...the movies. In articles “Study Finds Movie Attendance Declining as More Americans Act out Films At Home” from The Onion and “Fewer Americans Go to the Movies” from The Wall Street Journal, they discuss how movie attendance has declined and ticket prices have increased. Although both pieces assert the same argument towards America’s movie-going audience, the satirical article from The Onion is more effective. Statistics show that movie attendance declines each year. This result could be from a variety of possible factors. The article from The Onion claims that Americans are choosing to act out films at home instead of seeing the movies at the theater. The piece states that“72 percent of respondents said they enjoyed the flexibility of home-acting versus watching movies in the theater (“Study Finds Movie Attendance Declining”).” This possibility may seem comical, but when thinking more in depth to why staying home would make issues disappear such as needing to use...
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...identity, as an individual and a group, and about the creative expression or response to life. Dr Fons Trompenaars who is a Dutch author in the field of cross-cultural communication developed the “Seven Dimensions of Culture Model” for the analysis of cultural differences. The seven dimensions were defined as; Universalism versus Particularism, Collectivism versus individualism. Affective versus neutral relationships. Specificity versus diffuseness, achievement versus ascription. Orientation towards time and internal versus external control. According to Dr Trompenaars culture is the manner in which these dilemmas are reconciled, since every nation seeks a different and winding path to its own ideals of integrity. Trompenaar believes that not only will conflict be reduced by this reconciliation but businesses will succeed to the extent that this reconciliation occurs. According to Hofstede (1991) culture is like an onion that can be peeled, layer-by layer to reveal the content. The meaning of culture is compared with the layers of an onion. Where the outer layer is what people principally associate with culture e.g. clothing, language and foods etc. The middle layer refers to the norms and values which a community holds. The core of the onion is the key to successfully working with other cultures. Hofstede sees culture as "the collective programming of the mind which distinguishes the members of one group or category of people from another." Universalism versus Particularism ...
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...In the article written in The Onion whose aim was to create a satirical article of the marketing world, I wrote a response in regards to the selling of “magnasoles”. In my rhetorical analysis, I did a well job at identifying SOAPTones. I connected the first five lines of the article which targeted the audience of people with sore feet more specifically hard working Americans. The use of targeting hard working Americans resulted in luring them in more with the use of the shoes only being $19.95. They emphasize the price of the shoe more by comparing it to thousands of dollars that would be spent for the same exact job as the “Magnasoles”. Another thing, I did well was noticing the credentials they use throughout the article to ensure...
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...GRADUATION THESIS PSEUDONEWS IN THE MODERN MEDIA Evidence from NewsBelarus.net site By DMITRY BUTER Minsk, 2011 INTRODUCTION People have been always interested in news. Getting information is ordinary necessity of any person. Recently this trend has become particularly notable. If we look at the statistics of query word "news" in the most popular Internet search service Google, it turns out that at the beginning of the century it took only 30-40 percent of the total share of requests. In the second decade this figure rose to the level of 80 percent. However, the information contained in news releases, does not always reflect the hidden side of an event, and sometimes it is even boring and mediocre. As the horizon of an average reader becomes broader, the need for innovative coverage of what is happening around us is increasing. News agencies are finding new ways of presenting information: video podcasts, infographics. However, meaning and significance are often lost behind a beautiful design. In pursuit of the reader, agencies often lose their individuality, merging their materials with overall news flow. When a newsbreak is completely used up, and the reader is still interested in it, it becomes possible to fill the vacant space with excogitation, and sometimes to make everything up from scratch. And thus pseudonews are born - materials that replicate the style of information resources, but they differ from the real news by satirical content. The graduation...
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...MP-APPENDIX B STUDENT MARKETING PLAN FOR “BAGELS BY THE BAY” A Marketing Plan Presented by: Jamie Johnson And Amy Smith Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography Appendices Appendix A: Bagels by the Bay Menu 11 Appendix B: Bagels by the Bay Flyer 13 Appendix C: Bagels by the Bay Coupon 14 Appendix D: Bagels by the Bay Survey 15 1. Background Bagels by the Bay is a new eating establishment located in Three Harbors, Michigan. After surveying the selection of fast food restaurants in the Three Harbors area, Jamie Johnson and Amy Smith discovered the need for a healthier eating option. Three Harbors is located on the...
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...1. What elements of satire did you notice upon your first read of the article? The Onion uses a satirical tone to draw attention to the public’s gullibility and the advertising industry’s power. There is a touch of humor throughout the article that mocks the exaggerated diction advertisers use in real life. The article even goes as far as to make up its own scientific diction including the change of neutrons into “comfortrons” and nuclei to “pain-nuclei.” 2. What rhetorical strategies contribute to the satire? How are they effectively used? The use of numerous hyperboles throughout article brings awareness to the fact that advertisements do the same thing, over-exaggerations. The article in its entirety is ironic, it is an advertisement making fun of advertisements, which adds some humor to the criticism. 3. What are the key differences between student response 2A and student response 2B? How do you account for the three point difference in scores? The difference between 2A and 2B is that essay 2A provided evidence and explained in detail the rhetoric devices and how they were used effectively; 2B on the other hand simply just answered the prompt. 4. Explain the score received by the writer of 2C. Where do you think this writer might have missed an opportunity to craft a much stronger essay? Where are the opportunities for improvement? I believe the writer could’ve crafted a much stronger essay if they thoroughly understood what the prompt was asking. It seemed...
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...Company Analysis: A&W Canada Company Background History A&W is a fast food restaurant that is world famous not only for its food product, but mainly for its original beverage; the A&W root beer. In 1919, a man by the name of Roy Allen decided to set up a drink stand at a parade, which was honoring World War I veterans returning home to Lodi, California. He offered a new product called root beer. The creamy beverage was a great success; so much that he took on a business partner by the name of Frank Wright. In 1922 Allen and Wright with initials combined, created a brand for the beverage calling it the A&W Root Beer. ("History of A&W Root Beer," 2014 Paragraph 2). The first permanent root beer stand was located in Lodi, California and a second location in Sacramento. A&W was the first fast food company to introduce the “drive-in’ and in 1924 Allen decided to peruse franchising. This made A&W the first franchised restaurant in America and by 1933 there were over 170 franchised A&W stands. ("History of A&W Root Beer," 2014 Paragraph 3). Throughout the years the ownership was changed but the company was still a success so much that the consumers wanted to be able to enjoy the product at home too and in 1971 A&W cans and bottles were introduced for sale. ("History of A&W Root Beer," 2014 Paragraph 5, 6). In 1956, the first A&W drive-in restaurant in Canada opened in Winnipeg. The restaurant provided burgers, fries, onion rings...
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...-1568179 Morgan Kimbel - 1541226 Divya Punjabi - 1567142 Date submitted: 3 December 2015 Table of Contents 1. Executive Summary ..…………………………………………………………...3 2. Introduction ……….…………………………………………………………….4 a. Overview of Automotive Industry in the UK b. Overview of Jaguar Cars 3. Situation Analysis…………………………………………....…………………..5 4. Branding Strategy and Management…………………………………………….6 5. Communication of the Jaguar Brand in the Market……………………………..9 c. Global Marketing Campaign d. Social Media Marketing e. Corporate Social Responsibility f. Same Essence, Different Market g. “The Art of Performance” 6. Conclusion………………………………………………………………………15 7. References……………………………………………………………………… 16 1. Executive summary This report aims to analyze the branding activities of Jaguar Cars and how the company is run with the help of its main global marketing activities. The report discusses and analyses the external business environment of the company using situational analytical tools such as the PEST analysis and Porter’s five forces. To better understand the branding of Jaguar Cars, the ‘Brand Onion’ tool has been used to analyze the company’s marketing mix. The report also compares and contrasts the way in which the brand image has been communicated in mature developed markets and emerging markets. Specifically this report will analyze Jaguar’s position in the automobile market in the United Kingdom and the United...
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...Shirley Jackson’s The Lottery Fiction Analysis Through common belief winning the lottery is a chance to easily enrich oneself with bountiful amounts of money and prosperity. Jackson’s “The Lottery” takes the connotation of the word ‘lottery’ and adds irony in all of its forms to it. Shirley Jackson toys with the reader's expectations and twists them to leave a surprise. Much of the reader's expectations of how a lottery should occur are being built up but the turn of this story makes it apparently obvious that this specific lottery will destroy you. The turn of events near the end of the story reveals the dramatic irony. The readers commonly view the lottery as an easy way to wealth and money but the characters in this story know the lottery to be a sacrificial ritual, supported by the angst and whimpering given by Tessie when she is stoned. This dramatic irony leaves the readers torn inside and add layers of depth where they are expecting a happy ending but rather receive an unpleasant surprise that leaves a certain “taste in their mouths” if you will. This can not only be seen as dramatic irony but as situational Irony because the readers expect the lottery to be enriching, but the exact opposite happens through the death of the lottery ‘winner’. The irony is also found in the story when Tessie Hutchinson is late to the lottery she “clean forgot which day it was” ( Jackson 411) This quotation shows irony because she is late to her soon demise. Tessie forgets the lottery...
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...Empty Vessel: Self-esteem Concerns in young girls Gonzalo Melendez University of Texas in El Paso Abstract This paper will take a look at the different dynamics of the rising the issue of the continued decrease in self-esteem in young girls. This paper will inform you of the age that self-esteem becomes a factor in a young girl’s life. It will also address the multiple causes that affect self-esteem in young girls. It will explain the long-term effects that come with low self-esteem and low self-image. Finally it will highlight ways to help mitigate and prevent low self-esteem in young girls in our society. Intro 12 year old Lana wakes up one morning looks in the mirror and thinks “Ewe why are not pretty.” “I really hate the way my jeans look on me.” “I wish I was smart.” The thought process behind a young girls mind today is a scary one. “Today we define self-esteem as ‘positive or negative attitude toward one’s self’’ and can be viewed as a key indicator of a healthy psychological well-being.” (Daniel Clay, 2005). Self-esteem can be fragile and can be easy shattered. Body image is central to adolescent girls’ self- definition, because others have socialized them to believe that appearance is an important basis for self-evaluation and for evaluation. (Daniel Clay, 2005) Poor self-image is a growing issue among most young girls in today’s society. When you think of poor self-image, most people think immediately of looks, but the truth is poor self-image is also how...
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...EXECUTIVE SUMMARY In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a lucrative large mass market. India’s market potential lures foreign companies. Many international companies that ventured in after 1991 are tallying their profits and losses and wondering what the future holds for this market of 950 million people. But India is a diverse country where different states have different consumption patterns and customs. Thus competition has become the key word in today’s scenario. Till 1970’s and 80’s Maggie and Kissan were the major ketchup brands but after liberalization Heinz entered Indian market which offered tough competition. These major giants are also facing competition from many local players like Tops, Cremica and other local brands. Through this project we have studied 4 P’s of marketing mix which includes PRODUCT, PRICE, PLACE and PROMOTION for Maggi Tomato Ketchup. Product highlights various attributes of the product. Price helps us in analyzing whether it is competitively priced or not. Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements. Place focuses on efficiency of distribution network of Maggi Tomato Ketchup. We have also drawn out some inferences by applying various statistical tools like ‘SIGN TEST’. Towards the end we have suggested some recommendations as a group on how can we improve...
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...Letter of transmittal December 09, 2009. Suntu kumar Ghosh Course Instructor MKT 301 (Marketing Management) BRAC Business School BRAC University, Bangladesh Subject: Submission of the Project Work on the Marketing Plan of McDonalds Dear Sir, With due respect, we want to state that, it was a great pleasure and honor for us to submit our project report of MKT 301 in the context of Marketing Plan of McDonalds in Bangladesh. Basically in this report we have tried to develop different Marketing strategies, like- product strategy, pricing strategy, distribution strategy and promotional strategy. We are very much glad that you have given us the opportunity to prepare this assignment and hope that this project work will meet the standards of judgment. But there may be some mistakes due to various limitations. Therefore, we beg your kind consideration in this regard. Any kind of suggestion and clarification will be accepted cordially. Your kind advice will encourage us to perform better Project work in future. Yours sincerely, Sifat Afrin (07204009) Tamanna Lutfa (07204012) Sadia Afrose (07204033) Md. Khaleduzzaman Sowrav (07204005) EXECUTIVE SUMMERY To make the customers satisfied and maintain the long lasting relationship with the customers are the main things to exist in the business world successfully but to make customers satisfied is the most difficult thing for a company because almost everyday people...
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...___________________________ 1 Beginning ___________________________________________________________________________________________________________ 1 Recent crisis and effects ___________________________________________________________________________________________ 1 Objective of the report_____________________________________________________________________________________________ 1 Financial analysis _________________________________________________________________________________________ 2 Monopoly power ___________________________________________________________________________________________________ 2 Substitution effect & Reverse Bandwagon effect ________________________________________________________________ 2 Impact on share price _____________________________________________________________________________________________ 3 Manufacturing Process ___________________________________________________________________________________ 4 Risk management ________________________________________________________________________________________ 5 Hazzard Analysis & Critical Control Points _____________________________________________________________ 6 Overview ___________________________________________________________________________________________________________ 6 1. Analyze hazards ______________________________________________________________________________________________ 7 2. Identify critical control points ______________________________________________________________________________...
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...Table of Contents Executive Summary 3 Opinion of Value 4 Assumptions and Limiting Conditions 5 Business Overview 7 History of company 7 Services provided 8 Self-Service 8 À la carte Menu 10 Catering services 11 Education industry analysis and its impact on canteen business 12 Conclusion 14 Production Process 15 A la carte menu 16 Self-Service 17 Customers analysis 18 Suppliers 19 Human resources 20 Description of facilities 21 Furniture and Fitting 23 Equipment and Machine 24 Financial Analysis 25 Asset Valuation: Book Value Method 25 Market valuation method: The going market rate method 26 Income-based business valuation: Return on investment (ROI) method 27 References 28 Executive Summary Mr. Bernard, owner of the ABC Food Outlet, is contemplating to sell the canteen at the ABC University. Our Boss approached Mr. Bernard, upon hearing about the upcoming sale of the canteen, with a possible offer to buy the canteen. Mr. Bernard offered to sell the canteen for the price of RM500, 000. However, since he is not sure about whether the canteen is a good buy at the price of RM500,000 , the boss asked out team to carry out valuation of business and to hand him and business valuation report for the canteen at ABC University. In this report, valuation of business for the ABC Food Outlet will be carried out. The ABC Food Outlet is located on the campus of ABC University and has been in business at the ABC University for the past 15 years. The aim...
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...between them, one must look deeper than the menu. Both Burger King and McDonalds offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising. If one compares the menu boards of Burger King and McDonalds, they he or she will see many of the same items listed: burgers, fries, sodas, chicken nuggets, and sandwiches. In an effort to appeal to those wishing to watch what they eat, salads now appear on both menus. The biggest difference between the restaurants is the way they dress the burgers. While Burger King prefers lettuce, tomato , ketchup and a dollop of mayo, McDonalds reaches back to classic Americana by using ketchup, mustard, onion and pickle. And Again with a nod to healthy eaters, both now offer a selection of salads and wraps that differ mainly in their dressing. But, the differences in each one's approach to food preparation go deeper than dressing. If you visit the company websites, each boldly declares they are committed to quality. Burger King's website features a changing banner at the bottom. The larger type and different font color immediately draw the eye. This banner tells you how committed they are to healthy food, with statements like, " We have created a nutrition...
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