...Individual Reflective Portfolio During my first five weeks of studying into Introduction to International Business module, I have learnt a lot about this subject. I have chosen 3 articles that I can relate to my subject which is about international trade and globalization. The first article that has a connection with my subject is on globalization. It is about Khind plans expansion into new markets. The connection that I see in the article is “Khind Holding Bhd, plans to expand to new markets such as the east coast of Africa, Myanmar, Cambodia, Vietnam and the Philippines”(Bernama, 2012) and “the time was right to expand its business footprint in the global market place, either organically or through acquisitions” (Bernama, 2012) which firms promote the trend by offering the same basic products worldwide. Besides that, ”Khind was moving towards an interesting phase of its development, renewal of operational efficiency and utilizing information technology infrastructure”(Bernama, 2012) which is a technological change that would drive globalization. In addition, the article state that ”Khind set up operations in Dubai in 2005 and expanded the business from there to the African continent. We currently have businesses in Egypt, Libya and Algeria among others” (Bernama, 2012) which shows a multinational enterprise. It means any business that has productive activities in two or more countries. The second article is on international trade which is...
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...UNDERSTANDING “TOWARD A THEORY OF INTERNATIONAL NEW VENTURES” BY OVIATT AND McDOUGALL (1994). WEEK 1: THE INTERNATIONAL BUSINESS ENVIRONMENT BY NAME: ISRAEL OHIA DATE: 12TH JUNE 2013. MODULE: INTERNATIONAL BUSINESS AND EMERGING MARKETS (KMGT-620-5A) INSTRUCTOR: Dr. JIM SKERTICH INTRODUCTION: The article written by Oviatt and McDougall (1994) more than a decade ago and attracted so much attention is in regard to young firms and their growth in the global marketplace. In their article, they were able to bring to fore the importance of International New Ventures (INVs), internationalization and their advantages to the global marketplace. SHENKAR, O. and LUO, Y. (2008, p.11) describes INVs as firms that target the international market as they are launching their operations while according to SHENKAR, O. and LUO, Y. (2008, p.534), Oviatt and McDougall (1994) defined INVs as a business organization from its start off, seeks competitive advantage from the use of resources and the sale of output from different countries. Oviatt and McDougall (1994) asserted that age at internationalization was critical to its successful survival, expansion and performance whereas ZAHRA, S.A. (2005) was of the view that variation could impact on the clarity of an organizations essence to internationalization. They also opined that for a firm to internationalize, it is influenced by its production capacity, the size of its home market, economic and cultural forces as well as traditional...
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...MKT4031 Marketing Research Processes Module Tutor: Dr. Cody Paris Submission Title: Marketing Research Proposal on Cold-calling Submission Date: 1st Feb 2016 Name (s) MISIS Khizar Khattak M00557203 Michelle D’sa M00557364 Muhammad Asad M00__________ Moudpe M00_________ Sarah M00___________ Word Count: 2250 Table of Contents S NO | Contents | Page No | I | Executive Summary | 3 | II | Background | 4 | III | Market Research Question (MRP) & Market Decision Problem (MDP) | 6 | IV | Research Design | 8 | V | Questionnaire Design | 11 | VI | Data Analysis | 12 | VII | Timescale | 13 | VIII | Appendix 1: Questionnaire for Survey | 14 | VII | Bibliography | 17 | I. Executive Summary The purpose of this report is to conduct a market research of Mashreq Banks relating to cold-calling of existing customers. Banks introduced cold-calling as an effective and efficient means of communication. United Araba Emirates (UAE) has banned banks from cold-calling since 2011, yet the rise of calls is rapid. The main aim of the research is to know if customers are pleased with strangers calling them, if the bank is gaining more through cold-calling and its impact on customer satisfaction. The marketing research used is divided into: * Analyzing customer’s reaction to cold-calling, * Qualitative technique using focus groups with Mashreq Bank. * Quantitative questionnaire with Mashreq Bank and customers. The above mentioned clearly...
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...should adopt the right to the city as both a working slogan and political idea. The essay seeks to establish and explain David Harvey’s concept of using the right to the city as a working slogan and political idea. Harvey is known for (2008; 23) introducing the concept of the right to the city as a working slogan (Harvey, 2008:23). Harvey explains how social inequality and discontent can be dealt with by the adoption of the right to city as a working slogan and political idea. The author states that the “one step towards unifying these struggles is to adopt the right to the city as both working slogan and political idea (Harvey, 2008:23)”.The following discussion seeks to expand on this hypothesis and critically evaluate the above mentioned theory. When evaluating the above discussed claims one must examine the two respective sides. One must firstly examine why it is tangible, practical and beneficial to the status quo of the international system to use the right to city as a working slogan and political idea. The second stage of the essay will address why the idea of turning the right to the city into a working slogan and political idea is criticised and seen as flawed. In conclusion the essay seeks to offer alternatives to the current issues. Harvey’s (2008:23) main argument explains how the right to the city has been taken out of the hands of the people and has now become one of the most ignored rights in contemporary civil society. The author issues a call to democratize...
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...Assessment 3: A case study of Qantas Airline: The grounded kangaroo EXECUTIVE SUMMARY Qantas is the world’s second oldest airline and it fall into a long-run labour dispute which once stopped the running of the company. The CEO of Qantas, Alan Joyce has taken several actions before and during the dispute. This essay will discuss the reason and the cause of such industrial relations problem. Then, to analysis and judge the industrial action of both Qantas and the labour unions with some of the management concept. In the last, possible solution and recommendation will discuss to show the benefit of management skills. Table of contents INTRODUCTION 1-2 PROBLEM IDENTIFICATION2-3 PROBLEM ANALYSIS AND JUSTIFICATION3-5 ALTERNATIVE SOLUTIONS5-6 CONCLUSION AND RECOMMENDATIONS6-7 INTRODUCTION Qantas is the world's second oldest airline. Founded in the Queensland outback in 1920, it is Australia’s largest domestic and international airline and is recognized as one of the heads of world long distance airline companies, having services from Australia to North America and Europe. Qantas today employs approximately 33,600 people and offers services across a network spanning 182 destinations in 44 countries around the world. On 29 October 2011, Qantas chief executive, Alan Joyce took a big gamble; He claimed to ground all the planes and cancelled all flights in order to get rid of a long-run labour dispute and the conflict with Unions. This bold or perhaps impetuous action...
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...Fashion media is a term used by the fashion industry to communicate about a brand to prospective consumers. The medium of communication comprises of public relations, advertising, sales promotion and several others. The traditional methods of communicating the availability of a new product through lifestyle magazine is now taken over by the new ‘two way' method of communication that includes advertisements as well as feedback from the customers1. RELATED ARTICLES Adidas-Reebok Merger Fashion journalists are keen on publishing what is happening in Londonand Paristo be the first to report fashion revolution that not only consists of innovation but is also of importance for cultural production. Fashion writers are conscious about associating the culture of each nation to a season's fashion to ensure there is a national identity for the products2. Advertisement is a mass media because it reaches a mass market. The notion that advertising is non-targeted and non personal is a wrong implication. Advertising luxury brands in mass media like television and magazine targets a narrow group comprising of the specific luxury consumer market. Advertisement is a method of communicating the brand history, personality, products, image and services that increase the visibility of the bands. Traditionally advertisements of superior brands usually appear in business publications, fashion magazines, high end publications and airline in-flight magazines focusing target audience1. 1.Uche, Okonkwo...
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...INTRODUCTION TO THE THIRD EDITION Since the second edition of this book published in 2007, the globalization of the economy has seen its momentum challenged by two financial crises. Starting in the USA, the so-called ‘subprime’ crisis has obliged governments around the world to engage in Neo-Keynesian policies in order to consolidate the stumbling global financial system. More recently the ‘Eurozone’ crisis has called into question one of the most ambitious international cooperations and has seen populations asking for more protectionism. In the Middle East, dictatorial regimes have been ousted by the revolutionary ‘Arab Spring’ and the newly formed governments are trying to find a way between global exchange and Islamic tradition. During these difficult times, emerging countries from Asia, Latin America and Africa have increasingly asserted their newly found economic and financial power and demanded a bigger participation in world governance. The tsunami that struck Fukushima in Japan in March 2011 creating a nuclear accident has convinced many nations to reconsider their energy policy. Despite all of this, globalization, even though criticized, is still active. Firms are moving to the new emerging economies in order to capture the consumption appetite of the growing middle classes. It is still relevant and important to put together all aspects of global strategic management. This third edition is still about global firms and global management. Its objective remains to help...
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...and increasing profits, the ECB has faced increased pressure from County Clubs and the associated Test Match venues to alter its previous ticketing and test match venue selection policy. From 2017 ticketing costs and revenue will no longer be the sole responsibility of the Test venue and instead the venue and the ECB will share ticket revenue. The remainder of this essay will therefore focus on commercial revenue, notably the sale of England Team Test match tickets. It will introduce economic theories relevant to the sports market and will attempt to assess the usefulness of economic theory in analysing demand for these products. It will discuss the response made by the sport market to an increase in the price of these products and will examine strategies the ECB can use to increase its market share. Critically assess the usefulness of economic theory in analysing the demand for the products / services offered by your chosen organisation Before examining economic demand theory it is important to establish several key characteristics of sport as a commodity. It is possible to classify sport under three headings. First, sport can be described as a non-durable consumption good....
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...increased globalisation on international air traffic activity – past trends and future perspectives. 2 TABLE OF CONTENTS NOTE FROM THE SECRETARIAT .............................................................................................................2 THE IMPACT OF GLOBALIZATION ON INTERNATIONAL AIR TRANSPORT ACTIVITY - PAST TRENDS AND FUTURE PERSPECTIVE ....................................................................................................5 1. 2. 3. Introduction ..........................................................................................................................................5 Globalization and internationalization ..................................................................................................5 The Basic Features of International Air Transportation .......................................................................6 3.1 Historical perspective ..................................................................................................................6 3.2 The modern industry....................................................................................................................8 4. The effect of globalization on airline markets...
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...HISTORY OF ORGANIZATIONAL DEVELOPMENT In the late 1960s organizational development was implemented in organizations via consultants, but was relatively unknown as a theory of practice and had no common definition among its practitioners. Richard Beckhard, an authority on organizational development and change management, defined organizational development as "an effort, planned, organization-wide, and managed from the top, to increase organization effectiveness and health through planned interventions in the organization's processes, using behavioral-science knowledge" (Beckhard 1969). Throughout the 1970s and 1980s organizational development became a more established field with courses and programs being offered in business, education, and administration curricula. In the 1990s and 2000s organizational development continued to grow and evolve and its influences could be seen in theories and strategies such as total quality management (TQM), team building, job enrichment, and reengineering. RATIONALE AND IMPLEMENTATION Organizational development takes into consideration how the organization and its constituents or employees function together. Does the organization meet the needs of its employees? Do the employees work effectively to make the organization a success? How can the symbiotic relationship between employee satisfaction and organizational success be optimized? Organizational development places emphasis on the human factors and data inherent in the organization-employee...
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...Directory Introduction P 2-3 Elaborate Topic P 4–5 Local Advertising P 6–25 Global Advertising P 26–36 Conclusion P36-39 Effective advertisement global or local? Advertisement, every time we turn on TV or radio, surf the Web, check the mail or drive to the supermarket, we are subjected to multiple, and sometimes simultaneous--advertising messages. With that kind of saturation, and the high cost of running an ad campaign, advertisers need to make their ads stand out. Of course, advertising needs to do more than get noticed. It needs to be focused, memorable and ultimately compelling enough to move customers to choose their product or service over all the others fighting for attention. Before we define an effective advertisement is global or local, we should know one thing first . what is the meaning of an effective advertisement? What is the factor to construct a successful advertisement ? effective advertising is advertising that changes the behavior of the consumer of that one thing and also effective advertising, is advertising that makes people feel a certain way about a brand mean it’s all about the brand and how people allow that brand to influence their lives, effective advertising is there is a lot of ways to measure advertising these days, but the over view of what makes an add effective is to people remember and they motivated by is it to the consumption...
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...A COMPARISON BETWEEN ISLAMIC AND TRADITIONAL BANKS: PRE AND POST THE 2008 FINANCIAL CRISIS Mohamed Hashem Rashwan1 The British University in Egypt ABSTRACT This study tests the efficiency and profitability of banks that belongs to two different sectors: a) Islamic Banks (IBs) and b) Traditional Banks (TBs). The study concentrates on the pre and post 2008 financial crisis with an aim to test if there are any significant differences in performance between the two sectors. The study applies the MANOVA techniques to analyze the financial secondary data for only publicly traded banks in the same region. The findings of the study show that there is a significant difference between the two sectors in 2007 and 2009 and there are no significant differences in 2008, which indicates the effect of the crisis on both sectors. IBs outperform TBs in 2007 and TBs outperform IBs in 2009. This result indicates the spread of the crisis to the real economy where IBs usually operate. INTRODUCTION Forty years ago Islamic Finance was virtually an unknown system; interestingly it has expanded to become a distinctive and fast growing segment of the International Financials markets. With a growth rate that ranges from 15% to 20% (EL- Qoroshy 2005). Islamic Finance in general and Islamic banking in specific become main players in the financial world. According to the IMF survey (2010) the total capital managed under Islamic Finance systems was estimated to be $820 billion at the end of 2008. More than...
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...MGT3110 Business and Society MODULE HANDBOOK 2013-2014 Module Leader (London): Dr. Andrea Werner Module Tutor (Dubai): Mr. Kieran Ross Middlesex University Dubai Business School Table of Contents 1. INTRODUCTION AND MODULE SUMMARY.............................................................3 Module aims .................................................................................................................3 Contacts .......................................................................................................................3 Module Website on MyUniHub .....................................................................................3 Learning Outcomes ......................................................................................................4 Assessment Scheme ...................................................................................................4 Employability Skills.......................................................................................................4 Code of Conduct ..........................................................................................................5 2. LEARNING MATERIALS ............................................................................................6 3. TIMETABLE AND TEACHING PROGRAMME ...........................................................8 Lecture and Seminar Schedule.................................................................................... 8 Lectures...
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...BUSINESS ENVIRONMENT CHAPTER ONE Globalization Learning Objectives After studying this chapter, you should be able to 1. Describe the process of globalization and how it affects markets and production. 2. Identify the two forces causing globalization to increase. 3. Summarize the evidence for each main argument in the globalization debate. 4. Identify the types of companies that participate in international business. 5. Describe the global business environment and identify its four main elements. A LOOK AT THIS CHAPTER This chapter defines the scope of international business and introduces us to some of its most important topics. We begin by presenting globalization—describing its influence on markets and production and the forces behind its growth. Each main argument in the debate over globalization is also analyzed in detail. We then identify the key players in international business today. This chapter closes with a model that depicts international business as occurring within an integrated global business environment. A LOOK AHEAD Part 2, encompassing Chapters 2, 3, and 4, introduces us to different national business environments. Chapter 2 describes important cultural differences among nations. Chapter 3 examines different political and legal systems. And Chapter 4 presents the world’s various economic systems and issues surrounding economic development. 24 Emirates’ Global Impact DUBAI, United Arab Emirates—The Emirates Group...
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...GLOBALIZATION THE ESSENTIALS GEORGE RITZER A John Wiley & Sons, Ltd., Publication Globalization Globalization A Basic Text George Ritzer This balanced introduction draws on academic and popular sources to examine the major issues and events in the history of globalization. Globalization: A Basic Text is a substantial introductory textbook, designed to work either on its own or alongside Readings in Globalization. The books are cross-referenced and are both structured around the core concepts of globalization. 2009 • 608 pages • 978-1-4051-3271-8 • paperback www.wiley.com/go/globalization Readings in Globalization Key Readings and Major Debates Edited by George Ritzer and Zeynep Atalay This unique and engaging anthology introduces students to the major concepts of globalization within the context of the key debates and disputes. Readings in Globalization illustrates that major debates in the field are not only useful to examine for their own merit but can extend our knowledge of globalization. The volume explores both the political economy of globalization and the relationship of culture to globalization. The volume is designed so it may be used independently, or alongside George Ritzer’s Globalization: A Basic Text for a complete student resource. 2010 • 560 pages • 978-1-4051-3273-2 • paperback Order together and save! Quote ISBN 978-1-4443-2371-9 GLOBALIZATION THE ESSENTIALS GEORGE RITZER A John Wiley & Sons, Ltd., Publication This edition first...
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