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The Herb Farm

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Submitted By KCollz
Words 1155
Pages 5
1. Identify:
• the purpose of The Herb Farm’
• how Lynne & Sarah have worked to effectively achieve this purpose. (For example, through planning, organisation, leadership and control inside a family business).

2. What do you think is the most important management challenge they will face in the near future and how should they respond to this challenge?

In answering these two questions, you are expected to provide:
• The purpose behind the development of The Herb Farm
• Introduction to the concepts of management, planning, organising, leading and controlling; o This might include consideration of management concepts like commercialisation, sustainability, succession planning in a family business, entrepreneurship, ecopreneurship, exporting, manufacturing, quality and competitors.
• An analysis of the Herb Farm organisation, using the documents and web resources available. o Note: See the Assignments/Assignment 1: Group Presentation folder on blackboard for resources on The Herb Farm. Please make use of any additional resources you find but do not contact the owners or employees of The Herb Farm for assistance with this assignment!!
_____________________________________________________________________________________________

1. The purpose of the Herb Farm:
- 'Green', natural products, using natural resources
- An effective product; a product that will benefit your health
- A trusted product

“Organisations come into being to achieve a purpose”
- organization = a social entity that is goal directed and deliberately structured.
- Different organizational purposes lead to different kinds of organisations, and different systems of organization and management, however, The Herb Farm virtually cover all 3 sectors: Agricultural, Manufacturing and Services. o Agricultural: they create and source their own organic products o Manufacturing:

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