...Second Semester, 2016 INTRODUCTION: This analysis is for Coca-Cola advertisement, our goal is learn about methods used to attract audience attention and interests for a specific product or service or brand through a systematic preparation and blend of pictures ,music ,texts ,colors ,sounds ,…that make an apparent and interior meaning for them.so the primary purpose is to make a perfect ads with no disturbance or complexity to audience. ************ --} Let’s start the analysis with: 1) Visual: * Real or Imaginary? This ad is real, and part of our day life. * People: people here were happy, lovely &energetic, the ads focuses on youth people that their ages are between (18_40)year because people at this age make a lot adventures that make them thirsty and Coca-Cola want to make its beverage the first option comes to their mind, and there was a diversity of people because of the difference in race, sex, place and seasons, this shows that the ads is for all youth people around the world, and Coca-Cola company share this people their great lovely and friendly times & memories. * Objects: : Coca-Cola shows people its international beverage and differentiate it effectively .It is also attracting youth people to try its beverage and feel the freshness and the great taste.it also relates the image of friendship and happy life adventures to its beverage, it is positioning itself effectively. Another thing Coca-Cola tried to make an ad that people love to watch...
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...THE MEDIUM WHICH LEADS LIVES: TV The Initiative Media (1997) stated that in Turkey, “The average television viewing time is 300 min per day, compared to 180 min average television viewing in Europe (cited in Uray&Burnaz, 2003). As it is inferred from the statistics, television is one of the leading mediums of media; thereby it has a formidable force on society. It can easily leave an impression on society and shape audience’s ideas about any issue such as gender roles and the social mores. As TV’s effect on gender roles are comprehensively examined, it is observed that it does more harm than good for society; since TV restrains women from having careers by showing them as inappropriate and insufficiently qualified for some quantitative occupations, changes family dynamics, and blocks women’s success in politics despite being a non-quantitative field. On the other hand, it has a good effect on gender roles that it removes strict boundaries between genders. The first of harmful effects of TV on society is that TV has a power to shape audience’s ideas about women’s and men’s abilities, and impose on society that women are less skillful than men in the workplace, especially in quantitative fields. If the ideas that females are less successful than males, and their male counterparts better-qualified in quantitative fields are transmitted through TV advertisements and series, the public’s ideas will change in a linear way with the TV says. For example, when almost no female is depicted...
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...method is dictated by the problem statement and goal of the research. Because research goals and problem vary, research methods also vary. Research design can be thought of as the structure of research, the “glue” that holds together all of the elements in a research project. One of the biggest challenges of a nurse researcher is to decide which research design and method to use. * Research Design is the researchers overall plan of how the study will be conducted. The plans contains such details as the type of data to be collected, the techniques or the means to be used to obtain these data, the basis for the choice of the subjects, the manner of determining sample size, the instruments to be used and their validation, and the data analysis scheme which includes the application of the statistical tools for treatment of data. Criteria for choice of Research Design * Logically sound * Comprehensive enough to solve the problem * Reasonably clear & precise * Clearly spelled out * Free from weaknesses Elements to consider in the choice of Research Design * The total population from which to select the study samples * The method of selecting the samples or study respondents * The alternative versions of independent variable under study * The criterion measures evaluating the effects of the independent variables * The statistical treatment of data, using various tools. There are at least five (5) Kinds of Research Designs 1...
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...Kimberly Lee Cornell University – FREN 3490 – Fall 2014 Professors Long and Migiel Writing Assignment 1, Draft 1 10 September 2014 Am I right or am I right: An Analysis of excerpts from Boccaccio’s Decameron and the Novel’s Intricate Questioning of Moral Standards and Interpretations Introduction Arguably the defining characteristic that sets humans apart from other animals is our conscience. The existence of such a guiding force that allows us to discriminate between what is right and what is wrong, and even further, acknowledges what is morally acceptable and what is not, is unique to humans. This behavior, the attempt to gage the weight of ethical conduct in any given situation, is a human facet that has been the focus of literature throughout history. The stories of Boccaccio’s Decameron often encourage the utilization of this conscience, especially in challenging us with morally ambiguous plots. Thesis The second story told by Pampinea on the third day of the Decameron exemplifies the book’s tendency to blur the lines of morality, in offering both a patronizing protagonist and an admirably adroit antagonist. The subconscious decision to choose a side becomes more difficult as both parties have their flaws and their graces. Moreover, our perceptions of the story prompt us to question ourselves as well the standards by which we hold something to be either ethically acceptable or unacceptable. Summary Under the rule of Neifile, the topic assigned to the third day...
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...Kim Phan 10/23/2015 Arts 152 Final Research Paper Capitalism and Women’s Role in Modern Hip Hop Music has always had a huge impact on society; it serves as a means of expression and as a way of communicating and connecting with others. While there are positive aspects to music as it uplifts society during times of hardship it also serves as a means of reinforcing gender norms as well as upholding capitalist ideals. Since its inception, hip hop has remained one of the most popular genres with today’s youth, but it is clear that women play a different role in the genre than men. Through a study of several hip hop and rap songs it becomes apparent that hip hop glamorizes brand names, “fast money”, and women. When women are objectified they are no longer encouraged to amass wealth, instead they are encouraged to simply be with men who have money. By reviewing popular song lyrics of famous hip hop such as Iggy Azalea’s, “I’m so Fancy” and Kanye’s “Mercy”, it is clear that there is a common theme of the obsession of wealth and beautiful women. Hip hop often dehumanizes women as they are perceived as plentiful and a luxury “item”. The modern woman, and women of the working class have no representation in hip hop. Women are further oppressed through hip hop as the average life style of those who cannot afford to spend lavishly are often left out and depicted as envious. Understanding how hip hop and capitalism is related is important to understanding why modern women are oppressed...
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...Trend Analysis - Post Demographic Consumerism | Mala Harish ETU20150222 | Abstract: There is a fundamental shift happening in the consumer behavior which is defying the traditional demographic expectation. People belonging to the same demographic are no longer acting in the same way or wanting the same products. Additionally people belonging to a particular demographic are found to be using products and services that were not primarily targeted at them. Consumers are not a big demographic monolith but are becoming more diverse in their needs and wants. This trend is triggered by the increased access to information, products and services, availability of wide variety of products and services and changing socio cultural norms that encourage people to experiment with products and ideas. Appreciating this trend and looking beyond demographics into the behavior and interests of consumers would help marketers to tap into new opportunities and otherwise ignored consumer segments. | [Pick the date] [Pick the date] ------------------------------------------------- Trend Analysis – Post Demographic Consumerism Introduction “Post Demographic Consumerism” is identified as one of the consumer behavior trends for 2015 by the research agency Trend Watching. This paper attempts to study the trend with respect to the market changes in India, which is one of the biggest emerging...
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...Is it suitable for Multicultural Organizations to inherit the assumption that Work Life Balance Policies are Gender Neutral? Introduction Definition Work Life Balance is not a homogenous concept, and not amenable for precise definition as different people interpret WLB differently; the ideal ‘balance’ can vary at stages of the life cycle (Chandra, V., 2012). Experts within the field have faced difficulties in trying to define the concept, regardless of the wealth existing literature on the subject. WLB policies have been defined as ‘those that enhance the autonomy of workers in the process of coordinating and integrating work and non work aspects of their lives (Felstead et al, 2002). From an employees perspectives it is the maintenance of a balance between work and family responsibilities. This definition allows for a wide range of policies to be included under the guise of WLB initiatives. WLB policies in an organizational setting include, but are not limited to, flexible working arrangements, child and dependent care and family and parental leave (Bardoel, 1998). Importance Many Human Resource Professionals, employers associations, government departments, trade unions, academics and voluntary organizations around the world are currently debating and often enacting, policies and practices designed to promote work life balance (Fleetwood, S., 2007). The effective management of WLB is an issue increasingly recognized as of strategic importance to organizations...
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...Media psychology seeks to understand how the media and the growing use of technology impacts how people perceive, interpret, respond, and interacts in a media rich world. Media psychologists typically focus on identifying potential benefits and negative consequences of various forms of technology and promote the development of positive media.[1][2][3] This field of psychology investigates the types of psychological impact on humans caused by a wide range of media such as social media, online education, virtual classrooms, entertainment consulting, traditional media interviews, in providing on camera expertise, virtual and augmented reality therapies, consumer products, brand development, marketing, advertising, product placement and game theory. ------------------------------------------------- Academic discipline[edit] Media psychology is a specialized area of psychology that emerged as an academic and professional discipline in response to the expansion of media and technology and the demand for research needed to explain the potential impact on human welfare. Psychology is fundamental to understanding the influence of individuals and groups on the integration of technology in our society.[4] In general, this field attempts to encompass the full range of human experience of media-—including developmental, cognition, and behavioral—using extensive research that contains numerous empirical and qualitative studies.[5] It recognizes the that people are not just passive consumers...
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...Situation you Analysis Industry Analysis Demographic | The Demographic of e-reader consumers is between the ages of 25-65. The Demographic group ranging from Male and Female although it is shown that most of the dedicated e-reader owners tend to be women. Also their education background varies, since the device can be used for various reasons and not just reading. Study also shows e-reader owners have higher household income than average comparing to the US population. | Ethical Background | As of May 2011, 15% of Hispanic population own an e-reader, followed by 11% of Caucasian and 8% of African American. Consumer who has a college degree and high house-hold income are also more likely to own an e-reader. (Yarter, 2011). Overall, the highest rate of tablet device and e-reader ownership are Hispanic Adult with the house hold income of $75,000 a year. (Yarter, 2011). | Economic | The Nook book has prices, which vary from the Nook first edition that is $119.00 and the Nook Color that is $249.00. The costs of the devices do affect the consumer because the United States is going through financial issues and jobs are limited to some Americans. About 14% of adults response that $199 is the highest price that they would pay for an e-readers without internet access. | Legislative | The Nook has the Android software, which has a licensing agreement with Microsoft. Microsoft is actually suing Barnes and Noble for not having a licensing agreement with Microsoft. Microsoft claims...
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...Shakespeare: An Observation of Life What is it about Shakespeare’s characters and stories that make us all able to relate in some way or another 400 years after they are written? Maybe it’s his take on inner conflict, or is it how he never portrays a hero as perfect, or a villain as all evil? There is a certain universal truth about the human condition in every story. Whether it is the tragic outcome of unchecked greed and ambition, an unrelenting desire for revenge, or the pursuit of love, his representation of human nature is just as real and as relevant today, as it has been through the centuries. Most of Shakespeare’s characters are complex personalities led into tragedy by their shortcomings (Johnson). Even Shakespeare’s heroes are never just heroes; Shakespeare tends to build his stories through “false heroes” such as Othello, Anthony and Brutus, and “good villains” or “villains with a conscious” like Macbeth (Johnson). It is this type of inner conflict that makes Shakespeare’s stories so insightful and relatable. People love to identify with the hero. They like to think of themselves as heroes in their own lives and the success of a hero in a story makes them feel better about their chances of success in their own lives. While a hero may be the object of any story, a hero is only as great as the obstacle he can overcome (Pattison). The obstacle can be almost anything, it could be a tornado ripping through a city or a killer great white shark, but it is the human villain...
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...investigates both the principles common to all complex entities, and the (usually mathematical) models which can be used to describe them. A system can be said to consist of four things. The first is objects – the parts, elements, or variables within the system. These may be physical or abstract or both depending on the nature of the system. Second, a system consists of attributes – the qualities or properties of the system and its objects. Third, a system had internal relationships among its objects. Fourth, systems exist in an environment. A system then, is a set of things that affect one another within an environment and form a larger pattern that is different from any of the parts. The fundamental systems-interactive paradigm of organizational analysis features the continual stages of input, throughput (processing), and output, which demonstrate the concept of openness/closeness. A closed system does not interact with its environment. It does not take in information and therefore is likely to atrophy, that is, to vanish. An open system receives information which it uses to interact dynamically with its environment (Bertalanffy, 1968; Littlejohn, 2001; Midgley, 2003) The assumption of Systems theory is that, any system is greater than the sum of its parts. Bertalanffy (1968:28) opined that “an open system interacts with its environment, inputs brings about output across the organizations boundaries with its environment”. Thus the open Systems theory stresses the mutual dependence which...
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...commercial rap during the 1990s severely lessened the emphasis on non-violence (Watkins, 2001). Today, media associate hip-hop culture with drugs, sex, and violence (Yousman, 2003). This research paper will analyze advertisements in hip-hop magazines, with the aim of discovering how women are depicted. Specifically, this paper will examine how the majority of advertisements within three major hip-hop magazines in the United States depict women in a manner that both reinforces male dominance in American society and depicts women as sexual objects. This paper will also explain and demonstrate how the media images are functioning according to Professor George Gerbner’s cultivation theory. Several scholarly sources deal with hip-hop culture and gender biases, as well as the media that stereotype females (Baileyl 2006; Bennett 1999; Boyd 2004; Dixon & Linz 1997; Grossberger, 2003; Jones 1997; Keyes 2000; Rubin, West, & Mitchell 2001; Watkins 2001; Yousman 2003). Keyes (2000), for example, discusses black female identity in the context of rap music. Females are portrayed in the media as having been absent from the...
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...according to a nineteenth-century history of tea, tea was such a fundamental part of everyday life that English tea drinkers often failed to notice its significance within their daily lives. G. G. Sigmond, in the opening pages of Tea: Its Effects, Medicinal and Moral, declares, “Man is so surrounded by objects calculated to arrest his attention, and to excite either his admi- ration or his curiosity, that he often overlooks the humble friend that ministers to his habitual comfort; and the familiarity he holds with it almost renders him incapable of appreciating its value.”1 By the early nineteenth century, tea had become a com- modity of necessity, forming a crucial part of daily patterns of consumption and domesticity. The habitual comfort of tea, ac- cording to Sigmond’s tea treatise, does not draw attention; it is quiet and familiar and thus goes unnoticed. Tea is represented as dependable, a frequent part of everyday life that forms a com- fortable, secure basis for the rest of life’s responses, decisions, and actions. As Sigmond declares, the English tea drinker is “in- capable of appreciating [tea’s] value” (1). What the typical tea drinker fails to recognize, Sigmond suggests, is the crucial role that tea plays in forming the foundation of everyday life. Despite Sigmond’s attempts to rectify the humble status of tea in nineteenth-century English culture, tea has remained a 1 2 introduction relatively unrecognized aspect of Victorian life. Just as Sigmond implies that...
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...including shooting, editing, narrative structure, and characters. It achieves such creativity by breaking stereotyped rules of film-making. Godard’s shooting style was innovative. It was rather that of documentary. He used location shooting, which means shooting in real geographical locations, like real, uncontrolled streets in the city, not in artificial studio sets built for filming. As A bout de soufflé was filmed in famous locations in Paris such as the Champs Elysées, uncountable number of ordinary people appear in the film. They look back at Michel Poiccard (Jean-Paul Belmondo) and Patricia Franchini (Jean Seberg) with curiosity in their faces, some even stare directly at the camera, or some cut in front of the camera. All these things blur the border between the reality and the diegesis, making the latter imperfect. So, the film not only shows real city countenance of contemporary Paris—streets crowded with busy people and roads occupied with an endless cycle of cars, but also remind the audience that they are watching a film, a fictional construct, revealing its identity by itself. Natural lighting was another innovation in shooting. Godard didn’t use any artificial lighting. The only light he used was the sunlight. For that, the cameraman Raoul Coutard, who was once a still photographer, suggested using llford HPS stock, which was a still camera stock, not a movie one. So Godard and he linked...
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...Foundation Course 1 Human Rights, Gender & Environment Understanding Patriarchy Suranjita Ray• Subordination of women to men is prevalent in large parts of the world. We come across experiences where women are not only treated as subordinate to men but are also subject to discriminations, humiliations, exploitations, oppressions, control and violence. Women experience discrimination and unequal treatment in terms of basic right to food, health care, education, employment, control over productive resources, decision-making and livelihood not because of their biological differences or sex, which is natural but because of their gender differences which is a social construct. “Sex is considered a fact - one is born with either male or female genitalia. Gender is considered a social construction - it grants meaning to the fact of sex. Conversely, it could be said that only after specific meanings came to be attached to the sexes, did sex differences become pertinent” (Geetha, 2002: 10). Gender based discriminations and exploitations are widespread and the socio-culturally defined characteristics, aptitudes, abilities, desires, personality traits, roles, responsibilities and behavioral patterns of men and women contribute to the inequalities and hierarchies in society. Gender differences are man made and they get legitimised in a patriarchal society. This paper attempts to link the theoretical dimensions of patriarchy with its empirical experiences to engage in the ongoing...
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