...MGT308 International Marketing Plan Table of Content Executive Summary 1.0 Introduction 2.0 Background of Company/Product 3.0 SWOT Analysis 4.0 Market Segmentation Analysis 5.1 Demographic 5.2 Geographic 5.3 Psychographic 5.4 Behavioural 5.0 Entry Strategies 6.0 Marketing Mix Strategies 7.5 Product 7.6 Price 7.7 Promotion 7.8 Distribution 7.0 Timeline (Gantt Chart) 8.0 Monitoring and Control 9.0 Conclusion 10.0 References 11.0 Appendixes The Marketing Plan Introduction This is the international marketing plan for Victoria Bitter, which will be launched in UK in January 2017. Victoria beer is an Australian based beer. VB, owned by the Carlton & United Breweries group, is one of the most iconic beer companies in Australia with the history dating back to 1824. As UK is one of the heaviest alcohol consuming countries, the company will be expanding to the regions of Wales, England and Northern Ireland. Fosters, which is owned by Carlton and United Breweries, is already performing well according to the recent statistics. So, it would be a good move for the group to push Victoria Bitter in the UK market. The product would be very nicely package and marketed to attract consumers. The beer itself would be prepared from fresh products and focuses the alcohol base would be used as its purest form and may involve as a volume of 5.5 percent concentrate in each unit making it a decent...
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...Marketing Principles and Practises Marketing: Overall Concept This is all about management for a business in how their goals will be achieved to meet the needs of its customers. Apple’s Marketing Concept Apples market concept is to do research about the market they are going in. This is so that they know the ins and outs of the product that they are going to sell and see what people think about it. Apple will also find a product that they are interest in and make it much better than their competition. This is so that they can bring more custom to the stores. Marketing Definitions * One definition would be that marketing is a set of business goals that are created so that a plan can be made and presented for an organisations product or service so that it can build effective customer relationships. * The second definition would be the management process which is responsible for identifying, expecting and satisfying customer requirements profitability. * The third definition would be that it is the process or technique or promoting, selling and issuing a product or service. The definition that I agree with is the third one. This is because when a business is selling a new product it should always be promoted first so that customers know what new products that business is selling and this also go for the service that a business provides. This is because if a business is trying to sell a new product then by providing a suitable service it will help to promoter...
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...Super Group To invest or not to invest?! ! Ahmad Saleem - December 28, 2013! ! Clive Richardson FINM003 SUPER GROUP - AHMAD SALEEM 1 Table of Contents! Table of Contents! Introduction! Super Group LTD introduction! 3! 2! 3! 4! 4! Financial Analysis! Profitability Ratios:! ROCE!-------------------------------------------------------------------------------------5! Operating Profit Margin! ---------------------------------------------------------------5! Gross Profit Margin!--------------------------------------------------------------------5! Liquidity Ratios! 6! Current Ratio!----------------------------------------------------------------------------6! Quick Ratio!------------------------------------------------------------------------------6! Financial Stability! Investment Ratios! 7! 7! Financial Leverage ! -------------------------------------------------------------------7! Dividend Payout Ratio!----------------------------------------------------------------8! EPS! ----------------------------------------------------------------------------------------8! Strategic Analysis! Conclusion! 9! 11! Critically NEWS about Super Group!---------------------------------------------11! To Invest or Not to Invest!------------------------------------------------------------11! Bibliography! 12! SUPER GROUP - AHMAD SALEEM 2 ! Introduction! This is a report that intends to examine Super Group LTD (“Super”) from a various...
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...1 How Amazon and Same-Day Delivery Will Effect Retail Commercial Real Estate by: Ryan Mitts FIN 5433 Dr. Tony Ciochetti 03/30/2013 2 TABLE OF CONTENTS EXECUTIVE SUMMARY....................................................................................Pg. 1 INTRODUCTION.................................................................................................Pg. 2 THE STATE OF RETAIL REAL ESTATE.........................................................Pg. 3 THE THREATE OF E-COMMERCE TO RETAIL REAL ESTATE..............Pg. 4 IMPLICATIONS OF SAME-DAY DELIVERY.................................................Pg. 7 THE FUTURE OF RETAIL REAL ESTATE.....................................................Pg. 9 CONCLUSTION...................................................................................................Pg. 11 REFERENCES......................................................................................................Pg. 12 1 EXECUTIVE SUMMARY Real estate throughout the world suffered a huge shock during the financial downturn of the late 2000's, and while the vast majority of other sectors are on the mend, the retail sector still seems to be having a bit of trouble getting back to where they were before the crash. A large reason for this has to do with Amazon and other online retailers taking up a larger and larger share of the available sales forcing many companies into rethinking their business plan, leading to store closures, downsizing, and even...
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...-1- By selection of the company ‘PACIFIC BANGLADESH TELECOM LIMITED(PBTL)’, we have the intention to: Over view the mobile service sector of Bangladesh. Present the background of the company. Identify the Strength, Weakness, Opportunity And Threat of the company. Identify their target market Develop the means of market research Set up the objectives and goal for the company Develop the strategy to accomplish their objectives and goal, set by us Highlight the marketing tactics to archive the pre determined objectives Do the projections with concern to costs, revenue and budgeting information for three years Draw an over all picture about the effectiveness of the implementation and controlling tools. -2- -3- Bangladesh is a country where there are lots of people has a capability to use mobile service getting faster their life. As our population is very large Bangladesh can be a very good market. At present, middle class people are growing very fast and many mobile service companies are playing a great role to serve this large number middle class people. CityCell is one of the pioneers to serve the middle class people with high quality mobile service with fastest communication. Objective of the Study: Through this study our objective was to learn how to put a product(service) into the market with the help of different marketing strategy and to implement our knowledge of the marketing system in a real world scenario...
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...Journal of Advertising, 42(1), 30–41 Copyright C 2013, American Academy of Advertising ISSN: 0091-3367 print / 1557-7805 online DOI: 10.1080/00913367.2012.749082 Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement Hye Jin Yoon Southern Methodist University, Dallas, Texas, USA Spencer F. Tinkham University of Georgia, Athens, Georgia, USA 2010) or ads that ridicule nonusers of the brand (Voss 2009), but these studies researched “humor types” and should be distinguished from humor effects studies in threat persuasion ads. By looking into both the humor and threat persuasion literature, we set out to understand how humorous threat persuasion works in advertising and for whom it may be most effective. Threat persuasion, otherwise known as fear appeal in advertising, deals with critical issues that might have negative consequences for the consumer or the public (e.g., health and environmental issues) (Freimuth et al. 1990). In the ad, threatening information presents the problem, and attitudinal or behavioral suggestions are given as solutions. Threat information is valuable in that it can help protect us from harm but is negative in valence and out of the ordinary in our daily lives. Such substantive yet negative and out-of-the-ordinary information is known to be unpleasant and cognitively arduous to process (e.g., Rozin and Royzman 2001; Schimmack 2005). When humor accompanies threat information, it can...
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