...Case Study : SIRIM BERHAD Marketing Mix, Marketing Strategies and the Tools Prepared by : Mazlina Manshor ID No : 2011566665 ACKNOWLEDGEMENT First of all, I would like to give the greatest thanks to Allah S.W.T. For His granted, I am able to complete the individual task which is case study within the specified time. And my million thanks goes to our respected Marketing Management lecturer, Dr. Wan Kalthom binti Yahya for all the knowledge, attention, and times that she had given and spent with me. I also would like to thank my classmates which help me in giving their opinion in order to ensure that this individual project is success. Lastly, I also would like to thank the person who is directly or indirectly involves in the preparation of this individual project. Thank you so much for the support. EXECUTIVE SUMMARY In this case study, discussion will be all about SIRIM Berhad which consists of product and services on certification, testing and inspection within the context of marketing. It involves the background of the company including company vision and mission, the marketing mix of the company and the marketing strategies concept. In other words, how the marketing mix roles design and implement the effective marketing strategies in SIRIM Berhad. The marketing tools that currently used by SIRIM Berhad also will be discussed. Finally, the recommendations and conclusions about whether the roles of marketing mix plays in designing and implementing...
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...bank ltd. Submitted To: Dr. Bishwajit Chandra Deb Chairman of BBA Faculty Associate Professor Dept. of Accounting & Information Systems Comilla University, Comilla Submitted By: Kazi Ayesha Akter Class Id: 0906019 Batch: 4th Session: 2009-10 Dept. of Accounting and Information Systems Comilla University, Comilla Letter of Transmittal September 03,2014 Dr. Bishwajit Chandra Deb Chairman Associate Professor Dept. of Accounting & Information Systems Comilla University, Comilla Subject: Submission of Research Paper on The Customer satisfaction On Environmental Friendly Banking “Green banking” On Dutch Bangla bank ltd. Dear Sir, By the grace of almighty Allah, the benevolent and merciful, your solitary help, I have been successful to complete the research on the study of “Research Paper on The Customer satisfaction On Environmental Friendly Banking “Green banking” On Dutch Bangla bank.” that you have asked to prepare. I have tried our best to make the research within the given time period. Though my intention was strong to make the best research, unfortunately there may be some mistakes. I hope that you will consider my mistakes with mercifully. Therefore, I sincerely, expect that you would be kind enough to accept my research paper for evaluation and oblige thereby. Sincerely yours, Kazi Ayesha Akter Class Id: 0906019 Batch: 4th Session: 2009-10 Dept. of Accounting and Information Systems Comilla University, Comilla. Acknowledgement It was very kind desire...
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...ABDUL HANNAN CHOWDHURY, Ph.D. Professor and Dean, School of Business North South University, Dhaka, Bangladesh E-mail: hannan@northsouth.edu Phone: 8852000, Ext.1717 (O), Cell: 01713063097 Permanent Address: Mailing Address: House # 35, Road # 24, Suite # 504 House # 3, Road #78, Apt # 403, Gulshan 2, Dhaka, Bangladesh Gulshan 2, Dhaka-1212, Bangladesh EDUCATION: Post Doctoral Industrial Statistics, (Concentration: Quality Improvement) September 2002 University of Calgary, Alberta, Canada. Research: Modeling censored data for quality improvement from replicated design of experiments. Ph.D. Industrial Engineering, (Area: Production Management and Applied Statistics.) September 1999 Northeastern University, Boston, USA. Thesis: Analysis of censored life test data and robust design method for reliability improvement from highly fractionated experiments. M.S. Operations Research, (Area: Decision Science and Operations Research) June 1996 Northeastern University, Boston, USA. M.Sc. Statistics, First Class, 4th Position December 1987 Department of Statistics, Jahangirnagar University, Dhaka, Bangladesh. B.Sc. (Hons.) Statistics, First Class, 6th Position, (Minor: Mathematics, Economics), July 1986 Department of Statistics, Jahangirnagar University, Dhaka, Bangladesh. EMPLOYMENT: April 2008- present Professor, School of Business, North South University, Dhaka, Bangladesh. Teaching business statistics...
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...Summary In view of Cox (2003), coming up with a decision on the holiday destination has been a common challenge among many people. This is so as a result of the number of options that an individual might be faced with. The individual might as well find it challenging to decide on the specific activity that they want to carry out during the holiday, which in cases presents itself with multiple activities which a single destination might not meet. However, the decision matrix gas in great way helped people in the process of decision making. This paper looks at the process of designing a decision matrix and how to evaluate the most likely decision an individual is likely to make, the weaknesses of the matrix and the possible causes of the lack of accurateness of the decision matrix. Table of Contents Executive Summary 2 Introduction 2 Creation of decision matrix 3 Application of compensatory decision rule 8 Analysis of choices 8 Conclusion 10 References 11 Introduction Most people definitely would love to take some time during their holidays season, just to get away from their routine lifestyle; could be work or studies, in order to have fun and enough rest, get to learn new things, partake their favourite hobbies and sports, and take exotic dishes (New Zealand, 2007). All this is a bid to break the monotony that comes with a regular daily course of life that one spends. It therefore implies that if one is to go on vacation, they need to consider a number of determining factors...
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...the holiday destination has been a common challenge among many people. This is so as a result of the number of options that an individual might be faced with. The individual might as well find it challenging to decide on the specific activity that they want to carry out during the holiday, which in cases presents itself with multiple activities which a single destination might not meet. However, the decision matrix gas in great way helped people in the process of decision making. This paper looks at the process of designing a decision matrix and how to evaluate the most likely decision an individual is likely to make, the weaknesses of the matrix and the possible causes of the lack of accurateness of the decision matrix. Table of Contents Executive Summary 2 Introduction 4 The 6 holiday options presented to 3 people to choose from 4 Holiday Options Decision Survey for 3 People 5 Application of compensatory decision rule 8 Analysis of Personal Characteristics leading to holiday choices 9 Conclusion 11 References 12 Introduction Most people definitely would love to take some time during their holidays season, just to get away from their routine lifestyle; could be work or studies, in order to have fun and enough rest, get to learn new things, partake their favourite hobbies and sports, and take exotic dishes (New Zealand, 2007). All this is a bid to break the monotony that comes with a regular daily course of life that one spends. It therefore implies that if one is to go...
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...Enriching Life Through Communication Huawei Investment & Holding Co., Ltd. Corporate Sustainability Report 2011 Report Profile Reporting Period: January 1 to December 31, 2011 Date of Most Recent Previous Report: June 2011 Reporting Cycle: Annual Defining Report Content Global Reporting Initiative (GRI) principles such as materiality, stakeholder inclusiveness, sustainability context, and completeness, were used in this report to analyze key sustainability-related issues in business operations and identify major stakeholders. Huawei Investment & Holding Co., Ltd. (hereinafter referred to as “the company” or “Huawei”) hired a third-party organization to survey stakeholders and collect information on stakeholder expectations and requirements. Huawei’s CSR Committee studied, assessed, and selected the key items and indicators disclosed in this report. The performance indicators and management approaches discussed in this report cover all entities that Huawei either has control of or a significant influence over in terms of financial and operational policies and measures. These same performance indicators and management approaches are also consistent with the scope of Huawei’s annual financial report. Report Assurance Method Core indicators and additional indicators from the GRI G3.0 Guidelines were applied to compile the report and the application level is B+. To ensure the reliability, fairness, and transparency of this report, Huawei engaged TÜV Rheinland to verify...
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...bangladesh Bangladesh Development Bank LTD. 1.Introduction: Bangladesh Development Bank Limited (BDBL) is a fully state owned Commercial Bank of Bangladesh. In addition commercial banking, BDBL provides financial and technical assistance to broaden the private as well as public sector industrial base of the country. It prioritizes, especially, Export Oriented/Export Linkage industrial units, Efficient Import Substitution, Joint Ventures, Commercialization of local technology and promotion of agro-based industry. 2.Establishment and Status of the Bank: Bangladesh Development Bank Limited (“BDBL” or the “Bank”) was incorporated under the Companies Act, 1994. On 16 November 2009 to acquire and take-over, as going concern, the undertakings and businesses of statutory bodies of Bangladesh Shilpa Bank(BSB) and Bangladesh Shilpa Rin Sangstha (BSRS) constituted respectively under the Bangladesh Shilpa Bank Order, 1972 (President Order No.129 of 1972) and Bangladesh Shilpa Rin Sangstha Order, 1972 (President Order No.128 of 1972) with all of their assets, benefits, rights, powers, authorities, privileges, liabilities, borrowings and obligations and to carry on with the same business. Two vendors agreement was executed between the Government of the people’s Republic of Bangladesh and Bangladesh Development Bank Limited on 31 December 2009 in this regard. The registered office of the Bank is located at 8 Rajuk Avenue, Motijheel, Dhaka-1000. BDBL established a security...
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...GOVERNMENT OF INDIA MINISTRY OF TOURISM & CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION FINAL REPORT ON 20 YEAR PERSPECTIVE PLAN FOR DEVELOPMENT OF SUSTAINABLE TOURISM IN MAHARASHTRA MARCH 2003 ΑΒΧ DALAL MOTT MACDONALD (FORMERLY DALAL CONSULTANTS & ENGINEERS LIMITED) Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Joint Director General (MR), Department of Tourism Ministry of Tourism & Culture C-1, Hutments, Dalhousie Road New Delhi – 110 001 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra March 2003 Dalal Consultants & Engineers Limited Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India Tel: (011)-3389386, 3383521. 1441/Maharashtra/A/18 July 2002 C:\websiteadd\pplan\maharashtra\Vol 1\Executive Summary Final.doc/01 Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra ssue and Revision Record Rev Date Originator Checker Approver Description This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any other project without...
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...Sustainable development (SD) is a pattern of economic growth in which resource use aims to meet human needs while preserving theenvironment so that these needs can be met not only in the present, but also for generations to come (sometimes taught as ELF-Environment, Local people, Future[citation needed]). The term 'sustainable development' was used by the Brundtland Commission which coined what has become the most often-quoted definition of sustainable development as development that "meets the needs of the present without compromising the ability of future generations to meet their own needs."[1][2] Alternatively, sustainability educator Michael Thomas Needham referred to 'Sustainable Development' "as the ability to meet the needs of the present while contributing to the future generations’ needs."[3] There is an additional focus on the present generations responsibility to improve the future generations life by restoring the previous ecosystem damage and resisting to contribute to further ecosystem damage. Sustainable development ties together concern for the carrying capacity of natural systems with the social challenges faced by humanity. As early as the 1970s, "sustainability" was employed to describe an economy "in equilibrium with basic ecological support systems."[4]Ecologists have pointed to The Limits to Growth,[5] and presented the alternative of a "steady state economy"[6] in order to address environmental concerns. The concept of sustainable development is often...
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...Ernesto Cascioli Linda-M. Cozzani Foster Glenn Fabrizio Sebastiani Financial Statement Analysis Prof. S. Bozzolan LBS Groupwork, 2016 Tesla Motors, Inc._Cascioli, Cozzani, Glenn, Sebastiani 2 Table of Contents I. Executive Summary………………………………………………………………………......………………………3 II. Company Description………………………………………………………………………………………………..3 A. History……………………………………………………………………………………………………………………………..3 B. Mission…………………………………………………………………………………………………………………………….4 C. Products…………………………………………………………………………………………………………………………..4 III. Industry and Strategic Analysis………………………………………………………………………………..5 A. The Company’s Porter’s Five Forces Analysis……………………………………………………………………5 IV. Financial Analysis…………………………………………………………………………………………………….6 A. Tesla’s General Financial Strategy…………………………………………………………………………………….6 V. Works Cited and Consulted…………………………………………………………….………………………10 VI. Annexes A. ANNEXE 3. Cash Flow Tesla Motors, Inc…………………………………………………………………………..11 B. ANNEXE 2. Reformulated Income Statement Tesla Motors, Inc. ………………………………………..13 C. ANNEXE 1. Reformulated Balance Sheet Tesla Motors, Inc. ……………………………………………...14 Tesla Motors, Inc._Cascioli, Cozzani, Glenn, Sebastiani 3 I. Executive Summary The American electric vehicle company Tesla Motors, Inc. (TSLA) embodies an innovative manufacturer...
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...Signs appear in everyday contemporary societies. Signs are saturated with a lot of meanings and they relate to any language and are there to make us understand things through relating words with concepts like the word ‘silence’ which is a sign of communication that is indicative of meaning and it is ideological, it is also power to talk. Sign theory is an eccentric war of communication. It focuses on the discourse analysis where it focuses on language, power and ideology. Intelligence services are a key component of every state and their mandate is to ensure the security of states and they make use of the sign theory to supply the policy makers with information or intelligence which is fundamental in the policy making process. Evaluation and analysis’ role is to cast information into its proper intelligence framework and in the process minimising being biased. If evaluation and analysis is quality the intelligence given to policy makers will help policy makers to come up with quality policies and if the evaluation and analysis is poor obviously the policy makers will come up with ineffective policies. There are repercussions if intelligence services fail to analyse. Sign theory help in deductive, inductive and abductive types of reasoning. In this discourse I will define the sign theory, evaluation, analysis, four tools of analysis and the implications of sign theory to evaluation and analysis as a process which is scientific, logical, methodological and verifiable. Theory is...
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...For exclusive use Macquarie University, 2015 9-412-002 REV: APRIL 3, 2013 TSEDAL NEELEY Language and Globalization: "Englishnization" at Rakuten (A) Our goal is not becoming No. 1 in Japan but becoming the No. 1 Internet services company in the world. By 2050, Japanese GDP as a portion of global GDP will shrink from 12% in 2006 to 3%. As we consider the future potential growth of the Japanese market and our company, global implementation is not a nice-to-have but a must-do. — Hiroshi Mikitani, Chairman and CEO, Rakuten Group With less than a year to go before his self-imposed deadline of migrating to the exclusive use of English at Rakuten, Japan’s largest online retailer, CEO Hiroshi Mikitani (HBS ‘93) found himself seated outside Paris at the May 2011 e-G8 summit1. Seated alongside Internet, political, and business luminaries, Mikitani was among those shaping technology’s future agenda. But his future, his company’s future, was closing in on him. In a matter of days he would announce his acquisition of Ikeda in Brazil, marking another step in his company’s global ascent. And in a matter of months, he would evaluate its most critical stride toward becoming the world’s No. 1 Internet services company: the transition of his 7,100 Tokyo employees from their native Japanese to English, the global language of business. The future of his company lay in the success of his boldest step yet. Mikitani’s vision rested with his Japanese employees, who had fifteen...
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...Proceedings of the Fourth International Annual Conference of the Asia Pacific Academy of Business in Society Sustainable Decision-Making in a Time of Crisis Public and Private Perspectives Malcolm McIntosh and Susan Forbes Authors Malcolm McIntosh Director, Asia Pacific Centre for Sustainable Enterprise Susan M Forbes Adjunct Research Fellow, Asia Pacific Centre for Sustainable Enterprise © 2011 Asia Pacific Centre for Sustainable Enterprise Published by Asia Pacific Centre for Sustainable Enterprise Griffith Business School Griffith University, South Bank campus 226 Grey Street, South Brisbane Queensland, 4101 Australia www.griffith.edu.au/business-commerce/sustainable-enterprise All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic or mechanical, photocopying, recording or otherwise without the prior permission of the copyright owner. Copyright rests with the individual authors. ISBN 978-1-921760-45-7 Foreword The conference reflected lessons learnt and being learned from the global financial crisis, from the climate change prognosis and from rethinking global governance. The conference preceded the Asia-Pacific Economic Cooperation (APEC) 2010 Meetings and Summit (7-14 November in Yokohama, Japan) and coincided with the 10th anniversary of the United Nations (UN) Global Compact, and the UN Year of Biodiversity. Given the birth of the G20 group of nations, the...
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...------------------------------------------------- Fiscal policy of the Philippines From Wikipedia, the free encyclopedia Fiscal policy refers to the "measures employed by governments to stabilize the economy, specifically by manipulating the levels and allocations of taxes and government expenditures. Fiscal measures are frequently used in tandem with monetary policy to achieve certain goals."[1] In the Philippines, this is characterized by continuous and increasing levels of debt and budget deficits, though there have been improvements in the last few years.[2] The Philippine government’s main source of revenue are taxes, with some non-tax revenue also being collected. To finance fiscal deficit and debt, the Philippines relies on both domestic and external sources. Fiscal policy during the Marcos administration was primarily focused on indirect tax collection and on government spending on economic services and infrastructure development. The first Aquino administration inherited a large fiscal deficit from the previous administration, but managed to reduce fiscal imbalance and improve tax collection through the introduction of the 1986 Tax Reform Program and the value added tax. The Ramos administration experienced budget surpluses due to substantial gains from the massive sale of government assets and strong foreign investment in its early years. However, the implementation of the 1997 Comprehensive Tax Reform Program and the onset of the Asian financial crisis resulted...
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...Management Development Programmes for Government departments and public agencies to help them implement their reform agenda. The Finance Department, GOAP entrusted the project ‘Framework for Preparation of Asset Register’ to CGG under IDF grant for strengthening public financial management. The Team This Report on ʹAsset Register Framework for Government of Andhra Pradeshʹ has been prepared by Mr. A. Srinivas Kumar IA&AS., Deputy Executive Director, CGG with assistance from Mr A P H D Varma, ACA, Consultant and Ms. Vasantha Pratha, Knowledge Manager (PFM) CGG under the overall guidance of Dr. Rajiv Sharma, IAS, Director General & Executive Director, CGG. Acknowledgements The study team would like express its sincere gratitude to Mr C R Kamalanathan, IAS (Retd.), Consultant, CGG for his valuable guidance and support. We are also grateful to Ms Vasudha Mishra, IAS, Secretary (IF), Finance Department, GoAP for her involvement and active participation in the deliberations of the workshop, which helped clarify many points. We would also like to thank Mr N Madanaiah, SE (I&CAD) Retd, Consultant, CGG and Mr J Bhavani Shankar, Programme Manager, CGG for proving useful information and insights on infrastructure assets. They would also like to acknowledge with sincere thanks the help rendered by departmental officers by generously sharing their knowledge...
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