...Business BP to consider to recover from the‘‘marketing disaster’’ Managing Markets KCB ID: 12449. Course Instructor: J.Naidoo Student ID: 12449 INTRODUCTION: That assignment consists of two parts. In first part, we will discuss the macro environmental factors that will affect BP (British Petroleum), when they have to consider their future strategic decision in order to regain their market position in the USA. In second part, we will suggest a marketing plan for BP to consider to recover from this ‘‘marketing disaster’’. The disaster is the Gulf of Mexico oil platform (which is the Deepwater Horizon) explosion occurred, millions barrels of oil have been leaked in the region for a few months. That infiltration is the largest environmental disaster in U.S. history. The goal of macro environment analyse is to see that marketing opportunity and threats were given by changes and trends in macro environment. Focusing on them for marketers helps to take decision and modifies their strategies and plans. The marketers wish to know which elements of macro environment affect their planning and how they influence future strategies. We will see the strong point and factors of macro environment which are the social and cultural environment, political...
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...environmental problems and threatening sustainability. Phenomena like climate change and extreme weather events have evidenced the effects of relentless use and overuse of natural resources. The need for environmental sustainability has become important now more than ever following the occurrence of repeated natural disasters and studies showing the ill effects on human health. It has been established that the misuse of natural resources can threaten the existence of future generations. The role of businesses, civil society and governments has been discussed in the context of environmental sustainability in this report with focus on climate change. The oil and gas sector is an important sector in terms of sustainability related to the environment. The sector has been scrutinized widely for occurrences like leakages and oil spills. The companies in this sector have a huge impact on the environment. The importance of oil companies in the path to sustainable development has been discussed. The multinational giants British Petroleum and ExxonMobil have been used as case studies to understand the kind of initiatives being taken in this sector for a sustainable environment. Lastly, the challenges related to the sector in implementing these initiatives have been discussed. Table of Contents Introduction 4 Development and sustainability issues 5 Climate change 6 Role of business, government and civil society 6 Role of government...
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...London, England. The initial name of BP is the Anglo-Persian Oil Company in 1909; in 1954 it changed to its present name British Petroleum. It is combined and reconstructed by the former British Petroleum, Amoco and ARCO (Atlantic Richfield Company). BP’s business has spread to many fields including oil and natural gas, alternative fuels, the production of petroleum based product, aviation fuels and its business about the solar electric power generation is also growing very fast. Since 1981, BP has set up 12 branch companies successively in many fields such as mineral, food, ship, international finance, international detergent with its business spread to more than a hundred countries all over the world. BP has nearly 110,000 employees work all over the world. In 2003, BP is ranked on the FORTUNE as the first five global top 500 companies. Deepwater horizon oil spill and deepwater horizon explosion On 20th April, 2010, the Gulf of Mexico suffered a lot from a great catastrophe of oil spill. The drilling platform of the British Petroleum Corporation exploded in the deepwater horizon in the Gulf of Mexico which led to 11 workers death and very severe environment pollution. This event is regarded as the most severe oil spill incident in the history of America.。 Many people are curious about this catastrophe and people did not know what cause it and what actions would BP take. According to the inspection report BP made on 8th September, BP thought this catastrophe is not only...
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...London, England. The initial name of BP is the Anglo-Persian Oil Company in 1909; in 1954 it changed to its present name British Petroleum. It is combined and reconstructed by the former British Petroleum, Amoco and ARCO (Atlantic Richfield Company). BP’s business has spread to many fields including oil and natural gas, alternative fuels, the production of petroleum based product, aviation fuels and its business about the solar electric power generation is also growing very fast. Since 1981, BP has set up 12 branch companies successively in many fields such as mineral, food, ship, international finance, international detergent with its business spread to more than a hundred countries all over the world. BP has nearly 110,000 employees work all over the world. In 2003, BP is ranked on the FORTUNE as the first five global top 500 companies. Deepwater horizon oil spill and deepwater horizon explosion On 20th April, 2010, the Gulf of Mexico suffered a lot from a great catastrophe of oil spill. The drilling platform of the British Petroleum Corporation exploded in the deepwater horizon in the Gulf of Mexico which led to 11 workers death and very severe environment pollution. This event is regarded as the most severe oil spill incident in the history of America.。 Many people are curious about this catastrophe and people did not know what cause it and what actions would BP take. According to the inspection report BP made on 8th September, BP thought this catastrophe is not only...
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...London, England. The initial name of BP is the Anglo-Persian Oil Company in 1909; in 1954 it changed to its present name British Petroleum. It is combined and reconstructed by the former British Petroleum, Amoco and ARCO (Atlantic Richfield Company). BP’s business has spread to many fields including oil and natural gas, alternative fuels, the production of petroleum based product, aviation fuels and its business about the solar electric power generation is also growing very fast. Since 1981, BP has set up 12 branch companies successively in many fields such as mineral, food, ship, international finance, international detergent with its business spread to more than a hundred countries all over the world. BP has nearly 110,000 employees work all over the world. In 2003, BP is ranked on the FORTUNE as the first five global top 500 companies. Deepwater horizon oil spill and deepwater horizon explosion On 20th April, 2010, the Gulf of Mexico suffered a lot from a great catastrophe of oil spill. The drilling platform of the British Petroleum Corporation exploded in the deepwater horizon in the Gulf of Mexico which led to 11 workers death and very severe environment pollution. This event is regarded as the most severe oil spill incident in the history of America.。 Many people are curious about this catastrophe and people did not know what cause it and what actions would BP take. According to the inspection report BP made on 8th September, BP thought this catastrophe is not only...
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...High School BP Deepwater Horizon Oil Spill Investigation Subject: Geography Level: High (HL) Name: Stephanie Chinese: 姜智旻 Homeroom: 10-5 Word count: 1088 Student number: 4192 Supervisor: Craig Hamilton   On 20th of August 2010, the oil drilling rig Deepwater Horizon, operating in the Gulf of Mexico exploded then sunk resulting to 11 deaths. During the 87 days, about 4.9 billion barrels of oil had already spread. An estimation of 42,000 gallon of oil is oozing from underwater. From then 75,000km2 was not allowed for fishing.  Apparently, the blowout preventer device had bad managements and operations, and failed. Investigators said, “The problems with this blowout preventer were worse than we understood.†(Seth, 2014) In addition, investigators have stated that the cause of this explosion was because of the screw ups with cement, drilling mud, fluid pressure, mismanaged tests, and poor decisions. Therefore, this device should be improved so it doesn’t happen again. They have discovered that it has been the device operator’s fault in view of the fact that the blowout preventer hasn’t been tested accurately, there were problems in the wiring and dead batteries. In order to clean the oil excess, they used powerful chemicals, which they don’t know the effects of on the environment. It was from 1.6km down to the bottom. After this cause, the British Petroleum (BP) went into investigation, negotiating with more than 50 expertise from within BP and industry...
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...No. 55 High School BP Deepwater Horizon Oil Spill Investigation Subject: Geography Level: High (HL) Name: Stephanie Chinese: 姜智旻 Homeroom: 10-5 Word count: 1088 Student number: 4192 Supervisor: Craig Hamilton On 20th of August 2010, the oil drilling rig Deepwater Horizon, operating in the Gulf of Mexico exploded then sunk resulting to 11 deaths. During the 87 days, about 4.9 billion barrels of oil had already spread. An estimation of 42,000 gallon of oil is oozing from underwater. From then 75,000km2 was not allowed for fishing. Apparently, the blowout preventer device had bad managements and operations, and failed. Investigators said, “The problems with this blowout preventer were worse than we understood.” (Seth, 2014) In addition, investigators have stated that the cause of this explosion was because of the screw ups with cement, drilling mud, fluid pressure, mismanaged tests, and poor decisions. Therefore, this device should be improved so it doesn’t happen again. They have discovered that it has been the device operator’s fault in view of the fact that the blowout preventer hasn’t been tested accurately, there were problems in the wiring and dead batteries. In order to clean the oil excess, they used powerful chemicals, which they don’t know the effects of on the environment. It was from 1.6km down to the bottom. After this cause, the British Petroleum (BP) went into investigation, negotiating with more than 50 expertise from within BP and industry. Not only...
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...need to go through to make sure that they are operating ethically. They include protecting the environment, researching alternative sustainable energies, and making sure that they are allowing for economic growth. This paper will look at 3 oil companies that are familiar to the United States. The paper will also look at the recent Gulf of Mexico oil spill and look at any ethical concerns. It will discuss how an oil company can follow corporate social responsibility (CSR) tools to lessen their environmental footprint. Ethical Responsibility with Oil Companies All companies in the world have the responsibility to operate in a manner that follows the laws of the government. All of these companies also have a social responsibility to follow ethical laws. Along with all the other types of companies, oil companies have the social responsibilities to protect the environment, to research sustainable energies, to safely explore and produce in new areas, and they also have responsibility of fostering economic growth. It is important for oil companies, perhaps more important than other companies, to hold up to these social responsibilities because if they don’t find new ways to produce energy, future generations could run out. There has been much talk in the last few months regarding oil companies and if they are being ethical when making decisions. The last big black eye for the companies, BP in particular, is the disastrous environmental oil spill in the gulf. Since the beginning of...
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...British Petroleum Company, better known as BP, is an oil and petroleum conglomerate that has serviced consumers’ needs since approximately 1909. When it was first founded by William Knox D’Arcy the company was known as the Anglo-Persian Oil Company (BP Global, 1996-2012). The first few years of business was shaky Winston Churchill believed in its success and supported the oil movement. His speech captured the attention of the United Kingdom government so remarkably that they endorsed and became investors of the Anglo-Persian Oil Company (APOC) (BP Global, 1996-2012). With the growth of heating and automobiles powered by gasoline came the rising success of the APOC. In 1935 Persia renamed its country Iran, thus sparking the company name change to Anglo-Iranian Oil Company (AIOC) (BP Global, 1996-2012). After many ups and downs during and following World War II, the year was 1964 when the AOIC took on its third and present name change to British Petroleum Company, better known as BP(BP Global, 1996-2012). British Petroleum Company is currently a one of the world’s top ranked oil suppliers. With recent economic changes, BP has formed new subdivisions in order to maintain revenue and appeal to consumers. The British Petroleum Company’s presence exists in all 7 global continents. Many of these worldwide operations have partnered up with local affiliates in order to serve all communities. All businesses do not boats the name or BP logo but the services are similar and quality...
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...Selvarajah Prepared by: Thanh Tuan Nguyen Student ID : 100010779 Exploring Justice, Fairness and Organizational sustainability in the international environment: The case of 2010 Gulf of Mexico Exploring Justice, Fairness and Organizational sustainability in the international environment: The case of 2010 Gulf of Mexico Abstract This study leverages insights from the literature of organizational sustainability, stakeholder theory as well as the notion of organizational justice and fairness to help answer the question as to how companies should morally prioritize corporate social responsibility, corporate accountability and stakeholder claims. In this paper, I also utilized the concept of corporate social responsibility as well as the triple bottom line in order to form my own model of sustainability. This model is used to analyze the case of the 2010 Gulf of Mexico oil spills which was claimed as the responsibility of British Petroleum. I also addressed the strong relationship between organizational justice and organization sustainability with the conclusion that by enhancing organizational justice and fairness, organizations will be able to obtain its sustainable development in the long terms. Moreover, it is important to note that this article mostly focus on the sustainability regarding to three dimensions of economic, environmental and social, analyzing the real-world problems in order to emphasize the importance of philosophical roots of sustainability. Perhaps the...
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...Offshore Drilling – To Drill or Not to Drill The Effects of Drilling on the Environment and Business Lydia M. Wityk Strayer University Abstract This paper will explore the business of oil companies drilling off the coast line of the United States. It will explore the benefits from the business of oil companies to the detrimental effects of the oil spills from the offshore drilling. Should we continue to drill for oil off the coast with the possibility of additional spillage into the oceans. We know that oil spills damage the environment, and the social and economic welfare of the residents in the area. At the same time the oil companies can positively affect the economy and the United State’s welfare. In comparing both sides of the argument I will look at the past and current oil companies to determine if they acted morally in their everyday business practice. At this post-BP disaster era, the United States is questioning whether we should continue to drill and expand our drilling. I will utilize the consequentialist theory to determine what would be the best next step for the U.S. to take. Using the current information gathered on BP’s business practice and the effects of the oil spill, I will weigh the ratio of good to bad to determine my opinion on whether to drill or not to drill. Off Shore Drilling – To Drill or Not to Drill The Effects of Drilling on the Environment and Business The United States has been offshore drilling for oil since...
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...1. Introduction This report will identify a crisis facing BP company, the Gulf of Mexico spill, and investigate how the organization response to the society. In this report, it will use Legitimacy theory to explain BP’s response to this event. Legitimacy theory can be treated as a explanation for voluntary corporate disclosures in annual report. As (Dowling&Pfeffer, 1975) says a corporation must act in congruence with norms and society value. First of all, Legitimacy theory is based on the concept of substantive rationality and replies upon the notion of a social contract. This theory asserts that organizations seek to ensure that they operate within the bounds and norms of their respective societies (Ramon Mullerat, 2010) .It aims to conform to norms and value of society. As a company, it always use annual report to legitimize the ongoing operation, however, in common situations, it often discloses good news, but its actual behaviors decline which is called legitimacy gap. 2. The case 2.1 Context In April 20, 2010, a semi-submersible drilling platform belongs to BP occurred explosion in American Mexico gulf. It caused 11people die and 17 people injured after 36 hours (CBC News, 2010). BP Company announced that it wills to response for this event. The Gulf of Mexico spill has become the worst environmental crisis in America. Except the direct cost, it will also attack people’s life, such as air and water safe. At the same time, it is a huge disaster for seaside...
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...------------------------------------------------- RECREATIONAL AND SUSTAINABLE RIVERFRONT COMMUNITY DEVELOPMENT IN WANGAG RIVER FOR GONZAGA CAGAYAN IN PARTIAL FULLFILLMET TO THE REQUIREMENTS IN THESIS RESEARCH Submitted to: ------------------------------------------------- Instructor ------------------------------------------------- ------------------------------------------------- Submitted by: Carlo Niel F. Ordillo Ar 511, First Semester, SY-2014-15 THE PROBLEM AND ITS BACKGROUND INTRODUCTION The Municipality of Gonzaga has a beautiful spot which is the famous “Wanagag River” the cleanest river in the region 2 and a consistent finalist in the National search for the cleanest inland body of waters, they decided to develop the area to promote it locally and nationally because of it site potential. The municipality of Gonzaga is a 1st class income municipality with a population of 36, 303 and have a total land area of 56, 743 has. and has IRA (Internal Revenue Allotment) of 89, 654, 247 pesos. In accordance with the MPDC (Municipal Planning Department Council) of Gonzaga, designate the area as “General Urban Area” and “Leisure Area” with a “Major Open Space” designation applying to the Wangag River and a “Natural Features” applying to two large woodlots, in short a riverfront/waterfront community development. Water is one of the most important of all the natural resources necessary to ensure human health and civilization. In general, a waterfront...
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...Background 3 The Need for CSR at Home and Abroad 7 Case Study Analyses: Four Critical Events in the Oil Industry and their Effect on CSR Case Study #1: The Exxon Valdez Oil Spill 9 Case Study #2: Occidental and the Piper Alpha Disaster 12 Case Study #3: A Two-Part Analysis of Shell in the Mid-1990s a) Shell’s Human Rights Violations in Nigeria 16 b) Shell’s Response—Outsource CSR 21 Case Study #4: BP’s Major Advances in CSR 24 Ethics and the Problem of the Public Relations Quick Fix 27 Analyzing the Current Corporate Culture: Failure to Meet the Triple Bottom Line 32 Conclusion 38 Works Cited…………………………………………………………………...…………41 Introduction Over the past twenty years an irrefutable shift in the oil industry has occurred—the shift to Corporate Social Responsibility (CSR).[1] The purpose of this paper is to analyze the motivation behind this shift and determine if these CSR practices are genuine. In other words, does the adoption of CSR denote a tangible change in the way oil companies operate, or is it merely an elaborate public relations exercise? To answer this question, the paper analyzes the motivation behind the shift to CSR through a case study analysis of four major events in the oil industry and their ensuing effects (or lack thereof) regarding CSR. These events include the Exxon Valdez Oil Spill, The Piper Alpha Disaster, Shell’s societal failures...
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...Image creation-BP is in the mature stage of its life cycle, has been involved in multiple mishaps over the years. They have lost focus of their duty to the environment, the public, and its shareholders. 1) SWOT analysis Strengths-they have alot of money that can be reinvested in enhancing/repairing their image and focusing on the environment, their connections (with the British government and Navy), alternative energy (wind, solar, biofuels), infrastructure, carbon footprint toolkit, they were the first energy company to acknowledge global warming/environmental awareness Weaknesses-image, oil spills, poor ethics (price gouging,wire/mail fraud, etc.) Opportunities-technological opportunities (alternative energies, improved drilling capabilities, jumping onto the environmentally sustainable movement-and is also a threat to their original business model) Threats-politics (policies/regulations), economics (supply and demand fluctuation, improved commodities markets), competition, natural disasters 2) Problem Analysis (this should be clear and to the point-a few sentences is all that is necessary): Their image is tarnished, so they are concentrating on rebuilding this. They started this process by changing their name from British Petroleum to simply BP (Beyond Petroleum-suggesting that they will focus their efforts on multiple energy sources). Why is their image tarnished? What led to this occurring? What measures have they taken to address this issue? 3)...
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