attractiveness of the industry and isolate potential...
Words: 6376 - Pages: 26
...Growing from a two-person operation in 1939 to a present-day IT powerhouse, HP has experienced a remarkable journey .Nowadays, Hewlett-Packard is a global enterprise and especially after its merger with Compaq, the company became world’s biggest computer hardware and peripherals consort in the world and has ranked 20th in the Fortune 500 list in 2009. This led to general revenues of $118.4 billion, HP announced the acquisition of 3Com with the deal closing on April 12, 2010. On April 28, 2010, HP announced the buyout of Palm for $1.2 billion. On September 2, 2010 won its bidding war for 3PAR with a $33 a share offer ($2.07 billion) which Dell declined to match. At HP, it is believed that diversity is a key driver of their success. Putting all their differences to work across the world is a continuous journey fueled by personal leadership from everyone in their company. HP’s aspiration is that the behaviors and actions and actions that support diversity and inclusion will come from the conviction of every employee in the company making this diversity and inclusion a conscious part of how HP runs its business throughout the world . HP leaders have an advantage that enables them to learn and adjust as few others can. The depth, and vitality that come alive on a daily basis through the firm’s values “the HP way” are assets from which most of the silicon Valley continues to learn. Their general managers regularly discuss and assess the vitality of the HP way, a process , which inevitably...
Words: 2893 - Pages: 12
...employs 15 people. The fourth location located in Richmond, Virginia is the smallest of all the locations employing 5 persons full time. Tiger Tees is a fast growing company in dire need of a secure network that will ensure that the confidentiality, integrity, and availability of client information remain confidential. All transactions completed are sent to the organizational headquarters in Beckley, WV and processed there. In the past these orders and transactions have been completed by telephone and e-mail. A secure wide area network would streamline this process making the transactions more secure, and providing faster service to the customers. Security Requirements The proposed network for this organization will be a virtual private network (VPN) that will connect each of the three remote locations directly to the headquarters in Beckley, WV. This network shall support credit card transactions, as well as the ordering of products that occur on location and via the company website. The Beckley office network will have...
Words: 5336 - Pages: 22