...for adult beverages complete with specific information concerning beer. Facts and figures are used in an effort to validate a decision rendered as to whether or not to pursue the expansion of Red Drive Brewery operations in overseas markets. Keywords: Alcohol market in Spain, economy of Spain Selling Beer in Spain Spain is located in the extreme southwest portion of Europe. The country shares a border with France to its northeast and Portugal to its west, is bounded by Bay of Biscay to the north, and the Mediterranean Sea to the east and south (See Figure 1). In 1975, the government of Spain moved from a dictatorship to a democracy and began to experience an economy which was both dynamic and rapid in growth [ (CIA - The World Factbook, 2010) ]. The economy of Spain began a period of recession in 2008 with the collapse of its housing market [ (Catan, 2008) ] and is currently showing signs of ending the recession with an improvement in Gross Domestic Product (GDP). Over three-fourths of the population is classified as urban [ (Spain Business USA: Country Profile, 2008) ]. The legal age to purchase and consume alcohol in Spain is 18 except in the province of Asturias where the legal age to buy and consume alcohol is sixteen...
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...Boom and recession Glamorgan cricket To avoid a recession Glamorgan would use the ticket sales as an advantage and raise them but include kids at half price whilst raising all other prices. In the grounds on match days Glamorgan would increase the taxes on alcohol people will pay a lot anyway for drink in a game In an economic recession people will have less money to spend. Glamorgan Cricket Club have previously found the attendance on match days less than in previous years. However, they use their marketing skills to the best advantage by offering discounted tickets for instance reduced tickets to families. This in turn pulls in adults with children and therefore, in the long run there are more people through the door. When families attend it is often the case that they will also spend money on food and drink as well as merchandise. Croesyceiliog corner shop Again this type of business has been hit hard. It competes fiercely against larger supermarkets and other grocery stores. However, it thrives because of its reasonably priced sandwich making service, its local delivery service to predominantly older customers who would rather buy local than go into town. It is also a captive supplier to local school children who wish to go for a walk in their lunch period and purchase food and drink. They have not got the time to walk into town and are quite happy to pay for something that costs a fraction dearer than items in a supermarket. Local people can also buy alcohol at competitive...
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...Alcoholic industry is an oligopoly market dominated by about five large players estimated to be made of 26 PLC and about 200 LTD. In 2010 Diageo was right up there with annual revenue of £ 9.5 billion and return on invested capital of 14.8%. Global sales volume of alcohol reached 182.9 billion liters in 2010, growing between 1 – 2% from the previous five years! There are 3 separate categories in this market: beer, wine and spirits; which Beer is highest accountant of it, 76% of total sales. These statistics illustrate the huge competition firms face within the industry highlighting the importance of a well defined and aggressive marketing strategy. (Hatherly, 2010) Diageo was formed in 1997 via mergers: Guinness and Grand Metropolitan; since then it had efficiency in its operations, it sold off food brands Burger king and Pillsbury after finding a gap in the alcohol industry to fill. Diageo now manages a wide-ranging liquor cabinet with the world’s well popular spirits brands such as Smirnoff, Johnnie Walker, Guinness and many more! Alcohol industry is Alcohol is 69% more affordable in 2007 than in 1980 The prices of alcohol have increased since 1980 by 19% which more than general retail price! Having said that, alcohol is now more...
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...M2 – Compare the challenges to selected business activities within a selected organisation in two different economic environments The two contrasting environments I am going to look at are: 1) Economy in Growth –Economic growth is the increase in the market value of the goods and services produced by an economy over time. Economic growth can be measured by changes in inflation. Gross Domestic Product is used to measure population differences between countries. Tesco Stability - Stable economic conditions for Tesco means that they can make better informed decisions because there is more stability within the economy. If the economy in the UK is stable, Tesco’s are likely to have a higher turnover and be profitable therefore at a time like this Tesco may wish to introduce new lines, perhaps expand or find a city or town where they may wish to introduce new stores. Tesco suppliers will also benefit from this as they are supplying Tesco with more products and it will give them an idea if they need to increase their rates of production. If the economy is more stable then there will be steady growth in GDP, steady levels of employment and exchange rates. This means that Tesco will be more profitable as customers have more money to spend, they will need to employ for staff and it is better for the economy as Tesco can exports mass amount of home grown products cheaply. Cost of Borrowing Money – When the economy is stable Tesco will be able to borrow more finance if they wish...
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...and ‘the public issues of social structure” is the essential tool of the sociological imagination. Only when we clearly distinguish personal troubles and public issues can we see the connection between individuals’ experiences and social structures. Personal troubles are private problems that can be explained by personal characteristics; public issues are problems of collective concern. Mills used unemployment as an example to illustrate the differences between the two. He said, “In a city of 100,000, only one is unemployed, that is his personal trouble…in a nation of 50 million employees, 15 million people are unemployed, that is an issue” (Mills, 1959). We may feel empathy when we read this example as we are experiencing an economic recession. Last Friday’s headline story of New York Times (“Jobless Rate Hits 7.2%, a 16-Year High”) reports the unemployment rate rapidly increased from 2007 to 2008, from 4.9% to 7.2%. The number of unemployed people increased to 11.1 million at the end of 2008. This news story interprets the recent unemployment crisis as a public issue, as do most other observers. Politicians, economists, and citizens all have called for public policies to resolve the crisis. If politicians, economists, CEOs, and citizens all recognize unemployment as a public issue, does it mean that they possess a sociological imagination? If not, what is the difference between all of them and people who have a sociological imagination, such as sociologists? The report suggests...
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...example, “The economic way of thinking can shed some light on possible solutions to alcohol abuse. This paper will propose two policy options designed to reduce abuse.” Repeating and summarizing the question helps one keep in mind the problem to be solved and the exact tasks, propose two solutions. The second section should be an elaboration of the problem using economic thinking. For example, in the case of alcohol abuse, we might begin with “for the purposes of this paper the definition of alcohol abuse will be limited to the cases of excessive consumption of alcohol as a single event. In other words the discussion will not consider alcohol addictions, but only excessive consumption by the casual or social drinker. Additionally, for the purpose of the discussion it will be assumed that the abuse takes place in a setting in which there is potential for the behavior to have negative impacts on neighbors and the community. In other words there is a potential that private behavior by one person of group with have an adverse impact on others.” Once one has defined what one is going to be include in the behavior studied, then one can begin to define possible variables that may cause excess consumption. So section three is the modeling part of the analysis. For example, economic theory suggests that the quantity demanded will have an inverse relationship to the price. In the case of alcohol abuse there are certain settings that suggest that pricing or a lack of price as...
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...Case Study EuroDisney 1. What factors contributed to EuroDisney's poor performance during its first year of operation? What factors contributed to Hong Kong Disney's poor performance during its first year? It was cheaper for European families to travel to Disney World in Orlando, FL. Not only was the trip to Orlando going to be cheaper, but it was almost guaranteed that the weather was going to be spectacular. People go on vacation to have a good time, but more importantly to enjoy the weather. People in Europe and around the world are not going to vacation at a spot where the weather is going to be unpredictable. France gets cold in the winter, therefore going to Disney World in Orlando would be more logical. It will be cheaper and the weather is going to be decent for whenever you choose to go. The French culture did not like the American Fairy-tale characters. The French had their own fairy-tale characters; one even has a park located near EuroDisney. Starting up a company internationally is an extremely hard task. Researching the culture of the country in which the company is going to be located is extremely important. When the plans to bring EuroDisney to Paris were finalized, they should have begun extensive research on the culture and history of France. By not doing that Disney may have insulted the French, but more so they hurt their chances of making money. The whole Disney idea was not sitting well with the French people. For example, during a trip...
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...Alysha Senegal AC1304518 07/28/13 Assignment 06 Title:What I see as the biggest challenges young adults face today General Purpose-To inform that inherent problems and confronting the young adults in the contemporary society. Specific Purpose-To persuade my audience about what young adults face today. Central Idea-In this society, the youth continue to face many problems that makes their personal lives difficult. Introduction: Drugs and Alcohol Unemployment Stakeholders Intervention II.Body of Presentation: Drugs and Alcohol- This has weakened their health and contributed to development of other antisocial behavior. Easy access of the drug and ineffective legislation governing alcohol consumption has made the drugs easily to be available to consumers, which has aggravated the drug problem. Unemployment- Due to economic recession, several young adults have had to struggle with layoffs and it has increased the problem of unemployment. This has forced some of the young adults to engage in unorthodox practices such as prostitution and crime to satisy their financial needs. Stakeholders Intervention- The individual, family, government and stakeholders need to take roles in empowering the young adults and creating more possibilities, for example on self-employment. Social groups, religious bodies, health practitioners, and also law enforcement authorities must sensitize young adults to help in addressing the challenges. Conclusion-Young...
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...M2 – Compare the challenges to selected business activities within a selected organisation in two different economic environments The two contrasting environments I am going to look at are: 1) Economy in Growth –Economic growth is the increase in the market value of the goods and services produced by an economy over time. Economic growth can be measured by changes in inflation. Gross Domestic Product is used to measure population differences between countries. Tesco Stability - Stable economic conditions for Tesco means that they can make better informed decisions because there is more stability within the economy. If the economy in the UK is stable, Tesco’s are likely to have a higher turnover and be profitable therefore at a time like this Tesco may wish to introduce new lines, perhaps expand or find a city or town where they may wish to introduce new stores. Tesco suppliers will also benefit from this as they are supplying Tesco with more products and it will give them an idea if they need to increase their rates of production. If the economy is more stable then there will be steady growth in GDP, steady levels of employment and exchange rates. This means that Tesco will be more profitable as customers have more money to spend, they will need to employ for staff and it is better for the economy as Tesco can exports mass amount of home grown products cheaply. Cost of Borrowing Money – When the economy is stable Tesco will be able to borrow more finance if they wish...
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...that sales in radios went from 60,000 to 10,000,000 this wasn’t because they were a necessity it was because they could be bought, a statement of wealth. Woodrow Wilson started progresism. Henry Ford made the model T car the first mass produced. They went from $3 billion in debt to $3 billion in profit. Businesses were averaging 80% profits. This all sounds fantastic and how does this mean there was no prosperity or unity? Maybe America was dancing on a volcano that they weren’t prepared to erupt. Late October 1929 the American economy collapses. From a massive high to major low, politicians claimed “Invincibility,” “Untouchable” and “On a Permanent High,” days before the crash. Surely a country cannot be prosperous when they go into recession or when there economy collapses. The economy collapsed mainly due to the fact that America went into ‘isolation,’ America wanted nothing from any other country and felt it would be best to block out the rest of the world, everything coming into America was taxed, when there was no one left to sell too in America, the rest of the world didn’t want to buy anything or sell anything because of the tax, because there was no one left to sell to in America companies cut jobs and didn’t buy anything...
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...Although the use and possession of marijuana is considered illegal in most of the country, many people still consume the drug every day. The recent legalization of marijuana for medical and recreational use in some states has caused a nation wide debate. Marijuana users and supporters argue that the drug’s benefits out way the possible risks, while non-supporters argue that the potential addictiveness and health issues associated with the drug are strong enough reasons to keep it illegal. The effects of marijuana are less harmful than most other drugs, including alcohol and tobacco. Yet, marijuana is the most common drug that Americans are arrested for possessing. Our current U.S. drug policies and federal laws on marijuana are inadequate and in need of change. I support the legalization of marijuana throughout the nation because of the drug’s medicinal benefits, and its potential to stimulate the current economic recession by creating new jobs and tax revenues. The Controlled Substance Act (CSA) is a federal U.S. policy that ranks drugs into five categories based off their abuse potential, medical applications, and overall safety. In the United States, the CSA classified marijuana as a schedule I substance claiming the drug offers no medical benefits and has a high potential for abuse (Marijuana). However, in recent years, several U.S. states have legalized the use of medicinal marijuana. Modern research suggests that marijuana is a valuable aid in the treatment of a wide range...
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...Marketing Audit: Burnett’s Flavored Vodka Over the past decade, the popularity of the spirit vodka has gone through the roof in terms of U.S Consumption. With many consumers looking for healthier, low calorie alternatives to beer, wine, and other dark spirits, Vodkas popularity comes as no surprise. The rise of vodka has also brought about another growing trend in the spirits industry and that is the growth of flavored vodkas. Flavored vodkas allow consumers with particular taste to enjoy an easy-to-drink spirit and also allows consumers to create many different drinks with one base liquor. One of the companies that has seen immense success in this booming market is Heaven Hill Distilleries’ line of Burnetts’ Flavored Vodka. Featuring over 33 unique and distinct flavors, Burnett’s is one of the largest players in the flavored vodka market and continues to lead in innovation of flavors as well as nationwide distribution. Executive Summary While there continues to be new competitors entering the market almost every day, one of the largest, most competitive firms in the flavored vodka market is Burnett’s Flavored Vodka. Burnett’s, widely known throughout the nation by young collegiate aged individuals and young professionals, offers one of the lowest price points for vodka in the entire industry. In addition to this, it features a product line with over 33 different flavors including seasonal flavors such as pumpkin spice vodka. By and large, Burnett’s has seen wide success...
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...MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-3-quiz-2-chapters-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 MKT 315 WK 3 Quiz 2 Chapters 3,4 MULTIPLE CHOICE 1. For channel managers, which of the following is a variable in the external environment? a. Interest rates b. Emerging competitors c. Birth rates d. Inflation rates e. All of the above 2. For the channel manager, the external environments can be ranked, from most important to least important, as: a. Economic, competitive, sociocultural, technological, legal. b. Legal, competitive, technological, economic, sociocultural. c. Economic, legal, competitive, technological, sociocultural. d. There is no single sequence for all industries at all times. e. All are equally important. 3. The channel manager must analyze the external environment in terms of its impact on: a. Target markets. b. Facilitating agencies. c. Intermediaries. d. All channel participants. e. Retailers and brokers. 4. Adam Page, channel manager at Wood Products, Inc., read in this morning’s paper that two large Midwest furniture retailing chains had merged. Page needs to recognize the potential impact of this change in the external environment on all of the following except: a. Wood Products, Inc. b. Public warehouses, trucking firms, and other Midwest facilitating agencies. c. All Midwest furniture retailers. d. Consumers...
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...People take advantage of certain type of drugs that cause them to be dangerous. When people hear the word “drugs”, they automatically assume something negative. Drugs can come in all shapes, forms, or fashion. Drugs can come from a doctor, bought from a dealer off the street, or in a grocery store, either way; a drug can affect people in different ways. Alcohol is also considered to be a drug, and can also be addictive and toxic if too much is consumed. Prescription and illegal drugs can have different names for identity. Some examples of prescription drugs are: Hydrocodone and Adderall, these drugs must be provided by a doctor. Some examples of illegal drugs are: LSD and Ecstasy AKA X or Ex, and these can be bought from a dealer off the street with no prescription. According to the website of Illegal Drugs, “Cocaine is the powerful stimulant found in nature and is considered to be a Schedule II controlled substance. It is illegal to possess, sell, or grow and cannot be used as an anesthetic.” According to the website of Illegal Drugs, “Cocaine comes from the leaves of a cocoa plant which grows in South America and transformed into a white powder.” This particular drug can be addictive because it causes the blood vessels in the body to become narrow, constricting the flow of blood. Prescription drugs can be taken for different reasons, but can also be addictive if not taken properly. According to the website of Turning Point of Tampa, “Prescription drug abuse is a modern...
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...n fact, Cadbury was able to gain a 30% increase in its annual profits, predominantly from the sales of Dairy Milk and Trident. But even then, recession did play its part as the company managed only to hit the lower end of its 4%-6% revenue for 2009, the peak of the recession. And while Dairy Milk chocolate and Trident Gum sold well, other brands like Halls also saw a rise in their annual sales. SOCIAL In one respect, Cadbury was born as a result of social factors. Being run by a Quaker family, their opposition to alcohol served as the basis of running a business that sold tea, coffee, cocoa, and liquid chocolate. But while chocolate and other products sold by the company are socially acceptable worldwide, Cadbury has been on the receiving end of controversies, the recent one involving Cadbury products being ‘Halal Certified’ to cater to Muslim markets around the world. In addition, there are also concerns in the western world owing to rising cases of obesity, especially among children. Many nutritionists recommend people to reduce their consumption of chocolate and candy, which is likely to affect Cadbury sales in the future. TECHNOLOGY Finally, technology has changed Cadbury’s production and packing process over the years, starting with the introduction of new brew machines to blend coffee and cocoa gains. Recent moves in this regard include the use of pathogen testing systems and filing patents for heat-resistant chocolate. CONCLUSION In this PEST analysis of...
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