...Enchanted Kingdom: The Magic is Here I. POINT OF VIEW The point of view of the marketing manager is the one taken since he is the one responsible on situations concerning demands. II. MARKET SITUATION ANALYSIS SWOT ANALYSIS Strengths • It is the pioneer theme park in the country boasting seven fantastic theme zones and imported rides and attractions. • Aside from its 21 rides and attractions, all of which are imported from the United States, Germany, and Japan, there was a wide variety of food outlets, specialty shops, and video game centers in Enchanted Kingdom. • Enchanted Kingdom has some musical entertainment too. Visitors could also swing to the beat of live-wire musical entertainment from popular guest bands and in-house bands, performing regularly at the bandstand. • To cap the magical experience, there was also a spectacular fireworks display every weekend which gives them an edge among competitors. • It is accredited by the International Theme Park Inc. • All its crew members received “service” training from Disney, USA. • Its 16.6 hectare land was not only spacious but also accessible. Weaknesses • EK cannot add new rides and attractions to maintain the charm and to sustain the viability of the theme park because of tight financing and weak demand. • Theme parks are easily affected by economic conditions. • Enchanted Kingdom and other theme parks experience seasonal demands. Opportunities • Despite the high admission price and with barely...
Words: 2386 - Pages: 10
...Agamemnon puts Chryseis on a ship back to her father and sends heralds to have Briseis escorted from Achilles’ tent. Achilles prays to his mother, the sea-nymph Thetis, to ask Zeus, king of the gods, to punish the Achaeans. He relates to her the tale of his quarrel with Agamemnon, and she promises to take the matter up with Zeus—who owes her a favor—as soon as he returns from a thirteen-day period of feasting with the Aethiopians. Thetis makes her appeal to Zeus, as promised. Zeus is reluctant to help the Trojans, for his wife, Hera, favors the Greeks, but he finally agrees. Hera becomes livid when she discovers that Zeus is helping the Trojans, but her son Hephaestus persuades her not to plunge the gods into conflict over the mortals. Analysis But while the poem focuses most centrally on the rage of a mortal, it also concerns itself greatly with the motivations and actions of the gods. Even before Homer describes the quarrel between Achilles and Agamemnon, he explains that Apollo was responsible for the conflict. In general, the gods in the poem participate in mortal affairs in two ways. First, they act as external forces upon the course of events, as when Apollo sends the plague upon the Achaean army. Second, they represent internal forces acting on individuals, as when Athena, the goddess of wisdom, prevents Achilles from abandoning all reason and persuades him to cut Agamemnon with words and insults rather than his sword. But while the gods serve a serious function in partially...
Words: 2851 - Pages: 12
...ILOILO CITY as a Tourist Destination I. Executive Summary Iloilo City which is also one of the major urban centers in the Philippines, is a fast-growing modern city but has kept its old charm and unspoiled environment. Iloilo’s rich heritage is showcased in many festivals celebrated in the city and various towns of the province. Dubbed as the “Province of Festivals”, Iloilo is proud of its nationally acclaimed Dinagyang Festival. Iloilo City is indeed a repository of ancient and historical heritage. Every visitor can not miss-out the iconic imagery on the structures found in the city impose on the viewers’ perception. The mixture of its colonial past and western influence is a unique feature of Iloilo City’s line-up of cultural and artistic treasures. The glorious and colorful history of Iloilo City is more vividly preserved in the monuments of heritage that continue to amaze visitors who come to the city. Written historical records may only possess the informal on of the past but they can never take the place of living heritage as undying testimonies of a people, their struggles, aspirations dreams and their cultural uniqueness. This is the living testimony of Iloilo City’s ancient and historical heritage. Today, it is a popular convention and meeting destination, with its many first class accommodations and an airport of international standards. Iloilo also serves as the gateway to the region and a favorite stopover for tourists heading to the beaches of Boracay...
Words: 9332 - Pages: 38
...Research problem and question: Dealing with Orient characters in English drama as reflection of the political situation in England during the renaissance era makes many critics think that what comes after this age is a continuation of the enterprise of the Empire. Despite the imperialism that the political situation has created in Elizabethan and Jacobean drama, we could also add that political situation played a significant role in shaping the drama in restoration era. The discourse in restoration drama has an extreme change and has not followed the discourse of the renaissance drama. In Shakespeare's The Tempest when Prospero told Miranda to go to the Orient character Caliban she tried to escape "'Tis a villain, sir, I do not love to look...
Words: 945 - Pages: 4
...Erin Berkheimer Mrs. Wyllie English IV 21 February 2014 Research Outline I. Thesis: The changing settings in the novel Pride and Prejudice have various effects on the relationships between the characters, especially influencing their affection for one another, and this makes the novel eternally relatable, interesting, and important in understanding human nature and development. II. Body Paragraph #1: Relatability a. Quote #1: “From its immortal opening sentence, “It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife,” Pride and Prejudice has enchanted readers around the world, in every language, for 200 years.” (Donahue 1) i. Commentary #1: proves my thesis by showing that a person’s situation is thought to affect their motives and wants, which is a very relatable topic even 200 years later ii. Commentary #2: helps in deeper understanding the novel by providing insight into a main theme/belief of the novel that we will see recur often in the novel, this insight is universal and widely relatable, especially in today’s culture b. Quote #2: “relationships, such as the one which eventually evolved between her character and Mr. Darcy, also sit well with contemporary women.” (Pittsburgh Tribune-Review 1) iii. Commentary #1: supports primary quote by giving foreshadowing example of developing relationship, gives support to idea that the themes in the novel are...
Words: 980 - Pages: 4
...BOOK REPORT: - ONE DAY Do you believe in a story, which is spanning for twenty years? In the novel One Day, David Nicholls gives reader a sad/funny love story that is extended for twenty years. David Nicholls is a British author, screenwriter and actor. He has spent his 20s as a professional actor, where he played many roles at various theatres. Throughout his 30s he was seen as a screenwriter. During this period he was also garnered a nomination of Best New Writer (fiction) for a British Academy Television Craft Awards. In 2002 he wrote his first novel, Starter for ten, which was his one of the notable work. In 2005 he published his second novel the understudy and at last in 2009 he published his second notable work one day. This book was published in Great Britain for the first time. It was the biggest- selling British novel of 2010 and has been published in 31 different languages. David Nicholls has been achieving phenomenal success with this book. This bittersweet love story has been made into a film where, Lone Scherfig directed it and Nicholls wrote the screenplay. The movie was released after two years of book publishing i.e. in August 2011. One day is the ultimate feel-good book about love and friendship, fear and love. The structure of this book is very original. Since the whole story is focused on two protagonist, Emma Morley and Dexter Mayhew. They are very different Edinburgh university students. The story begins on July 15, 1988 when Emma and Dexter meet each...
Words: 832 - Pages: 4
...Spencer Beck Dawn Kelsey COMM 200: Gateway to Communication Studies November 20, 13 Review of Literature: The Rhetoric of Harry Potter Every so often there are stories that take the world by storm and make such an impact that they become part of our everyday world. (Czubek et al. 442) Jk Rowling’s Potter book series is by far one of the most loved series by adults and children for over sixteen years. First published in 1997, the world has fallen in love with Harry Potter and the magical world that he saved from destruction several times over. For me, growing up and being forced to read was always a problem until my father bought me the first book and I have been hooked ever since. A proud owner of all the books in hardback, audio books and all the movies, some would say I’m a bit of a Harry Potter nerd. For me, Harry Potter has become an everyday part of my world. In this review of rhetoric, three main components will be examined. The will be the examination of identities. Secondly, an examination of the commodity culture in the Potter books. Lastly, Christian undertones will be looked at. Identity Harry spent 11 years of his life not knowing who he was or where he belonged. He thought he belonged to his horrible Uncle Vernon and Aunt Petunia. Todd A. Czubek and Janey Greenwald have written an article that explains the parallels between Harry Potter and the Deaf world. Using a “deaf lens” we can gain insight into social arrangements in the...
Words: 1747 - Pages: 7
...review of Little Red Riding Hood as portrayed by Charles Delarue’s works on French oral tales (Zipes, 2010). The books reviews have a historical dimension in their examination of the Little Red Riding Hood. Mathew Bright’s film was produced in 1996. It features the Little Red Riding Hood. The film is referred to as the freeway and it was cast in California. Little Red Riding Hood is depicted as a generation X character discerning from the way the character is clothed. The Little Red Riding Hood is shown in the film wearing saggy trousers, a jacket made of leather and combat boots that are prominent feature in hip-pop artist attires. In examining the attire it is discerned that the attire represent the people from social underclass who are closely associated with the hip-pop culture. The Little Red Riding Hood is further characterized by a voice peculiar to the marginalized youth. The voice can be classified as a class based voice since it presents someone who speaks in a manner that is typical of individuals belonging to the social underclass. The main character in the movies is Vanessa Lutz. Mathew Bright’s movie Freeway depicts the Little Red Riding Hood as a teenager whose background is filled with controversy. The...
Words: 2097 - Pages: 9
...witches. These tales allowed children to cope up with their fears and understand moral values in their own terms. This paper also examines how preferred relationship traits are created based on stories like Cinderella or Snow White and how it affects us in choosing an ideal suitable partner. Varying Interpretation of Fairy Tales in real life and The effects when introduced early in childhood. Everybody as children has been read or told a version of “ Cinderella” at one point in their lives. They were recited to us by out parents and grandparents, aunts and uncle, older siblings or other relatives and of course our dear teachers at school when we were young. We can’t help but feel enthralled as our imaginations transport us to the enchanted time and place. But what really draws us to be so interested in fairy tale stories like these? How does these stories affect us or the children exposed to it in the long run as we both take the journey in the path of growing up? From my own personal experience and observations, I have come to realize and identify the different interpretations to each fairy tale story and how it relates to our own personal experience to why and how these events or encounters with other people begins and ends. Fairy tale stories all have one thing in common, it tells the story of building a...
Words: 2008 - Pages: 9
...| | CCRS | CONTENT STANDARDS | EVIDENCE OF STUDENT ATTAINMENT | RESOURCES | 91929384130 | EIGHTH GRADE: TO BE COMPLETED THROUGHOUT THE COURSEREADING LITERATURE: RANGE OF READING AND LEVEL OF TEXT COMPLEXITY By the end of the year, read and comprehend literature, including stories, dramas, and poems, at the high end of Grades 6-8 text complexity band independently and proficiently. [RL.8.10]READING STANDARDS FOR INFORMATIONAL TEXT: RANGE OF READING AND LEVEL OF TEXT COMPLEXITY By the end of the year, read and comprehend literary nonfiction at the high end of the Grades 6-8 text complexity band independently and proficiently. [RI.8.10]WRITING STANDARDS: RANGE OF WRITING Write routinely over extended time frames, including time for research, reflection, and revision, and shorter time frames such as a single sitting or a day or two for a range of discipline-specific tasks, purposes, and audiences. [W.8.10]KNOWLEDGE OF LANGUAGE Use knowledge of language and its conventions when writing, speaking, reading, or listening. [L.8.3]VOCABULARY ACQUISTION AND USE Acquire and use accurately grade-appropriate general academic and domain-specific words and phrases; gather vocabulary knowledge when considering a word or phrase important to comprehension or expression. [L.8.6]SPEAKING AND LISTENING STANDARDS Engage effectively in a range of...
Words: 8518 - Pages: 35
...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held...
Words: 3131 - Pages: 13
...Angelica Garcia Instructor Albright English 101 18 April 2015 Rhetorical Analysis of Pillow Pets According to the American Academy of Pediatrics (2005), the average child watches about four hours of television a day and sees more than 20,000 commercials each year. "In 2000 alone, U.S. toy companies spent more than $837 million on advertising their products." (Shah, 2010, ). Pillow Pets have been around since 2003 (http://mypillowpets.com/about/), and have steadily built their brand through carefully crafted advertisements which appeal to children of all ages and genders, as well as their parents. "What began with the simple goal of transforming a simple stuffed animal into a functional item for children has grown into an amazing jungle of popular retail and wholesale products." (http:/mypillowpets.com/about/) The widespread allure of the Pillow Pet is the key to its success, as evidenced by their successful internet commercial. It hits all the right notes, including the "Four Ps" of marketing which include product, place, price and promotion. (Calvert, 2008, p. 206) The ad incorporates "production features like lively action and sounds designed to grab a child's attention" (Calvert, 2008) For example, consider the upbeat, female voice used in describing the Pillow Pet. The marketer's message is delivered loud and clear, via a pleasant female voice, possibly of a mother who knows what a child wants and needs, who also understands that parents need justification to buy a...
Words: 1920 - Pages: 8
...PHILIPPINE FOLKLORE: ENGKANTO BELIEFS HISTORICAL BACKGROUND: Philippine mythology is derived from Philippine folk literature, which is the traditional oral literature of the Filipino people. This refers to a wide range of material due to the ethnic mix of the Philippines. Each unique ethnic group has its own stories and myths to tell. While the oral and thus changeable aspect of folk literature is an important defining characteristic, much of this oral tradition had been written into a print format. University of the Philippines professor, Damiana Eugenio, classified Philippines Folk Literature into three major groups: folk narratives, folk speech, and folk songs. Folk narratives can either be in prose: the myth, the alamat (legend), and the kuwentong bayan (folktale), or in verse, as in the case of the folk epic. Folk speech includes the bugtong (riddle) and the salawikain (proverbs). Folk songs that can be sub-classified into those that tell a story (folk ballads) are a relative rarity in Philippine folk literature.[1] Before the coming of Christianity, the people of these lands had some kind of religion. For no people however primitive is ever devoid of religion. This religion might have been animism. Like any other religion, this one was a complex of religious phenomena. It consisted of myths, legends, rituals and sacrifices, beliefs in the high gods as well as low; noble concepts and practices as well as degenerate ones; worship and...
Words: 5046 - Pages: 21
...Othello The complex and confusing values of “black” and “white” are used to reinforce the theme of man’s tragic blindness of good and evil in Shakespeare’s Othello. Thus, one will exam the use of the binary opposition “black” and “white” and the “différance” of these words within the content of the play. Therefore, the “absence” of the meaning of words is what makes a word differ from itself, and opens discourse to its true meaning within the content of the text. Within Othello, the repeated use of the terms “black” and “white,” has various polarized meanings. Hence, the relationship of these terms within the play requires a full explication of Shakespeare’s use of binary opposition in Othello. Deconstruction is a method of textual analysis and philosophical argument involving the close reading of works within literature. Therefore, a deconstructive reading examines the use of binary opposition within the content of a text. Binary oppositions focus on the words of the text; thus, reveal the meaning of the words that are hidden within the content of the language. As a result, words within the structural discourse of language can be used to displace and reassert meaning within the relationship of “différance” (Douglas 185). According to Derrida: différance is what makes the movement of signification possible only if each element is said to be “present,” appearing on the stage of presence, is related to something other than itself but retains the mark of a past element...
Words: 2216 - Pages: 9
...“American Dream” in “Jazz Age”. This novel shows us unusually rich literary and aesthetic connotation is has by its unique narrative perspective, the ups and downs of plot, superb accurate language, various rhetorical devices and vivid character images. To some extent, the reason why The Great Gatsby can become a famous classic work is that the author uses extraordinary narrative techniques in it. All the techniques are employed skillfully by Fitzgerald. The study of narrative art in this work has been highlighted in the research area in these years. Zhang Jinfeng(2001) analyzes the role of Nick in the novel from the its structure, themes and other aspects. Cheng Xilin(2009) uses the spatial narrative theory to discussed the space narrative art in The Great Gatsby from three aspects: the geography space, social space and the text space. Xiao Dongbo(2009) starts with the analysis on author and characters and expound the connotation of "American dream" and profoundly reveals the historical process of the formation, development and burst of the "American dream". Shang Guanghui(2011) analyzes The Great Gatsby from the narrators of the role and argues that the communication between the main role narrator and the secondary role narrator reflects all characters of Gatsby from different sides. Yin Hongtao(2011) thinks that The Great Gatsby is a prominent work of realism and shows the readers a complete picture of the society in the 1920s. However, the comprehensive studies on the novel’s...
Words: 5017 - Pages: 21