| 2014 | | The Stonington Beach Hotel, Bermuda |

[consultancy report] | The following report is a detailed analysis and diagnosis of the current situation at The Stonington Beach Hotel, Bermuda. Many aspects are considered that include the effect that maintaining the property has on human resources, marketing and the organizational structure of the business. Recommendations are made and then discussed further. |

Table of Contents
Executive Summary3
Background4
Current Situation4
Analysis & Diagnosis5
SWOT Analysis5
Property Perspective6
External Building Structure…………………………………………………………………………7
Building Interiors………………………………………………………………………………………..8
Exterior Facilities………………………………………………………………………………………..9
Other Property Issues…………………………………………………………………………………9 Human Resources……………………………………………………………………………………..10 Marketing………………………………………………………………………………………………….11 Organizational Structure………………………………………………………….…………………12
Recommendations………………………………..………………………………………………………..13
Conclusion………………………………………………………………………………………………………15

Executive Summary
The Stonington Beach Hotel is only one part of a bigger organization – The Bermuda College, which is owned by the Bermuda Government. A SWOT analysis is conducted in order to determine the hotel’s internal strengths and weaknesses, and external opportunities and threats. Although fairly balanced overall, internal weaknesses do pose a slight concern that should be further assessed.
Areas that are considered include the physical property as well as human resources, marketing, and organizational structure aspects also. The latter of the four is especially important in this situation.
After analyzing the hotel’s history and the case study, detailed recommendations are made that consider both immediate suggestions and also long-term strategic ones. Recommendations discussed