For an organization to have corporate power, the business needs to have the power to

influence the society, economy, and the government. In this case, Timberland is able to influence

the government, economy, and society by practicing in social responsibility despite the fact that it

is not the largest firm. As a result of the Timberland Company exercising in social responsibility,

they are attentive to stakeholders that affected by its business operations, the community, and the

natural environment.

I agree that Timberland has achieved a balance of its economic and social

responsibilities. In this case, Swartz expressed, “At Timberland, doing well and doing good are

not separate or separable efforts.” While its social programs come with a price tag, it seems that

the goodwill and social reputation that is enjoyed by Timberland results into the economic

benefits for the company.

One of the arguments that can be in favor of Timberland’s social responsibility

initiatives is that they were able to balance their power with its responsibility. Furthermore, they

were able to improve stakeholder relationship which results to enhancing their company’s

reputation. One of the arguments that can be against the Timberland Company exercising some of

these social responsibility initiatives is that these initiatives are good for the society but it lowers

their economic efficiency and profitability.

If I was an executive of the VF Corporation, I would continue to support their initiatives

because the corporate social responsibility programs that were developed at Timberland were a

good strategy, since it benefited them socially and economically. Despite the fact that the VF

Corporation doesn’t have a lot of history of accomplishing corporate social responsibility

programs, like Timberland, many