Society is a place where groups of people live and interact together. Therefore with the set of rules and laws, some people do not always make the right decisions or choice toward events or situations. However, people rely upon their morals principles to make righteous decisions for a better understandings and community lives. Many people use the ethical values because it may help them act morally in a given situation, conform to the laws and do the right thing as presented. It is in relation of the moral decision making that the story of this car manufacturer recalls that people have to use their ethical values in measure to act as right as possible toward one to another in given circumstances. Utilitarianism in general could be defined as a moral principle that holds that the righteous or wrongness of an action could be determined by its usefulness of bringing the most happiness to the greatest number of people affected by the act. Also, the theory of utilitarianism values that the morality of an action is the one that maximizes utility. Many people use the moral principles of the utilitarian to respond in a given situation and do as right as possible. However, some people do not always use their morals values in some situations and tend to use to react on their self-interest or well-being. The story of the number one car manufacturer presents that in the society where we all live, people should use their morals values to make the right decisions and do the right thing for the safety of all. In reference to the theory of utilitarianism the car manufacturer has to make a choice on either leave the release of the Hipster with the major brake defeat that can cause deadly accidents or recalls the release and look further into the incidents. Therefore using