...What is Media Determinism? The concept of Media determinism is so closely associated with technological determinism, it may be helpful to first consider a definition of technology. At its most basic level, technology was defined by Monsma (1986), who used the Greek word technologia, to mean, "the systematic treatment of an art." Monsma also made reference to Rhetoric in which Aristotle used technique to refer to "a systematic treatment of grammar or speech" (p. 11). In the forward to The Technological SocietyRobert Merton defined technique as, "any complex of standardized means for attaining a predetermined result" (p. vi). Jacques Ellul (1964) defined technique as "the totality of methods rationally arrived at and having absolute efficiency in every field of human activity" (p. xxv). Ellul also offered communication theorist H. D. Lasswell's definition of technique as, "the ensemble of practices by which one uses available resources to achieve certain valued ends" (p. 18).Determinism is a philosophical system, mainly concerned with axiological issues, for analyzing cause and effect and the individual's freedom to choose. The spectrum ranges from existentialism on one extreme, to fatalism on the other (Hunnex, 1986), or from libertarianism to hard determinism (Geisler, 1980). * Hard Determinism: Hard determinists hold that the universe is rational and that cause and effect relationships permit us to know future effects with certainty. The ethical issues raised by questions...
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...The benefits and risks of comics in education by Corey Blake | January 30, 2013 This doesn’t come as a surprise to a lot of us, but a recent study confirms what’s been theorized for years: Comics are a stronger learning tool than text books. It’s gratifying to see for the already-converted, but it should also be a strong signal to publishers and educators that the recent exploration of comics in schools is the right way to go. After all, the brain processes images 60,000 times faster than it processes text. Image-based storytelling is a powerful educational tool. Comics are probably more able to combine story and information simultaneously, more effectively and seamlessly, than almost any other medium. Just look at how easily we superhero fans memorize our favorite character’s power levels, sound effects, costumes and history. I could chronologically sort Cyclops’ outfits over the past 50 years faster than I could list the first 10 presidents of the United States. Why? Because there is a colorful narrative in comics form tied to Cyclops that captured my imagination when I was young. Meanwhile, there was a dry narrative tied to the U.S. presidents, probably more like a litany of facts occasionally brought to life by a good teacher. That doesn’t mean a history comic needs to give George Washington a ruby-quartz visor and Spandex, of course (although that would be pretty awesome!). U.S. history is actually pretty crazy and interesting on its own, but the engagement level will...
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...Nauert, R. (2011). Media’s Growing Sexualization of Women. Psych Central. Retrieved from http://psychcentral.com/news/2011/08/11/medias-growing-sexualization-of-women/28539.html In this article, Rick Nauert, a senior news editor for Psych Central, explains the observations he and his colleagues had made while analyzing Rolling Stone Magazine’s covers and contents from the 1960’s to relatively recent. They created their own “Scale of Sexualization” where they different covers were awarded points for the different elements deemed sexually charged. Their findings were that although men were increasingly being sexualized throughout the cover timeline, overall, women were experiencing more, 10x more to be exact. Nauert concluded that the problems created by the over sexualization allow for more opportunities of violence towards women because women have been given the status of sexual object and submissive. Sexual harassment in the workplace and in the community has also elevated. It also gives unrealistic expectations for females and therefore women and men are open for disappointment. Rolling Stone was chosen as it is a founded publication that analyzes music, politics, film and top news stories. Clymer, C. (2013). ‘Woman’ Should Not Be Another Word For Sex. Huffington Post. Retrieved from http://www.huffingtonpost.com/charles-clymer/woman-should-not-be-another-word-for-sex_b_3307013.html Clymer, a blogger for the Huffington Post and army veteran, wrote this article about...
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...The extensive purposes for the organization, arrangement, and selection of a graphic narrative’s temporal and spatial aspects within a page is called mise-en-page or the page layout. Mise-en-page takes the whole page into consideration to communicate a message. For instance, on page 134 of Fun Home, Bechdel writes, “It was a vicious circle, though. The more gratification we found in our own geniuses, the more isolated we grew.” Illustrated along with this text is a large panel presenting the Bechdel household with circular panels drawn on the side of the house to detail the separate goings on inside each room. Each figure is also painted in a silhouetted form, creating a dissociated and impersonal impression for which to view the Bechdel family....
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...Texts are polysemic—they have multiple and varied meanings. However this semantic instability does not mean that readers can make a text mean whatever they wish it to mean. Meaning is derived from the codes, conversations and genres of the text and it’s social, cultural, historical and ideological contexts—which can work together to convey a preferred reading of the text.” (Given, 2008) Concerning the pros and cons of omitting field research and focussing primarily on textual analysis; this will lend this paper’s area of research a high level of academic validity. As well as this, between multiple textual sources the prevailing messages of Moore’s works as well as their social and cultural implications will emerge. Thereby attaining the mass interpretation as to the effects, if any, that Alan Moore’s graphic novel have had on his readership in influencing whatever social or cultural reform that took place after his work’s had been published. However, at the same time, the paper will lack any form of quantitative crowd analysis or contemporary public opinion on this...
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...deficient number of soldiers, and financial depression. In order to involve entire countries in the war effort, propaganda spawned in the forms of movies, posters, and even postcards and appealed to the viewers’ emotions. Movies and cartoons gave people a serious message about the war while simultaneously making the audience laugh, which was commonly lacking during the war years. Not only does the cartoon provide comic relief, but also gives subliminal messages of national pride to the spectators. In the Allied countries, propaganda often was used to belittle the power and prowess of the Axis powers, specifically the Nazis. Visual Propaganda from the United States, Great Britain, and...
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...groups and societies use to make sense of daily life and to articulate their values * Mass media – the cultural industries and channels of communication – can then be seen as the distributors of culture. * the history of mass media can be traced through five main eras: * oral * written * print * electronic * digital * Mass communication – the process of delivering cultural messages to large and diverse audiences through media channels. Oral and Written Forms Begin the Dialogue * The oral and written ears spanned many centuries, from around 1000 BC to the mid-fifteenth century. * Knowledge was passed along through word of mouth * As societies progressed, the written word developed and changed the way people communicated Printed Words Revolutionized Everyday Life * Johannes Gutenberg invented the printing press in the fifteenth century * the printing press: * transformed the printed word from a luxury only afforded by the rich into the first mass medium * possessed three new...
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...Mass communication to Everyone. Disseminating Information to a wide Audience. What is Media? The media is the means of mass communication, such as newspapers, magazines, radio, television and film. The media disseminates meaning to a mass audience. The word media is derived from the Latin “medium”, which means “an agency; or the way something is communicated or expressed”. What is Media Studies? Media Studies is the study of how meaning is created and disseminated through the media. The media that are studied are those of mass, rather than interpersonal communication, such as mobile phones. The media texts may be newspapers or magazines, television or radio programmes, cinema films, advertisements, music videos and websites. The range of media texts will cover fiction and non-fiction, such as Donnie Darko, Bowling For Columbine, The Simpsons, and Nike adverts. Media is a construct; messages are being mediated and a point of view communicated, even where the events seem at their most ‘raw’ and direct. This course will enable you to look at and listen to media products, not simply as a consumer, but as a critic - able to question the content and purpose of the messages rather than take them at face value. You will be equipped to make reasoned, well balanced judgements about what is being communicated through the media, and make sense of the ever-expanding and complex web of communication. You will learn to appreciate...
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...The Communication Process - communication : the sharing of messages - intrapersonal communication within oneself - interpersonal direct sharing of experience between two people - group communication small group organizational - mass communication communication from one person of group of persons through a transmitting device (a medium or channel) to large, diverse audiences Mass Media Definitions - mass media are industries or businesses that create and distribute the following to large numbers of people: songs, novels, newspapers - MM are key institutions in society that affect our culture, buying habits, politics, etc - MM are profit-centered businesses making money is priority #1 concentration of ownership The media are good and bad - At their worst the median can erode out quality of life - at their best help us understand events and trends facilitate connections with others shape our identity - media literacy is crucial we can have a say in the role media play in our lives Media Convergence - convergence refers to the appearance of older media forms on the ewes media channels - convergence also refers to newspaper, broadcast, and internet outlets existing under one corporate roof Models of Mass Communication - linear model : sender -- message -- mass media channel -- (gate keepers) -- receivers media messages - cultural model: culture: the symbols of expression that people use to make sense...
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...ESSAY 2 The issues to be identified in this case are whether or not the use of the photo of John Travolta described in the magazine is considered a parody, whether or not this photo in question violates the libel defamation and/or copyright laws for use of Travolta’s image, and finally, whether or not Rolling Stones Magazine is protected under their First Amendment rights. The rules of law the court will use to decide this case are listed below. Parody: is defined as a literary or musical work in which the style of an author or work is closely imitated for comic effect or ridiculed a feeble or ridiculous imitation. In other words, a parody is a form of speech protected by the First Amendment as a "distorted imitation" of an original work for the purpose of commenting on it. The subject matter is usually a political or entertainment figure or situation and it is often used in a comedic way to bring up a point or exaggerate the situation. Some forms of parody and satire are difficult to distinguish from truthful publications. Moreover, many forms of parody and satire can be particularly offensive to the subject of the parody. As a result, publication of various types of parody often involves litigation over libel, slander, and other types of Defamation. Fair Use Doctrine Section 107 contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research....
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...Main/Wall of Text - Television Tropes & Idioms strike{display:none;} .strike{display:none;} .YMMV_lit { background-position:-8px -7px; } .YMMV { background-position:-8px -1190px; } span.tiptag {font-size:smaller;cursor:pointer;} span.notelabel {font-size:smaller;cursor:pointer;font-style:italic;} .gratisbanner{background-color:#FFF5EE;text-align:center;-moz-border-radius:4px;-webkit-border-radius:4px;padding:4px;border:1px solid #FFF5EE;color:black;} .indent {margin-top:4px;margin-bottom:4px;} var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-3821842-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); function subpage(sel, title){ var namespce = ""+getselection(sel); if(namespce.trim()=="")return; var url="http://tvtropes.org/pmwiki/pmwiki.php/"+namespce+"/"+title; if(namespce.indexOf('Related')!=-1) url="http://tvtropes.org/pmwiki/relationships.php?t="+title; if(namespce.indexOf('Discussion')!=-1) url="http://tvtropes.org/pmwiki/remarks.php?trope="+namespce+"."+title; window.location.href=url; } function p5(groupname,title){ window.location.href="http://tvtropes.org/pmwiki/p5_report_reason...
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...Functions of Mass Media We know that mass communication is a process of disseminating messages to the large number of audiences through some forms of technology. Some forms of technology, here refers, to the mass media. Mass media are the means of public communication reaching to the large, scattered, heterogeneous and anonymous audience at the same time. Mass media have been proved a boon to human society. Nothing has influenced the lives of modern men as the mass media have. Mass media are the powerful means that do not only influence today’s world but also shape the globe of tomorrow. In this case, mass medium perform essential task in order to cast its effect to the audience and maintain the society. Many scholars have argued different functions of mass media. Even so, we can classify the functions of mass media into two categories: general functions and specific functions. Under the general functions of mass media, following points are incorporated. a. Information: Dissemination of information is the major function of mass media. Since information is knowledge and knowledge is power, media offer authentic and timely facts and opinions about various event and situations to mass audience as informative items. Information provided by mass media can be opinionated, objective, subjective, primary and secondary. Informative functions of mass media also lets the audience knows about the happening around them and come to the truth. Media disseminates information mostly...
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...Ideas: * Class segregation * Increase in gap between rich and poor * People are materialistic more than they are humane * Capitalism’s negative impact on society Conventions: * Colour * Clothing People’s Expressions * Symbolism * Layout * Medium Shot Resource Link: http://rwer.wordpress.com/2014/01/21/the-pernicious-impact-of-the-widening-wealth-gap/#more-14874 Visual texts have the power to convey strong messages while still being able to do so in a light hearted manner, keeping us the viewers informed but entertained. The untitled image published in a word press blog on the 21st January 2014 in an article written on the widening of the income gap, discusses segregation of class, widening gap between the rich and the poor as well as giving a negative impression on the capitalistic system through the use of colour, characterisation, symbolism, layout and positioning of the characters and objects. Class segregation One major idea that is presented in the image is that of the class separation between the rich and the poor, and this is specifically done through the clothing of the characters portrayed in the cartoon. The man carrying away all the cash in the wheelbarrow is dressed up in a smart jacket, hat and shoes, whilst the group of people stuck at the edge of the platform all have clothing that look similar to each other. This in effect is an entertaining yet informative approach to identifying the separation of...
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...(hb) ISBN–13: 9780 335 218 134 (pb) 9780 335 218 141 (hb) Library of Congress Cataloguing-in-Publication Data CIP data applied for Typeset by YHT Ltd, London Printed in Poland by OZGraf S.A. www.polskabook.pl Contents List of illustrations Acknowledgements 1 What is media theory? What are media? What is theory? What is media theory? How to use this book Behaviourism and media effects Introduction Lasswell’s chain of communication and propaganda technique Wertham: Seduction of the Innocent Cantril: The Invasion from Mars Cultivation theory Agenda-setting and social functions of media Two-step flow and the phenomenistic approach Uses and gratifications theory Summary Further reading Modernity and medium theory Introduction Innis: The Bias of Communication McLuhan: the medium is the message Benjamin: art...
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...You are here: Home / Transmedia Storytelling / Case Study Example: The Three Little Pigs Case Study Example: The Three Little Pigs If the Three Little Pigs were told as a transmedia story it might be designed like this: The basic story would be told in an anchoring medium, such as a novel, TV show, or film. The wolf has a companion website would give us opportunities to learn more him, the path that led the wolf to his current antisocial tendencies, and give us a glimpse of his inner genius, such as showing his mathematical schematics of the impact of wind velocity on the materials of straw, sticks and bricks. We would also be able to find maps of the turnip field, apple tree, local market and County Fair and strategic attack positions. We would follow the wolf as he plots and adjusts his plans at each volley by the pigs. On a Ning network, Wolf supporters form Team Wolf and contribute strategy, information, additional maps, and alternate endings and plot developments. On a blog, the first little pig details the family history, his paranoid suspicions of a dark figure lurking about his house that led to the pigs decision to live apart rather than together. An Anime comic takes fans on the first little pig’s visions of a pig super hero saving the world and avenging evil as personified by wolves. The second little pig Tweets his chronicle, seeking advice on sustainable building materials and the relative merits of straw and sticks from other Twitterers, and relaying breaking...
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