We have discovered that a shared sense of responsibility is good economics. Social innovation in commerce has changed how people interact with one another, and as well as the way people think of themselves. Social change is being reintroduced through trade and commerce – the idea that social responsibility does not only mean volunteerism and community service, but also by responsible spending.

Nowadays, consumers consider social and environmental specifications on their products, aside from the nature of products. A number of consumers would consider buying 100% organic materials compared to those that weren’t. A big percentage of consumers purchased products because of the social or political values of the company that produced the product. Some even said that they’ve supported local or neighborhood businesses. These are examples of a changing mind-set. We can now see a rise of the citizen consumer – and the beginnings of a responsibility revolution. A big number of companies in today’s market, both large and small, are practicing Corporate Social Responsibility (CSR) in order to achieve organizational sustainability.

The concept of organizational sustainability increasingly impacts the nature of organizations’ operations. Green management in organizations has to go beyond regulatory compliance and needs to include conceptual tools such as pollution prevention, product stewardship and corporate social responsibility. Hence, determination and measurement of organizational sustainability does not only consider profit – it should also involve efforts that consider both people and planet. This concept of triple bottom line helps companies to focus on running a business while improving environmental and worker conditions.

CSR is no longer considered as just another added-value factor for companies. CSR activities are now contemplated by consumers as deciding