3. Identify and use criteria to determine suitability of the international market based on criteria included in the Marketing Plan and/or included in country profiles on the TTNQ web site. Then based on these criteria, discuss which of the 2 countries that you have researched offers the offers the best potential forTTNQ? Why? Which factors were important in making your decision?

Selected countries Reasons Factors important in making the decision
India  Capabilities, interests and preferences of own organization: because of the different culture, religions and backgrounds of India, as to most young Indian have strong interests to explore a natural site to be a travel destinations which have nice sea and mountain views and comfortable weathers. …show more content…
Malaysia  History of product or service provision within selected country/countries: according to the location and culture between Malaysia and Australia, there are several similarities and closed geography location. The travel histories between these two countries can data back to many hundred years ago by business.
 Trade routes and modes of transport available to destination countries: Australia and Malaysia has developed water transportation and fixed trade routes that provide a very nice situation for both counties.  Cultural and political groupings: Closed geography location provides both countries a convenient transportation conditions and historicalinfluences. There are very flexible cultural exchange activities and policy of both sides to have business and tourism.
 Geographical groupings: both countries are belonging to Oceania so that the closed location provides a nice condition for both countries people to travel without several hoursflights or shipping. …show more content…
Family which have parents with their children travel to Queensland is a nice chance to know the charming nature in Australia and gain the wild animals knowledge with seeing and touching.
 Media: Various advertisements via media and internet help people to make their decisions about what can be the destination of their travel. And also, the development of local media will affect the influence of TTNQ that the number of visitors comes.

4. What targeting strategy will you use to in the international markets? Your answer should also discuss this in relation to the current targeting strategy as defined in the Marketing Plan? You should also identify and discuss the cultural appropriateness of the targeting strategy in relation to the international market you have identified.
 Price sensitivity: It is a very important factor that customers and business need to take into considerations, which means the price of travel and relevant products affect consumers purchasing and choosing behaviors. Price sensitivity is measured with the price elasticity of demand. For instance, customers are not willing to pay extra fees for additional fees, such as seat choosing and small products. Customers are seeking for good quality goods with less price sensitive than bargain