...5 5.1 Brand Recognition 5 5.2 Unique Business Model 5 5.3 Market Expansion into the U.S. 6 5.4 Co-Branding – Cold Stone Creamery 7 5.5 Community Involvement (Children’s Foundation) 7 5.6 Coffee Partnership - Working within the Industry Value Chain 8 5.7 Measures Of Performance 9 6 FUTURE STRATEGY 9 6.1 Five Key Points for 2010-2013 Strategic Plans 9 6.2 U.S. Market expansion 10 6.3 Market Leader in Canada 10 6.4 International Strategy 11 7 CONCLUSION 11 8 APPENDIX 12 9 REFERENCES 12 1 Executive Summary A strategic business analysis of Tim Hortons’ restaurant chain was conducted and action plan is recommended. We are the Vice President of Marketing and Chief Financial Officer and presenting this report to the shareholders of Tim Hortons. This report includes a review of Tim Hortons’ past strategies by focusing on its origins from the beginning to the establishment of their valuable “Brand” reputation in Canada. We will perform an analysis of the past, present, and future strategies of the business. 2 Tim Hortons Mission and Vision Statements 2.1 Mission Statement: Our guiding mission is to deliver superior quality products and services for our guests and communities through leadership, innovation and partnerships. 2.2 Vision: Our vision is to be the quality leader in everything we do. 3 History Tim Horton’s chain of restaurants was originated in 1964 in Hamilton, Ontario, Canada by Tim Horton. In 1967 Tim Horton and Ron Joyce became full partners...
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...that stretches for approximately 42 kilometers. The floodway is located in Canada and was built between 1962 and 1968. The Floodway was constructed after a major flooding that led to property destruction and loss of life in 1950. It inflicted significant damage to the city of Winnipeg, Manitoba. During the period of floods, the Red River Floodway takes part of the Red rivers flow and diverts it around the city before discharging it back to the river below the dam at Lockport. The floodway had the ability to carry floodwater at a rate of approximately 1,700 cubic meters per second. An expansion project was later initiated in 2005 to increase the carrying capacity of the floodway so that it can carry flood water at a rate of up to 4,000 cubic meters per second. The decision of expanding the floodway was reached after its containment system reached the maximum capacity in 1997 (Water-Technology.net, 2014). The main purpose of the...
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...fast enough to meet the ever-changing demand from airlines, how does it negotiate the high cost associated with R&D with airlines? Bombardier must consider the cost and benefit before accepting airlines’ offer. Another issue become more salient as Bombardier is losing its supplier power. Its performance on stock market is unsatisfying, and it desperately needs more support and orders from airlines (Van Praet, 2015). Therefore Bombardier’s reliance on Porter grows bigger, undermining its bargaining power when making offers with airlines. On the other hand, to compete with Air Canada and Westjet, Porter is considering to expand its destinations, that is, to include in more long-haul routes to attract customers (Owram, 2015). Although Bombardier C-series has the capacity to meet Porter’s expansion plan for now, it’s hard to say whether Bombardier has the capability to meet Porter’s expansion in the long run. By then Porter can turn to Boeing or Airbus for more advanced long-haul airplanes. Consequently, Bombardier’s poor performance and Porter’s growing needs contribute to imbalanced bargaining power between these two companies, casting a cloud over their relationship. 2. The completion of Union Pearson Express is really a bad news for Porter. One of the core competitive advantages of Porter was its base location – Toronto City Airport. It offers huge convenience to travellers who need a quick stop at downtown Toronto. However Pearson...
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...For many cities in the United States and Canada, having a professional or college sports team is highly coveted. Different cities value different sports and certain regions hold different sports in higher regard than others. Many people think that having a sport teams in their city or region is a gigantic source of revenue. However, that’s not always true. Time and time again we have seen sports franchises fold or relocate because their overall presence didn’t fit their location. For example we have seen Atlanta fail to support a National Hockey League (NHL) team twice, the Flames and Thrashers. Both teams relocated to Canada. This has happened in all of the major sports leagues. But, is a city or region necessarily dependent on these sports franchises to boost their economy? Has Atlanta’s economy declined since the Thrashers left? No. Also, let’s make sure that we don’t leave division one college football and basketball programs out of the discussion. Now, we’ll take a deeper look to see if college and professional sports teams make as big of an impact on their regions economy as we might think they do. The National Football League (NFL) is the biggest sporting draw in the United States. There is activity related to the NFL going on in fifteen cities around the United States on a Sunday at any given time during the season (30 teams play each other). Monday night is also a large draw for the NFL. Because of the massive attendance numbers and money that is spent...
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....................................... 9 Appendix D: External Analysis: What are some Key Success Factors for the restaurant industry? ............................................................................................................................................... 11 Appendix E: External Analysis – How attractive is the restaurant industry? ................ 12 Appendix F: External Analysis: PESTEL ...................................................................................... 14 Appendix G: Analysis of Strategic Alternatives: Vertical Expansion within US ............ 15 Appendix H: Analysis of Strategic Alternatives: Expand Internationally ....................... 16 Appendix I: Works Cited...
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...controlled expansion strategy, as it has been so successful and integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry, where competitors compete based on price, service, and comfort of passengers, and frequently engages in predatory practices to squeeze out smaller players in the market. The performance of the company depends on external environment factors, such as economic factors of oil and fare prices that will influence margins, or political factors impacting the future bridge and accessibility improvements to the city center airport. Porter’s competitive advantage is linked to the convenience of the Toronto City Center Airport, such as proximity to business core and expedited security and check-in times. Additionally, a critical success factor for Porter is to maintain the commercial exclusivity on the airport, to take advantage of cost savings as a result of being the owner, tenant, and operator. Competitive advantage is also a result of operating a single class of aircraft that has significant cost and operational efficiencies. Alternatives and Recommendation ------------------------------------------------- Several alternatives were provided for Porter to continue its growth, including a focus on refining competitive advantages and improving the TCCA, expanding the destination portfolio to include additional local destinations as well as Western Canada destinations...
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...Canadian mining- Impact of cost inflation and volatility and the road ahead Introduction With a 9.8% share of Canada’s GDP, the mining sector is critical to the future of the Canadian economy (Deloitte Report). Unfortunately, rising cost inflation, unprecedented volatility in commodity and energy prices and a strong Canadian dollar have negatively impacted the performance of this sector over the last year. This report seeks to uncover the drivers behind cost inflation and evaluate the hedging strategies utilized by Canadian companies to mitigate volatility through a case study of Barrick Gold. We will also examine the impact of tightening margins on the capital expenditure decisions of this company. Part 1: Cost Inflation Cost inflation in the mining industry has been driven by increases in both Operational expenses and Capital expenditures. Operational expenses have been driven by three factors 1) Wage Increases 2) Energy Costs and 3) Supply cost increases. Wages in this industry have increased dramatically over the past 10 years and the Canadian mining industry now boasts the highest wages of all industrial sectors in Canada. The average weekly pay for a mining worker in 2011 was $1,436, which surpassed the earnings of workers in forestry, manufacturing, finance and construction by 47%, 46%, 35% and 32% respectively (DELOITTE REPORT) Source: Mining Association of Canada – 2012 Facts & Figures Report http://www.mining.ca/www/media_lib/MAC_Documents/P...
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...There are several human factors that will be negatively impacted by the expansion of Canadian pipelines including the loss of jobs in British Columbia, the economy of British Columbia, and land of the First Nations of Alberta. Firstly, many jobs will be loss with the increase of tanker traffic in Vancouver. According to Environmental Defense, there will be an, “increase in tanker traffic from 60 to 400 tankers in Vancouver’s busy inner harbour, putting at risk 98,000 coast-dependent jobs”, (DeRochie, 2016). This is huge number of jobs affected that will impact those families income causing the possibility of forcing them to move elsewhere in search for new jobs. Therefore, there will be an increase in the unemployment rate due to the expansion of the Canadian pipelines....
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...A Comparative Study of Walmart Operations in Canada & Mexico Table of Contents 1. Executive Summary…………………………...………………………………...…...2 2. Introduction………………………………………………………………………….3 3. Walmart and the Canadian Marketplace……………………………..…………3 A. Country Competitiveness B. Cultural Environment C. Political and Legal Environment D. Entry Strategies 4. Walmart and the Mexican Marketplace……………………………..………….10 A. Country Competitiveness B. Cultural Environment C. Political and Legal Environment D. Entry Strategies 5. Summary Comparison of Canadian and Mexican Markets…………………….18 6. Recommendation…………………………………………………………………….19 7. References…………………………………………………………………………...21 1. Executive Summary This report closely examines the operations of the world's largest retailer, Walmart, in Canada and Mexico. Assessments of market conditions in both countries have been conducted in terms of country competitiveness, cultural, political and legal environments and the strategies used by Walmart upon entry. Tying into these international business factors, specific aspects of international economic integration, monetary systems, social responsibility and corruption have also been reviewed. While being part of one continent and a common trade bloc (NAFTA, the North American Free Trade Agreement), considerable differences between Canada and Mexico are apparent. These differences are individually analyzed on the following pages. Inevitably, they...
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...have not. The company has survived predator competition from Air Canada to become a recognized brand in South Eastern Canada for the time-sensitive business traveller segment. The company has developed a loyal customer base and continues to capitalize on its strengths which include it location, ownership of the Billy Bishop Airport. Despite its success the company is currently focused on expanding its operational efforts both nationally and cross-border to the US and must consider a variety of options which can achieve this. Situational Analysis: External Environment: PESTEL: Political: Porter operates largely within Canada. Its home terminal is located in Toronto so it largely affected by the political environment in Canada, at large, but more specifically by the political environment in Ontario. The local and national political environment in Canada is relatively stable as there are no significant unrests in the country to impact the operations of the Porter Airlines. Economic: The economic environment in Canada has also been stable in recent years. Inflation rates are currently decreasing and lower than the GDP growth rate of 2.63% . The stabilization of oil prices will lead to savings for companies since fuel costs are a major expense for most airlines. Tax policies are favourable for Canadian corporations. However, the Canadian dollar has been experiencing recent instability which can severely impact costs for aviation companies who usually have costs that are quoted...
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...Context: 1. Introduction 2 2. Background of Wal-Mart stores Inc. 3 3. Retail organization internatinalization expension 4 4. International Expansion of Wal-Mart in Maxico,china and canada 5 5. Comparison of Entry Modes 6 6. comparison of Opportunities 7 7. Final touch 8 8. Conclusion 9 9.Bibliography 10 1. Introduction: Being present and having to enter foreign markets is for many companies natural, while for other it is a new challenge that they have to face. This challenge, known as market entry, consists of three major decisions: where to enter, when to enter and how to enter different markets. Some companies are forced to internationalize in the early stages of their life due to small saturated home markets, while other companies choose to go abroad because of the great opportunities new markets might bring (Peng, 2006). Once deciding to go abroad and choosing the target market and timing, companies' need to consider the choice of entry modes. Generally, to choose international firm there are six different entry modes: exporting, turnkey projects, licensing, franchising, joint ventures, wholly owned subsidiary (Hill, 2004). Each entry mode its distinctive characteristics (see, e.g., Hill, 2004; Hill, et al, 1990; Hill and kim, 1988; Anderson and Gatignon, 1986; Madhok, 1997; Brouthers and Brouthers, 2000; Bishop 2006. Selecting a suitable entry mode is a difficult decision for firms interested in entering a foreign market (Agarwal and Ramaswami, 1992). Sometimes...
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...entrepreneurs behind Green Energy Solution's (hereafter, GES) developing business are the management team of Enertek EMT Canada, with Enertek's CEO George Nemer, acting as General Manager for the initial period. Mr. Nemer has a Bachelor of Science from McGill University, and extensive studies in Marketing and Finance. He is presently working on his Global Energy Executive MBA through the University of Calgary, with an emphasis on environmental studies. He has several years of work experience as a Chartered financial planner for 23 years, and headed Whitewater Lebanon S.A.L. as its CEO while being involved in the construction and management of many of the waterparks built in the Middle East and North Africa. Moreover, he has been active within the renewable energy industry for the last several years. The second entrepreneur responsible for GES is Mr. Alberto Bilotta. Mr. Bilotta graduated from McGill University as a civil engineer, and has over 25 years of work experience as head of Vinac Construction Inc, where he did work on several prominent projects from the Pierre Elliot Trudeau Montreal International Airport to various public institutions such as libraries and hospitals. The original objectives of both Mr. Nemer and Mr. Bilotta were to approach the expanding market of sustainable resources and energy. GES was created to be a division of Enertek EMT Canada as a start-up subsidiary based in Montreal, Quebec. It will offer solutions-based designs, consultancy and development...
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...experience rapid development which may result in a diverse array of negative and positive impacts that could significantly influence our society. The advantages and disadvantages of the Alberta oil sands can be analyzed through four key components: political, economic, technological and environmental toxicological perspectives. The cost/benefit profile of the tar sands is evident, and in order to properly address this issue, a plausible and realistic solution must be implemented. Therefore, this will hopefully lead to a decrease in the environmental toxicological and public health impacts associated with the tar sands while preserving socio-economic growth and technological advancement. The political aspect of the oil sands is mainly regulated through the government of Alberta. These legislative members continually promote the expansion of this project as well as advertise its contributions to the economic and technological sector within Canada. The current governmental laws and regulations have been surpassed by the rapid development of the oil sands which has resulted in a severe deficit in environmental and public management. Moreover, their one sided perspectives have disproportionately affected marginalized communities; which has caused an increase in political upheaval. The government of Alberta did not thoroughly consider how the expansion...
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...it will encounter more diversity than it has experiences so far. The complexities of doing business abroad and opening stores afar will become even more apparent as their international tactics change. Despite the challenges Lowe’s should expand further to become an even bigger player both nationally and globally. Global Competition’s Impact on Lowes In 2009, Lowes had 1,710 stores found throughout Canada and United States, 16 of these found outside the United States, with three stores in Mexico that opened in 2010, allowing for their exposure to bring them to a new level of sales internationally. (“Lowes Companies”, 2012) After much research it is found five competitors could impact Lowes, the #2 home improvement dealer in the world (Racine, 2012), but on different levels. The first competition is the main competition of Lowes, Home Depot, #1 in the world since 2005, (“Lowes Companies”, 2012) is expanding its sales by bringing in more Hispanics to get the attraction they need from the Hispanic community. (Racine, 2012) Unlike, Lowes, Home Depot has 262 stores that are outside the United States, including locations in China, Canada, and Mexico. (“Lowes Companies”. 2012) The next two come from out of Australia, as of 2009, Lowes has decided to team up with one of Australia's largest retailers, Woolworth Ltd, in order to expand...
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...Trans Mountain Pipeline Expansion: Regulatory Requirements and Technical Analysis Student Name University Name Table of Contents 1.0 Introduction 5 2.0 Shipping 5 2.1 Spills risk 6 2.2 Spills response 7 2.3 Spills recovery 8 3.0 Pipeline safety and integrity 9 3.1 Risk analysis 10 3.2 Spill preparedness and response 10 4.0 Greenhouse gas emissions 11 4.1 Implications of pipeline expansion 12 4.2 Alternatives and its effects 13 5.0 Conclusion 13 Abstract There is high rate of increase in the world’s demand for energy to run its various development projects. However, the most popular source of the needed energy is oil and petroleum products. To respond to this dire need for energy, Trans Mountain company under the Kinder Morgan Canada has presented a request for approval of its multi-billion dollar expansion. However, their proposal report for approval has drawn mixed reactions from first nations, municipal governments, British Columbia residents and various environmental organizations. A lot of environmental issues have topped the list of the project’s safety complications. Some of these groups have vowed never to support the expansion project citing various loopholes. Kinder Morgan Canada’s oil spills risk assessment both on pipelines and shipping vessels is elaborate. It has considered every concern of various partied and has tried to adjust to the NEB requirements. The NEB has scheduled public hearing on this project for 2015. As the company...
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