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The Portrait Drawn by Womens Advertisements

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Many advertisements appear on television, newspapers and magazines everyday. For a person to not be influenced or even see an ad they would have to be a complete shut in a secluded from the world. A lot of ads try their hands to catch peoples attention in different ways since there is so much competition on a daily basis. Would a person choose to buy a product that shows how you could look with the product or beautiful people use and say that it will not only improve your image but make it so you look like them? There aren't many people who wouldn't choose to be more beautiful than they see their self. So it is safe to say many ads directed toward women would try to increase or improve the buyers appearance. By doing this ads have put up a certain bar for women in America to show the ideal look of beauty of a women body. Advertisements for women have made it so that women must look a certain way, and are expected to be a certain size, and if they don't fit that bill, then they are not doing all they can, and while the product can help make them look better they may never reach the "ideal" image made by these ads. In this day and age with technology used as much as it is there is lots of money to be gained from advertsments. Advertisers will pay big money to be represented on website and even to premeire during televised events. There are many ads, ads for men, women, children even ads designed for our pets, but every ad tries to grab your attention in a specific way. Many ads go with the main idea that it will either make your life easier or improve your overall appearance. One common product that follows this idea is women lingerie, with a big contender being Victoria's Secret. Victoria's Secret is a lingerie brand that advertises many women sporting only their product, and only in the smaller sizes. Also the ad is part of Victoria's Secret "I Love My Body" campaign, where the model figured women are able to show off the lingerie because they "love their body" and can show off how woman should be. Every Victoria's Secret bra sported by a model makes sure to fit the ideal body of the model. So one could see how Victoria's Secret views potential women buyers as women that fit the "model body". The "model body" is skinny, small size, more fit women, so most likely not a person you would walk into randomly at your supermarket. Where it would be very easy for the ad to just promote the product itself, it goes beyond to show the ideal woman wearing their product in the ideal body size. By showing the model type woman in their product it would have underlying psychological effects on those viewing, thinking they need to appear the same as the models. Another similar case of a product being distributed to women that didn't just show off the product is a pantene hair care ad. While it shows a women head and the way they want people to see what the product does to the hair, the woman in the image also has a slightly risque shirt, showing off more skin than really necessary for a hair care product. Where the ad is supposed to be about a womans hair, instead of just showing off just the hair, or even stopping before the neck, the ad shows from the hair being treated by Pantene to below the bust. Not only is the product being stifled by the woman taking up most of the image, but also the product itself doesnt take up any space in the ad. At the bottom right, you can make out what looks like shampoo, and at the top on the right in almost unnoticable text is the Pantene brand name, for an something being advertised in such a way you would expect the product to take up a decent amount of space so people know what they're being sold. The third ad is for Revlon makeup, this ad, similarly to Pantene, has the product and the name smaller than the image of the woman showing it. While the makeup being shown is supposed to be for the skin, the face model doesn't just use the revlon cover up. She is shown wearing lipstick, eyeliner, and has made up her hair. The Revlon ad is different from the Pantene ad, whereas it has more information about the product and Pantene's ad is mainly the picture, however the reader is drawn more towards the picture of the models head than really reading about the produt. The ad is showing that if you are going to use this product, you might as well use many other products, so you can cover up all of your flaws. This gives a negative message to woman, that would also cause them to buy more than just what the ad is showing, which is good for business, but harmful to how American woman view themselves. The fourth advertisement is for Prada bags, in the ad there are 7 women dressed in high heels and skimpy clothing. Where the product is supposed to be the bag only a few of the women even have the bag, most are just posing with their hair up, wearing makeup, and showy dresses. Even when something that isn't supposed to be worn is advertised, the women models being used are still barely wearing anything, which would make other woman question how they should appear when purchasing Prada bags. Like the other 4 ads, the people shown wearing/sporting the product are very showy and seen as attractive woman, which would make other woman feel like they need to go to certain lengths to appear that way if they want to purchase the product being advertised. The final advertisement is for Dove Soap. While this product tries to do something the others have not there are still woman who are upset with it. While the Dove advertisement does sport woman only wearing their lingirie, the woman being portrayed are supposed to be more natural. As a part of Dove's "Real Beauty Campaign" Dove has been trying to advertise their products with a more average idea of woman so as to try to break out of the common way woman ads are portrayed. While the idea is good in theory, it seems it isn't working as planned. In a newpaper article by Laura Stampler, Stampler says that; "While many love the video, others found major flaws in the ad...", in regard to the "Real Beauty Sketches" video used by Dove. One of the main things Stampler critiques, is that while the ad tries to off put the idea that woman aren't beautiful, the ad only seems to promote that, "The ad blames women, rather than society, for critiquing the smallest physical imperfection." So while the ad was trying something new and seemed to hope to make more "average" woman feel good about themselves, it also said that they were the ones who felt they needed to change in the firs place. In conclusion all five advertisments show off woman using their products while wearing skimpy clothing and promoting bodies and ideals that shouldn't imediately be thought up when selling their certain product. Each ad promotes model-like woman to sport their products, and makes woman believe they must have a certain beauty or body to wear or purchase their product. These ads make woman more concious about their bodies and about how they look which advertisements shouldn't do. These ads convey the idea that you need to buy certain products and look a certain way to be accepted as beautiful in American society. While some ads may try to change how the idea of beauty is seen, like in the "Dove True Beauty Campaign", these ads only help to make woman feel like they need to do something about their image to be considered beautiful.

Works Cited

Stampler, Laura. "Why People Hate Dove's 'Real Beauty Sketches' Video." Business Insider. N.p., 22 Apr. 2013. Web. 20 Jan. 2014.

Victoria's Secret Ad; http://blog.timesunion.com/amanda/i-love-my-body-too-i-just-dont-write-about-it/20438/ Talar, Amanda. "I Love My Body, Too (I Just Don't Write about It)." Web log post. Timesunion. N.p., 14 Dec. 2011. Web. 23 Jan. 2014. (First Picture on Site)

Pantene Ad; http://www.bhatnaturally.com/advertising/pantene-are-these-ads-from-one-brand/ "Pantene: Are These Ads from One Brand?" Web log post. Bhatnaturally. N.p., 3 Oct. 2008. Web. 23 Jan. 2014. (First Pantene Picture)

Revlon Ad; http://kylew93.edublogs.org/film-as-lit/camera-techniques-mini-project/ "Kyle's Blog." Web log post. Kyles Blog RSS. N.p., n.d. Web. 23 Jan. 2014. (First Picture in list)

Prada Ad; http://stylefrizz.com/200901/prada-ss09-ads-the-black-dance/ Kpriss. "Prada SS09 Ads – The Black Dance." StyleFrizz. N.p., 7 Jan. 2009. Web. 23 Jan. 2014. (Picture on site)

Dove Ad; http://www.mbird.com/2013/06/dove-thinks-youre-more-beautiful-than-you-think-you-are/ Hornsby, Emily. "Dove Thinks You’re More Beautiful Than You Think You Are." Web log post. Mockingbird. N.p., 13 June 2013. Web. 23 Jan. 2014. (Picture after Video)

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