...Intuitor, Thinker, Feeler, Senser: Which One Are You Talking To? The same message hits different people in different ways. But if you understand personality styles, you can tailor messages to fit. You’re excited and can’t wait to tell your team the good news: Your department has been asked to put together an ambitious product development plan. It’s a great opportunity to showcase the diverse talents of your team and increase your unit’s visibility in the company. So you gather everyone together and deliver the news. But your announcement falls flat. A few people seem engaged, but the enthusiasm you expected just isn’t there. What’s going on? Paradoxically, the problem may lie in one of your team’s strengths—its diversity. The team members all heard the same words, but they didn’t all hear the same message. The good news is that it’s fairly easy to get over such a communication disconnect. The key lies in understanding personality styles and honing your communications accordingly. The psychologist Carl Jung observed that people have certain psychological habits and preferences that influence how they process information, make decisions, and communicate with one another. By understanding different personality styles, you can tailor your own communication style to suit those of the people around you. Result: You convey your message in a way that will be most easily understood by listeners—and cut down on the risk of miscommunication. “Those people who read the style of the individuals...
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...WHAT'S YOUR STYLE—SENSER, INTUITOR, THINKER, FEELER? Individuals differ in the way they interact with others and the way they gather and evaluate information for problem solving and decision making. Four psychological functions identified by Carl Jung are related to this process: sensation, intuition, thinking, and feeling. Before you read further, complete the Problem-Solving Diagnostic Questionnaire (Part A), and then check the scoring key that appears in Part B. It has no right or wrong answers; just read each item carefully, and then respond with your answer. Part A: QUESTIONNAIRE TO DETERMINE YOUR STYLE Indicate your responses to the following questionnaire on a separate sheet of paper. None of these items have right or wrong responses. I. Write down the number and letter of the response that comes closest to how you usually feel or act. 1. I am more careful about a. People's feelings b. Their rights 2. I usually get along better with a. Imaginative people b. Realistic people 3. It is a higher compliment to be called a. A person of real feeling b. A consistently reasonable person 4. In doing something with many people, it appeals more to me a. To do it in the accepted way b. To invent a way of my own 5. I get more annoyed at a. Fancy theories b. People who do not like theories 6. It is higher praise to call someone a. A person of vision b. A person of common...
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...SECTION VIII END OF TEXTBOOK COMPREHENSIVE CASE ANALYSIS Guidelines For Using Cases Suggested Chapters, Part, Challenge Level, Team Cases, Comments Case Number Chapter Part Level Comprehensive 1 3 2 Medium 2 5 2 Medium 3 6 2 Medium 4 7 2 Medium 5 2 Medium 6 8 3 Challenging 7 9 3 Medium 8 8 3 Medium 9 9 3 Medium 10 5 Medium Comprehensive 11 13 5 Medium 12 15 5 Medium 13 16 6 Medium 14 Advanced Comprehensive 15 Advanced Comprehensive 16 Advanced Comprehensive 17 Advanced Comprehensive Comments: Cases vary in difficulty. Please review each case to see if it fits your course and students. These guidelines may help you select cases for your course. For example, if you use teams, then one team could work on Case 1 and 2. If only one person does a case, then assign only Case 1. Team 1: Cases 1 and 2 7: Case 14 2: Cases 3 and 4 8: Case 15 3: Cases 6 and 7 9: Case 17 Advanced 4: Case 8 10: Case 18 Advanced 5: Case 9 11: Case 19 Advanced 6: Case 13 12: Case 20 Advanced Caution Instructors, Please Read This Caution Note about the Harvard Cases: Users of Sales Management: Teamwork, Leadership, and Technology have asked for several newer, advanced comprehensive cases. The Publisher has added four excellent Harvard cases for you...
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