ACKNOWLEDGEMENT
First of all our group members want to share a moment of thankful to Allah SWT to gives a success in every task we perform for the whole throughout the assignment. We have been blessed for every minute and day from the start of this assignments and providence that we get really makes us very alluring in finishing the task that we been assigned to. We also would like to thank our respective lecturer of this subject, Madam Inoormaziah Bt Azman for giving us this topic and opportunity for everybody to learn and experience something new and benefits about the health and wellness business. We believe that a chance on chosen task like this will help us a lot in future and self-development for upcoming working environment. Other than that, we would like to share a moment of appreciation to our family, relatives and friends that help us in giving a lot of guidance to making it successful. Without the moral support and guidance we will surely have a few difficulty in making the assignment smoothly. On this subject, Health and Wellness Tourism (HTT538) all of our group members had been assigned to do an interview and study about the spa business. With the lectures of enthusiasm in class and guidance from our Madam Inoormaziah Bt Azman, we are gladly to say that it was a successful task and also new experience. The motivation and hard work of all the four members of the group were all shown from starting until the end of the assignments and we will also looking forward to more exciting task in upcoming future.

INTRODUCTION

Health and wellness nowadays are universally important to all people surrounding who precautions about overall mental and physical state of their body. In other words is the absence of disease. This isn’t entirely the same thing as wellness because wellness is refers to the state of being in optimal mental and physical health. It is more about living a life full of personal responsibility and therefore taking proactive steps for one’s entire well-being. To manage or maintain our health and wellness will surely prevent us from the risk of harm and illness. As in Malaysia, they are many type of spa such as medical spa, thermal spa, resort spa, day spa and many more. Indeed, for this assignent project, we choose ‘Sado Men Spa’ as the spa and treatment that we have been looking forward to.
Sado Men spa is the given name, officially open on the 1st of November 2014. The taste of the owner’s concept are more to traditional and gardened scenery. It is located at Pandan Indah and also Petaling Jaya which is their second branch. The spa is open for men only with the treatment needed are just the same like others spa. The operation hour is from Monday until Sunday and open from 12pm to 9pm. The owner of Sado Men spa is Mohd Shahrizal bin Razali, along his business partner Hisham bin Abdul Talib. Both of them are famously known as Zack and Yus respectively. The idea of the name of this spa according to the owner, before he decided to start up a spa business, he loves to go to the gym with his partner and one day out of sudden, the term Sado Men spa pop out. The owner and his partner also realize that the chance of them to open a men spa is still new and will aware the surrounding. For them, to break a tradition to open spa for men only are something rare for the people surrounding to alert. From there, they decided to open a spa treatment for men because they believe men generation nowadays are pre cautious about their looks and health but at the same time, nervous to go to spa or a treatment because of some factors. They believe the term ‘Sado’ are the closest term to relate with men and the words ‘Sado’ has been trending when it comes to men. Thus, at this spa men can experience the service like other places. With the introduction of Sado Men spa, people in Malaysia especially men are more confident to do a treatment without any concerns. This spa is open for a men who seeks for better health and it doesn’t matter whoever wants to try the amenity of this spa treatment whether they are young generation or the gold citizens.
It was worth the risk for Mr Shahrizal and Mr Hisham to take the chance to try his luck in this industry with their motivation and new coming ideas. Before the early days, both of the owners are actually a graduate student from Business Management courses. After completing their studies they works as administration officers for almost 19 years. Then they decided to start thinking of something new venture that they think can benefits in the future. Starting from the bottom, the owner at first opened a Home spa in Pandan Indah using his own fund and slowly advance to what he was achieve from long time. After few years of doing the Home spa, Mr Hisham decided that he need to expand his business and from there, he start with his Sado Men spa operation. The amount of staff for Sado Men spa are around 5 to 6 workers in a day. One good thing about the this spa is they take seriously on recruiting their staff. Whoever who wants to take part in Sado Men spa’s family must first do an internship will be monitor day by day by the owner. The cleanliness and good attitude is what they aim for. The staff of Sado Men spa are all men and the reason why the owner didn’t recruit women to be the therapist because he believes and follow the regulations and limits as a Muslim people. Mr Hisham also dedicate that if the staffs are all women, then he surely will have a problem from the customers because for him, it is hard for a men to give cooperation if it’s been handle by a women. To add more, he stated that nowadays men are shy to do treatment at spa because the workers are mostly women.

1.1 Target Market
Sado Men spa’s main target market are surely for men and anyone who lives in Kuala Lumpur. Their goals are to get as much customers to try their service at reasonable price. It is the quality of the service that comes first rather than profit. Other reason is Kuala Lumpur is a city that people are the busiest place for men with their work and studies, with the involvement of Sado Men spa, it can be the second home to relax for the workaholic. This spa indeed is very devoted in his vision and mission. For Mr Hisham, he loves to bring back the ideas of men going to spa and have a chance to be the same level or what mostly women had. A class of working men are consider as frequently customer that came to Sado Men spa and satisfied with the service given. With the strategic location that they had now, it is surely an advantage for Sado Men spa to attract middle age men and also young people who are still wondering how benefit it is to go to spa. In a short time, Sado Men spa has been recognized rapidly with the help of positive feedback and influence of social media these days, they tend to receive a lot of customer from students, foreigners, workers, VVIP and also artists. Not just in Kuala Lumpur, the spa also has taken a step ahead when their image has been spot from other places such as Brunei, Singapore, Sabah and Sarawak. When ask about how’s their market target towards foreigners, the owner insists they had receive unexpected walk in customer especially from Australia, Philippines, United Kingdom and also Europe. Sado Men spa also does not put much pressure on who are their main target market because they believe with the reasonable range of price they offered, there are always customers that will come to their spa. The most average customer walk in per month that the spa can achieve is around 188 people. According to the owner, it was already a big target for them to achieve around 188 to 200 of customers per month who came to their spa. With the spa just only past 2 years of operation, it surely was a big step for Sado Men spa to continue to rise for upcoming years.

1.2 Pricing
Sado men offer an affordable price for all level of community, so that even a student can afford to undergo a treatment at their spas. They also provide spa package and ala-carte for example they have package for new bride or just single treatment like facial. The price ranges are start from RM50.00-RM500.00. Here are some of the package provide by Sado Men spa:

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2.0 THE EXPANSION OF HEALTH AND WELLNESS BUSINESS IN TOURISM DESTINATION

As we know, the expansion of health and wellness business in tourism destination has grown rapidly and consider as one of contribution factor of tourism industry. People tend to go to travel just to have a quality service and relaxation. Health and wellness has been important in someone’s life and with the business such as spa will try to create awareness of this opportunity. In all part of tourism destination, there must be a place for people to get a treatment or service that can complete their travel needs. Every place has their own categories of spa, example Tioman Resort and spa has very high tourist’s arrival for each year. People go to an island not only for sunbathing, but also to get their best therapy at the resort that gives the best treatment. For a city like Kuala Lumpur, Penang and Johor Bahru, there are also hotel that provide spa service, not to forget the day spa operation has been widely can be found anywhere. Wherever people go, they must surely don’t want to miss a chance to improve their health and wellness to complete their itineraries. A day spa is famously known as short time stop for tourists or guest to have a traditional massage or sauna and jacuzzi treatment, it can be easily found without any problem. This health and wellness business are in high demand no matter where the tourism destination is.
Sado Men spa are consider as unique health and wellness business because they are very alert on current and future trend. Mr Hisham and his partner Mr Shahrizal play a major role in keeping up on what to produce a new image into this industry. People look at Sado Men spa nowadays not just a spa for men, but also a good business and motivation for others to be more genuine in creating a new awareness. They know in this new era, they don’t want men generation going to regret not having a good appearance and healthy when they are older, therefore an introducing like this spa can benefits lots of party. Sado Men spa also manage to overcome problems such as negative perception and bad thoughts from surrounding about the opening for men spa. Indeed, they turn around the thoughts and make Sado Men spa now as the brightest prospect in health and wellness business. Even though the competition still not high like the other spa businesses, Sado Men spa has already begin their strategies in keeping their management as good as before for upcoming future. As stated from the owner, the determination is important in creating awareness and sending a good image of the business. Another factor of expansion for Sado Men spa is the average of price that they offered. With the high demand that they get, it was proven that people doesn’t have to travel far to get a quality treatment when in here, Sado Men spa already fill up the needs. Besides that, the advance of technology likewise make a key impact in this industry. People are more tolerable to spend more money for their health and wellness at any spa that that feel can maximize their desires reflects based on the technology and method provides. With the combination of traditional and machine technique like Sado Men spa offered, they attracts more people to use their service. The location of this spa somehow contribute a lot in their expansion of business. As we see, Kuala Lumpur are the busiest city in Malaysia. Sado Men spa usual customers are mostly from the Kuala Lumpur city. That can be proven after just less of two years of operation, the owner already manage to open up a second branch business. From just only a Home spa to a big branch like Sado Men spa, who already getting their publicity in high demand as they successful been promote by Utusan Malaysia, Bernama News, Maskulin magazine, Rapi magazine and also Astro production. And now people in this whole country has been talking about Sado Men spa and the controversy or negative perception has turn into something interesting for people to know more about their service.
In a conclusion, health and wellness business proves that this industry can overtake the tourism and be successful in many years. For every tourism destination there must surely needed of health and business tourism because of high demands from the people. Not only in Asia, there also across Europe, Middle East and other region have who already recognized the important of this business in their tourism destination. Sado Men spa are the right example that health and wellness business are heading to right growth in this industry.

3.0 CURRENT MARKET OF HEALTH AND WELLNESS

Health and wellness business plays a major role in the tourism sector. The establishment of all kind of spas are everywhere in this world. The awareness of health and wellness already existed long ago from the traditional style till the new technology that has been invented. The technology will keep on advancing and also usually will combine with some traditional element in order to make people easier to take care their health and maintain a healthy lifestyle. Usually when we talk about spa and beauties, women are more interested and easily get attracted by the idea of getting massage or relaxing at the spa. But in this new era of globalization, men also has already started to show that they are also cautions about their appearance and also the representation of themselves. There are more focus on how to get themselves to become more beautiful and also be healthy not only from the outside, but also from inside. Many men out there really wanted to go to the spa and experienced themselves the treatment or therapy and also the service that is provided at most of the spas. But the one problem is, most of them are from women spa and all the employees and beautician are women. Men does not feel comfortable and they need some privacy and quality time with only men.
Throughout the interview, we have acknowledge that the current market trend at Sado Men Spa is that this spa is really been highly demanded by the city and business men so they can do variety kinds of treatment provided. This is because business and city men is more advance and aware about beauty and also to look younger and can have relaxation at the spa. As we know, the name of this spa is Sado Men Spa which ‘Sado’ means tough in Malay. Despite it’s name not only ‘Sado’ people will come and receive the treatment provided, but all kinds and different social class of men. Men who really wanted to do some changes in their appearances and also to experience the treatment at Sado Men Spa. This spa will not choose their clients, as had told by the owner, most of the women’s spa usually would not receive clients who are overweight and also who seemed not affordable towards their treatment. They will treat them differently. The male clients will continue to grow in size in the market and will drive to growth in demand for health and wellness tourism especially in spa.
The type of income of the clients are from the middle and high income. Most of the clients will come to the spa to receive the treatment provided more than one session. The clients usually come and relax while the staffs do their thing at the spa once every month. Some of them come to the spa once every two weeks.
Besides the type of income, the current market for health and wellness for Sado Men Spa is when is they receive the most clients. Throughout the months and years, the most time visited by the client is by the end of the month that is when usually the client receive their monthly payment for their jobs. But for regular clients at Sado Men Spa, the will come usually once two weeks as their appointment has made for their treatment or session at the spa. The clients will usually come at noon till evening.
Next, the current market of health and wellness is most the clients seek for high quality of services but in average price. If you are that type of customer, you have come to the right place. Sado Men Spa has a lot of packages for their treatment and the price is very cheap compare to the other spa in Selangor and Kuala Lumpur. Even though their price is cheaper compare to others, but the quality of their service are the same and are even better from the expensive and classy spa. These are the feedback from the clients themselves. Before the Sado Men Spa was establish, the clients had went through a whole kinds of spa before but Sado Men Spa is still the best for them because they get good quality of service with cheaper price and also 100% privacy. This is what the clients always wants. Sado Men Spa treatment are effective such as quantifiably, physically effective. When men spa they want to appreciate that their skin feels and looks better afterwards, or that their muscles feel relieved. It is should be active. For example, for men should be fun and different. A huge percentage of regular sports spectators and amateur players are men, so it's not surprising that some kind of activity as a way of relaxing appeals more to men at a spa than sitting still. Next is sensuous or luxurious even. Spa treatments are not exactly cheap, for Sado Men Spa the price is reasonable, so men like them to have an aura of class and refinement for the money, as well as making them feel good about themselves.
The type of the clients in the current market of health and wellness is usually business men and city men. They are more aware and opened minded about the treatment receive and given by a man himself. This type of client usually seeks for relaxation from a hectic life and filled with stress at work. They go to the spa to relax on their weekend and also enjoy the spa treatment. Treatments for men are a growing offering at spas and treatment rooms. When men go to a spa, they are usually after something different to women, and most men don’t feel especially drawn to the idea of ‘pampering’. What men like to see are classy but understated spa treatments for men that will do some positive good.
In conclusion the current market of health and wellness is increasing in many ways this is because many people had aware about the benefits going to spa especially to release their stress. This is the best way develop more spas as it could contribute more income to Malaysia.

4.0 THE CHALLENGES CURRENTLY FACING BY THIS ESTABLISHMENT

Sado men spa face lots of challenges during its establishment on November 2014. They can be consider as a pioneer in men spa because of its concept that been introduce to a new market. Actually there is lots of men spa but sado men spa has their own uniqueness so that lead to acknowledgement of people as a pioneer of a good men spa in Malaysia and operated by men only. Here are the challenges faces by sado men spa before its establishment.
Before they manage to establish sado men spa, first thing they face are on how to put a brand name that show manliness. So by using that brand name people will instantly know it is specifically for men only. It is quite hard for the owners to figure out something that will attract people to go to their spas. Second problems face by sado men spa are marketing, they try to find a way on how to promote their spas throughout Malaysia and neighbor country such as Thailand, Brunei and Indonesia. Beside that they also try to promote product that made by them such as slimming product and men wash.
The third challenge faces by sado men spa are community perception; perception is the most difficult to overcome by the owners. When some beauty places are create specifically for men first perception of the people is they will think it is for gay because generally men who are concern about their beauty are soft and act more to women. They have to eliminate all the negative perception towards their business. Fourth are they tried to establish a strong networking between customers and media. It will help in expansion of their business in long term.
The last one is capital, capital is crucial in starting a business. Sado men spa faces this problem when they have come out with an idea but lack of capital in starting the business. The capital will be used to rent a shop, buy beauty product and spas equipment. To start a spa business a person need a capital at least need RM150k to start perfectly. So they try solving the problem efficiently and finishing what they have started.

4.1 Ways To Cope With The Situation
After facing few rough weeks they come out with a solution that can help them to establish the spa instantly and maintaining them all year around. Some of the solution and advice they get from their woman friend who already establish a muslimah spa. First of all is about the brand name, they figure out the name when the owners want to go to the gym. They try to find a name that is really show manliness, and then they also on the way to the gym suddenly they think of sado word which means a tough man. That’s how they get the name of sado men spa when they achieve a mutual agreement between members. They word itself reflects a man personality that is not really available to woman.
Second is capital, after figure out a great brand name they try to gather capital to start open the business as soon as possible. Sado men spa was establish by two person who sharing a capital to solve their problem. After they gather enough capital they start to renovate the store phase by phase. This technique has help them to run a business quickly by setup a main lobby and few treatment room that can be fully operated, while other rooms are still under construction. The fully operated room already use and get income, the income will be injected to renovate the other room so that it can run a business, get profit while do renovations.
Third is marketing activity, to overcome this problem sado men spa has hire student to do the marketing activity, web design and brochure. The student study in art and design course, it help the business in designing their own logo, web site, signboard and brochure. The moustache logo design is also show elements of manliness, it help to build their identity. After establish the business they expand and promote it through electronic media and printed media such as facebook, twitter, instagram web, newspaper and magazine. Unexpectedly from this activity they also receive customers from Indonesia, Singapore, Thailand and Brunei. That shows how strong are their marketing activity in order to promote the spas.
The next challenges they face are perceptions. Perceptions are the most crucial thing in order to gain customers confident and avoid any negative image towards the spa. At the beginning of the spa people always thought it was a gay spa and also provide ‘happy ending’ service. Sado men overcome this problem by directly explain to the customer about their spa treatment when they ask something inappropriate. To change people perception throughout Malaysia, Sado men spa has several times expose themselves in newspaper and magazine to promote their spas and explain what is men spas to gain more confident. After expose themselves in magazine and newspaper few times it help to win people confident and change the negative perceptions. The owner has said that after gain the popularity their responsibilities to take good care the image of the spa are getting higher. From that situation people negative perception will be decrease drastically.
The last one is networking, networking is important in establishing a business and to gain more customers. To create more networking sado men spa provide an excellent service to the customers, when the service are excellent it will create a positive words of mouth and it will spread like wildfire. When the good news being spread, it instantly attract media to make coverage at the spa and after that it will attract people with special interest to join venture towards the business. In an instance they already create a big networking among the customers, business people and media.

5.0 THE SUSTAINABILITY OF THE BUSINESS IN THE FUTURE

In health and wellness business, it is usually conquered by women. Typically, spa centers cater the female market and it is quite difficult to find spa centers that cater to the male market. Mr Yusry claimed that, he is not worried because there will always be a demand for this from the male market, especially because of the availability of information. It is easy for them to look for something on the internet. As the outcome, people are becoming more interested to keep their health and body in good state. Apart than that, it has become something essential for people in particular those who are working. They need to take care of their hygiene, health and looks. These elements are important because they need to interact with other people. Some need to convince people to buy their product or even agree to their proposition. These elements are important because it effects of how the outcome would be. For example, good and well maintained person looks more reliable than those who are not. However, it appears that in this line of business the challenges are surprisingly great. Thus, it is important to ensure the sustainability of the business. Especially with the current condition of the economy which happens to be unstable. In an unstable economic condition, it affects ones decision making process. This is because their disposable income may decrease respectfully to the economic condition. Sado Men Spa states that they are well aware of this fact and that they have taken the appropriate measurements in ensuring the sustainability of the Sado Men Spa and as well as health and wellness centers as a whole generally.
There are many ways to sustain Mr Yusry business in the future. The first way that he use to sustain his business is by maintaining the service quality. Sado Men Spa really emphasizes on the service quality. Mr Yusry constantly monitors and supervises his staff. In addition, he reminds his staff to deliver their service with courtesy and sincerity on daily basis. This is one way to ensure customers satisfaction and as well as to gain customers loyalty. In the service line, because it is tangible service providers’ deliverance is vital to define them. Happy and satisfied customers usually brings in more business. This is because, when you meet your customer expectation and they are happy with the service encountered, they have the tendency to go back and spread the words of mouth about the service they have encountered and satisfied off.
Next is business expansion. Another way to sustain the business in the future is to expand the business capacity. Currently, Sado Men Spa had just launched its second branch in Taman Medan. They have the intention to open up their third branch in Putrajaya. By doing this, they are marketing and improving their brand image. More people will get to know of Sado Men Spa. However, proper plan and careful research are needed to avoid unnecessary consequences.
Besides business expansion, another ways to sustain his business in the future is by educate the society of the importance. Educate the society of the importance of health and wellness by doing constant awareness campaign. Maybe they can collaborate with other spa centers and governing bodies to held such event or talk to educate and increase their knowledge on this matter. This in return would increase the demand for such service. Thus, ensuring the sustainability of the business.
Lastly, the ways to sustain Mr Yusry’s business in the future is by asking feedback. Asking feedback from customer of the services deliverance could help in terms of improving the service quality. A set of possible solution could be prepared. Therefore, identified problems can be overcome and then improving the service quality.
In a nutshell, every company wants to grow their business, yet few know how to sustain it for the long-term or look beyond the next quarterly or yearly. Growing a business requires the right intellectual capital, carefully selected strategic partnerships, and products or services with strong marketplace demand. Beyond these essentials, sustaining growth requires a strong operational foundation to reduce the risks to the business over time.

6.0 MARKETING

Spa and Wellness industry is definitely a very challenging industry in Malaysia because of the existing challenges. Presumably, without a proper set of marketing strategy, it would be difficult to sustain. As for Sado Men Spa, it seems that they have quite a strong set of marketing strategy. According to Mr Yusry, location is not as important as it used to be when starting a business. The location for the second branch Sado Men Spa is quite isolated. He also claimed that, it is done on purpose. The choosing of the location is to provide a calm and welcoming environment. However, a strong set of marketing strategy is needed. Sado Men Spa uses this few tools to market itself

Marketing
Strategy

Newspaper

Direct marketing

Social
Media

The first marketing strategy that Sado Men Spa used is by newspaper. Sado Men Spa since its opening has drawn the attention of the people. As stated by Mr Yusry, due to its unique name, it has been featured in few newspapers such as Sinar Harian and Utusan Malaysia. This shows that, Sado Men Spa is reliable and legit. Negative perceptions that are commonly linked to spa centers are now can be countered off. Apart than that, it has boosted the sales volume of the spa. People are beginning to develop awareness of the importance of body maintenance. Hence, the availability of such spa to cater the demand for the male market is needed.
Besides that, social media is also one of the marketing strategy used. Nowadays, the ever growing trend of the social media to be as one of the platform people shares about almost everything. This is a wonderful opportunity for people to take advantage off. Mr Yusry said that most of his promotions and marketing are done through social media platform such as Facebook, Instagram, Blogspot, and as well as their own developed website. Through this platform, they are able to market their spa center to people. Sharing of information to raise awareness is now possible with the availability of the internet and these social media providers. In addition, when they provide information to create and raise awareness, this helps to spark the interest of people to try the service provided. Also, they can share their promotion from time to time.
Lastly, the marketing strategy used by Sado Men Spa is by friends and families. Sado Men Spa started with small marketing activities. As identified by Mr Yusry and his partner, friends and families are one of the strong marketing tools. He also added that, Sado Men Spa emphasize on service quality. They always deliver their service with courtesy and sincere so that the customers will always feel that the money they spent is worth the spent. This in return will produce customer loyalty and free marketing which has proven to be one of the best marketing tools, the power of mouth to mouth marketing. Customers will tell and suggest to their friends and families to try their service.

7.0 SWOT ANALYSIS

Starting a business has both its strong points and its risk. SWOT measures the strengths, weaknesses, opportunities and threats involve in order to start and maintaining the business. Just like other spa, Sado Men Spa will have their own strengths, weaknesses, threats and also opportunity. Throughout the interview, the owner has stated their strong point and its risk.
There are many strength that existed for sado men spa. The main strength for this spa is it is said to be one on the first male spa established in Malaysia. Nowadays, as we can see men has already started to take care of their appearances, there is nothing weird about that. When the men spa existed in this market, it will make the men easier and feel more comfortable to experienced and feel the treatment provided. This is the advantage for this kind of spa because it will gives the men all privacy in the men spa. The next strength of sado men spa is in this market, not many other men spa that is establish. In other word, there are lower number in competitor, so majority of the men will come to sado men spa and they will generate more income. The owner also said, if one day there are many more men spa that has been establish, they will not feel threaten because of their uniqueness and better quality of treatment and therapy provided. Furthermore, the strength of this spa is they are confidence with their own product and also their spa. They get good feedback from the customer, says that their product and service are much better than the other spa they have been too. With the affordable price, the customer will become pleasant with the quality and also price offered. The customer will not run and will always come back to sado men spa if they maintain the quality.
As in any organization, Sado Men Spa also could not avoid with its weaknesses. There are many weaknesses listed by the owner of this spa. One of them are the society’s perception towards Sado Men Spa. As mention earlier, Sado Men Spa is a fully male spa, operated by a man and also run by men. Many people would assume that this spa is for gay people. And only gays will enter this spa. It is labelled that they provide negative service or gay service. This is not true at all, because nowadays men’s fashion and stylist is as important as the female. People need to be more open minded in order to accept the fact that there no wrong when a man goes to a man spa. it is actually a good thing to take care of their health and lifestyle. By people having this kind of perception towards Sado Men Spa, it would definitely ruin their image. The next weaknesses that Sado Men must face is the productivity of the employee. When there are too many employees, the owner cannot have an eye on them all the time. He could not keep them too maintain their services. This would lead to not very efficient work of the employees.
Besides weaknesses, Sado men spa would have their own opportunity for their business. The first opportunity that Sado Men Spa has is they receive many business purposes to joint venture with Sado Men Spa. This is a good start for Sado Men Spa because if they joint venture with this spa, they would get more publicity from the existing business or company, and can promote more to the people. The next opportunity is they planned to open up new branch at Putrajaya, Klang and also Johor. Most of this area is full with men that take care and are aware about the importance of spa treatment for their life and also when they are stress. This would create a lot more income for Sado Men Spa. The third opportunity is Malaysia is still lack of men spa. So when Sado Men Spa was establish, it is an advantage for them to earn much more customer from before and also in the future. Most customer would always choose to go to senior’s spa in order to get better quality of service.
Lastly, the major threat for Sado Men Spa is anonymous writer would create up stories and also give false negative feedback about this spa. As we have mentioned, nowadays the social media such as Twitter, Facebook and Instagram can be a good and a bad thing in our life. People would easily trust any things that goes viral on the internet. Some of the competitors would create up story such as Sado Men Spa provide bad services and the treatment is not good. It would make they lose their customers and also no new customer would go and experience their spa. The second threat that would really give impact to Sado Men Spa is about their employee’s attitude. Working in a place where it fully interaction with men sometimes would make confusion to their employee. The owner says that, he could not guarantee that his employee are not gays. He is just afraid that one day, in any of his spa branch, one of his employee did not act professional at workplace and do negative things. If that thing happen that it would really ruin the whole spa’s image and also with nowadays technology, people would make it viral with just a few seconds. He hopes that all his employee could act professional when doing their job and would not affect their performance.

8.0 SUGGESTION AND RECOMMENDATION

There are many suggestion and recommendation for Sado Men Spa. The first recommendation is collaboration with the public sector to increase awareness. Sado Men Spa should collaborate with the Ministry of Tourism and other governing bodies to increase the society awareness of the importance of health and wellness. Moreover, this could be the next tourism product that could be offered to the foreign market. For example, Bali is one of the destinations that people go to get specific treatment or such. Maybe Malaysia could come up with our own identity to be grouped and package as a new tourism product. Besides that, the next recommendation is provide training for anyone interested to join the industry. One of their future planning and their vision is to develop an academy to train and create expertise in this line of business. As stated by My Yusry, he intends to develop the academy as a medium to produce skilled therapist. In addition, the creation of the academy is a way to overcome the problem of the availability of skilled therapist in the job employment list.

9.0 CONCLUSION

Upon completing this report, we acquired a valuable knowledge. Apart than just in class education, this kind of assignment really helps students to develop their soft skills and critical thinking. Although we have encountered a few challenges and obstacles, we managed to come up with a solution and overcome the problem as a team. From this project, we found that Sado Men Spa was a spark of idea between these partners and their friends because of the current situation of the industry that could not provide a proper spa centers to cater the demand of the male market compliance with the syariah law. Taking into consideration of all that has been said by Mr Yusry, there is demand and the market is promising. However, there is a need to raise the awareness and educate the society of what the health and wellness industry is all about. The negative perception needs to be changed.

10.0 APPENDICES

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Picture 1: Team members with the owner Picture 2: Interview session

main entrance image treatment room image Picture 3: Interior of Sado Men Spa Picture 4: Treatment area

sado 1 image facial image

Picture 5: Bekam room Picture 6: Facial or slimming area

sado2 d image C:\Users\insiyaa\Desktop\Downloads\IMG_2972.JPG

Picture 7: Interior design of the spa Picture 8: Product of Sado Men Spa

11.0 REFERENCE

1. http://sadomenspa.com/
2. https://www.facebook.com/sadomenspa/
3. http://www.spaboom.com/spa-trends-for-2015/
4. http://www.hoolaspa.com/blog/benefits-of-a-mens-facial
5. http://www.o2spa.org/massage-benefits/
6. http://www.deccanherald.com/content/484267/now-trend-men-heading-spa.html