...TERM PAPER ON EVALUATION OF MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION Submitted By Manikanta ABSTRACT This study ON EVALUATION OF MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION. This research paper is basically to evaluate the marketing and logistics cooperation and to know its importance in any organization .The primary purpose of the paper is to find the advantages of an organization to have Marketing and logistics interface. This research required us to conduct the consumer research. To find out perspectives of the people about the importance of marketing and logistics interface in an organization. CONTENTS INTRODUCTION 5 REVIEW OF LITERATURE 5 OBJECTIVES 6 RESEARCH METHODOLOGY 7 ANALYSIS AND INTERPRETATION 8 SUGGESTIONS 19 INTRODUCTION Organizations began to view their business as a collection of processes, rather than as a collection of processes, rather than as a collection of functions and departments. As processes cut across functional boundaries, greater attention needs to be devoted to interface activities. In order to build a cohesive organization, it is important that points of commonalities between functions are identified and emphasized. The purpose of this research is to analyze how the link between marketing and logistics can be co-ordinate in order to use this link as a sustainable competitive advantage. The level of cooperation between marketing...
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...Logistics is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers (frequently, and originally, military organizations). Logistics involve the integration of information, transportation, inventory, warehousing, material-handling, and packaging. Logistics is a channel of the supply chain which adds the value of time and place utility. Origins and definition The term "logistics" originates from the ancient Greek " " ("logos"—"ratio, λόγος word, calculation, reason, speech, oration"). Logistics is considered to have originated in the military's need to supply themselves with arms, ammunition and rations as they moved from their base to a forward position. In ancient Greek, Roman and Byzantine empires, there were military officers with the title ‘Logistikas’ who were responsible for financial and supply distribution matters. The Oxford English dictionary defines logistics as: “The branch of military science having to do with procuring, maintaining and transporting material, personnel and facilities.”Another dictionary definition is: "The time related positioning of resources." As such, logistics is commonly seen as a branch of engineering which creates "people systems" rather than "machine systems".... Military logistics In military logistics, logistics officers manage how and when to move resources to the places they are needed...
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...Penn State University Press Historical Perspective of the Logistics and Supply Chain Management Discipline Author(s): R. Neil Southern Source: Transportation Journal, Vol. 50, No. 1 (Winter 2011), pp. 53-64 Published by: Penn State University Press Stable URL: http://www.jstor.org/stable/10.5325/transportationj.50.1.0053 Accessed: 08-10-2015 12:36 UTC Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/ info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Penn State University Press is collaborating with JSTOR to digitize, preserve and extend access to Transportation Journal. http://www.jstor.org This content downloaded from 111.68.99.23 on Thu, 08 Oct 2015 12:36:12 UTC All use subject to JSTOR Terms and Conditions Historical Perspective of the Logistics and Supply Chain Management Discipline R. Neil Southern Abstract The purpose of this article is to examine the evolution of the study of business logistics and supply chain management from the perspective of one who has participated firsthand in the discipline in industry and academic positions over the past...
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...THE CONCEPT OF REVERSE LOGISTICS. A REVIEW OF LITERATURE1 Isabel Fernández Quesada2 ABSTRACT This paper aims at providing a review of Reverse Logistics concept from a broad set of articles, published mainly in the last decade. From their reading, the author has detected the lack of a desirable largely accepted consensus on what constitutes Reverse Logistics, either on what the range of activities should be included within its scope or how to denominate each of its options in a not fuzzy way. The clarification of the concept matters for several reasons. On the one hand, most of the so called, environmental regulations -which have been passed in a growing manner, in recent years and in many parts of the world- usually mention some objectives to be reached in certain periods of time, in relation to some of the Reverse Logistics activities (being perhaps the most common one, recycling targets). Given that not only consumers, but also both companies and municipalities are committed with these goals, it would be handy and desirable to have a clear idea of what is meant by each denomination and the implications that each one may have. On the other hand, having a definite guideline of this conceptual framework would allow for some comparative studies about the different levels of implementation within the members of the chain or between different channels, being more accurate and reliable. On the previous literature review basis, the paper concludes by providing a reasoned characterization...
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...1PL: First Party Logistics * First party logistics accounts for the two parties benefiting from the transaction, but mainly the vendor/supplier. * A First party logistics provider is specifically the consignor of goods, the transaction party that has organized transport to the receivers chosen destination. 2PL: Second Party Logistics * Second party logistics involve specifically the carriers of goods for the transaction, which can be rail, road, sea and/or air. * A second party logistic provider specialise in the transport area of the supply chain, getting goods from one point to another. They can be an asset-based carrier and own the means of transportation, for example shipping lines which charter or lease their own ships, or airlines that are contracted to use their passenger flights to transport air freight from origin A to destination B. 3PL: Third Party Logistics * Third Party Logistics still primarily concerns goods transportation from a supplier/consigner to a buyer/consignee, but includes additional services involved in the supply chain. These services can include warehousing, terminal operations, customs brokerage, supply chain management, IT analysis and track and trace. * A 3PL logistics provider supplies all or some of these services and manages the obligations of each party from goods departure to destination. For example, BCR is a 3PL service provider specialising in freight forwarding and customs brokerage, but also provides e-fulfilment...
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...http://instructors.coursesmart.com/print?__displaygrbooks=1&xmlid=97... User name: Julio Borges Bo o k: Supply Chain Management: A Logistics Perspective, 9th Edition Page: 137. No part of any book may be reproduced or transmitted by any means w ithout the publisher's prior permission. Use (other than qualified fair use) in violation of the law or Terms of Service is prohibited. Violators w ill be prosecuted to the full extent of the law . 1 of 10 9/29/2014 4:37 PM CourseSmart - Instructors - Print http://instructors.coursesmart.com/print?__displaygrbooks=1&xmlid=97... User name: Julio Borges Bo o k: Supply Chain Management: A Logistics Perspective, 9th Edition Page: 138. No part of any book may be reproduced or transmitted by any means w ithout the publisher's prior permission. Use (other than qualified fair use) in violation of the law or Terms of Service is prohibited. Violators w ill be prosecuted to the full extent of the law . 2 of 10 9/29/2014 4:37 PM CourseSmart - Instructors - Print http://instructors.coursesmart.com/print?__displaygrbooks=1&xmlid=97... User name: Julio Borges Bo o k: Supply Chain Management: A Logistics Perspective, 9th Edition Page: 139. No part of any book may be reproduced or transmitted by any means w ithout the publisher's prior permission. Use (other than qualified fair use) in violation of the law or Terms of Service is prohibited. Violators w ill be prosecuted to the full extent of the law . 3 of 10 9/29/2014 4:37 PM ...
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...Topic: Do the terms, ‘logistics management’ and ‘supply chain management’ have the same meaning in operations and why logistics management might be of strategic importance to a manufacturing or service organisation. During last two decades, the importance of logistics has been noticed around the world. In global markets, the effects and further developments of logistics and supply chain management for corporate success has increased significantly that result in a large amount of companies have taken actual benefits in logistics, such as reducing costs, enhancing customers' satisfaction and increasing sales. However, some people are confused with the relationship between logistics and supply chain management, what logistics or logistics management is and what supply chain management is, weather or not that they are the same meaning in operations. Therefore, this essay will argue that logistics management and supply chain management are not exactly the same in operations because of the scope where utilized and some specific activities are similar, but some are different. In the end, this essay will also talk about the reasons for logistics management is a important strategy to manufacturing or service companies. The first argument is that they are not completely the same terms in operations because of the scope where utilized are different. Firstly, according to Murphy & Wood (2008), CSCMP states that the supply chain management includes all activities about planning and management...
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... Role of reverse logistics and closed-loop supply chain in sustainability Implementation Manufacturing Strategy | AbstractIn this interim report, motive for doing this topic has been discussed and further, the methodology which will be used to reach the conclusion is also been mentioned. Finally, expected takeaway are also been highlighted. Kuldeep Jain - 1401083 Term Paper – Interim Report | Role of reverse logistics and closed-loop supply chain in sustainability Implementation Manufacturing Strategy | AbstractIn this interim report, motive for doing this topic has been discussed and further, the methodology which will be used to reach the conclusion is also been mentioned. Finally, expected takeaway are also been highlighted. Kuldeep Jain - 1401083 Term Paper – Interim Report | Contents Objective 1 Why this topic? 2 Introduction 2 Methodology & Scope 3 Literature review 3 Expected Takeaway(s) 4 References 5 Objective The objective of this term paper is to understand the role of reverse logistics and closed loop supply chain in sustainability implementation by means of literature study and secondary research. Why this topic? In today’s cut throat competition, organizations are focusing more on customer satisfaction to remain competitive in the market. It is very important to look at reverse logistics as a new strategy rather than expenses. Today, organizations are investing more in developing there reverse logistics system as compared...
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...usiness and Management Logistics as It Relates to Marketing and Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics as it relates to Production Logistics Production and Marketing Marketing Logistics Production Term Paper for Physical Distribution Class Marketing Logistics12/25/2012 Production Marketing Logistics Nahom GetachewProduction - UU47997E Samuel Fikre - UU48012E Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Table of Contents Preface: Johnson and Johnson’s Tylenol....................................................................................................... 2 Introduction ................................................................................................................................................
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...CHAPTER LOGISTICS AND THE SUPPLY CHAIN Special logistics staffs handle the mO\'cIllent of items and displays for trade shows and special events. This sleek Mercedes racer is being loaded aboard a KLM Boeing 747. Photo KLM-Ro\'a! Dutch Airline, Photo Archi\es. Reproduced with permission, 2 CHAPTER 1 Logistics and the Supply Chain 3 Key Terms • Channel intermediaries • Phantom freight • Place utility • Possession utility • Postponement • Power retailer • • Reverse logistics Stock-keeping units (SKUs) • Cost trade-offs • Economic utility • FOB destination pricing • FOB origin pricing • Form utility • Freight absorption • Inbound logistics • Landed costs • Logistics • Mass logistics • Materials management • Stock outs • Systems approach • Tailored logistics • Time utility • Total cost approach Learning Objectives • To learn the definition of logistics • To understand the economic importance of logistics • To learn of recent events and their int1uences on logistics practices • To gain an understanding of logistics practices within a firm • To learn different pricing policies • To know about logistics careers ECONOMIC IMPACTS OF LOGISTICS At this point. you may have limited awareness of. and knowledge about, logistics- the subject matter of this textbook. However. if that is the case. you 're really not very different from lots of other people who inhabit this planet. and it might come as a surprise to you that logistics tends to have significant economic...
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...Second Term, 2014-2015 SEEM 4600/ESTR4500 Logistics Management Course Objectives Logistics management is the planning, implementation and control of the processes involved in the flow and storage of materials from the point of origin (as raw materials) through the various valueadded stages to the point of consumption (as finished goods). It has been estimated that logistics costs account for 30% of the cost of doing business. Effective logistics management can lower costs, provide better service and quality, which translate into strategic competitive advantage and profitability for the company. This course provides an introduction to Logistics Management. Topics covered include the strategic importance of logistics management, logistics network design, location and layout planning, transportation, distribution management and warehousing, third-party logistics, green logistics, service operations management and other trends and developments. Through this course, we hope that the student will develop an appreciation of the practical significance and complexities of logistics management, gain an understanding of the key processes involved, and master some analytical tools useful in the designing, operating and improving of a logistics system. Textbook Ghiani, G., G. Laporte and R. Musmanno, Introduction to Logistics Systems Management, 2013, Wiley. References Goetschalckx, M., Supply Chain Engineering, 2011, Springer. Christopher, M., Logistics and Supply Chain Management (4th...
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... By- Fateme Moshkdanian Introduction: Supply chain integration is widely considered by both practitioners and researchers a vital contributor to supply chain performance. The two key flows in such relationships are material and information. In this paper, researcher has investigated the integrations of both information and material flows between supply chain partners and their effect on operational performance, specifically the role of long-term supplier relationship as the driver of the integration. Using data from Bahman group managers and staffs of logistics, IT, purchase and customer services this study showed that information integration (information technology and information sharing) positively influence logistic integration and via this factor it improves performance. It also shows that long term relationship with suppliers indirectly improves performance through information and logistic integration. About the scenario: During the 1950s and 1960s, most manufacturers emphasized mass production as a strategy to reduce their production costs. In this environment, product development was very slow and limited to the ability of domestic producers. Bottlenecks in production lines, leading to a host of operations during the construction works were documented. On the other hand, common technology and communicating with customers and suppliers was considered unacceptable risk and little emphasis on the strategic...
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...LOGISTICS PROCESS DECATHLON SPECIFICATIONS Title: Updated General Terms of Delivery for bikes : 25/04/2016 Update No. :5 Number of pages Date : 08 September 2004 By : 18 : Estelle DELMAS Written Main changes in this update: 7.2. Loading plan (pages 11 and 12) CONTENTS 1 - OBJECT 2 - OBJECTIVES 3 - PRE-REQUISITES 4 - DEFINITIONS 5 - BIKE PACKAGING 6 – PALETTISATION 7- LOADING 8- DELIVERY These Specifications define the respective commitments of : DECATHLON 4 Bld de Mons BP 299 F-596650 Villeneuve d’ASCQ cedex and of its bike suppliers regarding the Decathlon General Terms of Delivery. In case of no respect of that specifications, the deliveries may be refused or brought up to DECATHLON standards at sender cost General Terms of Delivery - Bikes Logistics Process DECATHLON Page 1/18 Update No.4, 28/04/2009 1. OBJECT The purpose of these specifications is to describe the fundamentals that must be observed by DECATHLON suppliers during the delivery of bikes to the warehouse. 2. OBJECTIVES By observing these specifications, we will speed up and facilitate, together: stocking of your goods in our network availability of your products processing of invoices. Our aim is also to ensure the quality of bikes throughout the supply chain : from supplier to store. 3. PRE-REQUISITES Before any delivery, you must ensure that your deliveries conform to the initial order : - Respect of technical specifications...
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...Logistics has an important relationship to manufacturing, marketing, finance, and other areas of the organization * Logistics Interfaces with Operations/Manufacturing * Logistics Interfaces with Marketing * Logistics Interfaces with Other Areas Interfaces w/operations/manufacturing -Length of production runs Balance economies of long production runs against increased costs of high inventories. -Seasonal demand Acceptance of seasonal inventory to balance lead production times. -Supply-side interfaces Stocking adequate supplies to ensure uninterrupted production now a logistics function. -Protective packaging Principal purpose is to protect the product from damage. -Foreign & third party alternatives Some logistics functions are being outsourced. Logistics Interfaces with Marketing: The Marketing Mix – Four Ps * Price * Product * Promotion * Place -Manufacturing and marketing are probably the two most important internal, functional interfaces with logistics. -Other important interfaces now include finance and accounting. Logistics can have a major impact on return on assets and return on investment. Logistics costs reported by cost systems measure supply chain trade-offs and performance. Economic utilities and means that add value to a product or service in the SCM * Production * Form Utility (by assembling parts into finished...
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...Introduction to Logistic industries Logistics is the management of the flow of resources, not only goods, between the point of origin and the point of destination in order to meet the requirements of customers or corporations. Logistics involves the integration of information, transportation, inventory, warehousing, material handling, and packaging, and often security. Today the complexity of production logistics can be modeled, analyzed, visualized and optimized by plant simulation software, but is constantly changing. This can involve anything from consumer goods such as food, to IT materials, to aerospace and defense equipment Origins and definition The term logistics comes from the Greek logos meaning "speech, reason, ratio, rationality, language, phrase", and more specifically from the Greek word logistiki meaning accounting and financial organization Logistics is considered to have originated in the military's need to supply themselves with arms, ammunition and rations as they moved from their base to a forward position. In ancient Greek, Roman and Byzantine empires, military officers with the title Logistikas were responsible for financial and supply distribution matters. The Oxford English Dictionary defines logistics as "the branch of military science relating to procuring, maintaining and transporting material, personnel and facilities." However, the New Oxford American Dictionary defines logistics as "the detailed coordination of a complex operation involving...
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