“The Family” is a story set in a dystopian society, much like “The Hunger Games.” Therefore, the best way to promote “The Family” is to use some of the same promotion strategies that “The Hunger Games” used in order to create enough buzz for “The Family” movie premiere. “The Family” would have to place advertising for its movie on a number of different outlets. Similar to “The Hunger Games,” we would place advertisements on billboards and bus shelters (Barnes, 2012). The movie’s cast would also have to feature on multiple different magazine covers (Barnes, 2012), that way readers can relate to the movie through their favorite actor’s perspective which would entice the reader to want to go see the movie in theaters. Placing advertisements most people would see them would provide a solid foundation to the marketing campaign, since more people would become familiar with the movie as they continue to see its advertisements.

A crucial step in promoting the movie would be to create a website for “The Family.” A website would allow movie details to be available to the public on one database, which would make it easy …show more content…
One hundred days before “The Hunger Games” movie release date, the studio created a new movie poster and digitally cut it into one hundred puzzle pieces. The studio provided one hundred different websites with digital versions of these puzzle pieces, and asked each website to post their puzzle piece on twitter in lockstep. Fans were then given access to these puzzle pieces through Twitter, and “The Hunger Games” was trending on Twitter within minutes. Fans either printed out the pieces or used Photoshop in order to put the puzzle together. Although this was a simple strategy, it got fans excited to discover the new movie poster, and the puzzle allowed them to have a hands-on experience with unveiling a new image of the movie (Barnes,