Liquid and Viscous Products: Worksheet The principal display panel of a label must be located on that part of the container normally displayed to the user.

The label must contain three basic mandatory statements which must, where applicable, appear in a prescribed manner:
Product Identity Declaration.
Net Quantity Declaration.
Dealer Name and Principal Place Of Business.
The product identity and net quantity declarations must appear on the principal display panel.
The following sections will discuss these mandatory statements in detail.
What To Put on a Label
Product Identity Declaration (Common Name)
The label must identify the common name of the product in terms of its generic name or function.
Except in cases where the product is a test market product, a local product, a specialty product, or a product for which knowledge of a specific language is required, the product identity must be given in both English and French.
The product identity declaration must be located on the principal display panel.
The product identity declaration must be clearly legible, and meet the requirements for minimum type height.
Net Quantity Declaration
The net quantity declaration must be located on the principal display panel.
The net quantity must be displayed clearly and prominently in distinct contrast to any other information shown on the label.
The numerical portion of the net quantity must be in bold face type and meet the minimum type height requirements.
The net quantity declaration must be expressed in units of liquid volume.
The net quantity must be declared in both English and French using a valid metric word or symbol as a unit of measurement. A valid metric symbol is deemed to be bilingual.
The net quantity must be correctly rounded off and given to the required degree of precision.
Dealer Name and Place of Business (Dealer Identification)
The "dealer" is the person who is a retailer, manufacturer, processor, or producer of a product, or a person who is engaged in the business of importing, packing, or selling any product. In identifying the dealer, the label must be designed to meet the following requirements:
The name and place of business of the producer, or of the person for whom the product was produced for resale, must be on the label. The address should be sufficient to ensure postal delivery.
Except in the case of an ornamental container, the dealer identification must be located anywhere on the outside of the container, except on the bottom.
The dealer identification must be given in either English or French.
The dealer identification must be clearly legible, and printed in a font at least 1.6 mm (1/16") in height.
If the product is wholly imported, the dealer identification must meet additional imported identification requirements.
Misleading Packaging
Package Design and Fill
The container for the product must be constructed, filled and displayed so that consumers are not misled about either the quality or quantity of the product.
Other Non-Mandatory Label Information
No false or misleading information can be placed on the label. The product must conform with claims made on the label relating, for example, to type, quality, performance, function, origin, and method of manufacture. "Product of Canada" and "Made in Canada" claims are subject to specific assessment
Toothpaste Toothpaste is something that most of us just idly toss into our shopping trolley when we are doing the rounds at the super market, probably not giving it a second thought. But toothpaste has a fascinating history and is subject to debates about which of the huge variety of styles is preferable.
On the pages of this site you can find out about what goes into toothpaste, how it is best to use it and what oral health issues you will be avoiding by buying the right toothpaste and using it effectively. You can also find information about the use of fluoride; still a controversial issue for some.
We all have our own home oral hygiene routine but when is it best to brush your teeth? You'll find handy hints and more in these pages, so read on to find out more information about toothpaste. Who, knows? Next time you are shopping and you come across the toothpaste aisle you might just look at them all a little differently!
How does toothpaste work?
Toothpaste works in a number of ways to achieve specific goals:
Food debris and plaque removal is achieved by the detergent and abrasive ingredients in toothpaste. The detergent neutralises the food debris and the abrasives remove the plaque which otherwise sticks to the surface of teeth. Toothpaste freshens the breath by removing the food debris and bacteria which cause bad breath. The flavouring of toothpaste ensures that the mouth is infused with a more pleasant smell. Protection against plaque is ensured by the fluoride which helps strengthen enamel, thus protecting teeth from future decay. Brushing your teeth also stimulates the production of saliva so that the mouth is moist, making it harder for plaque to stick to teeth. Of course the motion of actually brushing is crucial to this process too. If you just put toothpaste into your mouth and didn't rub it into your teeth, the effects would only be limited. The abrasives need to be rubbed onto the surfaces of your teeth and saliva is best stimulated by the motion of brushing. It is important to spread the toothpaste around your mouth while you are brushing so that the active ingredients can work on all of your teeth.
Toothbrushes: Which one to choose?
Choosing the right toothbrush and then using it effectively is just as important as getting the right toothpaste for your needs. There are many toothbrushes available, as just a quick look at the relevant shelves in a super market will show you. You should talk to your dentist to get the right advice about which one is right for you, but read on for some tips and information.Manual toothbrushes are the most common variety, consisting of a long handle and at one end a set of bristles mounted on the side of the flattened shaft. They are available in a wide number of colours and designs with different shaped heads and flexible shafts. Electric toothbrushes represent a generally far more expensive option and they too come in a wide range of designs that are commonly available.Many dentists recommend electric toothbrushes as being more efficient at cleaning teeth properly because of the vibrating and rotating motion that they achieve. However this is to abrasive for some people who have sensitive teeth and gums. Electric toothbrushes are rechargeable, via either shaving points or electric mains.Special brushes are available for children, often with softer bristles. Children can be rather vigorous when they brush so softer bristles can be useful because they lessen the chance of damage being sustained to the teeth as a result of aggressive brushing. Many children's brushes have colourful designs, sometimes featuring popular cartoon characters to encourage children to get into the habit if brushing.Dentists recommend that you change your brush when the bristles start to become frayed. They lose effectiveness when this happens and you might not be doing your mouth any good by using a toothbrush with bristles which are frayed. Effective brushing relies on a good, stiff set of bristles to scrub your teeth clean off debris and plaque.The best advice is to talk to your dentist about which brush might be best for you and your circumstances. Generally it is accepted that brushes with smaller heads - whether electric or manual - are more effective because they are less restricted in terms of their reach and can squeeze into tight areas of your mouth.What are the different types of toothpaste and how do they work?
There is a variety of different toothpaste available for sale, some of which are designed with specific functions in mind. Here is a list of some of them, which explains what their functions are and how they differ from one another:Children's toothpaste usually contains less fluoride than those designed for adults. This is because of the risk posed by children ingesting too much fluoride. Children's toothpaste often has fewer abrasives in it so that the product is gentler on the sensitive teeth of youngsters. It is common for this toothpaste to be flavoured in such a way as to make brushing appeal to children. You should monitor your child's brushing to ensure that they are not being too vigorous and that they are brushing all areas of their mouth adequately. Any oral health problems developing in children might have an impact on their mouth for the rest of their life. For very young children there is even toothpaste which is completely free from fluoride because of the heightened risk it can pose to those who are under eighteen months of age.Smokers' toothpaste is specifically designed for those who smoke tobacco. Smokers often find that their teeth become stained because of the process of drawing tobacco smoke into their mouths. Over time teeth become tainted with brown patches because of the tar. Toothpaste for smokers usually contains certain agents which remove these stains, leaving teeth looking whiter.
What is Toothpaste? Toothpaste is a soft substance that is used in the process of brushing teeth. It is usually housed in a tube which can be squeezed to eject it onto a tooth brush. Toothpaste is available in an ever increasing number of varieties but what they all have in common is that their primary purpose is to aid in cleaning teeth. Cleaning teeth means removing particles of food left over from eating and the plaque which is formed by the food. Plaque needs to be removed so that dental decay and gum disease cannot begin to take hold. Toothpaste also tends to be 'flavored' so that the user's breath is freshened after use and some help to aid in the whitening of teeth. In order to clean teeth tooth paste contains certain chemicals which are ideally suited for the purpose.
Fluoride is added to most toothpaste because of its properties of helping to strengthen the enamel of your teeth. Enamel is the hard substance on the outside of teeth and is a crucial, first line of defence. If it is compromised, teeth might begin to decay as small holes or cavities are formed.
Detergent removes the food debris and plaque from the teeth and helps create fresh breath.
Abrasive too helps to remove debris and plaque. They also help to rid teeth of stains. Abrasives have to be carefully formulated so that they are not too harsh on the teeth and won't risk damaging them.
Humectant helps to keep the toothpaste adequately moist and of the desired texture. It is not active in the cleaning of teeth, it is added so that toothpaste can be stored for a long time and remain in the same, usable state. Thickener, like humectant, is not an active ingredient; it just helps with the texture of toothpaste by making sure that the ingredients bind together properly.
Flavourings and Colourings are added to make individual toothpaste distinctive. This is often a branding issue and makes some people choose certain toothpastes over others. Certain flavourings might be added that actually have oral health benefits too, like some herbs which are associated with relieving gum disease.These ingredients are common to most toothpaste but some might focus their branding on one or more aspect, like fluoride or the flavouring or colouring used.

Toothpaste is widely available in super markets, pharmacies and smaller retailers.
Toothpaste
From Wikipedia, the free encyclopedia Jump to: navigation, search Toothpaste from a tube being applied to a toothbrush
Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush, and not by the toothpaste. Salt and sodium bicarbonate (baking soda) are among materials that can be substituted for commercial toothpaste. Toothpaste is not intended to be swallowed, but is generally not very harmful if accidentally swallowed in small amounts.Contents

Ingredients

In addition to 20-42% water, toothpastes are derived from a variety of components, including three main ones: abrasives, fluoride, and detergents.
Abrasives
Abrasives constitute at least 50% of a typical toothpaste. These insoluble particles help remove plaque from the teeth. The removal of plaque and calculus helps minimize cavities and periodontal disease.[citation needed] Representative abrasives include particles of aluminum hydroxide (Al(OH)3), calcium carbonate (CaCO3), various calcium hydrogen phosphates, various silicas and zeolites, and hydroxyapatite (Ca5(PO4)3OH).
Abrasives, like the dental polishing agents used in dentists' offices, also cause a small amount of enamel erosion which is termed "polishing" action. Some brands contain powdered white mica, which acts as a mild abrasive, and also adds a cosmetically pleasing glittery shimmer to the paste. The polishing of teeth removes stains from tooth surfaces, but has not been shown to improve dental health over and above the effects of the removal of plaque and calculus.[2]
Fluorides
Fluoride in various forms is the most popular active ingredient in toothpaste to prevent cavities. Fluoride occurs in small amounts in plants, animals, and some natural water sources. The additional fluoride in toothpaste has beneficial effects on the formation of dental enamel and bones. Sodium fluoride (NaF) is the most common source of fluoride, but stannous fluoride (SnF2), olaflur (an organic salt of fluoride), and sodium monofluorophosphate (Na2PO3F) are also used. Stannous fluoride has been shown to be more effective than sodium fluoride in reducing the incidence of dental caries[3] and controlling gingivitis.[4]
Much of the toothpaste sold in the United States has 1000 to 1100 parts per million fluoride. In European countries, such as the UK or Greece, the fluoride content is often higher; a NaF of 0.312% w/w (1,450 ppm fluoride) is not uncommon.
Surfactants
Many, although not all, toothpastes contain sodium lauryl sulfate (SLS) or related surfactants (detergents). SLS is found in many other personal care products, as well, such as shampoo, and is mainly a foaming agent, which enables uniform distribution of toothpaste, improving its cleansing power.[2]
Other components
Antibacterial agents
Triclosan, an antibacterial agent, is a common toothpaste ingredient in the United Kingdom. Triclosan or zinc chloride prevent gingivitis and, according to the American Dental Association, helps reduce tartar and bad breath.[1][5] A 2006 review of clinical research concluded there was evidence for the effectiveness of 0.30% triclosan in reducing plaque and gingivitis.[6]
Flavorants
Toothpaste comes in a variety of colors, and flavors intended to encourage use of the product. Three most common flavorants are peppermint, spearmint, and wintergreen. Toothpaste flavored with peppermint-anise oil is popular in the Mediterranean region. These flavors are provided by the respective oils, e.g. peppermint oil.[2] More exotic flavors include anise, apricot, bubblegum, cinnamon, fennel, lavender, neem, ginger, vanilla, lemon, orange, and pine. More unusual flavors have been used, e.g. peanut butter, iced tea, and even whisky. Unflavored toothpastes exist.
Remineralizers
Hydroxyapatite nanocrystals and calcium phosphate are included in some formulations for remineralization,[7] i.e. the reformation of enamel. Toothpaste is sold in many brands Agents are added to suppress the tendency of toothpaste to dry into a powder. Included are various sugar alcohols, such as glycerol, sorbitol, or xylitol, or related derivatives, such as 1,2-propylene glycol and polyethyleneglycol.[8] Strontium chloride or potassium nitrate is included in some toothpastes to reduce sensitivity. Sodium polyphosphate is added to minimize the formation of tartar.
Safety
Fluoride
Although water fluoridation has been praised as one of the top medical achievements of the 20th century,[9] fluoride-containing toothpaste can be acutely toxic if swallowed in large amounts.[10][11] The risk of using fluoride is low enough that the use of 'full-strength' toothpaste (1350-1500ppm fluoride) is advised for all ages (although smaller volumes are used for young children; a 'smear' of toothpaste until three years old).[11] A major concern of dental fluorosis is for children under 12 months intaking excessive fluoride through toothpaste. Several non-fluoride toothpastes are available.
Diethylene glycol
The inclusion of sweet-tasting but toxic diethylene glycol in Chinese-made toothpaste led to a several nation, multiple brand toothpaste recall in 2007.[12] The world outcry made Chinese officials ban the practice of using diethylene glycol in toothpaste.[13]
Miscellaneous issues and debates
With the exception of toothpaste intended to be used on pets such as dogs and cats, and toothpaste used by astronauts, most toothpaste is not intended to be swallowed, and doing so may cause nausea or diarrhea. 'Tartar fighting' toothpastes have been debated.[14] Case reports of plasma cell gingivitis have been reported with the use of herbal toothpaste containing cinnamon.[15] SLS has been proposed to increase the frequency of mouth ulcers in some people, as it can dry out the protective layer of oral tissues, causing the underlying tissues to become damaged.[16]
Alteration of taste perception
After using toothpaste, orange juice and other juices have an unpleasant taste. This effect is attributed to products of the chemical reaction between stannous fluoride in toothpaste and the acetic acid in the juices.[17] Sodium lauryl sulfate alters taste perception. It can break down phospholipids that inhibit taste receptors for sweetness, giving food a bitter taste. In contrast, apples are known to taste more pleasant after using toothpaste.[18] Distinguishing between the hypotheses that the bitter taste of orange juice results from stannous fluoride or from sodium lauryl sulfate is still an unresolved issue and it is thought that the menthol added for flavor may also take part in the alteration of taste perception when binding to lingual cold receptors.
Other types of toothpaste
Whitening toothpastes
Many toothpastes make whitening claims. Some of these toothpastes contain peroxide, the same ingredient found in tooth bleaching gels. The abrasive in these toothpaste remove the stains, not the peroxide.[19] Whitening toothpaste cannot alter the natural color of teeth or reverse discoloration by penetrating surface stains or decay. To remove surface stains, whitening toothpaste may include abrasives to gently polish the teeth, and/or additives such as sodium tripolyphosphate to break down or dissolve stains. When used twice a day, whitening toothpaste typically takes two to four weeks to make teeth appear more white. Whitening toothpaste is generally safe for daily use, but excessive use might damage tooth enamel. Teeth whitening gels represent an alternative.[citation needed]
Herbal and "natural" toothpastes Herbal toothpaste from Croatia
Many consumers have started to switch over to natural toothpastes to avoid synthetic and artificial flavors that are commonly found in regular toothpastes.[20] Due to the increased demand of natural products, most of the toothpaste manufacturers now produce herbal toothpastes. This type of toothpaste does not contain dyes or artificial flavors.
Many herbal toothpastes do not contain fluoride or sodium lauryl sulfate. The ingredients found in natural toothpastes vary widely but often include baking soda, aloe, eucalyptus oil, myrrh, plant extract (strawberry extract), and essential oils. In addition to the commercially available products, it is possible to make one's own toothpaste using similar ingredients.
Pepsodent
From Wikipedia, the free encyclopedia Jump to: navigation, search Pepsodent toothpaste Early US Pepsodent TV advertisement

Pepsodent is a brand of toothpaste with a minty flavour derived from sassafras. The brand is owned by Unilever, but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight.[1]
The history of Pepsodent goes back at least to the 1920s.
It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. Irium is another word for sodium lauryl sulfate, an inexpensive ionic surfactant.[2] However, in a 1994 speech, then-FCC chairman Reed Hundt claimed that the "Irium" mentioned in Pepsodent advertisements "didn't exist".[3]
Another ingredient, "I.M.P." was purported to whiten teeth. Its best-known slogan was “You'll wonder where the yellow went / when you brush your teeth with Pepsodent!” British comedian Jasper Carrott referred to the slogan in one of his stand-up routines, saying “On your tongue - that's where the yellow went!”
Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent plummeted. Today Pepsodent is a “value brand” marketed primarily in discount stores and retails for roughly half the price of similarly-sized tubes of Crest or of Colgate.
In the 1930s a massive animated neon advertising sign, featuring a young girl on a swing, hung on a building in Times Square in New York City. This ad was re-created for the climax of the 2005 film King Kong.
The product was discontinued in South Africa in 1974 but was revived in 1976 with a new ad slogan "Gets Your Teeth Their Whitest" featuring celebrity endorsers Rita Moreno, Steve Lawrence, and others. The popular slogan was also changed in South Africa to "You'll wonder where the dullness went / when you polish your teeth with Pepsodent".
Colgate (toothpaste)
From Wikipedia, the free encyclopedia Jump to: navigation, search Colgate logo Colgate Plax Mouthwash Alcohol Free

Colgate (sub-brand of Colgate-Palmolive Company) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss.Contents [hide]
1 Products
1.1 Duraphat
1.2 Colgate Total
1.3 Colgate Cavity Protection
1.4 Colgate Simply White
1.5 Colgate My First Toothpaste
Duraphat
Duraphat is a professional-strength paste intended for the treatment and prevention of dental caries.
The toothpaste is ideal for the management of high-risk patients such as those with rampant, early, existing or recurrent coronal or root caries.
The prime constituent is sodium fluoride and it is sometimes prescribed as part of a program of fluoride therapy. It is available as a prescription-only product.[1]
[edit]
Colgate Total
Colgate Total contains the anti-microbial ingredient triclosan, which reduces the bacteria that cause gingivitis, cavities and halitosis.
[edit]
Colgate Cavity Protection
Although most Colgate toothpaste brands use sodium fluoride, the Colgate Cavity Protection variety instead contains sodium monofluorophosphate as the active ingredient.
[edit]
Colgate Simply White
A whitening toothpaste that is "Clinically proven to whiten in 14 days".
Its whitening ingredient is hydrogen peroxide, which gradually bleaches the teeth.
Simply White utilizes two separate chambers that contain a whitening agent and cleaning gel.
[edit]
Colgate My First Toothpaste
A new product launched by Colgate in 2012. The product does contain fluoride, at a lower concentration so that it poses less of a hazard to children. The product was recently awarded a Best New Product Award for 'Best toothpaste' as well as the 'Best in Show'.
[edit]
Advertising 1915 magazine ad

In the past, Colgate has developed an animated mascot; a bipedal, anthropomorphic rabbit dentist named Dr. Rabbit; as a means of educating young children in the benefits of oral hygiene and of advertising their dental products. The character has starred in two educational animated videos designed to encourage dental hygiene, "Dr. Rabbit's World Tour" and "Dr. Rabbit and the Legend of the Tooth Kingdom"; however, he has gained infamy as a popular internet meme.
"Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate, which today is an ingredient in Arm & Hammer's "Advance White" toothpaste.
History
Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873.[2]
Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report [3]
Ingredients
Colgate Maximum Cavity Protection
Active Ingredient: sodium monofluorophosphate (1.1%) Other Ingredients: Calcium Carbonate, Water, Sorbital, Hydrated Silica, Sodium laurite sulfate, Sodium Monoflurophosphate, Flavor, Cellulose Gum, Magnesium Aluminum Silicate, Sodium Carbonate, Sodium Saccharin, Sodium Bicarbonate, Methylparaben, Propylparaben
Sensodyne is an oral health brand that offers a range of toothpastes plus other oral care products suitable for people with sensitive teeth, or dentine hypersensitivity. Contents [hide]
Sensodyne was first marketed in 1961 as the first desensitizing toothpaste based on a strontium chloride formulation. About 20 years later, in 1980, Sensodyne toothpastes containing a new potassium nitrate formulation were launched. Besides being a leader in treating dentine hypersensitivity, the Sensodyne brand expanded in 2006 with the launch of Sensodyne Pronamel to help protect against the effects of dental erosion.
Sensodyne is globally recognized as specialist toothpaste for sensitive teeth. In addition to being a global brand, it is the first brand whose core equity was built on the recommendation of dentists. With over 45 years of proven pain relief heritage, it is the desensitizing toothpaste most frequently recommended by dental professionals and the leader in the desensitizing toothpaste category.
About Sensitivity sensitivity is a common dental problem. It's a condition that can develop over time due to common factors such as receding gums, over vigorous tooth brushing and tooth grinding. Most sufferers are between 20 and 50 years old. Some people can even experience tooth sensitivity when brushing their teeth, particularly if rinsing with cold water, and 51% of people experience a twinge or pain when breathing in cold air.
Causes of Sensitivity
Tooth sensitivity is caused by the gradual exposure of the softer part of the tooth that lies under the tooth enamel, called "dentine". Dentine has tiny tubes ('tubules') running through it that lead to the nerve and are filled with fluid. Eating or drinking foods and drinks that are hot, cold or sweet is believed to cause a change in fluid movement within these tubes. This fluid movement can cause the nerve endings to react in response, triggering a twinge of discomfort or a short, sharp pain.
Some of the most common dental conditions that can cause sensitive teeth include: brushing too hard, teeth grinding, gum disease (gingivitis) and receding gums.
Whitening Treatments and Sensitivity
80% of patients who undergo a professional teeth-whitening treatment will experience sensitive teeth. Sensodyne is a good choice for use before, during and after tooth-whitening treatments. It's safe to use and it can make a noticeable difference in the amount of post-whitening treatment sensitivity and discomfort.
Managing Sensitivity sensitive teeth, there are several simple but important treatment steps that can be taken:
Practice good oral hygiene, including proper brushing and flossing to prevent conditions such as periodontal disease, which can cause receding gums.
Don't brush too hard or more frequently than recommended by the dentist.
Use a softer toothbrush, preferably one suitable for people with sensitive teeth.
Take care while consuming acidic foods that can wear away tooth enamel, such as fruit juices, wine, vinegar salad dressings and soft drinks.
Use fluoridated dental products, including toothpaste and mouthrinse, to help strengthen enamel.
Avoid the grinding of teeth or clenching during the day. A dentist may recommend a mouth guard for nighttime use. Have regular dental visits for professional tooth cleaning, dental care recommendations and advice on treating sensitive teeth.
How Sensondyne Works
Sensodyne toothpastes work in one of three ways to relieve the pain of sensitive teeth*. Depending on the product's active ingredient - Potassium Nitrate, Strontium Acetate, or patented NovaMin® technology.
Potassium Nitrate: The potassium ion in Sensodyne is believed to sooth the nerves inside the teeth.
Clinical studies show potassium nitrate progressively reduces the pain of sensitivity over a period of weeks. As long as a toothpaste with potassium like Sensodyne is used twice daily in brushing, the nerve response will gradually be reduced and sensitivity pain is relieved.
Strontium Acetate: Sensodyne Rapid Relief contains strontium acetate. Strontium is an element similar to calcium. The strontium in Sensodyne Rapid Relief replaces some of the calcium lost from the dentine and blocks the exposed tubules in the dentinal tissue. This helps prevent the movement of the fluid within the tubules in response to a sensitivity stimulus that could otherwise cause tooth pain.
Sensodyne Rapid Relief provides clinically proven rapid relief for sensitive teeth. It relieves sensitivity pain when directly applied to the sensitive area of a tooth with a fingertip for one minute. This is because it is formulated to create a physical seal against sensitivity triggers. When used twice daily, it also provides long-lasting protection from sensitivity.
NovaMin® Technology: NovaMin® technology is a patented technology that is is scientifically proven to repair** the sensitive areas of the teeth by forming a tooth-like layer over exposed areas. NovaMin® technology is included in Sensodyne Repair & Protection
Close-up is a brand of toothpaste which is marketed by Unilever.[1]
Launched in 1967, it is the first gel toothpaste in the world.[2] In 2003, Unilever sold the exclusive licensing rights of Close-Up in United States and Canada to Church & Dwight.[3] This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up.[4] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.[5]
Warning Labels on Toothpaste
This week Dr. Nate tackles a popular question about his All-Natural Mint Toothpaste and why it doesn’t contain fluoride. Perhaps the question should be, “Why do all the leading toothpaste brands contain fluoride?”, or “Why do most toothpastes have warning or poison labels on them?”
Transcript
DR. NATE: Hi, I’m Dr. Nate. I always get asked the question, “Why does your toothpaste not contain fluoride?” Well, the answer is simple. If you look at the back of your toothpaste tube or the box that your toothpaste comes in, it says, “Keep out of reach of children.” And it also says, “Call the Poison Control Center if you’ve swallowed too much or call your dentist.”
Well, as a practicing dentist, I have found that we can make a toothpaste that not only tasted great but that would prevent cavities from coming and bonding, and the bacteria that get on your teeth and cause cavities, we could prevent that from settling onto your teeth. So if we could prevent it rather than try to cure it, why not do it? And that was the reason that I came up with a toothpaste that was all natural, that tasted great, that the whole family could use.
And I didn’t want to have to put on the back of my box or my tube: “Keep out of reach of children.” So think about that next time you’re brushing your teeth. Take a look at the back of your toothpaste tube or the back of the box that your toothpaste comes in. It’s on almost all leading brands.
And just remember this. The world always looks brighter with a smile and keep brushing your teeth. Have a great day.
Imagine teeth that feel naturally clean and fresh after each brushing… plus, gums so thoroughly cleansed and breath freshened, your entire mouth feels totally soothed and rejuvenated.
With the Mercola Natural Toothpaste, you can have such an oral 'experience' from the all-natural formula created from 12 superstar ingredients… without any risky artificial sweeteners or harsh chemicals.
I was determined to bring you the best of the best natural toothpastes even if I had to help create the formula myself… and that's exactly what I did.
The end result is an amazing fluoride-free toothpaste with these extraordinary natural teeth-cleansing ingredients…
Calcium carbonate – Mild abrasive for cleaning your teeth.
Xylitol –Low glycemic sweetener that enhances flavor, is slowly absorbed, and is metabolized independently of insulin.
Organic Aloe Vera Juice – Helps to cleanse your teeth and gums while soothing your entire mouth.
Sodium Bicarbonate (baking soda) – Promotes whitening and helps freshen your breath.
Essential Oil Blend – Made from natural peppermint, eucalyptus, cardamom, and anise for breath freshening.
Natural Sodium Lauroyl Lactylate (SLL) – Multi-purpose foaming-action ingredient produced from coconut oil and food-grade all-natural lactic acid… not to be confused with risky irritant sodium lauryl sulfate (SLS).
Organic Tapioca Starch – Used traditionally in the West Indies as a basis for oral vitality.
Carageenan – Natural red seaweed extract used to help thicken the toothpaste.
Stevia Leaf Extract – A sugar free sweetener that also helps clean your teeth.
Licorice Root Extract – Helps to freshen your breath.
Tea Tree Oil – Promotes clean teeth and gums.
Tulsi Oil – Holy Basil prevents occasional bad breath and cleanses your teeth.
Reward Your Smile

Babool Toothpaste is a natural toothpaste packed with the medicinal benefits of Babul tree 'Acacia Arabia'. The Babul herbal extract in Dabur's Babool Toothpaste helps prevent swelling and bleeding of gums, keeping your gums healthy and teeth strong.
Babool Toothpaste is available in 6 SKUS: Family Pack, 380gm, 190gm, 90gm, 50gm and 30gm.
Oral-B
From Wikipedia, the free encyclopedia Jump to: navigation, search This article reads more like a story than an encyclopedia entry. Please help-to-improve the article by introducing a more formal style and removing any personally invested tone to meet Wikipedia's quality standards and confirm to the neutral point of view policy. (January 2012)
Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, mouthwashes and dental floss. The B in Oral-B stands for "Brush".[1] Oral B was created in 1950 by Dr Robert Huston, a dentist who created the first Oral-B toothbrush with its soft, end-rounded nylon bristles. Dr. Robert Hutson, a California periodontist, designed and patented the first Oral-B toothbrush. He also created the Oral-B brand name. The first product was known as the Oral-B 60, because it had 60 total tufts.
Dr. Hutson started small, with a family business and did much himself. The role of the dentist was critical from the very beginning.[2] which has been part of the Procter & Gamble company since 2006.[3]
The Oral-B electric toothbrush range consists of three groups[4]:
Triumph
Professional
Pulsonic
Trizone (the company's own notation: TriZone) colgate world of care
You’ll wonder where the yellow went when you brush your teeth with Pepsodent. (1953) Pepsodent Toothpaste