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The Price Is Right

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Submitted By et95
Words 567
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The price is right: How much should the new iPhone cost?
Apple have dominated the smart phone market for many years as well as having other products dominating as well such as the iPad or the mac. As there are now more companies coming up with different ideas for the smartphone the competition is increasing in the market. Apple have decided to release a new iPhone which is the iPhone 6 to try to keep beating the competition. With this case study I will try to find the right price that they should sell it at and what will balance the price with the demand. Overall I will be investigating what the selling price should be in order to get the most demand off customers.
Firstly I will be using a model of revenue before Apple conducted a world-wide search. The selling price will have a big effect on how much profit they will earn, as if the price is too low they may sell a lot but not earn as much as they were hoping for and if the price is too high then they may be earning more with each purchase but they may not sell enough to get to the profit they wanted. This graph shows the supply of the product.

Line 1
Point 1 – (20,700) Point 2 – (10,550)
Gradient = 700-550 = 150 = 15 20-10 10

y-y1=m(x-x1)

y-700=15(x-20) y=15x-300+700 y=15x+400

Secondly I will be using a model of revenue after Apple conducted the world-wide search. This model shows the demand of the product.

Line 2

Gradient = 700-500 = 200 = -12.5 4-20 -16

y-y1=m(x-x1)

y-700=-12.5(x-4) y-700=-12.5x+50 y=-12.5x+750

Lastly I will put the supply and the demand onto one graph to find what the point of equilibrium is, which is the best price for the iPhone which will reach

Line 1: y=15x+400 Line 2: y=-12.5x+750

Put y=15x+400 into line

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