...Natural Cereals Case Questions Question 1: After strongly reviewing this situation over and over again, I have realized how difficult and important this decision really is to our company. I believe my co-workers Sally Thompson and Joe Bradley have done an exceptional job so far, and have definitely pointed our marketing department in the right direction. After our company implemented Sally’s proposal, our market share increased three points, which she definitely deserves credit for. However, her proposal has led to some active criticism from the public which has left our group manager Tom Miller displeased because of how valuable this proposal is to our Natural Cereals division. Sally’s proposal included a limited health message to the high fiber content in our bran cereals. She indicated in a very cautious way that food high in fiber has been associated with studies to lower rates of some forms of cancer; however, she did not go about saying that our bran cereals had more bran than other competing bran cereals. She also went about featuring our new “Re-sealable Pack,” which allows the inside bag to be resealed for freshness, and included a 35 cent coupon toward the next purchase of a product of Natural Cereal. Although she believed her proposal avoided deception to our consumers, one key criticism we have received for Sally’s efforts is that we jumped on the company bandwagon that makes often misleading or incomplete health claims. Tom believes we cannot afford...
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...Trap-Ease mouse traps have huge potential, but it is a question mark when referring to the Growth Share Matrix. In my opinion it has a high market growth rate, or attractiveness to the market, but right now its strengths is not there, referring to it relative market share. This idea of a mouse trap that can catch mice and not make a mess and is easy to set up is attractive to everyone. While the case states that women are the target market, I feel that men can like this product as well. The trick is marketing it the right way. It seems that the major problem is a huge lack in advertising. The cases states that she is very successful at the National Hardware Show in Chicago, but its seems that nobody cares that Trap-Ease mouse traps won the Best New Product Award or that it got good press from the show. What Martha House needs to do is go back to the drawing board and stop investing so much of her budget in these stupid hardware shows. She even says it doesn’t help her much. It’s probably because nobody cares about a hardware show. Before reading this case I didn’t even know that they had hardware shows. So you need a way to connect to people other than just going to hardware shows, where the only people that are going to be there are people who are enthusiast in hardware, which I assume is a very small percentage of people who buy these mouse traps. The case mentions how she wants to target women, since consumers like less of a mess and is easy to set up. Do you think women...
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...dfdddfdfdfdfd fdddfaeretrewgtrw qwer weret tt t t t t t t t t t t t t t t t t t t t t t t t t t t te e e e e e ere r er eedf e erefgt f gfggrg fjthe the mana jjun dfdkfla reithtrg dflfjdf the man ate the afat fafa the man ate the cake oupf fadfda ld fa testo Radric Davis (born February 12, 1980),[1] better known by his stage name Gucci Mane, is an American rapper. He debuted in 2005 with Trap House, followed by Hard to Kill in 2006, Trap-A-Thon, and Back to the Trap House in 2007. In 2009, his second studio album The State vs. Radric Davis was released. The Appeal: Georgia's Most Wanted was released in 2010, and is his highest charting album so far. Gucci Mane has released many other mixtapes and independent albums as well. While serving a six-month jail term for assault in late 2005, Davis was charged with murder, though the charges were later dropped due to a lack of evidence. In 2009, he served a year-long county jail sentence for violating probation for his 2005 aggravated assault conviction. As of 2013 Gucci Mane is currently working & planning the release of his seventh studio album Trap House III: The GuWop...
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...Let us take a look back to rediscover how our church came into being, what its early ministry was like, and how it has grown and changed over the years. Because of God’s faithfulness, provision and undeniable grace, our church has been in existence for over 25 years. Though much has changed, we gratefully acknowledge that the Lord has never stopped guiding and directing. We remain a church dedicated to preaching the true gospel of Jesus Christ, firmly planted on the Bible, with the mission to make disciples – and to do all things to the glory of God. May He alone be praised! The following timeline highlights God’s faithfulness as He has built our church through a growing membership and increasing awareness of our mission since our inception as a church in 1990! It started in 1990, just right after the killer earthquake. I actually talked to lolo Tony Abuan to recall those days and he said “niyanig kami, natakot kami, wala nagawa ang mga santo namin, natuto kaming manalangin” Since that time, Bible Studies and Sunday fellowships have started and moved to many small houses until God sent pastors to lead the group. They met pastor Salvador de la Cruz, Pastor Ruben Pecsoy, Pastor Alladin Foster and finally Pastor Romy Javines by 1993. In 1993, the congregation formally merged with God is Love Fellowship. It was this time where dozens and many others were baptized and shared testimonies of how their lives had been changed by Jesus. In 2003, ten years later, the church was officially...
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...BUSINESS STUDIES A group of investors had formed Trap-Ease America after it had obtained worldwide rights to market the innovative mouse traps. The group had hired Martha to serve as president and to develop and manage the Trap-Ease America organization. Martha had initially forecasted Trap-Ease’s first year sales at five million units. Martha knew that the investor group believed that Trap-Ease America had a ’once in a life time chance’ with its innovative mousetrap. To evaluate this opportunity Martha must collect information from different angles. She must choose a best target market for the Trap-Ease. 1. As Martha and Trap-Ease America feel that they face once in a life time opportunity after obtaining worldwide rights to market the mousetrap. Martha had forecasted Trap-Ease’s first year sales at five million units. As she sensed that group’s impatient with the progress of company so far. So she budgeted approximately $250,000 in administrative cost and fixed costs for the first year, but this did not include marketing cost. To evaluate this opportunity Martha must evaluate write market for mouse traps. Market can be divided into different groups of buyers with different needs; buyers desire different benefits from one product. Consumers needs and wants change with their age. As Martha wondered, apart from trapping mouse using mouse traps consumers may also buy the trap as novelties. Company needed to sell enough traps to cover the administrative and fixed costs. For...
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...Home » Business & Economy » Marketing & Advertising Trap-Ease America: the Big Cheese of Mousetraps By vareemon | September 2010 Zoom InZoom Out Page 1 of 4 Trap-Ease America: The Big Cheese of Mousetraps 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? The information they need to evaluate this opportunity is their market share compare to the whole mousetrap market. They can also scope down and use the following information: -Check whether their marking plan is efficient and effective. -Check with retailer and distributors whether sales are increasing or not. They might need to conduct a research to evaluate bottom line reasons of decreasing in sales. -Monitor their customers, competitors, and suppliers. They could evaluate the competitors in terms of their marketing mix and their customer. -Monitor internal organization personal. -Research whether demand for the product is steady, increasing, or decline. -Perform a SWOT analysis. -Do research on customer needs and demand. -Evaluate customer complains and customer relationship. -Evaluate the skill and effectiveness of salespeople. -Evaluate whether product has served customer wants How would you write a mission statement? I would write a mission statement by emphasizing the strength of the product. We strive to be a leader in innovative, user friendly and safety, and quality mousetrap. We provide hygienic...
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...Parent trap is actually one of the first Disney films I ever saw that was not an animation. It came out in 1998 as a remake of the 1961 Disney classic. I was 12 years old when I saw it so I was probably the target audience of this rather typical Disney film. However, it is a more family-oriented film than other Disney creations that are usually more children-focused. It is a decent movie for a family to lightly watch although the plot is rather unrealistic, to say the least, and childish at times. It is considered as Lindsay Lohan’s debut movie, managing to pull off dual roles as both of the identical twins. They could have gotten real twins for the roles of the girls, since Lindsay Lohan wasn't a box office attraction (at this point in her career), but the movie would not necessarily been better in my opinion. The viewer could honestly not tell there really were two Lohans whenever “they” appeared on screen together, thumbs up to the visual effects department. Combined with appearances of body doubles at times and timed reaction shots, it can be confusing for younger audiences to believe that it was only one actress. We also cannot overlook how Lindsay Lohan did an excellent job of portraying these seemingly identical yet very different girls. The characteristics of the girls and the situation going on in the film (girls pretending to be each other and going back as the other to their parents) gave the young actress a challenge as to whether she could adapt to such an in-depth...
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...Trap-Ease Case Study. 1. Once in a lifetime opportunity. Need to know the range of mouse trap offerings. Need to know the level of marketplace acceptance, or not, of the various offerings. Need to identify the need of consumers that this product would meet in contrast to other offerings that did not meet the perceved need. "Why this particular conformation of a mousetrap?" They needed to know that the product was the answer to a cry coming from the marketplace. Trap-Ease mission statement. Trap-ease America believes it has developed a product that fulfills a great need in the mousetrap product arena. We have worked hard to develop a trap that eliminates the need to be "involved" with the trapped subject. The company's aim is to provide a seamless experience in pest control. Our product is made to insure an "out of sight, out of mind" experience for the user. The user is not invested in the caught object as it is with more conventional traps. We believe that our product is great for the individual who wants pest control without seeing the pest. My mission statement: Pests are a fact of life. The fact is , pests invade the dwellings of people more than we like to think. The distaste of the presence of pests in a dwelling is unacceptable. Trap-Ease has made as its goal, the production and sales of pest-control devices that meet the need of sense-disengaging pest control devices. This is the main goal of our enterprise. ...
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...With regards to Vietnam under Kennedy's presidency, there are many arguments both for and against the idea of commitment trap, Kennedy certainly escalated military involvement in Vietnam but did he have a choice? Or had his predecessors committed him in Vietnam long before he came into the Whitehouse? There is no doubt that Johnson was the one who fully placed ground troops in Vietnam in '65 and created his legacy of 'Johnson's war', but did any of the previous presidents give him any other option except to stay? Also, was there any evidence of any moments when they could've pulled out? The commitment trap theory is widely acknowledged, with regards to Vietnam, by historians as it explains many of the extreme actions that were undertaken during this period. It is also used in arguments supporting USA's decisions in Vietnam, because these decisions were only made because they HAD to be made, the predecessing presidents gave them no choice. However, was commitment trap the only reason Kennedy stayed in Vietnam? One of the first Presidents that could be argued to have influenced the refusal to withdraw from Vietnam was Truman and, particularly, his foreign policy. Truman's foreign policy states that 'we [USA] will give help to any free peoples suffering from Communism' this policy was an embedded thought in any successing President's mind, if they wanted to keep America an Anti-Communist country. Truman, implementing his policy, initiated the connection between Vietnam and the...
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...Review the theories put forward in the literature that attempt to explain why there was a mass extinction at the end of the Cretaceous period. You should aim to outline the main theories, the claims they make, briefly explain any supporting evidence, and compare and contrast the rival theories. Reasons for the Cretaceous mass extinction have been hotly debated for more than 200 years, since the founding days of geology. Cretaceous mass extinction is referred to the mass extinction that happened in the period of Cretaceous (just after Jurassic), more than 100 million years ago. Many creatures, especially dinosaurs, disappeared in the end of Cretaceous. K-T layer which marks the boundary between the Cretaceous and the Tertiary becomes the key point for the solutions. Till now, four main theories which are gradualism, supernova, volcanism and cosmic impact, have been put forward to solve the scientific problem. And, the last three models belong to catastrophism in favor of sudden extinctions, opposite to gradualism. However, this essay will attempt to argue that cosmic impact should be the most reasonable explanation due to evidence that have been found up to now. In order to demonstrate it, this essay will analyze these different theories separately paragraph by paragraph, along with corresponding findings. In addition, it will compare rival theories. In the ‘gradualistic’ view (theory of gradualism), the Earth was a slowly evolving word and the turnover of living species...
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...Ryan Parsons Student ID #: 1237934 Assignment #1 | Spa Works | Memorandum To: | John Smith, President | From: | Ryan Parsons | cc: | | Date: | January 8, 2014 | Re: | New Integrated System – Committee Members | | | Hi John, The purpose of this Memo is to notify you that I have selected the committee members for the development of the new system that you have charged me with overseeing. Here is the list of the individuals selected for this committee: * Jillian Koch – Spa Manager Jillian is 29 and currently manages the spa on Parkland Dr. She has been with Spa Works for 5 years and was very excited to be part of this committee. She believes that this is a great opportunity to have some input to make the new system more user friendly for her employees. She seems to have a great relationship with her employees, and should be able to excel in the team environment of this committee. * Joe Carlson – Fitness Center Manager Joe is 31 and currently manages the Fitness Center on Quinpool Ave. Joe has a background with Computer Systems from University and I thought this might be a great asset for this committee. Joe has some great ideas about what is needed or needs to be improved in the new system from the Fitness Center perspective. As a member of this committee, Joe will be the liaison between the committee and the Fitness Center personnel and will be expected to contribute ideas for the system that will benefit the three fitness centers. * Elizabeth Vogel – Accounting...
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...Case Incident 1 The Nice Trap? In these pages we’ve already noted that one downside of agreeableness is that agreeable people tend to have lower levels of career success. Though agreeableness doesn’t appear to be related to job performance, agreeable people do earn less money. Though we’re not sure why this is so, it may be that agreeable individuals are less aggressive in negotiating starting salaries and pay raises for themselves. Yet there is clear evidence that agreeableness is something employers value. Several recent books argue in favor of the “power of nice” (Thaler & Koval, 2006) and “the kindness revolution” (Horrell, 2006). Other articles in the business press have argued that the sensitive, agreeable CEO—as manifested in CEOs such as GE’s Jeffrey Immelt and Boeing’s James McNerney—signals a shift in business culture (Brady, 2007). In many circles, individuals desiring success in their careers are exhorted to be “complimentary,” “kind,” and “good” (for example, Schillinger, 2007). Take the example of 500-employee Lindblad Expeditions. It emphasizes agreeableness in its hiring decisions. The VP of HR commented, “You can teach people any technical skill, but you can’t teach them how to be a kindhearted, generous-minded person with an open spirit.” So, while employers want agreeable employees, agreeable employees are not better job performers, and they are less successful in their careers. One might explain this apparent contradiction by noting that employers...
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...energy and air resistance. We will need a blow dryer. For the ninth step (step i) the blow dryer blows the sailboat floating in a moat using fluid force, thermal energy, sound energy, air resistance. For this step we will need a sailboat and a moat. For the tenth step (step j) the sailboat will push a marble off a platform into a tube using gravitational potential energy and rolling force. For this step we will need a marble and pvc pipe. For the eleventh step (step k) the marble will fall onto a mouse trap, triggering it using spring force, and mechanical energy. For this step we will need a mouse trap. For the twelfth step (step l) the mousetrap pull two ropes using tension force. One rope is run through a pulley that will lift one side of a lever when the mouse trap triggers using tension force. For this step we will need string, pulleys, lever, For the thirteenth step (step m) the second rope is run underneath a pulley and attached to a fly swatter with a bandaid. When the mouse trap triggers it pulls the string causing the flyswatter to hit the doll on the other side of the lever using tension force and mechanical energy. For this step we will need a doll, flyswatter, rope, and pulleys. ...
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...Tim Kreider's 'The Busy Trap,' is an expository essay in which Kreider speaks out about the world's endless obsession with unnecessary or daunting tasks. The article manages to paint a picture of what society views as 'busy' along with the negative impact has on one's mental health. Kreider states that society sees being busy as a means of seeming accomplished and productive. In today's society, being bogged down and having virtually no free time is deemed "good." Its the rest of the world who are deemed "unimportant" in comparison to these over-driven, anxious individuals. Kreider not only targets adults who have fallen victim to the increase in the busy lifestyle but children as well who have taken on more than their little minds can wrap itself around. Today's children are bombarded with many activities; from soccer practice to classical music lessons. Children are lacking free time. There's nothing for them apart from getting an early start on solidifying a concrete future. But what can be said apart from the fact that this is what society has began to drill into their little minds. Like Kreider insists, business is greatness. However, in all truths what are children really learning when they are loaded with too many activities that has their minds swirling apart from the very definitions of such words as exhausted, tired and drained? Kreider takes a moment to reflect on his own childhood in which he did nothing more than spend (or to those obssessed with being busy) waste...
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...Crooks show how much progress humans are making and how we have become into a progress trap with too much progress eventually leading to disaster and dead ends. No matter what humanity is always making progress in our civilization, economy, technology, and more; only problem, we’re making progress non-stop creating an eventual crash and destruction of Earth’s natural resources. Ronald White argues that humanity is in what he calls a “progress trap” which he explains “I came up with the term progress trap to define human behaviors that sort of seem to be good things, seem to be, to provide benefits in the short-term, but which ultimately lead to disaster, because they’re unsustainable.” Humanity as a whole has reached what is considered a “progress trap” many times already and is in the process of falling into deeper “progress traps” than ever with technology and our economics. In the past, as an example given by Ronald White, Hunting turned into a dead end when our ancestors were hunting to make their living. They went from killing one mammoth at a time and struggling to do so, to killing a whole heard of mammoths by running them over a cliff. This pushed them into a “progress trap”. These new hunting techniques had been great progress made, but made them into a dead end of hunting in general. After these new hunting techniques, there was no room for any new improvements. Similarly, a “progress trap” of today would be technology and lack of communication because of the extensive progress...
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