Case Analysis
The Dim Lighting Company
Paula J Huggard
Organizational Change

I. Problems A. Macro 1. With the changes in the industry does the company sit back and wait for a better time within their company to develop new products or do they decide to become proactive? 2. Will the company become reactive and continue what they are currently doing and get the equipment necessary to have instant results? B. Micro 1. Jim West is faced with a big financial decision. Whatever he decides will most likely have an impact on his career. Current production, with some repairs and upgrading, would produce an immediate return. However, would this be just putting a band aid on a bigger problem? As far as Spinks’ proposal, although top management at headquarters are enthusiastic with the idea presented, they are not willing to put up the necessary capital required for a project that is estimated to have only a seventy percent chance of success and no profitability projected until the third year. 2. It is likely that Robert Spinks will not continue as Director of R&D with the Dim Lighting Company if headquarters refuses to move forward on the micro-miniaturization of lighting sources he has proposed. II. Causes 1. Spinks has won many awards from scientific societies and is a valuable asset to the R&D department, but he has made it known that he has left previous employers because of their inability to be creative and innovative. 2. Without the development of new products for the sales staff to offer consumers the company will become stagnate and have difficulty getting their profit margin back up and meeting operating targets. III. Systems Affected 1. Psychosocial – The other managers feel that Spinks is autocratic, strong willed and impatient and thus they feel threatened by him. 2. Managerial –