...MARKETING EXCELLENCE Pedigree Making the brand a dog’s best friend Marketing Excellence 2 | About The Marketing Society About The Marketing Society INSPIRING BOLDER MARKETING LEADERSHIP The Marketing Society is a not-for-profit organisation owned by its members, with over 2500 senior marketers. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community. The Society challenges its members to think differently and to be bolder marketing leaders by supporting the development of leading-edge thinking, and promoting the evidence of effective marketing. The Society does this through the Marketing Society Awards for Excellence; its publications Market Leader, Our Week and rich online Knowledge Zone; a national programme of world-class events; innovative professional development, such as the annual Marketing Leaders Programme; and extensive on-and-offline networking opportunities. www.marketing-society.org.uk Foreword | Marketing Excellence 2 | Foreword By Roisin Donnelly, President of The Marketing Society What is marketing excellence? Marketing excellence can drive breakthrough business results for the short and long term. Marketing excellence requires great strategic thinking, great creative thinking and perfect execution. But how do we assess marketing excellence? First we choose brilliant industry judges who are all experienced and successful practitioners of excellence and we ask them to pick...
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...Pedigree |IMC Tool : Advertising | |United States of America | |Objectives |Drive and build awareness of abandon dogs through national TV spots | | |Sought Donations and volunteers to support animal shelters and breed rescue organizations. | | |2008, The company have set additional objectives besides the above mentioned : | | |Raise $1 million for the Pedigree Adoption Drive Foundation | | |Increase unaided brand awareness by 2.2% and purchase intent by 3.5% during The Pedigree Adoption Drive period. | |Tools / Media Used |TV commercials portraying the situation of abandon dogs in the country, real life stories of shelter dogs were | | |shown through national TV spots. | | |Prints were run with the same information to enhance the message. ...
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...10000 quiz questions and answers www.cartiaz.ro 10000 general knowledge questions and answers 10000 general knowledge questions and answers www.cartiaz.ro No Questions Quiz 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Carl and the Passions changed band name to what How many rings on the Olympic flag What colour is vermilion a shade of King Zog ruled which country What colour is Spock's blood Where in your body is your patella Where can you find London bridge today What spirit is mixed with ginger beer in a Moscow mule Who was the first man in space What would you do with a Yashmak Who betrayed Jesus to the Romans Which animal lays eggs On television what was Flipper Who's band was The Quarrymen Which was the most successful Grand National horse Who starred as the Six Million Dollar Man In the song Waltzing Matilda - What is a Jumbuck Who was Dan Dare's greatest enemy in the Eagle What is Dick Grayson better known as What was given on the fourth day of Christmas What was Skippy ( on TV ) What does a funambulist do What is the name of Dennis the Menace's dog What are bactrians and dromedaries Who played The Fugitive Who was the King of Swing Who was the first man to fly across the channel Who starred as Rocky Balboa In which war was the charge of the Light Brigade Who invented the television Who would use a mashie niblick In the song who killed Cock Robin What do deciduous...
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...Mao's Last Dancer Li Cunxin Dedication To the two special women in my life—my mother and my wife Mao’s Last Dancer A Wedding Qingdao, 1946 On the day of her marriage, a young girl sits alone in her village home. It is autumn, a beautiful October morning. The country air is cool but fresh. The young girl hears happy music approaching her house. She is only eighteen, and she is nervous, frightened. She knows that many marriage introducers simply take money and tell lies. Some women from her village marry men who don't have all their functional body parts. Those women have to spend the rest of their lives looking after their husbands. Wife beating is common. Divorce is out of the question. Divorced women are humiliated, despised, suffering worse than an animals fate. She knows some women hang themselves instead and she prays this is not going to be her fate. She prays to a kind and merciful god that her future husband will have two legs, two arms, two eyes and two ears. She prays that his body parts are normal and functional. She worries that he will not be kind-hearted and will not like her. But most of all she &+x worries about her unbound feet. Bound feet are still in fashion. Little girls as young as five or six have to tuck four toes under the big toe and squeeze them hard to stop the growth. It is extremely painful, and the girls have to change the cloth bandages and wash their feet daily to avoid infection. The tighter the feet are bound the smaller the feet will...
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