...(Catholic dynasty started by James I) began to rule. * The Stuarts believed in the 'divine right of kings' - ie, the God ordained that the King is supreme, and is thus 'above the law'. This plunged England into civil war. * The civil war seen as a 3 way dispute by the lawyers. The Parliament, the King and the common law were all vying for ultimate power. * Eventually, Charles I lost the struggle and was executed in 1649. * The civil war and the ideas that rose up during it led to constitutional change in England and development of lots of ideas that influenced the colonies like Australia. The king versus the common law In 1598 (before he was King of England), James I wrote The Trew Law of Free Monarchies, setting out the divine right of Kings. * He was supported in this idea by the attorney-general, Francis Bacon. * Bacon argued that that according to natural law, only absolute monarchy could avoid 'confusion and dissolution'. This theory was based on the natural law theory that law is based on reason and the will of the Crown. * According to Bacon, the King could govern by prerogative alone – parliamentary powers allowed only by tolerance of the King – he could dismiss or convene Parliament as he saw fit. * The power not to be dismissed without its consent was what Parliament really wanted – and only force through the civil war gave them that. * James I: “Kings are justly called Gods, for that they exercise a manner or resemblance of Divine power upon...
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...The Coca-Cola Company Struggles with Ethical Crises 1. Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. In 1999 Coca-Cola started to encounter its first taste of ethical issues and all the baggage that is associated with it. One of the first challenges that Coca-Cola was confronted with was an environmental problem in some of its foreign markets which lead to health issues. After drinking some Coca-Cola products, around thirty two children in Belgian became ill. Once Coca-Cola ascertained that problem was derived from an inferior batch of carbon dioxide. For whatever reasons, Coca-Cola assumed this wasn’t a real health hazard and procrastinated on mentioning the issue. Coca-Cola would pay a heavy price because once the media learned of the problem; they chastised them for their slow reaction. The negative news became damaging to the Coca-Cola reputation. To make matters worse for Coca-Cola, France claimed that in excess of a hundred people became ill after consuming their products and the country banned all the Coca-Cola products until they could prove that the problem was solved. In Poland, Coca-Cola introduced a new product called Bonaqua. Unfortunately the Bonaqua arrived in Poland infected with mold. In essence, Coca-Cola’s reputation became tarnished because of its slow response time and failure to address the health risk associated with each situation. Also in the spring of 1999 Coca-Cola was faced with a massive Discrimination...
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..."Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance" (Ferrell, Fraedrich, & Ferrell, 2008). However, as proven in this case study, Coke has a lot on their plate as the biggest brand name in the world. Ethical issues throughout different aspects of the company, and with multiple leadership changes in the last ten years, Coke has some catching up to do. The company has been involved in racial discrimination, misrepresenting market tests, manipulating earning and disrupting long-term contractual arrangements with distributors. Neville Isdell, the new president of Coke is currently working to improve their reputation cause by some of the problems presented next. The Coca-Cola Company Struggles with Ethical Crises Coca-Cola History Coca-Cola is the world's largest beverage company that operates the largest distribution system in the world. This allows Coca-Cola companies to serve more than 1 billion of its products to customers each day. The marketing strategy for Coca-Cola promotes products from four out of the five top selling soft drinks to earn sales such as Coke, Diet Coke, Fanta and Sprite. This process builds strong customer relationships, which gives the opportunity for these businesses to be identified and satisfied. With that being said, customers will be more willing to help Coca-Cola produce and grow. "Pepsi and Coca-Cola, between...
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...suppliers is conditional. Threat of Entry: New Entrants to an industry bring new capacity and a desire to gain market share that puts pressure on prices, costs, and the rate of investment necessary to compete. Threat of a new entry is considerably low in today’s soft drink market. In the initial stages of the industry, Coca-cola was the dominant leader of the market, and then new entrant Pepsi made a huge impact on sales and profits of Coke. But, today Cola-Wars between Coke and Pepsi are so dominant, that possible threat of a new entrant is relatively low. The several factors that make it difficult for the new companies to enter the soft drink market include: 1. Role of bottlers: * Bottlers purchase concentrate, add carbonated water and high-fructose corn syrup, bottle the resulting CSD product and deliver it to customer accounts. The bottling process is a capital-intensive and involve high-speed production line that are interchangeable only for products of similar type and packages of similar size. * Companies like Coke and Pepsi have franchisee agreements with their existing bottlers which prohibit them from taking on new competing brands for similar products. A bottler involved in bottling a...
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...Coca-Cola Case Study: An Ethics Incident Dr. Wilhelmina Ford Dr. Robert Stephens Dr. Linda Cooper Macon State College Archive of Marketing Education August, 2007 Coca-Cola Case Study: An Ethics Incident Introduction The Sarbanes-Oxley Act of 2002, sponsored by US Senator Paul Sarbanes and US Representative Michael Oxley, represents the biggest change to federal securities laws since the New Deal. (11). One of the first companies to become involved in the new act was the Coca-Cola Company which represents an internationally recognized brand product. In 2003, the Sarbanes-Oxley Act and the Coca-Cola Company came together in Georgia courtroom when former Coca-Cola employee Matthew Whitley’s lawsuits against the company went to trial. Whitley had filed for protection under the whistleblower provision of the Sarbanes-Oxley Act. Whistle-blower protection is not new, but the Sarbanes-Oxley Act of 2002 for the first time provided a system of protection for employees of publicly owned businesses. The need for such a law was evidenced by the abuses and wrongdoings at Enron and other companies. Matthew Whitley discovered such abuses and wrongdoings at the CocaCola Company and sought action, thus shedding light on misconduct at one of the world’s most well-known corporations. The History of The Coca-Cola Company The global Coca-Cola Company, founded and headquartered in Atlanta, Georgia, is known for its close ties to the city and, in particular, its philanthropic history...
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...Leadership Ethics As children we are taught the difference between right and wrong very early in life. Knowing the difference doesn’t change in the business world. A lot of times in business, leaders find themselves in situations where they have to choose an ethical or unethical way out. The Ethical Behavior and Social Responsibility slide says, “If it looks, smells, or acts illegal, it probably IS.” I believe in most ethical cases, the individual knows when they are doing something illegal or wrong. Unethical decisions not only ruin careers, but also ruin the reputation of companies, brands, and stakeholders. These leaders’ often make these horrible decisions without thinking things through, and end up losing their job. Is it really worth it? When I was the Culinary Manager at Red Lobster my goal was to always be consistent and keep food cost percent down. The company food cost percent goal was to be between three and five percent. My restaurant was consistently below two percent each month, which made others wonder how that was happening. I had nothing to hide, and at the time I loved the attention, so I was always eager to talk about our success. This was very early in my career, and I was a little naïve and didn’t realize that the numbers we were producing were thought of as unethical. We went through audits just like all of the other restaurants and the mainly, we had the paperwork to support everything. We had created different ways to spot check things and made...
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...English 1157 Professor Tom Kiczula 28 November 2011 Burger King Family Bundle I have had a few bad experiences with fast food in the past – from raw chicken nuggets from McDonald’s to Popeyes chicken with hair, to people throwing my drink at me at Burger King – so I gave up eating fast food for almost two years. Finally, I came to college and with no time to cook I resorted back to fast food. I began slowly by just eating a burrito from time to time from Taco Bell, then I got a few salads from Wendy’s, and finally some onion rings from Burger King. As a child I would always beg my mother to take me to Burger King for onion rings, they were as good as I remembered. On this particular visit to Burger King I noticed a huge sign advertising the Family Bundle. I did not read much about it. I just noticed there seemed to be a lot of food for only $9.99, and I was intrigued. Later on I went online to do a bit of research about the family bundle. I learned that the family bundle consists of food for parents and a child: one Whopper, one Whopper Jr., two small fries, two small drinks and one of its boxed kid’s meals [containing a kids fries, four chicken nuggets, a kid’s drink, and a Happy Feet toy]. Burger King used the Family Bundle name in August as part of its national coupon drop. At that time the Family Bundle gathered a Whopper, Whopper Jr., 10 Chicken Tenders, three small fries, three small drinks and two pies for $9.99. (Burger Business) Avoiding fast food for so long I...
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...world. Nokia failed to follow the market trends and that is why its demand became this low. Acquisition: In 2011, Nokia replaced its Symbian Operating system with Microsoft’s newly introduced Windows Phone OS. These new devices only made average sales all around the world and were not very impressive. In September 2013, Nokia was Acquired by Microsoft for $7.17 Billion. Return: In February 2014, Nokia announced its new range of mobile phones which is powered by Android which is the leading OS around the world. Nokia is a very trusted and reliable brand and with this much needed upgrade, it is imminent that Nokia will take back its throne as King of the Mobile phones which it has been from 1998 to 2011. 2) Coca Cola History: In April 1985, Coca Cola launched a new marketing campaign in which they introduced the “New Coke”. This rebranding of the product came with a new tagline, “The Best Just Got Better!” Well, the company replaced the...
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...prospects for the future. For a company with a rich history of marketing prowess and financial performance, Ivester’s departure in 1999 represented a high-profile glitch on a relatively clean record in one hundred years of business. In 2000 Doug Daft, the company’s former president and chief operating officer, replaced Ivester as the new CEO. Daft’s tenure was rocky, and the company was allegedly involved in racial disrupting long-term contractual arrangements with distributors. By 2004 Daft was out and Neville Isdell had become president and worked to improve Coca-Cola’s reputation. History of Coca-Cola Company The Coca-Cola Company is the world’s largest beverage company, and markets four of the world’s top five leading soft drinks: Coke, Diet Coke, Fanta, and Sprite. It...
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...The Coca-Cola Company Struggles with Ethical Crisis Lisa San MGMT 366 6/30/13 The Coca-Cola Company is one of the most well known companies in the U.S. and quite possible the world since its origination in the late 1800’s. Coca-Cola’s rapid expansion and innovation have provided ample evidence that the company is here to stay. However, after the death of the companies CEO, Robert Goizueta, the company has faced multiple ethical dilemmas. These problems have had a direct negative impact on Coca-Cola’s financial expansion, corporate culture, business relations, as well as their shareholder. Through thorough examination of past ethical dilemmas, grievance resolution, and utilizing third party consulting, Coca-Cola is on route to regain trust from consumer and business partners. Coca-Cola began to struggle in 1997 shortly after CEO Robert Goizueta passed away and Doug Ivester was appointed CEO after years of training from his mentor, Goizueta. Doug Ivester was a strong leader for the company in terms of financial flow; however, Ivester was not equipped to handle many of the ethical crises that arose. Ivester left the company in 2000 leaving Dough Daft CEO and leaving Daft with a company that was somewhat tarnished after having a relatively perfect record for 100 years. Daft reputation while as CEO was unsound and caused the company to face allegations of racial discrimination with distributors. Daft left Coca-Cola in 2004 and left the CEO position to Neville Isdell. ...
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...…………………………………………………………10 INTRODUCTION Over the years Coke and Pepsi managed their rivalry in the carbonated soft drinks (CSD) industry by following some of the tactics identified below. Both companies came up on the market with the same product coca-cola, two different recipes. Coca-Cola was discovered in 1886 in Atlanta Georgia, by pharmacist John Pemberton, while Pepsi-Cola was formulated 7 years later, in New Bern, North Carolina, by pharmacist Caleb Bradham. Since then the two giants, Coke and Pepsi are on a continuous “battle without blood” over the $74 billion CDS industry in the United States. One of the first tactics identified is that Coke first introduced its product in grocery stores and other channels through open-top coolers. Also, they developed automatic fountain dispensers and introduced vending machines. Pepsi had a rough start, but they were willing to achieve. In this way after bankruptcies in 1923 and again in 1932, they came back and the business started to pick up. Their first move was to price their 12-oz container to a nickel, same as Coke would charge for a 6.5-oz. After that Pepsi started focusing more on take-home sales to target family consumption. With an aggressive marketing campaign, called “Pepsi Generation” Pepsi targeted the young and “young at heart. Not only that, but Pepsi put a special accent on quality by working to modernize their plants and the store delivery. In the 1960s, both Coke and Pepsi experimented with cola and non-cola flavors...
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...As a company, Coca-Cola persistently changes; re-brand and advertise their products in order to be profitable. It’s amazing how Coke has survived decades in the soda business and manages to survive many recessions. Their brand is recognized instantly around the globe and they have a lot of families that love Coke. Coke itself is a cash cow product; it has sustained their customers from Pepsi. Their customers haven’t grown tired of its unique and refreshing taste. The Coca-Cola Company tried to change their taste and received a negative reaction from their consumers. Most customers switched to Pepsi instantly without even thinking about it. They didn’t even give it a chance after one taste. Coca-Cola would love to recollect and retain their customers forever, as well as getting new customers everyday, year after year. (Ireland) The Coca-Cola Company is also getting into the healthy side of business with their new Coke product called Life. Life consists of 60 calories per can, which is considerably much less then a regular can of Coke. Coke cans itself have almost 200 calories, so it would be the healthier choice for Coke lovers. They want to venture into the fitter side of the soda business and that’s a great move for their company. Coke wants to meet consumer’s need for lower calories by reducing the amount of sugar they use. They are doing this by using a different sweetener. Therefore, the sweetener they are using is taken from a plant called stevia; it’s more natural and...
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...Are you a Coke or Pepsi drinker? Do you pull into McDonald's golden arches or prefer to "have it your way" at Burger King? When it comes to toothpaste, which flavor gets you brushing, Colgate or Crest? If you think it's just your taste buds that guide these preferences, you may be surprised by what neuroscientists are discovering when they peer inside the brain as it makes everyday choices like these. DEFINITION: Neuromarketing is the application of neuroscience to marketing, how a person’s brain responds to advertising and other brand-related messages. Neuromarketing includes the direct use of brain imaging, scanning, eye tracking, skin response or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not to help in development of products and communications (4ps) as indicated by our brain's reactions to brand stimuli, marketers can design products and communications to better meet "unmet" market needs, connect and drive "the buy". "We can use brain imaging to gain insight into the mechanisms behind people's decisions in a way that is often difficult to get at simply by asking a person or watching their behavior," says Dr. Gregory Berns, a psychiatrist at Emory...
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...MEMORANDUM TO: Sanjiv Gupta FROM: Jeremy King CC: Christopher Cowan DATE: 08/07/03 SUBJECT: Coca-Cola India On August 5th, 2003 the Center for Science and Environment (CSE) issued a press release titled “Hard Truths about Soft Drinks”. Tests conducted by CSE at the Pollution Monitoring Laboratory (PML) found concerning amounts of pesticide residue in all twelve major brands of cold beverages sold in and around Delhi. Behind Tokyo, Delhi is the second largest agglomeration in the world with 23 million inhabitants2. Immediate reaction to CSE’s report on soft drinks ranged from the Indian government banning Coke (and Pepsi) products in Parliament cafeterias to widespread mistrust of the Coca-Cola India brand. Within weeks sales dropped by 30-40% and within months Coke’s stock dipped 10 percent on the NYSE1. While CSE’s report has resulted in declining sales, employee morale issues and a negative public brand perception more importantly the insecticides CSE identified are known to cause cancer, birth defects and inflict severe damage to the nervous, immune and reproductive systems. These possible health risks linked to product consumption is the single most significant ethical issue facing Coca-Cola India today. As you requested, I present the following three strategies to assist in the successful rebuilding of the Coca-Cola India brand. The objectives of each strategy are clear; sway public opinion to identify with Coca-Cola India’s dedication to...
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...Cola Wars Continue: Coke and Pepsi in 2010 I. Key Problem For many years, Coke and Pepsi have been the two largest soft drink companies competing for the highest market share in the nation and the world. The Coke formula was created in 1886 by John Pemberton, and later acquired by Asa Candler, who expanded the coke formula and converted it into syrup, which was then sold to bottlers to produce carbonated drinks. Coca-Cola had great success during World War II; the brand expanded internationally with the help of the U.S Government. The company promised Coca-Cola to U.S soldiers for five cents, regardless of its production cost. An estimated 64 Coca-Cola bottling companies were opened overseas resulting in a positive overall company market share in Europe and Asia. Since 1950, Coke’s marketing strategy has always been targeting family consumption, especially in supermarkets. In addition, Coke has mainly focused on fountain sales at major restaurant franchises, like McDonalds and Burger King. They are considered Coke’s main source of revenue. Throughout the years and due to demand, Coke has created non-cola flavored carbonated drinks such as Fanta, Sprite, etc., to broaden their carbonated drink consumption. Later on, the company purchased Minute Maid, Duncan Foods, and Belmont Springs Water. Coke also expanded its brand with the creation of Diet Coke. Diet Coke was a huge success for the company, making it the nation’s third-largest-selling carbonated soft drink...
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