Your emotions plays a critical role in persuasion. There are many emotions we all have to deal as individuals on an everyday basis, but the one emotion we often used in persuasion is humor. Humor is a valuable quality that causes laughter in individuals as they do ridiculous things or say a few silly jokes to make individuals laugh and put individuals in a great mood. “According to persuasion theory, people who are in good mood are less likely to disagree with a persuasion…” (Lyttle, 2001, p.207). Your emotions also work together with the way an individual meditates on different issues or situations in our lives. There are many different methods of persuasion techniques that have been used in marketing, public campaign, and in political messages. The authentic message itself is essential as one message can bring about wavering altitudes of emotions and humor for many different people.
In human relationship humor is not only significant, but it can help reliefs the pressure and avoid the escalation of conflict, but it is also can be a remedy for your heart, soul, and mind. (Seiter & Gass, 2004). Some individuals have many different opinions on this subject matter, however, regarding the effectiveness of humor in persuasion. After reading Perspective on persuasion, social influence, and compliance, The Effectiveness of humor in persuasion: the case of business ethics training, and The Joint impact of humor and argument strength in a print advertising context: a case for weaker argument I had a few questions that I thought about. There are, what is the appropriate time when an individuals should use humor in marketing, for illustration? What types of humor is restricted in public speeches designed to persuade other individuals? Can humor be used to cross into the ethical boundaries in professional setting and marketing? What are some of the risks matter in using humor, mainly in multicultural communication? These are a few major questions that need to be talked about in the twenty-first century, especially with our biosphere getting smaller and international relationships are becoming more puzzling each day. In this essay I will point out the effectiveness of humor in persuasion, as well as the identification it’s jeopardizes. Lecturers has been giving, studies conducted, many articles and books written on the appropriateness and effectiveness of humor in persuasion. This problem has turn into being a personal, on the other hand, when an individual’s scuffles with the introduction of their speech and discoveries that the introduction of their speech is very offensive to a few individuals from different ethnic background. For examples, if a public speaker tells an unethical joke at the beginning of their persuasive speech, and the joke does not go as planned. A few members of the audience got up and walked out before the public speaker could explain the rationale for the joke. The public speaker planned for the joke not just to “hook” the audience, however, to clarify how easily individuals from different cultural backgrounds could get their feelings hurt and that is why it is important for disturbed citizens to be ethnically sensitive. Before the public speaker can make its point, nevertheless, the public speaker had conquered the single-mindedness speech and “shot themselves in the mouth”. The enquiry on the effectiveness of humor in persuasion, but energies as far yonder multicultural compassion. There are a few inquiries about what forms of humor should be used, how much exertion is in humor is necessary, and what strong point of an arguments are best supported. The two articles in journals of psychology have addressed a many number of these concerns. In the article, The Joint impact of humor and argument strength in a print advertising context: a case for weaker argument written by Cline and Kellaris the article is about humor in printing advertising, authors, Cline and Kellaris claim that humor is frequently used in marketing, the outcome is mixed. “Humorous ads engender more positive attitudes when they employ weaker argument and less positive attitudes when they use stronger arguments” (Cline & Kellaris, 1999, p.69).They run a laboratory experiment with print advertisements in order to study what types of humor works the greatest with which kinds of point of views as they give a survey to the American people. The survey of American publicist discovered that 94% of the consumers said that humor was effective in getting the attention, 38% fingered that humor improved comprehension, and 62% of consumers who were surveyed point out that humorous advertisements were more powerful. “Humor is an effective communication technique for a wide range of products and channels” (Cline & Kellaris, 1999, p.69). The research by Cline and Kellaris was to realize the interrelationship in the middle of the use of humor in marketing and the strong points of the disagreement employed. As they did more investigation, it seem to be a correlation, especially when the humor is to the point. Humor is a lot more effective in print advertising when the argument of the merchandise is insubstantial and not very compelling. It reduced the amount of effective when the disagreement is tougher and more overpowering. As it regards to risks, “When humor is present, ad claims for low-rick convenience goods should not be so compelling as to overwhelm; argument embedded in a humorous ad may be better off playing a supporting rather than leading role” (Cline & Kellaris, 1999, p.74).
In the article, The Effectiveness of humor in Persuasion: The Case of Business Ethics Training written by Jim Lyttle , in this article Lyttle used, “persuasion theory to develop predictions about the effectiveness of humor” (Lyttle, 2001, p. 206). However, Jim is not too sure how effective humor is in persuasion, time or the power to use humor is right, he is converted that humor is to some degree effective. In the article, Lyttle explores a few ways in which humor can be influence be effective. In one approach by a having a positive emotional impact. “According to persuasion theory, people who are in a good mood are less to disagree with a persuasion message and more likely to rely on heuristic/peripheral cues. Humor has been shown to produce such positive affect. Therefore, he predicted that “the use of any humor would increase the effectiveness of a persuasive message” (Lyttle, 2001, p.207). There are many different ways that humor can be effective is by increasing liking for the source, by getting confused from too many rumors or thoughts about counterarguments, and by growing confidence in the speaker, society, or the source. Lyttle decided that politicians, publicists, educators, and many others who want to use humor in persuasion should think it through to make sure the humor is acceptable and it can be effective of all kinds’ of humor.
Overall, humor can have an effective method for persuasive communication, but for understanding persuasion as “an intentional effort at influencing another’s metal state through communication,” and assuming that metal state includes attitude, one persuasion theory that is commonly accepted is the elaboration likelihood model” (Lyttle, 2001, p. 207). But in this theory, “receivers assess persuasive message differently depending on their involvement with the issue” (Lyttle, 2001, p. 207). The one thing that humor can do is to the audience to get emotionally involved with the issue and speaker. I think that is why the world’s greatest speakers continuously uses humor in there speakers. If persuasion is the objective, as a result, appropriate humor become gradually more important.