...economic condition and majority of the Filipino families have a small income so they cannot afford expensive or branded medicine. The researcher believed in the saying “Prevention is better than cure”, that is why she took the initiative of studying the acceptability of Malunggay, Bignay, Ashitaba and Guyabano leaves into herbal tea. Herbs are everywhere. They are available in a variety of forms; including fresh, dried, in tablets or capsules or in liquid form such as juice or tea. The leaves of Malunggay, Bignay, Ashitaba and Guyabano are abundantly found in the Philippines. The use of medicinal plants or herbs has been gaining popularity these past few years in the Philippines and worldwide as more clinical proof emerges that validates many of the age-old alternative medicines used by Filipino folks that have been passed on. The curative effects of the herbs were tested by traditional healers on their patient. The knowledge and skills on the curative application of any given herbal medicine has been handed down from generation to generation. In this study the researcher aims to produce Malunggay, Bignay, Ashitaba and Guyabano leaves into herbal tea. Background of the study Tea is known as the nature’s “wonder drug”. Tea is the second most widely consumed beverage in the world, exceeded only by the universal solvent – water. Tea is an integral part of everyday societal life in many of the world’s most populous countries. Ever wonder why the...
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...Aadhar Subedi Roll Number:1B Case Analysis Himalaya Herbal Toothpaste: Category and Brand Involvement in an emerging market Himalaya Drug company offers herbal products in health supplements, personal care products and pain ointments in the retail and perspective segment. The company launched ayurvedic concepts to enter the consumer markets. In early 20th century, it was brought under the Himalaya umbrella brand for several categories of soaps, shampoos, face washes, health supplements, baby products, etc. In 2010, 40% of the company’s turnover was from consumer products. They had several exclusive outlets throughout India and had shop in shop counters in modern retail outlets. The Himalaya products were also exported to several countries. When we look at the FMCG sector in India, it is expected to grow to US$ 33 billion by 2015 with an average Indian consumer spending around 8% of his income on personal care products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate of 60% with urban penetration of 76% and rural penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry, the key players were Colgate-Palmolive India (CP) and Hindustan...
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...Report on most sustainable brands: Toothpaste Toothpaste is a paste or gel that is used to clean and maintain the aesthetic and health of the teeth. In India many national as well as international brands have presence. When it comes to toothpaste a lot of international as well as national brands compete in the market. Each one of them claims which are unique to their products. There are old major players like Colgate, Pepsodent and Closeup; at the same time local players like Dabur, Himalaya, Vicco and K. P. Nambootiri. Some of these brands claim to be 100% herbal and others promise to give 99.9% germicheck. Majority of the market is shared by Colgate, Closeup and Pepsodent. The following 8 brands of toothpaste were selected to find out which is the best brand in terms of environmental & social responsibility, health aspect and value for money: 1.Dabur 2.Colgate 3.Pepsodent 4.Close-up 5.Himalaya 6.Amar 7.Vicco 8. K.P.Nambootiri The health aspect: Tooth paste is supposed to be really gentle since human have got thin mucous membranes in our mouth that are highly sensitive. In our study we have taken 8 different products of toothpastes which is a combination of pure chemical and herbal. Surprisingly the toothpastes which claim that are herbal rich has also got chemicals in it which is not safe for human body. Some of the herbal toothpaste also possess harmful chemicals such as fluoride, SLS, Sodium benzoate, sorbitol , etc and other abrasives and excipients which are...
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...Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate. Colgate is in the Personal Care sector. The current market capitalisation stands at Rs 27,182.24 crore. The company management includes M V Deoras - Chairman, R A Shah - Vice Chairman, P K Ghosh - Deputy Chairman, I Bachaalani - Managing Director, G Nthunzi - WholeTime Director & CFO, N Ghate - Whole Time Director & Co. Secretary, J K Setna - Ind. Non-Executive Director, V S Mehta - Ind. Non-Executive Director, I Shahani - Ind. Non-Executive Director. HISTORY Colgate was the first toothpaste in a collapsible tube, introduced in 1896 in New York when it had previously been sold in glass jars since 1873. It has been in Singapore since the 1920s. It is in Nepal and India, with manufacturing units based in India and exported to Nepal. In 1992, Colgate established its first factory in india to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in the world. Colgate products are marketed in China using the transcription 高露洁 which is pronounced gaolujie, similar to Colgate, and has a positive meaning of high-quality cleaning gel.As of 2002, Colgate occupied 20% of the market share for toothpastes...
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...2.1 consumer preference 2.1.1 CONSUMER The consumer is the one who pays to consume goods and services produced As such,consumers play a vital role in the economic system of a nation. Without consumer demand,producers would lack one of the key motivations to produce: to sell to consumers. The consumeralso forms part of the chain of distribution. Recently in marketing instead of marketers generating broad demographic profiles and psycho-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization. * ------------------------------------------------- Law and politics The law primarily uses the notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.[3] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.[4] As of all potential voters are also consumers, consumer protection takes on a clear political significance. * ------------------------------------------------- Public reaction While use of the term consumer is widespread among governmental, business and media organisations, many individuals and groups find the label objectionable because it assigns a limited and passive role to their activities...
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...Colgate Mazbooth Daath rakhe surakshith The Colgate Rural Initiative, targeted at rural areas with a population between thirty and a hundred thousand people, aimed at disseminating information and spreading the message of oral hygiene to children and their families in schools and rural centres. To this effect, Colgate conducted dental check ups in along with various activities at schools. The dental check up camps were supervised by teams of dentists and organisers who interacted with over 1 lakh people teaching them the benefits of oral hygiene. Children were targeted through “infotainment” – activities that included interactive activities like essay writing and painting competitions centred around the “Spread a Smile” theme. Colgate, a company also tied up with ITC E-Choupal and Rotary to spread the message of dental care and oral hygiene to villages across India. The campaign successfully targeted over 156 villages in Uttar Pradesh in association with Project Disha and 36 villages in Maharashtra. In addition, dental camps were also conducted in the Dussera Mela at Kota. Dental checkups and school activities have succeeded in spreading the message of 'Zero Tooth Decay' to children and adults in around 433 villages and towns, bringing a brighter, bigger smile to rural India. This grass root initiative went a long way in helping Colgate touch base with consumers in the interiors. Abstract Promotion of brands in rural markets requires the special measures. Due to the...
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...HIMALAYA HERBAL TOOTH PASTE Submitted to- Submitted by- Dr. D.D Swain Bibhu Prasad Rath Date-27/09/2012 DECLARATION I, Bibhu Prasad Rath, student of the International Management Institute, Bhubaneswar, do solemnly declare that the case write up on the “HIMALAYA HERBAL TOOTH PASTE ”, is of my own and that it is neither submitted to any other University or published anywhere prior to this. Bibhu Prasad Rath INDEX Serial No | Topics | Page No | 1 | Introduction | | 2 | History | | 3 | Issues | | 4 | Concept integration | | 5 | Environmental analysis | | 6 | Recommendation | | 7 | Conclusion | | 8 | Bibliography | | Introduction The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the word 'veda' meaning 'to know'. Ayurveda means 'the science of life',. Although today world is moving away from this aspect of world but still there is a niche segment who prefer Ayurveda or herbal products and one company that focuses on it is- HIMALAYA This legacy of researching nature forms the foundation of Himalaya’s operations. Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products. they have pioneered research that has converted Ayurveda’s herbal tradition into a complete range of proprietary formulations dedicated to healthy living and longevity. Today, these products have found...
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...The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction. Features – Herbal White promises a ‘unique formula’ including a special blend of eucalyptus, calcium and minerals and ;lemon extracts. Brand Name – The use of Herbal in the brand name is self-explanatory. Herbal ‘White’ has been highlighted to stress their brand proposition of ensuring ‘pearly white teeth’. Packaging – The green-coloured packaging enhances the ‘herbalness’ of the product, while the pneumonics of mint leaves, lemon and eucalyptus supplement the ingredients which lend uniqueness to the product. The colours red and the word ‘new’ in blue are the two colours researched to be the most eye-catching on the shop shelf and aid the choice of the product during the purchase decision process. Standard fonts and colours of Colgate and associated pneumonics serve to maintain familiarity with the brand and capitalise on positive associations such as that of being one of the most trusted brands in the country (Brand Equity...
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...------------------------------------------------- The Himalaya Drug Company From Wikipedia, the free encyclopedia The-Himalaya-Drug-Company-Logo The Himalaya Drug Company | Introduced | 1930 | Markets | Global | Website | http://himalayahealthcare.com/ | The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. Himalaya’s product range includes: pharmaceutical, personal care, baby care,animal health and nutrition. Himalaya Global Holdings Ltd. (HGH), located at the Dubai International Financial Centre, is the parent of The Himalaya Drug Company worldwide. It is also the global headquarters of all Himalaya subsidiaries.[1] Company Profile: Eighty three years ago, on a visit to Burma (Myanmar), Mr. Manal saw restless elephants being fed with a root to pacify them. The plant from which this root was taken was Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina, the world's first anti-hypertensive drug, was launched in 1934 ans is sold till today. The premise of researching nature forms the foundation of Himalaya’s operations. Himalaya pioneered used modern science to rediscover and validate Ayurvedic principles. Since its inception, the company has focused on developing safe and natural remedies to address a variety of ailments. Today...
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...Liquid and Viscous Products: Worksheet The principal display panel of a label must be located on that part of the container normally displayed to the user. The label must contain three basic mandatory statements which must, where applicable, appear in a prescribed manner: Product Identity Declaration. Net Quantity Declaration. Dealer Name and Principal Place Of Business. The product identity and net quantity declarations must appear on the principal display panel. The following sections will discuss these mandatory statements in detail. What To Put on a Label Product Identity Declaration (Common Name) The label must identify the common name of the product in terms of its generic name or function. Except in cases where the product is a test market product, a local product, a specialty product, or a product for which knowledge of a specific language is required, the product identity must be given in both English and French. The product identity declaration must be located on the principal display panel. The product identity declaration must be clearly legible, and meet the requirements for minimum type height. Net Quantity Declaration The net quantity declaration must be located on the principal display panel. The net quantity must be displayed clearly and prominently in distinct contrast to any other information shown on the label. The numerical portion of the net quantity must be in bold face type and meet the minimum type height requirements. ...
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...the advertisements, sales promotion programmes, POP displays, etc., are not very creative and are based on current events. Competence Dimension:-successful—under Competence dimension is not applicable to Colgate brand because the users do not believe that it is one of the successful brands Sophistication Dimension:-charming, smooth, and glamorous—under Sophistication dimension are more relevant for Colgate because the usage of this brand improves the physical attractiveness of the user and the brand arouses admiration of friends and relatives visiting the house. Ruggedness Dimension:-masculine—under the Ruggedness dimension is not applicable to the brand because Colgate users do not give any gender-specific characteristics to the toothpaste. Brand Portfolio When large businesses operate under multiple different brands, services and companies, a brand portfolio is used to encompass all these entities under one umbrella. Often, each of these brands has its own separate trademarks and operates as an individual business entity. However, for marketing purposes, a brand portfolio is used to group them all together. Brand portfolios are also used to lessen consumer confusion in regard to who owns particular brands. Colgate Max fresh It is the first and...
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...PART ONE 1. INTRODUCTION Theoretical knowledge is the product of practical knowledge. However, the extent that the knowledge can understand is greatly limited because it doest not come with experience. The academic knowledge is not well enough to complete with real world. It was a great opportunity to experience of practical related work to an appraisal of Colgate toothpaste Company. 1. Background Though we are the student of school of business in under graduate program (Bachelor of Business Administration) We have to do innovate our potentiality to develop our skill in various sources such as Report making, preparing financial statement of different kinds of organization. It is our academic part to prepare a report on “Factors influencing consumer behavior specially focuses on Colgate toothpaste” that’s why we prepare it. 2. Significance It enhances our knowledge base. It gives us a broad idea about marketing analysis. 1.3. Scope of the report Today's business world is a place of challenge. Challenge and problem can come from anywhere & anytime. Marketing prepare people to cope with the competition. 1.4. Objective of the Report 1.4.1 Broad Objective: To identify the factor those influence the consumer behavior to buy a product or service. 1.4.2 Specific Objectives: The broader objective may be broken down into further specific objectives enlisted as follows: o To know the using time of Colgate tooth paste o To find the...
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...A study of consumer behavior for Colgate | Group 2Arohi KumariCathy JoseShruti SoodSmita Kaushik | Focusing on the Oral hygiene range from Colgate-Palmolive. | October 10, ‘15 | INDEX 1 1.1. Sampling -------------------------------------------------2 1.2. Survey Design ------------------------------------------2 1.3 Modes of Communications----------------------------2 2. Data Analysis ---------------------------------------------3 3. Competition -----------------------------------------------7 4. Recommendation-----------------------------------------7 5. Limitation--------------------------------------------------8 6. Acknowledgement----------------------------------------8 1.1 Sampling We have carefully chosen our sample of ten consumers to provide a holistic survey. Our survey takers range as follows: * Households: * Rural (1 participants) * Urban(9 participant) * Occupation : * Student (3) * Single Professional (4) * Married Professionals(2) * Driver(1) * Gender: * Male(4) * Female(5) 1.2 Survey Design * The objective of initial questions was to understand the demographics of survey samples. * Questions were posed to understand the buying roles and influence reference groups in buying decision in the sample group. It reflected frequency and understanding of the reference group influence. * Follow up questions were drafted to infer the consumer’s perception...
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...brands of Colgate as well as the use of the various communication channels. Colgate Palmolive India Headquarter in Mumbai with an annual Turnover around 1100 crs Market leaders in Oral care Colgate consistently won India¶s no 1 brand of the year award from last three years Colgate Ranked among Best Employer in India In the oral care product segment following Colgate Palmolive are the toothpaste available in Indian market: 1. Colgate Dental Cream 2. Colgate Total 12 3. Colgate Sensitive 4. Colgate Sensitive-Pro-Relief 5. Colgate Max Fresh 6. Colgate Kids Tooth Paste 7. Colgate Fresh Energy Gel 8. Colgate Herbal 9. Colgate Cibaca Family Protection 10. Colgate Active Salt 11. Colgate Maxwhite Marketing Channel Strategies: The company had 1713 direct stores as of may 2010. The oral care distribution network is distribution network is spread across 90 cities in India. The company products are available across 4.3 mn retail outlets. Flag ship Brand ± Colgate Dental Cream is the largest distributed product in the Toothpaste market available in 4.1 MM stores. Serviced by Company field force,...
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...SIKA Limited 1) Introduction 2) The Tooth Paste Industry • History Of Toothpaste • The Algerian Consumers 3) SIKA as a brand 4) Product Description 5) Executive summary 6) Situation analysis 7) Product mix 8) Target markets 9) Marketing strategies 10) Distribution Introduction The world's oldest-known formula for toothpaste, used more than 1,500 years before Colgate began marketing the first commercial brand in 1873, has been discovered on a piece of dusty papyrus in the basement of a Viennese museum. In faded black ink made of soot and gum Arabic mixed with water, an ancient Egyptian scribe has carefully described what he calls a "powder for white and perfect teeth". When mixed with saliva in the mouth, it forms a "clean tooth paste". According to the document, written in the fourth century AD, the ingredients needed for the perfect smile are one drachma of rock salt - a measure equal to one hundredth of an ounce - two drachmas of mint, one drachma of dried iris flower and 20 grains of pepper, all of them crushed and mixed together. The result is a pungent paste which one Austrian dentist who tried it said made his gums bleed but was a "big improvement" on some toothpaste formulae used as recently as a century ago. The discovery of the formula caused a sensation among Austria's normally sedate dentists when it was disclosed at a dental congress in Vienna. Dr Heinz Neuman, who attended the meeting where the recipe was...
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