...“Drum Major Instinct” Advertisement: Sermonic Manipulation With an estimated 103.4 million television viewers and over two million online views, the 2018 Super Bowl was the second most-watched event in television history. Due to the substantial amount of Super Bowl viewers each year, advertisements are very critical in gaining attention toward big businesses. Advertisements are emplaced by these large corporations solely to persuade the viewers to buy their product… in under a minutes time. Ram’s Super Bowl advertisement, “Built to Serve”, was ranked 32 out of the most popular 65 advertisement of the Super Bowl, and ultimately .received an average score of 5.52 out 10. Although his sermon was originally written to empower congregationalists into achieving “greatness” through acts of service, Martin Luther King Jr’s speech, “Drum Major Instinct”, Ram blatantly distorted this meaning to inspire their consumers to purchase trucks. King’s religious message of overcoming racism, discrimination, and prejudice...
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...The world today revolves around one thing: money. Money makes and defines society, however it is debated wether or not that much influence has a positive or negative effect. Money however, is not the key to a happy and prosperous life. People and experiences influence ones life much more than money ever could. Money creates a sense of importance and a constant comparison to everyone around. Although money can bring forth many glamorous things to someone's life, this does not influence the phycological well being of a person, therefore money is not happiness. Money does not directly buy happiness, it simply distracts one from their true source of happiness. In Dr. Martin Luther King Jr’s speech, titled “The Drum Major Instinct”, King goes into detail about how when people obtain money, it creates a sense of entitlement and an “I'm better than him” mind set. Money leads to a constant comparison of people to themselves. Even back in the 1950s when the Civil Right movement was stirring in America, people used money as a way to compare themselves to the less fortunate. Money was an object used to wave in another's face to attempt to get a reaction....
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...Violence against women is not a new or recent phenomenon women have been the victims of violence all through the age, in all societies, cultures regions or religious communities in the world. It is indeed, ironic that in India, which has given rise to apostles of peace and non-violence, women have to bear the brunt of violence-domestic as well as public, physical as well as emotional and mental. Violence against women can be viewed in the historical perspective, for it is to a large extent, linked to her status in society. In the Vedic period, Indian women enjoyed a relatively comfortable position. Gradually violence against them beggar to be practised; the doors of educational, economic, social, political and cultural opportunities were gradually closed for them. Even their personal freedom in respect of movement, diet, dress, marriage, etc. comes to be curtailed. Every effort was made to make them meek and docile. Women also began to be enslaved and prostituted. All this brought them to the level of chattel or cattle. They became commodities which could be sold and purchased which could be tailored to perform different functions. Various obligations restrictions and regulations were imposed on them and different penalties and punishments were prescribed if women violated them. Thus violence against them came to have a societal sanction. Around the begging of the Christian era, Manu laid down the Hindu code. His laws insist that women must consider her...
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...one of the African dance musical genre-reggae, which was first developed in Jamaica in the late 1960s. The music of Jamaica includes Jamaican folk music and many other popular genres. Therefore, Jamaican popular music since 1960 can be roughly divided into four eras each of which had a distinctive beat – ska, rocksteady, reggae, and dancehall. (Chang and Chen W, 1998, x) But this African dance musical genre “reggae” has gained immense popularity since it was first introduced in the music world and since then it is one of the most popular genres of music. Hence, it is one of the most significant music genres in Western musical market. In my paper, the focus of the reggae music genre is from 1965 till 1975 as these were considered as the major years or a decade for reggae music when it flourished. This was the time period during which the culture of reggae music was civilized and spread widely in the parts of Jamaica. Bob Marley is known as one of the best artists of this genre and the impact he made and contributed has made beyond the shores of Jamaica and globally as well. Reggae was created by the Jamaicans and still it is the only music genre which is so much popular and not created by Europeans or Americans. It has gained immense popularity since its introduction and in the recent years as well that it is the first model in which a third world country is exporting, selling, and trading its culture to various audience and market. ORIGINS Reggae was created by the Jamaicans...
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...Chapter I The Problem A. INTRODUCTION Having a term paper as a requirement for the graduating students is important. It may be difficult for the students since it is their first time to make this requirement but it is fun to do this, since this is one of knowing the author and the same time develop the researcher’s skill in analyzing and interpreting ideas. In the writing this term paper the researchers gain information and get familiar to the works and life story of the two authors. This term paper focuses the comparative study of William Blake and Walt Whitman. The researchers gather information through research and analyze the data to answer the question stated in the problem. B. BIOGRAPHY OF WILLIAM BLAKE¹ William Blake was an English poet, engraver, and a painter. A boldly imaginative rebel in both his through and art, he combined poetic and pictorial genius to explore life. YOUTH William Blake was born in London, England, on November 28, 1757, the second son of a men’s clothing merchant. From his earliest year he saw vision. He would see trees full of angels on similar sights, if this were not true mystical visions; they were the results of the artistic intense spiritual understanding of the world. From his early teens Blake wrote poems, often setting them to melodies of his own composition. At the age of ten, Blake started at the well-known Park’s DrawingSchool, at age of fourteen; he began a seven year apprenticeship to an engraver. It was as an engraver...
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...Hazing and Its Consequences Iliana Ng DeVry University June 25, 2014 Hazing and Its Consequences Over the years, there have been many stories published and movies made about the harmful and sometimes deadly consequences of the hazing rituals being performed by university and high school students, military personnel, professional athletes and most recently by middle school students. These rituals have affected the life of the people involve in hazing, whether is on the receiving end or on the delivering end. Educators along with the communities have confronted practical jokes, physical abuse, excessive consumption of alcohol and other humiliating and harmful events. To better understand these rituals, we look at the dictionary definition for hazing. Hazing as defined in the Marrian-Webster Dictionary is “the practice of playing unpleasant tricks on someone or forcing someone to do unpleasant things.” Others definitions found and “they typically include two main elements: (1) the initiation of new members of a particular group by more senior members and (2) activities that result in physical, psychological, and/or emotional harm” (Finley, 2011, p. 225). As noted, these unfriendly acts may sometimes be cruel jokes that sometimes lead to more serious injuries even death. Hazing dates back to Plato’s academy in 387 B.C. and it was known as pennalism. Plato associated hazing acts to those of wild animals and criticized the “practical jokes played by unruly young men...
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...David Graeber likes to say that he had three goals for the year: promote his book, learn to drive, and launch a worldwide revolution. The first is going well, the second has proven challenging, and the third is looking up. Graeber is a 50-year-old anthropologist—among the brightest, some argue, of his generation—who made his name with innovative theories on exchange and value, exploring phenomena such as Iroquois wampum and the Kwakiutl potlatch. An American, he teaches at Goldsmiths, University of London. He’s also an anarchist and radical organizer, a veteran of many of the major left-wing demonstrations of the past decade: Quebec City and Genoa, the Republican National Convention protests in Philadelphia and New York, the World Economic Forum in New York in 2002, the London tuition protests earlier this year. This summer, Graeber was a key member of a small band of activists who quietly planned, then noisily carried out, the occupation of Lower Manhattan’s Zuccotti Park, providing the focal point for what has grown into an amorphous global movement known as Occupy Wall Street. It would be wrong to call Graeber a leader of the protesters, since their insistently nonhierarchical philosophy makes such a concept heretical. Nor is he a spokesman, since they have refused thus far to outline specific demands. Even in Zuccotti Park, his name isn’t widely known. But he has been one of the group’s most articulate voices, able to frame the movement’s welter of hopes and grievances...
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...10/29/13 Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker ANNALS OF BUSINESS CREATION MYTH Xerox PARC, Apple, and the truth about innovation. by Malcolm Gladwell MAY 16, 2011 Print More Share Close Reddit Linked In Email The mouse was conceived by the computer scientist Douglas Engelbart, developed by Xerox PARC, and made marketable by Apple. I n late 1979, a twenty-four-year-old entrepreneur paid a visit to a research center in Silicon Valley called Xerox PARC. He was the co-founder of a small computer startup down the road, in Cupertino. His name was Steve Jobs. Xerox PARC was the innovation arm of the Xerox Corporation. It was, and remains, on Coyote Hill Road, in Palo Alto, nestled in the foothills on the edge of town, in a long, low concrete building, with enormous terraces looking out over the jewels of Silicon Valley. To the northwest was Stanford University’s Hoover Tower. To the north was Hewlett-Packard’s sprawling campus. www.newyorker.com/reporting/2011/05/16/110516fa_fact_gladwell?printable=true¤tPage=all 1/12 10/29/13 Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker All around were scores of the other chip designers, software firms, venture capitalists, and hardware-makers. A visitor to PARC, taking in that view, could easily imagine that it was the computer world’s castle, lording over the valley below—and, at the time, this wasn’t far from the truth. In 1970, Xerox had assembled the...
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...S ustainable sourcing and procurement Sourcing and procurement as driving forces for sustainable business b y Helen van Hoeven, Lean & Green Foreword President Obama recently said that there are only two kinds of car companies: those that sell hybrid cars and those that will sell hybrid cars in the near future. The same is true for sustainability in supply chains. There are companies that source and sell more sustainable products and there are those that will do so in the near future. With a world soon populated by nine billion people and over two billion new middle-class citizens, traditional sourcing and selling will simply be a no. You are either on the pathway to sustainable development or you are out of business. The challenge of sustainability is reshaping the relation ship between business and society. Industry needs to better manage natural resources and significantly lower its global ecological footprint. And companies need to engage much better with suppliers and workers in the emerging and developing economies. The mission of the Dutch Sustainable Trade Initiative (IDH) is to upscale and accelerate the mainstreaming of sustainability in international commodity chains. IDH joins the forces of business, non-governmental organisations, labour unions and governments. We bring diverse stakeholders together in focused and result-oriented sectoral coalitions that implement ambitious improvement programmes. These programmes tackle social, ecological and economical bottlenecks...
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...the widening gyre The falcon cannot hear the falconer; Things Fall Apart ; the center cannot hold; Mere anarchy is loosed upon the world. —W. B. Yeats, "The Second Coming" CHAPTER ONE Okonkwo was well known throughout the nine villages and even beyond. His fame rested on solid personal achievements. As a young man of eighteen he had brought honor to his village by throwing Amalinze the Cat. Amalinze was the great wrestler who for seven years was unbeaten, from Umuofia to Mbaino. He was called the Cat because his back would never touch the earth. It was this man that Okonkwo threw in a fight which the old men agreed was one of the fiercest since the founder of their town engaged a spirit of the wild for seven days and seven nights. The drums beat and the flutes...
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...UNIVERSITY OF MUMBAI M.Com I ( I SEMESTER ) SUBJECT MARKETING MANAGEMENT A PROJECT ON “Marketing Strategy Of Coca Cola” ACADEMIC YEAR 2013 – 2014 BY Farhad Kazi ROLL NO : 34 PROJECT GUIDE PROF. Sameer Tungare MALINI KISHOR SANGHVI COLLEGE OF COMMERCE & ECONOMICS JUHU, MUMBAI. DECLARATION I Mr Farhad Kazi, Student of Malini Kishor Sanghvi College of Commerce & Economics Studying in M.Com (Part I) Semester I , hereby declare that I have completed the project on “Marketing Strategy of Coca Cola” of “MARKETING MANAGEMENT” in the academic year 2013-2014. The information submitted herein is true and original to the best of my knowledge. Date of Submission Signature of Student (Mr. Farhad Kazi ) CERTIFICATE This is to certify that Mr.Farhad Kazi of M.Com (Part I– SEMESTER I) of Malini Kishor Sanghvi College of Commerce and Economics has successfully completed the project on on “Marketing Strategy of Coca Cola” of “MARKETING MANAGEMENT MANAGEMENT” for the academic year 2013-2014. The information submitted is true and original to the best of my knowledge. ...
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...BASIC INFORMATIONS Company Profile Name of the Organization: Hindustan Coca – Cola Beverages Private Limited Year of Establishment: October 1993 Form of Business: Private Limited Nature of Business: Leading Producer & marketer of soft drinks in India Address of Corporate Office: Coca – Cola India Enkay Towers, Udyog Vihar V, Gurgaon, Haryana – 122106. Tel.: (0124) 2234 8041/8571. Plant Address (Gujarat): Village: Goblej, Dist.: Kheda, Gujarat – 387440. Name of the President: Mr. Sanjiv Gupta Telephone: 02694 84386 / 87 / 77585 Website: http://www.coca-colaindia.com History Birth of a Refreshing Idea John Styth Pemberton first introduced the refreshing taste of Coca – Cola in Atlanta, Georgia. It was of 1886 when the pharmacist concocted a caramel – colored syrup in a three – legged brass kettle in his backyard. He first “distributed” the new product by carrying Coca – Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca – Cola at the soda fountain. Whether by design or accident, carbonated water was proclaimed “Delicious & Refreshing” Dr. Pemberton’s partner & bookkeeper, Frank M. Robinson suggested the name & panned “Coca – Cola” in the unique flowing script that is famous worldwide today. Mr. Robinson thought ‘the two C’s would look well in advertising. In 1886 sales of...
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...Chapter One A SQUAT grey building of only thirty-four stories. Over the main entrance the words, CENTRAL LONDON HATCHERY AND CONDITIONING CENTRE, and, in a shield, the World State's motto, COMMUNITY, IDENTITY, STABILITY. The enormous room on the ground floor faced towards the north. Cold for all the summer beyond the panes, for all the tropical heat of the room itself, a harsh thin light glared through the windows, hungrily seeking some draped lay figure, some pallid shape of academic gooseflesh, but finding only the glass and nickel and bleakly shining porcelain of a laboratory. Wintriness responded to wintriness. The overalls of the workers were white, their hands gloved with a pale corpse-coloured rubber. The light was frozen, dead, a ghost. Only from the yellow barrels of the microscopes did it borrow a certain rich and living substance, lying along the polished tubes like butter, streak after luscious streak in long recession down the work tables. "And this," said the Director opening the door, "is the Fertilizing Room." Bent over their instruments, three hundred Fertilizers were plunged, as the Director of Hatcheries and Conditioning entered the room, in the scarcely breathing silence, the absent-minded, soliloquizing hum or whistle, of absorbed concentration. A troop of newly arrived students, very young, pink and callow, followed nervously, rather abjectly, at the Director's heels. Each of them carried a notebook, in which, whenever the great man spoke, he desperately...
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...CHAPTER 2. A HISTORY OF DRUG AND ALCOHOL ABUSE IN AMERICA Written by: Tammy L. Anderson To appear in: Harrison, L., Anderson, T., Martin, S., and Robbins, C. Drug and Alcohol Use in Social Context. Belmont, CA: Wadsworth Publishing -1- A HISTORY OF DRUGS AND ALCOHOL IN THE UNITED STATES Introduction The purpose of this chapter is to review the history of drug use and its social control in the United States so that students can gain an improved and thorough understanding of today’s problems and policies. Our approach to this matter is sociological, i.e., exploring how the interconnection between culture, social institutions, groups, and individuals function to create drug-related phenomena. A sociological approach integrates many kinds of social, cultural, political, and economic factors that manifest themselves in everyday life. While pharmacology helps us comprehend how specific drugs impact brain activity, sociology can inform us about the social roots of drugrelated behaviors which ultimately shape beliefs and behavior and motivate social policy. Therefore, a review of drug use in the U.S. and the social response to it must consider many diverse phenomena. This broader framework will move us beyond domestic borders and into the international community, for the history of drug abuse is an international, socio-political marvel. Another idea warrants mentioning before we begin our history lesson. It centers on the idea that drug use and abuse are socially...
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...American | Fields | Mathematics, physics, statistics, economics | Institutions | University of Berlin Princeton University Institute for Advanced Study Site Y, Los Alamos | Alma mater | University of Pázmány Péter ETH Zürich | Doctoral advisor | Lipót Fejér | Other academic advisors | László Rátz | Doctoral students | Donald B. Gillies Israel Halperin | Other notable students | Paul Halmos Clifford Hugh Dowker Benoit Mandelbrot[1] | Known for | [show] | Notable awards | Bôcher Memorial Prize (1938) Enrico Fermi Award (1956) | Signature | John von Neumann (/vɒn ˈnɔɪmən/; December 28, 1903 – February 8, 1957) was a Hungarian and American pure and applied mathematician, physicist, inventor and polymath. He made major contributions to a number of fields,[2] including mathematics (foundations of mathematics, functional analysis, ergodic theory, geometry, topology, and numerical analysis), physics (quantum mechanics, hydrodynamics, and fluid dynamics), economics (game theory), computing (Von Neumann architecture, linear programming, self-replicating machines, stochastic computing), and statistics.[3] He was a pioneer of the application of operator theory to quantum mechanics, in the development of functional analysis, a principal member of the Manhattan Project and the Institute for Advanced Study in Princeton (as one of the few...
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