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The Fall of Affordable Dream Homes

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Submitted By rachel803
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The Fall of Affordable Dream Homes How well can someone know the reasons for failure of a business? In my case, intimately. I partnered with my husband Dave for five years as a general contractor in our business Affordable Dream Homes. We became a statistic, one of the fifty-five percent of businesses that fail before their fifth anniversary (Hatten, 2009, p. 17). In the years that have passed since our business failed, I’ve mulled over why and have wrestled with what we could have done differently. Businesses fail for many reasons. Our case was classic. We failed in the long run first and foremost due to poor management. We also lacked capital, expert advice, marketing know-how, and we were pricing our product incorrectly.
Off to a Great Start
We started the business with great prospects, however. My husband Dave and I had dreamed of opening our own business for over ten years. Both of us craved the independence afforded us of working for ourselves, but between the two of us, we didn’t possess much in the way of small business management experience. I worked as an accounting and administrative clerk. Dave had a degree in construction management. He had managed a Winchell’s donut shop for two and a half years fresh out of college and then worked in residential construction as a construction manager and finish carpenter for five years.
We became homebuilders in March of 1992. Our goal was to build beautiful, affordable new homes for clients and we named our company Affordable Dream Homes. We started the business with the tools Dave had acquired during his five years in construction, but we had no working capital. We ran the business out of our home using our one car garage to store our equipment and materials. Our first project fit our company vision like a dream. It was a nine month new home construction project for an architect friend of

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