...University of Phoenix Material Multicultural Matrix and Analysis Worksheet Instructions: Part I: Select and identify six groups in the left-hand column. Complete the matrix. Part II: Write a summary. Part III: Format references consistent with APA guidelines. |Part I: Matrix |What is the group’s history in the United |What is the group’s population in the |What are some attitudes and customs |What is something you admire about | | |States? |United States? |people of this group may practice? |this group’s people, lifestyle, or | | | | | |society? | |Native Americans |The original inhabitants of the land were |5.2 million | |I admire their culture and beliefs | | |the native Indians. | | | | |African Americans |The African presence in the united states |316.1 Million |african Americans are known to have oral|I admire their culture and beliefs | | ...
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...symbolism concerning the American dream? Fitzgerald uses personification and the colors: green, red, white, yellow, blue, grey, and purple to symbolize the truth and principles within and about the American dream. The colors mentioned the most and used to enforce a greater meaning in the Great Gatsby are: green, yellow, red, blue, grey and white. Each color is a crucial detail in the book relating to intentions and foreboding. Throughout the history of literature colors have been used as motif. *add quote about color motifs in literature* Red commonly means power, danger, passion and love. Yellow is associated...
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...The impact of Cultural Capital on advertisement Class Professor *** Name Date Overview The French sociologist Pierre Bourdieu first proposed the concept of cultural capital. Since the 1980s, social capital has become a popular concept in many disciplines concerned and analysis of important starting point. Hofstede (1980) published a study in the field of cultural significance of the research results. In 1980s, scholars did a large number of cross-cultural consumer behavior based Hofstede’s cultural construct. After the 1990s, globalization and technological revolution in the joint action, cultural issues in all areas of marketing, reflected in all directions, the impact of cultural capital on advertisement journals were seen everywhere. "Advertising." The word of foreign origin, derived from the Latin word “Adteurture”; its basic meaning is the meaning of attention and induce the latter evolved into the English language “Advertise”. In recent years, advertising fills of people’s lives. From the television’s ads, newspaper’s ads, outdoor walls’ ads, to the network, advertising are seen every where. But in different cultural background, consumer values, consumption patterns and consumer behavior are different. Cultural capital has a deep impact on advertising, which cannot be ignored. Today's society is in economic globalization; all the advertising companies cannot separate from cultural capital. We need to know when planning to advertise the nation's culture, and...
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...Multicultural Matrix and Analysis Worksheet Instructions: Part I: Select and identify six groups in the left-hand column. Complete the matrix. Part II: Write a summary. Part III: Format references consistent with APA guidelines. Part I: Matrix | What is the group’s history in the United States? | What is the group’s population in the United States? | What are some attitudes and customs people of this group may practice? | What is something you admire about this group’s people, lifestyle, or society? | 1. Spanish Americans | The existence of Spanish Americans started since 16th century (Lawrence 2002). Juan Ponce de Leon discovered Florida on April 2, 1513 and named it Pascua Florida as a Spanish term for Easter (Hoogenboom, 2006, p. 14). | As of 2007, the population of Spanish Americans is 45,378,596 (Pew Hispanic Center, 2009). | Hispanics are mostly Catholics. According to Cultural Diversity (2008), their social customs include elders having a prestigious status in the Hispanic family because of their experience Health practices of Hispanics are being emotionally expressive that they expects to be pampered when ill (Cultural Diversity 2008). | I admire Hispanics and their contribution to society in the field of entertainment. I also admire how Hispanics respect elders as one who has more experience than younger family members. | 2. African Americans | African Americans in majority arrived in U.S. as slaves in Jamestown, Virginia in 1619. Congress abolished the international...
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...University of Phoenix Material Multicultural Matrix and Analysis Worksheet Instructions: Part I: Select and identify six groups in the left-hand column. Complete the matrix. Part II: Write a summary. Part III: Format references consistent with APA guidelines. |Part I: Matrix |What is the group’s history in the United |What is the group’s population in the |What are some attitudes and customs people|What is something you admire about | | |States? |United States? |of this group may practice? |this group’s people, lifestyle, or | | | | | |society? | | |African-American history starts in the 17th |2005 U.S. Census figures, some 39.9 |Grandmother is usually in charge of the |Being a strong, determined people. | | |century with indentured servitude in British |million African Americans live in the |family. Many African Americans are Baptist|Strong family ties even without a | | |America and progresses onto the election of |United States, comprising 13.8% of the |Christians. The African American church is|father in evidence. Artistic talent | | ...
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...REACTION PAPER THE MEN WHO CRASHED THE WORLD I. SUMMARY THE FINANCIAL AND stock market meltdown of September-October 2008 is unlike anything that the vast majority of us have seen in our lifetimes. Americans would have to be old enough to remember 1929 and the onset of the Great Depression to have seen a crisis of this magnitude. People in Japan, it’s true, know all about the “lost decade” after the late 1980s bank crashes – but the late situation is a disaster on a global scale. Great Depression is actually, the outcome of this crisis and is unpredictable. Among other differences, the 1929 stock market crash and subsequent credit crisis led to the Great Depression of the 1930s in part because governments responded with “tight money” policies until too late, an act of suicide which central banks and governments today definitely will not repeat. Quite the contrary, extremely energetic state interventions in Europe and the USA – very much against the recent ideological free-market “run of play” – have halted the fears of a total global banking collapse and the short-term stock market panic. It’s indeed instructive how quickly the entire ideology of “unleashing the free market” and financial deregulation could be thrown aside in order to rescue giant banks that are “too big to fail.” The U.S. Treasury will not only be purchasing (at above-market rates) the “toxic assets” held by these institutions, but pumping hundreds of billions more into them by buying “preferred shares”...
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...What exactly does culture mean? Is it something material you can touch? Or is it something immaterial, such as values and beliefs? Or is it our customs and traditions, our festivals and celebrations? While anthropologists have vacillated between material and nonmaterial definitions of culture, today most would agree with a more inclusive definition of culture: the thoughts, behaviors, languages, customs, the things we produce and the methods we use to produce them. It is this, the human ability to create and transmit culture, that differentiates us as humans from the rest of the animal world. The essential feature of culture, that it is learned and transmitted from one generation to the next, rests on the human capacity to think symbolically. Language, perhaps the most important feature, is a symbolic form of communication. The word table, for example, is nothing other than a symbol for the actual thing, a table. Language is a form of communication. Without language, culture could not be transmitted, people could not learn from one another across generations, and there would be no cultural continuity. Simply because culture is transmitted through symbols whose meanings remain more or less constant doesn't mean that cultures are static and don't change. On the contrary, cultures are never truly static. Which of us does not remember a grandparent comparing life today with the one s/he grew up in? The changes that took place between his/her lifetime and ours represent subtle...
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...is written from the point of view of Jonas, an eleven-year-old boy living in a futuristic society that has eliminated all pain, fear, war, and hatred. There is no prejudice, since everyone looks and acts basically the same, and there is very little competition. Everyone is unfailingly polite. The society has also eliminated choice: at age twelve every member of the community is assigned a job based on his or her abilities and interests. Citizens can apply for and be assigned compatible spouses, and each couple is assigned exactly two children each. The children are born to Birthmothers, who never see them, and spend their first year in a Nurturing Center with other babies, or “newchildren,” born that year. When their children are grown, family units dissolve and adults live together with Childless Adults until they are too old to function in the society. Then they spend their last years being cared for in the House of the Old until they are finally “released” from the society. In the community, release is death, but it is never described that way; most people think that after release, flawed newchildren and joyful elderly people are welcomed into the vast expanse of Elsewhere that surrounds the communities. Citizens who break rules or fail to adapt properly to the society’s codes of behavior are also released, though in their cases it is an occasion of great shame. Everything is planned and organized so that life is as convenient and pleasant as possible. Jonas lives with his...
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...Group C An Analysis of “Peer Pressures and Accusation of Acting like Others” Table of Contents Introduction………………………………...............………....................4 Media’s Role in Stereotyping……………………………………….…..….4 Origin of “Acting White”……………………………...………………...…6 Accusations of “Acting White” in the Caribbean…………………………..8 Combating Accusations of “Acting White”…….…………………………10 “Acting White” and its affects on Identity”……………………………….11 Peer Pressure and Physical Appearance…………………………………..12 Coping with Peer Pressure……………………..……......................….…13 Summary ………………………………..................................................14 References ………………………………................................................15 Introduction In the article “Peer Pressures and Accusation of Acting like others” Author Dr. Bahaudin Mujtaba investigates the pressures students face to conform to what their peers consider acceptable. Due to media exposure and lack of understanding diversity, stereotyping minorities has become more prevalent and those who step out of the box are accused of acting like others. The article references the accusations of acting white that black students face when striving for good grades and aiming for professional careers. The article also references the spread of these accusations in the Caribbean. Students face peer pressure of acceptance not only in racial and ethnic identity but in appearance as well. These accusations can lead to...
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...Dalton, GA |123 Tibbs Rd Dalton, GA | |(706)321-4321 |(706)321-4321 | Created April 26, 2013 Prepared by Jeremy Hickman Table of Contents Cover page……………………………….1 Table of Contacts……….……………….2 Executive Summary……………………..3 Description of Business………………….4 Social Responsibility…………………..…5 Vision and Mission Statement………..…5 Assessment of competition………………5 Company Strengths………………………6 SWOT Analysis…………………………..6 Planned Responses……………………….7 Location of Business……………….…….8 Crime Rate Breakdown……………………9 Industry Description………………..……10 Management…………………..…………10 Goals………………………………………12 Product Features and Branding.....……….12 Market Research………………………..…13 Pricing, Advertising, and Promotions…….14 Distribution ………………………………..15 Cost and Revenue Analysis……………….15 Income statement & Balance Sheet……….18 References………………………………….20 Executive Summary The name of the Business will be The Geek. It will be located at 354 West Walnut Ave. Dalton, GA 30720. This is a central location in the city and makes the company readily available to serve both the business and private sector. The Geek will become a local...
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...EXECUTIVE SUMMARY Mr. Jerry Yu, your relatives in Liuyang invited you to invest in a village-owned fireworks factory. Before you compose your reply, please consider reading the analysis and recommended course of action discussed in this report. The recommended action plan will have a high chance of success because you and the factory employees have shared values and because a great dream should be born - through effort and through fire. I. INTRODUCTION Before making specific strategic recommendations for you or your company, it is necessary to frame such advice by explaining the benefits of an industry structural analysis. An analysis of the overall industry will discuss the characteristics of consumer markets. Then, using Michael Porter’s ‘five forces’ framework, plus consideration for complementors; this analysis will discuss the primary factors in the external environment that can affect a Chinese fireworks business. This report will conclude with a proposed action plan and summary of findings. II. INDUSTRY STRUCTURAL ANALYSIS There are varying countries that may be analyzed here, for example, the fireworks industry in the factory’s domestic market, your own home country, as well as the fireworks industry in significant markets around the globe. In regards to the third sphere of reference, the report looks closest at countries with the following characteristics: having an historically low level of imports of fireworks from China, having a large population, having few...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0955-534X.htm The collaborative strategy in the Taiwan shoe industry Tzong-Ru ( Jiun-Shen) Lee and Toong-Chinn Venice Koh Department of Marketing, National Chung Hsing University, Taichung, Taiwan Abstract Purpose – The purpose of this paper is to elaborate the reason behind a sustainable guanxi network through the introduction of the collaborative strategy in the Taiwanese shoe industry. Design/methodology/approach – Literature review in the area of Chinese business culture, and guanxi network is used to elaborate the information obtained from the company. Findings – This paper highlights that the belief of sincerity and trustworthiness has refined to the organization culture that supports the sustainability of Taiwanese guanxi network. Besides, the transaction cost theory, resource-based view, and specific relationship investment has become a hinder strategy for Taiwanese organization to maintain the business relationship. This paper introduces an interesting collaborative strategy between three parties, the original equipment manufacturer (OEM) supplier, the machinery manufacturer, and the end-user (the branding). Although there is no direct business flows between the end-user and the machinery manufacturer, the specific relationship investment between these two parties are tight and cannot be separated. This has ensured the proper business flows between the OEM supplier and the...
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...http://ivythesis.typepad.com/term_paper_topics/2009/09/what-makes-uniqlo-as-a-popular-casual-wear-brand-in-hong-kong.html What Makes UNIQLO a Popular Casual Wear in Hong Kong? EXECUTIVE SUMMARY This report is about UNIQLO, a leading casual apparel retailer in the world. UNIQLO’s success was remarkable. UNIQLO is a combination of the words unique and clothing. Perhaps the reason why UNIQLO is popular in Japan, China, the United Kingdom, Korea, Hong Kong and now in the United States is because of its uniqueness. UNIQLO offers high quality, fashionable clothes at a very affordable price. This report will discuss the reasons behind UNIQLO’s success and popularity. This report will discuss UNIQLO’s history, its business structure and the characteristics of the Japanese and Hong Kong retail industry. In addition, this report will also analyze the company’s Strengths, Weaknesses as well as the Opportunities and Threats that it deals with. Lastly, this report will discuss UNIQLO’s growth strategies and its plans to achieve its goal of becoming a global brand that transcends cultural boundaries. TABLE OF CONTENTS Page Number Executive Summary 1 Introduction 4 Industry Analysis Japanese Retail Industry 5 ...
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...Harley’s Stanley Marcus Retail Competition March 31, 2011 Harley’s Stanley Marcus Retail Competition March 31, 2011 Table of Contents Executive Summary 3-4 History/Background 5-7 Trends.............. 8-17 Target Market 18-21 Positioning…………… 22-34 Competitive Analysis 35-42 SWOT Analysis 43-48 Recommendations 49-61 Conclusion………….. 62-64 Appendices Appendix A Online Survey Results 66-75 Appendix B Mystery Shopping Results 76-99 Appendix C Manager Interview 100-105 Appendix D Focus Group Description and Results 106-113 Appendix E Timeline 114 Appendix F Works Cited 115 Executive Summary Executive Summary Executive Summary Executive Summary After being in the retail business since college, Harley Hooper’s passion for retail, especially specialty men’s clothing, grew. This passion led to him opening his first store, Harley’s, in Tyler, Texas, thirty years ago. In 2009, Mr. Hooper decided to expand his store by opening a second store in College Station, Texas, which is the focus of our project. Even though the store will only be celebrating its second anniversary this May, they already have a large customer following that is continuing to grow. Our audit will be providing assessments of Harley’s current marketing strategies to show them not only what they are doing well, but how they can make further improvements to the company. In order to do this, we will first define both...
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...eagerness of developing their own culture, there is still a need for Filipinos to control themselves from patronizing the foreign world. 1 ACKNOWLEDGMENT This term paper entitled KOREAN CULTURE INVASION: POSITIVE AND NEGATIVE INFLUENCES ON FILIPINOS was done properly, not only through the efforts of the researcher but also through the efforts of other people who helped her. This term paper was the result of attending classes in English IV and the application of what the researcher learned. The researcher likes to acknowledge Mrs. Rhea Jane S. Manalo, the subject teacher for English IV at BHC Educational Institution, Inc. for teaching the researcher the basics of writing a term paper. The researcher would also like to thank her family who gave considerations and...
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