Name: Kelvin Oaihimire
Date: 10/29/14 Online Buying Process.
The online product that I am familiar with and have purchased in the past is a pair of Nike running shoes.
The evaluation of the buying process from the marketers point of view using the five stages of the buying process
1. Problem Recognition
2. Search and determination of alternatives
3. Evaluation of Alternatives
4. Purchase Decision
5. Post Purchase Decision

Problem Recognition: This was the initial stage, in this initial stage I realized that I have a need for a pair of running shoes, then I begin the important step of the decision process.
The need for the pair of running shoes arise as a result of me needing a comfortable and fancy shoe that I can use to work and stand long hours at the laboratory, thus prompting the decision process to purchase a running shoe
A purchase cannot take place without the recognition of the need. I recognized the problem of the need for a running shoes then I start looking for the solution. The problem recognition stage was the first stage of the online buying process for a pair of running shoes. The problem recognition stage cannot be skipped in the buying process.

Search and Determination of Alternatives: This is the second stage of the purchase process where I started looking for best and possible solutions to purchase the running shoes, after identifying the need for a pair of running shoes, that I have identified. The role of the internet or online search improved my ability to find alternatives and information about the alternatives, as I performed a search for “buy running shoes” and I was presented with multiple results on running shoe. With the search results presented, I made effort to find out what would be the best solution i.e. what would be the best running shoe that meets my criteria in terms of pricing and durability to aid my