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The Six-Step Case Analysis Framework

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THE SIX-STEP CASE ANALYSIS FRAMEWORK

STEP 1 : ANALYZING THE COMPANY’S HISTORY, DEVELOPMENT AND GROWTH

• A list of company’s past strategy and structure • The most essential development in today business • Functional competencies to pursue new business and main lines of business

STEP 2 : SITUATION ANALYSIS (SWOT)

INTERNAL ANALYSIS

• Outcome Analysis : sales analysis (brand; geographic area ; market segments ; specific of distribution ) • Input Analysis : track the cost and level of human resources; expenses and activity in all areas of the marketing mix to generate outcomes

EXTERNAL ANALYSIS • General Analysis : environment analysis (take place at the corporate, business unit, long-term trend, product/market level, political/legal, regulation, cultural trends, economy) • Industry Analysis : (actual and potentia industry size; industy growth; industry structure; cost structure; distribution systems; industry trend and developments; identification pf key success factors) • Customer Analysis : (what are our customers ?; what do our customers do with our product(s) ?; Where do our customers make their purchase ; when do our customers make their purchase ?; Why do our customers select our products ?) • Competitive Analysis : (identifying primary (brand), secondary (product and generic), and potential competitors; understanding competitors by ascertaining their size, growth, profitability, objectives, and strategies; assesing competitor’s on marketing capabilities in terms of four p’s; estimating competitors’ most likely strategies )

SWOT-DRIVEN STRATEGIC PLANNING • Matching Strategies : (key strengths that are compatible with important and sizable opportunities ate the most likely to be convertible into capabilities ) • Conversion Strategies : SWOT Matrix • Minimizing / Avoiding Strategies

STEP 3 : MISSING INFORMATION

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