...INTRODUCTION In the early 1980’s mom and pop video stores were everywhere and offered varied selection, quality, and pricing schemes. Blockbuster quickly emerged in 1985 and began buying every small store they could, becoming the de facto sole franchise for movie rentals. This changed in 1999 when Netflix first began their DVD by mail service. Netflix rentals allowed viewers and movie watchers to rent movies from the comfort of their own home. Additionally, the customer wasn’t penalized for returning the movie late. The years that followed produced a long, protracted battle that Netflix appears to have survived on top. That being said, both companies made significant mistakes and have lost millions of potential customers in the process. In this paper, a brief history of each of the company will be presented, a diagnosis of the major problems, analysis into these problems, an evaluation of potential solutions and finally, recommendations for Blockbuster and Netflix to be able to address their problems. ANALYSIS Scott Cook founded Blockbuster Video and opened the first store in Dallas, Texas on October 26, 1985. Later bought by entrepreneur Wayne Huizenga, Blockbuster Video grew to over 4,000 stores in the mid-2000’s and earned the spot as the number one video rental store in the country. Blockbuster made frequent changes to their business model, by first adding video games; later music was added. In 1993, Viacom purchased Blockbuster for $8.4 billion dollars but by...
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...industry, exploring political, legal, physical, and both positive and negative influences alike. Then taking a decidedly tactic turn into the economic questions and considerations, exploring the aspects of economic growth, prediction of future growth in the industry, as well as showing there is a consistency in the overall economy of this industry, and then traveling into the various changes this specialty has changed the economy as a whole. Continuing further we explore the psychological considerations and sociological effects of this industry, summarizing that it all comes down to personal responsibility and accountability when it comes to making choices in any and all things in life. Furthermore, the topic of violence in video games and the tendencies they create, plus the ever continuing debate this topic will forever have shrouded around it, gets a dose of reality. Admitting gaming addiction and denying a link to increased aggression due to video games is also pondered. The next section after this is all about the technology we so love and admire as a society in all its cultural glorified context and media influence, proving that there is true and absolute value in utilizing this awesome tool we have available. This is resolutely followed with analyzing technology based strategies, and then reviewing the impact on this industry the media, in general, has had, plus further highlighting awareness and knowledge. Continuing on we analyze the...
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...Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media.[4][5][need quotation to verify] Contents * 1 Issues with definition * 1.1 Characteristics * 1.2 Mass vs. mainstream * 1.3 Mass vs. local * 2 Forms of mass media * 2.1 Broadcast * 2.2 Film * 2.3 Video games * 2.4 Audio recording and...
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...According to the London School of Economics, nine out of 10 teens who go online will view pornography. The Kaiser Family Foundation reports that 70 percent of those who viewed porn stumbled across it - many while innocently doing their homework - and had not been looking for it.The purveyors of hard-core porn are so fixated on creating addicts out of our sons and daughters that they have made it virtually impossible for children to escape their clutches. Even one mistyped letter can lead your child into a sordid world where women are objectified, where there are no lines between violence and sex, and where the most intimate of human acts - created by God to unite husbands and wives - has been twisted into something abusive and ugly.The negative effects of porn usage on children are clear. A Heritage Foundation study reports that the harms include: overestimating the prevalence of practices such as group sex, bestiality and sado-masochism; perceiving...
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... Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.[1] Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.[2] Event organizing and public speaking can also be considered forms of mass media.[3] The organizations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media.[4][5] Contents 1 Issues with definition 1.1 Characteristics 1.2 Mass vs. mainstream and alternative 1.3 Mass vs. local and speciality 2 Forms of mass media 2.1 Broadcast 2.2 Film 2.3 Video games 2.4 Audio recording and reproduction 2.5 Internet...
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...Information Goods What is Information? As a first step, we need to get a clearer definition of the topic. But what is this stuff, "information?" Before we can go very far, we need a definition of information goods and services, and that is a pretty controversial subject in itself. Here are some examples of the trade in information goods and services: 1. A newly invented machine is patented, and the patent is licensed to a company that plans to build and sell the machine. 2. A new edition of a best-selling travel guide is published. 3. A public library buys 3 copies of the travel guide to lend (free) to its patrons. 4. A financial advisor offers his clients advice and opinions about profitable investments in return for a commission on their investment transactions. 5. An investor consults a World-Wide Web page for the values of "leading economic indicators" (key economic statistics) supplied by the U. S. Commerce Department. There is no charge. 6. A collection of photographs of great paintings in world museums is put on CD-ROM and sold by a computer software company. 7. A record company publishes a boxed set of CD's with a digital recording of a recent performance of Mozart's "Marriage of Figaro," with Bryn Terfel singing the role of Figaro. The set includes the libretto of the opera. What these examples have in common is that information goods and services are being sold (or given away). For the purposes of our discussion, information goods and services share...
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...Negative Effects of Social Networking Shelly Miner Western Governors University WGU Student #000246417 Negative Effects of Social Networking Social Networking or Social Media Websites (Social Networking) allow users to quickly share information and create online connections with other users. Despite the benefits, social networking can negatively effect us socially and can lead to undeveloped social skills and social alienation. Our intimate relationships can be negatively effected because social networking users can quickly find and communicate discreetly with others which can potentially lead to infidelity. Information posted on social networking sites can also have negative effects on current or potential employment opportunities. Social networks are intended to share information with everyone; this lack of protection can increase security risks such as identity theft, cyberbullying and computer viruses. Although each of these social networking sites offers attractive incentives and overwhelming popularity, research indicates that social networking can actually be detrimental because it has negative effects on social skills, relationships, employment, and security. Since their creation, social networking are rapidly changing the way we communicate, discover and share information and has become a crucial part of not only our personal lives but our professional lives. Social networking can be seen almost everywhere we go from retail stores...
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...BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………..………….13 5.Survey Analysis……….……………………………………………………………….…………………..……………….22 6.Red Bull brand………………………………………………………………………………………………………….……29 7.Competitor analysis………………………………………………………………………………………………………..38 8.Red Bull positioning…………………………………………………………………………………………………..….40 9.SWOT analysis……………………………………………………………………………………………………….………42 10.PESTEL analysis……………………………………………………………………………………………………..…….43 11.Supply and distribution of red bull………………………………………………………………………….…….45 12.Red bull in news…………………………………………………………………………………………………………....46 13.Reccomendations…………………………………………………………………………………………………………. 50 References Exhibit(survey questions)………………………………………………………………………………………………….53 2 INTRODUCTION TO BRAND AUDIT A brand audit is a thorough examination of a brand’s current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, five questions should be carefully examined and assessed. These five questions are how well the...
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...Computer Addiction Thesis statement Although some people say that using computers all time wouldn’t be harmful for them and it gives them more experience, overuse of computers has many bad effects such as physicals problems, affects family relations and academic study. I. Abstract Computer addiction is a very harmful to us. Although it is a new kind of addiction, it spreads all over the world and affects on all ages. Many people suffered from this problem because it effected negatively on them. It has stolen many important things from them such as health, family and time to study. I think that something must be done to those who overuse computers and internet. For example, they should try hard to stay less time on the internet. Also, they should join some centers that could help them to get red of this problem. II. Terms of Reference This research was written as part of the coursework for Visa 4 at Zayed University. It gives the reader information about the bad effects of overusing computers and internet. The information was obtained from books, the internet and databases. The research will show the problems that caused by overusing and internet and how it can effects negatively on health, family relation and academic study. III. Introduction Computer has become an important machines in our life. It plays a vital role in all fields of the life. When we add the internet to this small machine it becomes a big world that...
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...We Are Detrimentally Dependent on Technology October 13, 2010 Abstract Technology comes in many forms and no aspect of our lives is untouched by some form of technology or another. Technology is defined as “the practical application of science to commerce or industry”. Technological development into present day has been meteoric to say the least. With the advancements of nearly every aspect of human life having some tie with technology, one might start to see a synergistic relationship between humans and technology. However, while some would believe this relationship has been beneficial for us, we believe there have been detrimental effects from our growing dependence on technology. 1 Introduction No one can argue against the fact that the human race has made enormous bounds in advancements in the last century. From developments in technology which affect society, how we communicate, the field of medicine and education. Technology has not left any aspects of our lives untouched. There will be no shortage of people who would argue that the technological advancements of the 21st century have been beneficial to society. While beneficial, we believe that, as a society, we must realise the magnitude of our dependence on technology and the ramifications if it were to be taken away from us. This paper argues that humans have formed a detrimental symbiotic relationship with technology in its many forms. This paper will investigate the changes that technology has affected, and show that...
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...Abstract Academic achievement of a student is always a main concern for the parents that hoping for the success of their children. In fact, there are factors influencing academic achievement of a student in Malaysia. First of all, social life became a main factor to influence a student in especially from the family, friends and tutors where there might have both positive and negative impact upon the children. Apart from that, the advanced technology in this current era, co-curricular, physical evidence and personality of a student will also play their role in influencing their academic achievement. This article will discuss all the factors in depth for better understanding. Introduction: Technology There has always been a hot topic in news discussing students’ academic achievements every year, and this has become the main concern for the parents hoping for a bright future awaits for their children. Despite the odd, we often see students often panic before the major examination, burning midnight oil to strive their best to achieve flying colours. How do we determine the success of a student? In fact, there are numbers of factors influencing academic achievement of a student in Malaysia. This article will be discussing on every factors thoroughly to discover the factors that are able to cause serious impact upon academic achievements for a student. Personality Social What factors...
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...and our way of life within no time.It is ever evolving.Technology is a tool invented and sharpened by humans to make their life easier.Those who know the correct application of technology, be it any sphere of activity, have managed to make lives easier for themselves and to some extent also for others. I feel the best technological breakthrough was the invention of computers which basically led to further advancement in technology viz the creation of many softwares and hardware. Technology has gifted mankind with various boons but look closely and you will realise that technology have blessed mankind with two very important aspects – facility of communication and creation of time. Creation of phone, fax, paging services, mobile services, video conferencing etc are few of the facilities that the human mind has been able to conceive with the aid of technology.All have played a very important part in making the world a ‘Global Village’. Technology has ensured that one can easily communicate with anyone on land, in air(aeroplanes) or even when the person is under the calm waves of dark deep-sea (submarines). But the Time Creation aspect of technology has now posed a challenge and threat which very few had ever thought of. Computers – They have evolved rapidly at the rate of knots. A few decades ago, a single computer was so big that it required a big room to fit in and it used to be surrounded with many fans and other cooling equipments to keep the temperatures down at functional...
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...which article is based. The author has worked for a number of companies in the two-sided markets discussed in this paper including Bloomberg, Microsoft, and Visa. © David S. Evans 2002. Abstract “Two-sided” markets have two different groups of customers that businesses have to get on board to succeed—there is a “chicken-and-egg” problem that needs to be solved. These industries range from dating clubs (men and women), to video game consoles (game developers and users), to credit cards (cardholders and merchants), and to operating system software (application developers and users). They include some of the most important industries in the economy. Two-sided firms behave in ways that seem surprising from the vantage point of traditional industries, but in ways that seem like plain common sense once one understands the business problems they must solve. Prices do not and prices cannot follow marginal costs in each side of the market. Price levels, price structures, and investment strategies must optimize output by harvesting the indirect network effects available on both sides. By doing so, businesses in two-sided industries get both sides on board and solve the chicken-and-egg problem. There is no basis for asking regulators or antitrust enforcers to steer clear of these industries or to...
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...An Overview of Advertising Chapter 1 1.1 Introduction If we look up the word ‘advertise' in the New Shorter Oxford English Dictionary (1990) we find the following definition: ‘Make an announcement in a public place; describe or present goods publicly with a view to promoting sales.'; Right after that we find advertisement defined as: ‘A public announcement (formerly by the town-crier, now usually in newspapers, on posters, by television, etc)' It was Daniel Starch (1926), one of the early pioneers of advertising theory in the twentieth century, who back in the 1920s, reminded us that the Latin root for advertising is advertere. This roughly translates as ‘to turn towards'. L.E Boone and D. Kurtz, (1998) Advertising is a specific type of marketing that brings a product to the attention of consumers and may be delivered through a variety of media channels such as television, radio, print, billboards, personal contact and the internet. Advertising is a very effective method to convey the company's message to its target market. In olden days there was no such concept of advertising because people would only buy products. They were only concerned about the utility of the product. The scenario changed with the passage of time and the marketers started something different. They associated the products with emotions, life style, style etc. With the passage of time the market got bigger and it was difficult to have one product for all the market so the marketers divided...
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...a set of skills that anyone can learn. Just as literacy is the ability to read and write, media literacy refers to the ability to access, analyze, evaluate and create media messages of all kinds. These are essential skills in today's world. Today, many people get most of their information through complex combinations of text, images and sounds. We need to be able to navigate this complex media environment, to make sense of the media messages that bombard us every day, and to express ourselves using a variety of media tools and technologies. Media literate youth and adults are better able to decipher the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand how these media messages are constructed, and discover how they create meaning – usually in ways hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture. Media literacy skills can help children, youth and adults: • Understand how media messages create meaning • Identify who created a particular media message • Recognize what the media maker wants us to believe or do • Name the "tools of persuasion" used • Recognize bias, spin, misinformation and lies • Discover the part of the story that's not being told • Evaluate media messages based on our own experiences, beliefs and values...
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