...Marketing analysis of five-star hotels in Suzhou city, Jiangsu province. I. Introduction “Oriental Venice” or “Paradise on Earth” that is how Suzhou usually called in travel directories. Suzhou was previously named the tourist city with the "most quintessential Chinese style" and a "Top 10 city of leisure in China" (1). Amazing places of interest as well as unique traditional festivals and local nature attract more and more international and domestic tourists every year. Obviously, this trend requires simultaneous development of the hotel industry. However, it is essential to keep the balance between growing supply and demand in the region as a main condition for a profitable hotel business. II. Suzhou general information. Suzhou is one of the key cities in Yangtze Delta which is renowned world-wide as a cultural, historic, industrial and tourism center. 1. Location 1.1 Geographical position and climate. The city is located in the South of Jiangsu province, boarding Shanghai on the East, the Taihu Lake on the west, Zhejiang province on the south and the Yangtze River on the north. Situated at the temperate zone and with subtropical oceanic monsoon climate, Suzhou enjoys four distinctive seasons, mild temperature and abundant rainfall. Since 42% area of the city is covered by water, including a vast number of ponds and streams, Suzhou is praised as the 'Oriental Venice'. Together with its mild climate, making it an available destination all year round, fertile...
Words: 1358 - Pages: 6
...Strictly Confidential 2014 Strictly Confidential Gorillas The Mist Eco-Hotel “Gorillas InInThe Mist” Ecotourism Hotel Investment Venture Summary “Gorillas In The Mist” Safari Lodges Kaberu, Kitumba Sub County, Kabale District. Uganda Address: C/O, P.O BOX 710, Voice of Kigezi, Kabale Tel: +256751918103 Phone: +256775705779 E-mail: fdnuganda@gmail.com By: Owen Phillip M FDN Ventures Hub 5/1/2014 1. Introduction to Project “Gorillas in the Mist” Ecotourism Hotel In this fast paced world, more and more travellers are seeking nature-based experiences such as an adventure into the high misty mountains as part of their holidays and “Gorillas in the Mist” will offer exactly that. “Gorillas in The Mist” Ecotourism Hotel will be a seven million dollars ($7m) budgeted high-end hotel, planned on 11(eleven) acres of land, located at the prime view point of Africa‟s second deepest lake “Bunyonyi” and Mt. Muhavura, surrounded by the famous natural misty forest cover that includes Bwindi Impenetrable forest and Mugahinga national park that accommodated more than half of worlds mountain gorilla population. Not just with unrivaled world standards 100 room occupancy capacity accommodation, sustainable Eco lodges, Sports and Recreation, MICE, Business Hub, Cultural and Artesian, beauty Spas, F&B, Social Hubs, primate museum, among many more competitive facilities, but “Gorillas In The Mist” will offer excellent hospitality experience, quality ecotourism packages and Ecotourism research services...
Words: 2512 - Pages: 11
...third largest island among the Calamianes group Islands. Coron is a part of the ancestral domain of the Tagbanuas. Meaning, some of the places here in Coron are exclusive and are not open for the public. The Government of the Philippines gave the right to them due to these following reasons: Many Tagbanuas spend their lives protecting and maintaining the beauty of the island, and this Island serves as the burial place of their loved ones. Due to this ancestral right, Tagbanuas are very cautious when it comes in allowing tourists to enter certain places. Coron is one of the best tourist attractions here at the Philippines. Along the Island, you can find white sand beaches, lagoons, and many more attractions. These include Kayangan lake, Barracuda lake, Twin Lagoons, Banol beach, Beach 91, Atuwayan Beach, Maynuno Beach, Skeleton wreck and many more. One of the attractions here is the Siete Pecados Marine Park. It is a cluster of 7 limestone islets in the entrance of the Coron Bay. According to the myth, 7 girls were drowned in the sea looking for their parents,after their deaths, seven stones appeared right away. This park is strictly guarded by Tagbanuas, they ask a hundred pesos for the maintenance fee whenever you pass by the islets. It is said that this park is one of the best snorkel site in the Calamianes area. Another Attraction here at Coron is the...
Words: 1327 - Pages: 6
...negative impacts of Tourism on Jamaica’s marine environment Introduction Tourism is the ability of the tourist to select the activities they want to indulge in when visiting a country. It is the largest and fastest growing industry in the world. Tourism is both Jamaica’s fastest growing industry and the largest foreign exchange earner. The country’s natural resources such as its golden sunshine, beaches, flora and fauna and rivers, are the primary selling points for tourists. Tourism and the environment have a very complex and interdependent relationship as it is the quality of the environment that will determine the success of the tourism industry since it is our main attraction. Agencies responsible for Jamaica’s Tourism industry include Jamaica Tourist Board (JTB) and the Tourism Product Development Company (TPDCo). The Jamaica Tourist Board is charged with a mission of marketing the tourism product so that Jamaica remains the premier Caribbean tourism destination. They position Jamaica as the most complete, unique and diverse warm weather destination in the world, which offers the best vacation value available. The Tourism Product Development Company (TPDCo), is a world class product development company contributing to a diverse, enhanced tourism product and visitor experience, resulting in an improved quality of life for all Jamaicans. Debate Three (3) arguments for: * It is the largest and fastest growing industry in the world. Tourism is both Jamaica’s fastest...
Words: 1110 - Pages: 5
...The Tourism Industry in Iraq Development. It was prepared by the joint venture partnership of The Louis Berger Group / The Services Group under Contract # 267-C-00-04-00435-00 The Tourism Industry in Iraq IZDIHAR— USAID Contract #267-C-00-04-00435-00 International Economic Consulting April 17, 2006 The Tourism Industry in Iraq DISCLAIMER The author’s views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. The IRAQ IZDIHAR project is funded by the United States Agency for International Development (USAID) and implemented by the joint venture partnership of: THE Louis Berger Group, INC. Engineers Planners Scientists Economists THE SERVICES GROUP The Tourism Industry in Iraq IZDIHAR— USAID Contract #267-C-00-04-00435-00 Table of Contents i TABLE OF CONTENTS I. Executive Summary...........................................................................1 II. Tourism: A Global and Regional Perspective...................................3 A. Profile of the Global Tourism Industry................................................................................3 1. Key Trends in Tourism...........................................................................................3 a. Long haul trips on the rise.........................................................................4 b. Safety and security: a growing concern..........
Words: 11153 - Pages: 45
...DEVELOPMENT AND IMPACT OF TOURISM INDUSTRY IN INDIA H.Lalnunmawia INTRODUCTION There are various definitions of tourism. Theobald (1994) suggested that etymologically, the word "tour" is derived from the Latin 'tornare' and the Greek 'tornos,' meaning 'a lathe or circle; the movement around a central point or axis.' This meaning changed in modern English to represent 'one's turn.' The suffix -ism is defined as 'an action or process; typical behavior or quality' whereas the suffix -ist denotes one that performs a given action. When the word tour and the suffixes -ism and -ist are combined, they suggest the action of movement around a circle. One can argue that a circle represents a starting point, which ultimately returns back to its beginning. Therefore, like a circle, a tour represents a journey that is a round trip, i.e., the act of leaving and then returning to the original starting point, and therefore, one who takes such a journey can be called a tourist. [en.wikipedia.org/wiki/Tourism] The Macmillan Dictionary defines tourism as the business of providing services for people who are travelling for their holiday. Wikipedia defines it as travel for recreational, leisure or business purposes. The OECD glossary of statistical terms defined tourism as the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated...
Words: 3789 - Pages: 16
...hospitality and tourism sector has grown at a rapid rate over the last few decades, and shows no signs of slowing down. International tourist arrivals increased by 1.1 billion from 1995 to 2015, and are expected to reach 1.8 billion by 2030). According to the United Nations World Tourism Organization’s (UNWTO) long term forecast Tourism Towards 2030, the tourism industry has grown to become one of the world’s fastest growing and largest economic sectors (United Nations World Tourism Ogranization, 2015). Traditionally the hospitality and tourism industry has not been viewed as one that has a large impact on the natural environment, especially when compared to industries such as oil, gas, and consumer product manufacturing industries. However, hotels contribute to negative environmental impacts through energy and water usage, importing non-durable goods, as well as emitting a large amount of carbon dioxide. Hotel water consumption for laundry, showers, toilets, dishwashers, swimming pools, spas, golf course irrigation, as well as for other amenities, can consume up to 1million m3 of water per year (Gössling, 2013). Global warming and water scarcity are both acknowledged around the world as serious problems, and with the demand for water expected to exceed supply by 40% by 2030, hotels must implement water waste management techniques and policies to help achieve sustainable tourism development (Tuppen, 2013). In 1995, an action plan for businesses in the travel and tourism sector was...
Words: 2406 - Pages: 10
...Impact of Tourism On Indian Economy Submitted to: Prof. Sharif Menon Submitted by: Dhwani Parekh | NR 13089 | Dhara Shah | NR 13132 | Sailesh Bhavnani | NR | Introduction Globalization of development programmes has raised the foreign exchange requirements of developed as well as the developing countries. A number of manufacturing and non-manufacturing, traditional and non-traditional industries, no doubt, have helped them in their stupendous task of industrial transformation but at the same time, the harmful side effects have resulted in atmospheric pollution. In addition, the inadequacy of financial resources has also been an important barrier in speeding up the process of economic transformation. The magnitude of competition is found at peak, which necessitates world-Class excellence for excelling competition. Amidst all these constraints, the development of tourism industry appears to be an important solution. Tourism, both international and domestic, brings about an intermingling of people from diverse social and cultural backgrounds, and also a considerable spatial redistribution of spending power, which has significant impact on the economy of the destination area. We do not find any exaggeration in the opinion that tourism or travelling business has been declared an industry since with the least possible investment this industry bears the efficacy of earning more. The developing countries have points in favour of tourism industry which shows multiplier effects and...
Words: 3114 - Pages: 13
...Thessaloniki Course: International entrepreneurship Financial crisis in Tourism |Student: |Professor: | |Mr. Samaras Giannis | November, 2011. Content: 1. Financial crisis in Tourism- Introduction 2 2. How the crisis affects tourism 3 3. A Strategic Approach for the Global Tourism Industry to Overcome the Global Economic Crisis: A 10-Point Plan for Tourism Recovery 5 4. Money-saving trends in tourism 6 5. References 9 1. Financial crisis in Tourism- Introduction Tourism is especially vulnerable to economic uncertainty and volatility for a simple reason. Most travel and tourism involves discretionary expense. During tough economic times people conserve their cash to cover the essentials of life, food, shelter and family necessities. However, this does not mean that tourism stops. The trend that we have learned from past crises whether we refer to past economic crises or the global tourism scare resulting from the events of 9/11 is that people continue to travel but they will travel differently from the way they do during times of economic buoyancy. Those tourism and hospitality businesses which will survive and indeed thrive in the months ahead are those which can...
Words: 3345 - Pages: 14
...Griffith University 2213HSL Food & Wine Tourism Project Case Study: “Mitchelton Wines of the Nagambie Lakes” By: Jessica Chandra and Melissa Chandra Course Convenor: Russell Cox Tutor: Kelly Cassidy Tutorial: Wednesday, 11:00am to 12:00 pm EXECUTIVE SUMMARY Australia is growing to be one of the major wine producers in the global market. This is attributed to the following reasons: government support, international recognition and export demands, increasing domestic awareness and consumption of wine, development of local wine zones, regions and sub-regions and industry collaboration (Anderson, 2001; Beeston, 2002; Marsh and Shaw, 2000). Australia has become part of the ‘new world’ wine producers along with the United States, New Zealand, Chile and Argentina (Chang, Campbell and Sniekers, 2007). Looking closely into one of Australia’s region in Central Victoria, Nagambie is a small town, home to some of Victoria’s finest and historic wineries. With its increasing popularity as a tourist destination as well as quality vineyards, Nagambie has triggered government initiatives for the region’s development. The Mitchelton Wines, located in Nagambie along the beautiful Goulburn River. It is one of the leading wineries in Nagambie and is considered to be one of the most contemporary and yet historic wineries in Australia. However, since Nagambie is a small town and there are strong competition from more popular wine regions in Victoria, such as...
Words: 4959 - Pages: 20
...ICTs in the Tourism Industry and its influences on the tourist consumer behaviour The tourism industry often needs a various range of information to satisfy and attracts its consumers and most of this information is delivered promptly to the customers with the help of the information and communication technologies (Poon, 1993). And as result, the global tourism industry is rapidly changing and the information and communication technologies ( ICTs) such as the internet is altering the structure of tourism industry and how it market his products and conducts its promotion. In order to understand the role and impacts that ICTs has in the wider tourism industry and to find its influences on the tourist consumer behaviour, it is advised to first know what ICTs are and to comprehend the study on consumer behaviour based on the tourism industry. Information and communication technologies are defined as the collective term given to the most recent development in the mode (electronic) and the mechanisms (computers and communications technologies) used for the acquisitions, processing analysis, storage, retrieval, dissemination, and application of information (Poon 1993 cited in Buhalis 2003, p 7). It can also be defined as “the use of digital tools for business functions and processes” (Cooper et al 2005, p.704). When tailing about ICTs, it consist of hardware (self service terminals), software (front office applications), and telecommunications (broadcast of images, teleconferencing...
Words: 3433 - Pages: 14
...Seventh Session 19-30 April 1999, New York TOURISM AND SUSTAINABLE DEVELOPMENT THE GLOBAL IMPORTANCE OF TOURISM Background Paper #1 Prepared by the World Travel and Tourism Organization and International Hotel and Restaurant Association The Global Importance of Tourism prepared by the World Travel & Tourism Council and International Hotel & Restaurant Association A. Introduction Creating jobs and wealth 1. Travel & Tourism is the world’s largest industry and creator of jobs across national and regional economies. WTTC/WEFA research show that in 2000, Travel & Tourism will generate, directly and indirectly, 11.7% of GDP and nearly 200 million jobs in the world-wide economy. These figures are forecasted to total 11.7% and 255 million respectively in 2010. 2. Jobs generated by Travel & Tourism are spread across the economy - in retail, construction, manufacturing and telecommunications, as well as directly in Travel & Tourism companies. These jobs employ a large proportion of women, minorities and young people; are predominantly in small and medium sized companies; and offer good training and transferability. Tourism can also be one of the most effective drivers for the development of regional economies. These patterns apply to both developed and emerging economies. Contributing to sustainable development 3. The 1992 United Nations Conference on Environment and Development (UNCED), the Rio Earth Summit, identified Travel & Tourism as one of the key sectors of the economy...
Words: 6841 - Pages: 28
...INDIAN HOTEL INDUSTRY RESEARCH REPORT 2013 Submitted by: 1) Arindam Bagh 2) Arindam Das 3) Pavan Kumar Submitted by: 4) Arindam Bagh 5) Arindam Das 6) Pavan Kumar Table of Contents 1. Executive Summary 5 2. Industry Overview 6 2.1. Key Components of Hospitality Industry 6 2.2. Global overview 6 2.3. Indian overview 7 2.4. Market Structure 10 2.5. Industry metrics 12 3. Challenges faced in the Sector 14 3.1. Global economic uncertainty 14 3.2. Seasonality of demand 14 3.3. Oversupply 15 3.4. High Employee turnover 15 3.5. Lack of MICE related Infrastructure 16 3.6. Inadequate supply of quality talent 16 3.7. Low security 17 3.8. High cost of developing property 17 3.9. Poor Infrastructure 18 3.10. Difficult project financing 18 4. Growth Drivers 18 4.1. International tourist arrivals 18 4.2. MICE Destination (Meetings, Incentives, Conferencing, Exhibitions) 19 4.3. Government spending to boost growth 19 4.4. Improving economic environment 20 4.5. Increasing spending power 21 4.6. Government Support (Non-Monetory) 21 4.7. Offers from Airline Industry 24 5. Emerging Trends in the sector 25 5.1. Premium Hotel’s profitability to hit lows 25 5.2. Increasing revenues from F&B Segment 26 5.3. Development of niche tourism offerings 26 5.4. Growing trend towards service apartments 27 5.5. Growing demand for budget segment 27 5.6. Increasing interest of international operators 28 5...
Words: 10495 - Pages: 42
...I. Introduction Tourism provides a major economic development opportunity for many countries and a means of improving the livelihoods of its residents. Both the public and private sectors involved in tourism depend on planning to achieve sustainable tourism development that respects the local community, creates appropriate employment, maintains the natural environment, and delivers a quality visitor experience. However, many tourism destinations have pursued development without proper planning and without considering the many impacts such development will bring to the community. This session will discuss tourism planning approaches to achieve the goals and objectives of tourism development for a destination. For the purposes of discussion, a tourism destination can mean an entire country, a region, an island, a resort area, or a single project. The tourism plan is generally a formal document to guide both public sector and private sector development activities. Destination planning includes many different forms of planning such as economicdevelopment planning, land use planning, infrastructure planning ,and social services planning and involves many groups with different perspectives including governments, private investors and developers, and local communities. Balite Falls is nestled in a simple but clean and peaceful resort in the town of Amadeo. The latter is famous for its coffee; many coffee shops get their supply of beans from this town. A stream...
Words: 4506 - Pages: 19
...splendour Firm may we stand to defend Let all with one accord In common bond united Build this our nation together And the glory of Kenya The fruit of our labour Fill every heart with thanksgiving FOREWORD The unveiling of Kenya Vision 2030 marks an important milestone in our country’s development as it comes soon after the successful implementation of the “Economic Recovery Strategy for Wealth and Employment Creation” (ERS) over the period 2003 to-date. The Kenya economy has now recovered from the slow growth rate of 0.6 percent in 2002 to a projected growth of over 7 percent in 2007. Indeed, the last five years represent the best phase of sustained economic growth in our country in all sectors of our economy notably; agriculture, tourism, manufacturing, wholesale and retail trade and telecommunications as well as the social Sectors. The vision will be implemented through five year medium-term rolling plans, starting with the first one which will cover the period 2008-2012. Thus, the performance of the government should in future be gauged on the basis of these medium term benchmarks. The Vision also aims at...
Words: 24420 - Pages: 98