...lead to increased aggression as it minimizes concerns about evaluation by others and about your own moral standards thus weakening the normal barriers to aggression to antisocial behavior based on guilt and shame . Deindividuation can be caused by being anonymous (therefore unaccountable), for example in a crowd or when wearing a mark. Anonymity can dimish awareness of your own individuality, instead being merely part of a large group. Deindividuation can also be caused by an altered consciousness due to drugs or alcholol . Zimbardo conveys same conditions may lead to an increase in prosocial behavior such as in religious gatherings. Research by Mullen shows the effects of faceless crowds leading to individuation. whereby the anaylisis of newspaper cutting, lynchings in the US between 1988-1949 showed that the more people in a mob, the greater the savaergy with which they killed their victims. Whereas Zimbardos research carried out series of experiements that lead to the development of individuation theory. Which led to the suggestion of anonymity being a key componenemt of deinidividuatuon process increasing aggression. Rehm investigated if wearing uniform when part of a sports team increases aggressiveness. German children being randomly assigned in either a group wearing unform with an orange shirt or no uniform (plain clothes). Findings showed those whom wore orange shirts played more...
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