...to the faculty of the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of a master’s from the School of Journalism & Mass Communication Chapel Hill 2010 Approved by: Dr. Lois Boynton Dr. Patricia Parker Dr. Dulcie Straughan H TE D FIGHTING THE SOCIAL MEDIA WILDFIRE: HOW CRISIS COMMUNICATION MUST ADAPT TO PREVENT FROM FANNING THE FLAMES CO PY Copyright © 2010 Allison R. Soule ALL RIGHTS RESERVED ii RI G H TE D ABSTRACT Allison R. Soule: Fighting the Social Media Wildfire: How Crisis Communication Must Adapt to Prevent from Fanning the Flames (Under the direction of Dr. Lois Boynton) When a nine-month correspondence seeking reparations for musical instruments damaged by United Airlines employees stalemated, Canadian musician Dave Carroll took action online. Utilizing the video-sharing Web site YouTube, Carroll narrated his ordeal went viral generating a torrent of negative YouTube comments about United, commentary from the mainstream media, and more than 3 million views the first week of its launch. United Breaks Guitars embodies the new phenomenon of a social media wildfire in which the rapid proliferation of information through social media causes severe reputational damage to organizations whose crisis communication plans are ill equipped to handle online dilemmas. CO iii PY Using symbolic interactionist theory, this case analysis explores the phenomenon in detail and provides...
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...through the mail, television commercials and word of mouth. While these marketing tactics are still useful, businesses can now use social media to instantly inform consumers about sales, the arrival of new products and exclusive promotions. Consumers can connect with their favorite retailers online to stay informed about new developments. Communication Social media also affects the way many retail businesses communicate with their customers. Instead of calling the store, writing a letter or sending an email, many customers prefer to communicate with a business using its social media profile. Customers may send private messages to the business, or they may post information publicly. Customers use social media to provide both positive and negative feedback about products or customer service. If a customer posts this information online, it can affect the opinions of other consumers who are connected to the business's profile. It's important for small businesses, especially, to be aware of reviews and other details posted online. Responding quickly on Facebook or Twitter, for example, to resolve a customer problem can actually foster loyalty and improve the company's reputation. Branding Social media affects...
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...The world is living in the digital period where data are passed on and received in a jiffy. Technology has given exceptional upgrades to our reality, being a continuous source of amusement and distraction, linking communication whenever you like, and a ton more. Then again, innovation has additionally had negative consequences for society. As the innovation of technology keeps on advancing at such a quick pace these issues are increasing continuously. Technology was originally invented to make our lives easier and less demanding but as it keeps advancing, our social and physical well being also environment keep on worsening. This paper examines the roles of media in helping the degradation of society in the digital period and ways for society...
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...MS-13, short for Mara Salvatrucha, is a criminal organization that operates in at least forty-two states and has about 6,000-10,000 members nationwide (The MS-13 Threat: A National Assessment ). This infamous gang – primarily made up of Salvadorans, Hondurans, Guatemalans, and other Central/South American immigrants – has ignited terror and havoc in communities throughout the United States by committing heinous crimes, such as drug distribution, murder, rape, home invasions, immigration offenses and many more. The notoriety of MS-13 and the level of violence that has ensured has captured the nation’s attention, as well as the president himself to which he has branded these gang members as “animals.” CNN and The New York Times have commented on the situation: CNN explaining Trump’s attempts to rid the nation of MS-13 members, while The New York Times described how Trump has exaggerated false claims regarding MS-13 deportation numbers. This current spectacle relates to Leo Chavez’s Latino Threat Narrative in the sense that the gang and criminal activity demonstrated by MS-13 is being associated with any person who crosses the border, and the immigration and deportation measures being taken is negatively affecting those entering the United States with good intentions....
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...ACKNOWLEDGEMENT First of all our group members want to share a moment of thankful to Allah SWT to gives a success in every task we perform for the whole throughout the assignment. We have been blessed for every minute and day from the start of this assignments and providence that we get really makes us very alluring in finishing the task that we been assigned to. We also would like to thank our respective lecturer of this subject, Madam Inoormaziah Bt Azman for giving us this topic and opportunity for everybody to learn and experience something new and benefits about the health and wellness business. We believe that a chance on chosen task like this will help us a lot in future and self-development for upcoming working environment. Other than that, we would like to share a moment of appreciation to our family, relatives and friends that help us in giving a lot of guidance to making it successful. Without the moral support and guidance we will surely have a few difficulty in making the assignment smoothly. On this subject, Health and Wellness Tourism (HTT538) all of our group members had been assigned to do an interview and study about the spa business. With the lectures of enthusiasm in class and guidance from our Madam Inoormaziah Bt Azman, we are gladly to say that it was a successful task and also new experience. The motivation and hard work of all the four members of the group were all shown from starting until the end of the assignments and we will also looking forward to...
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...Term PaperThe use of Corrective Feedback Table of contents 1. Introduction 2. Literature review 3. Discussion 4. Conclusion 5. Works Cited 6. Declaration of Authorship 1 2-4 5-6 7 8-9 10 1. Introduction One of the latest trends in the Science, Language, and Literacy (SLL) approaches is called Task-based language teaching. This second language education trend influences not only teaching but also learning processes. TBLT tries to focus on the use of authentic language with the help of meaningful tasks such as ordering something or asking for instructions. This kind of method encourages meaningful communication and is student-centered. (Bilash 2009). One of the most important characteristics of TBLT is that learners are engaged in real language use in the classroom, using language in real life situations. The designed tasks that include problems, games, discussions and so on make learners use the language for themselves. (Willis 2007). Another important aspect of TBLT is that the student plays a central role in this teaching method. With this way the student has to interact more and organize his learning process almost individually. Furthermore TBLT helps students become more creative, spontaneous and have fun via tasks and problem solving. TBLT is a new method of language teaching and cannot be easily used by all teachers without proper training and teaching experience. In this research paper I will report the usefulness of Corrective Feedback considering language teaching...
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...Cold War presidential politics. This fear led to select government committees being tasked with the discovery and termination of gay employees from the late 1940s to the 1960s. During the Cold War, McCarthy and Truman built on Roosevelt’s wartime governmental loyalty programs and politically intertwined communism and homosexuality. The rise of American nationalism, and the fear of foreign agents infiltrating America led to Eisenhower’s Executive Order 10450, which expanded upon previous legal precedent and officially declared homosexuals to be security risks, banning them from federal employment. This purge, known as the “Lavender Scare,” was a turning point in the treatment and acceptance of the queer community, as it cemented public perception of the community as a threat and created an association between anti-American values and homosexuality. The Rising Threat World War I codified general punishments and dishonorable discharges for homosexual soldiers, which created legal precedent for the persecution of gay men in militaristic roles. Furthermore, the use of “Blue Tickets,” blue-tinted discharge papers, during World War II to expel soldiers with “undesirable habits and traits of character,” formalized the disqualification of homosexuals from duty. That distinction further developed the concept of homosexuality as not solely a behavior but a distinct group of people. The 1940s screenings of soldiers implemented by President Roosevelt allowed the military to bolster its influence...
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...American National Insurance Co. COMPANY OVERVIEW American National Insurance Co. is a major American insurance corporation. The corporate headquarter is located in Galveston, Texas since founding in 1905 by William Lewis Moody. American National Insurance Co. and its subsidiaries (collectively “American National”) operate in all 50 U.S. states, the District of Columbia, Puerto Rico, and American Samoa. Subsidiaries consist of six life insurance companies, eight property and casualty insurance companies, and numerous non-insurance subsidiaries all operating only domestically. The company conducts its business through five segments. The following segments are: * Life * Annuity * Health * Property and casualty * Corporate and Other In addition, through non-insurance subsidiaries, American National invests in stocks and real estate. The majority of revenues are generated by the insurance business. It is ranking among the largest of life insurance companies in the United States. Therefore, the life insurance continues to be the core product today through their long history. Various distribution systems are utilized, including multiple-line exclusive agents, independent agents, third-party marketing organizations, career agents, and direct sales to the public. As of September 2011, American National Insurance Company’s (Nasdaq: ANAT) total revenue was $3.04 billion. RISK FACTORS American National, being a leading insurance company, is also exposed...
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...GPT Task 1 Western Governors University GPT Task 1 In January 1822, a group of settlers on board the ship “The Lively” landed at the mouth of the Brazos River. These settlers, joined by a few others, then traveled inland and settled along the Brazos River in what would become Fort Bend County. William Little built on the west bank of the river a one room log cabin called a “fort” by the settlers. The cabin eventually became known as Fort Bend. Many of these early settlers and others who joined them made up the ‘Old 300’, the first families brought to Texas by Stephen F. Austin, one of the first empresarios to receive land grants from the Mexican government to start a colony in Texas. This paper will provide an appropriate description with substantial detail of community of Fort Bend County, Texas. Data will be gathered and interpreted using concepts of epidemiology that include population/economic status; cultural; neighborhood/community safety and disaster assessment and planning. An appropriate community genogram to present the data collected in the assessment will be created. Provide a short interpretation of the genogram, including the health indicators for Fort Bend County. In addition, this paper will formulate a community diagnosis based on the data collected. A1. Community Description Fort Bend County is located in the Houston metropolitan area of southeast Texas. Harris County is direct border of Fort Bend County and is located on the southwest...
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...Introduction: Global warming is becoming a bigger threat towards humans us in many different ways. As well as that, it has some positive impacts on the human society which can help in a diverse range. It has thrived in the past and has also changed the course of human life. There will be more negative impacts than positive impacts in all honesty. Everyone has done something to slow down global warming, but the problem is that we have to do something for that to happen. If we still continue doing the wrong habits we could lose a lot more than we think of. Preventing global warming and slowing it down can also have a bad side effect on humanity. Global warming starts out with gases which is called greenhouse gases emitted by everyday objects and big things too. After that, the gases then go up to the atmosphere where it stays there. This starts the greenhouse effect where the atmosphere is thick with greenhouse emissions, this forces heat to stay underneath it. Some of the big effects under climate change are the weather and how it gets changed. The effects of it on the economy and social groups are pretty big. It is known to change changes the amount of food and water we get. It has affected us in the past. It can kill lives as well save lives with its good affects. Even though we have some good effects we will pay a bigger toll. This essay also talks about methods to prevent climate change. Weather effects: Global warming is known to increase temperatures which can cause...
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...The irrational side of change management 101 Organization Practice The irrational side of change management Most change programs fail, but the odds of success can be greatly improved by taking into account these counterintuitive insights about how employees interpret their environment and choose to act. Carolyn Aiken and Scott Keller In 1996, John Kotter published Leading Change. Considered by many to be the seminal work in the field of change management, Kotter’s research revealed that only 30 percent of change programs succeed. Since the book’s release, literally thousands of books and journal articles have been published on the topic, and courses dedicated to managing change are now part of many major MBA programs. Yet in 2008, a McKinsey survey of 3,199 executives around the world found, as Kotter did, that only one transformation in three succeeds. Other studies over the past ten years reveal remarkably similar results. It seems that, despite prolific output, the field of change management hasn’t led to more successful change programs. It also hasn’t helped that most academics and practitioners now agree on the building blocks for influencing employee attitudes and management behavior. McKinsey’s Emily Lawson and Colin Price provided a holistic perspective in “The psychology of change management,”1 which suggests that four basic conditions are necessary before employees will change their behavior: a) a compelling story, because employees must see the point...
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...Abra Valley Colleges Bangued, Abra Research Paper Submitted to : G. Marquez “ The Effects of Jejemon Phenomenon in Language Proficiency ” Marso 20, 2013 DEDICATION This Research Paper is lovingly dedicated to our respective parents who have been our constant source of inspiration. They have given us the drive and discipline to tackle any task with enthusiasm and determination. Without their love and support this project would not have been made possible. Researchers ACKNOWLEDGEMENT Apart from the efforts of our self, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful of this project. We would like to show our greatest appreciation to Sir, Marquez, we can't say thank you enough for his tremendous support and help. We feel motivated and encouraged every time we attend his meeting. Without his encouragement and guidance this project would not have materialized. To God the father of all, we are thankful for the strength that keeps us standing and for the hope that keeps us believing that this study would be possible and more interesting. To our group mates who willingly helped us gather the necessary data and information needed for this study, we thank you. And lastly, we wanted to thank our families who inspired, encouraged and fully supported...
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...UNIVERSITY OF MUMBAI PROJECT ON “ .” SUBMITTED BY AMARKUMAR SURYAWANSHI ROLL NO.: 38 ADVANCED ACCOUNTANCY PART 1 STRATEGIC MANAGEMENT IN PARTIAL FULLFILLMENT OF THE DEGREE OF MASTER OF COMMERCE 2015-16 UNDER THE GUIDENCE OF PROF. VINOD CHANDWANI VIDYA PRASARAK MANDAL, THANE K.G.JOSHI COLLEGE OF ARTS & N.G. BEDEKAR COLLEGE OF COMMERECE CHENDANI BUNDER ROAD, THANE-400601 Declaration I, student of M.Com. (Part - I) Roll No. : 38 hereby declare that the project title “disaster management ” for the subject strategic management submitted by me for semester - I of the academic year 2015-16, is based on actual work carried out by me under the guidance and supervision of PROF.vinodchadwani. I further state that this work is original and not submitted anywhere else for any examination. PLACEAmarkumarSuryawanshi ROLL NO: 38 DATE ACKNOWLEDGEMENT It is indeed a great pleasure and proud privilege to present this project work. I take this opportunity to express my gratitude and acknowledge to all the individuals involved both directly and indirectly for their valuable help and guidance. This project has been an attempt to give information about the “disaster management”. I expressed my deep since of gratitude to founder and president of VidyaPrasarakMandal. I express my heartful thanks to our honorable Principal for her constant support and motivation. I express special thanks to my guide Prof. Vinodchandwaniunder whose guidence the project conceived...
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...Elemental Geosystems, 5e (Christopherson) Chapter 1 Foundations of Geography 1) Geography is described as A) an Earth science. B) a human science. C) a physical science. D) a spatial science. Answer: D 2) The word spatial refers to A) the nature and character of physical space. B) items that relate specifically to society. C) things that are unique and special. D) eras of time. Answer: A 3) A principal methodology governing geographic inquiry A) is behavioral analysis. B) involves spatial analysis. C) uses chronological organization. D) is field work. Answer: B 4) Which of the following best describes the current emphasis in the field of physical geography? A) understanding soil development B) modeling economic interrelationships among countries C) studying weather D) understanding how Earth's systems interact to produce natural phenomena Answer: D 5) Which of the following most accurately characterizes the goal of geography? A) the production of maps B) memorization of the names of places on world and regional maps C) memorization of the imports and exports of a country D) understanding why a place has the characteristics that it does Answer: D 6) Which of the following terms...
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...For exclusive use at HONG KONG UNIVERSITY OF SCI AND TECH, 2015 www.hbr.org BEST PRACTICE Everyone knows that being fair costs little and pays off handsomely. Then why do so few executives manage to behave fairly, even though most want to? Why It’s So Hard to Be Fair by Joel Brockner • Reprint R0603H This document is authorized for use only in Managerial Communication by Caroline Wang, HONG KONG UNIVERSITY OF SCI AND TECH from August 2015 to January 2016. For exclusive use at HONG KONG UNIVERSITY OF SCI AND TECH, 2015 Everyone knows that being fair costs little and pays off handsomely. Then why do so few executives manage to behave fairly, even though most want to? BEST PRACTICE Why It’s So Hard to Be Fair by Joel Brockner COPYRIGHT © 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. When Company A had to downsize, it spent considerable amounts of money providing a safety net for its laid-off workers. The severance package consisted of many weeks of pay, extensive outplacement counseling, and the continuation of health insurance for up to one year. But senior managers never explained to their staff why these layoffs were necessary or how they chose which jobs to eliminate. What’s more, the midlevel line managers who delivered the news to terminated employees did so awkwardly, mumbling a few perfunctory words about “not wanting to do this” and then handing them off to the human resources department. Even the people who kept their jobs were less...
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