...Nepal (i/nɛˈpɔːl/ ne-pawl[8] Nepali: नेपाल [neˈpal] ( listen)), officially the Federal Democratic Republic of Nepal,[9] is a landlocked sovereign state located in South Asia. With an area of 147,181 square kilometres (56,827 sq mi) and a population of approximately 27 million (and nearly 2 million absentee workers living abroad),[4] Nepal is the world's 93rd largest country by land mass[10] and the 41st most populous country. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India. Specifically, the Indian states of Uttarakhand, Uttar Pradesh, Bihar, West Bengal, and Sikkim border Nepal, while across the Himalayas lies theTibetan Autonomous Region. Kathmandu is the nation's capital and largest metropolis. Nepal has a rich geography. The mountainous north has eight of the world's ten tallest mountains, including the highest point on Earth, Mount Everest, called Sagarmatha (सगरमाथा) in Nepali. It contains more than 240 peaks over 20,000 ft (6,096 m) above sea level.[11] The southern Terai region is fertile and humid. Hinduism is practised by about 81% of Nepalis, making it the country with the highest percentage of Hindu followers; Buddhism is linked historically with Nepal and is practiced by 9%, Islam by 4.4%, Kirat 3%, Christianity 1.4%, and animism 0.4%.[4] A monarchy throughout most of its history, Nepal was ruled by the Shah dynasty of kings from 1768, when Prithvi Narayan Shah unified...
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...HIMALAYA - Case Questions 1. In view of increasing interest among local consumers with regards to herbal products, what immediate steps should Embun Elit Take. Embun is well establishing in the current market with 200 ranges of products, they should go for market penetration strategy. This strategy involves attempts to increase the present buyers’ usage or consumption rates of the offering. The mix of marketing activities will enable them to capture bigger market or the volume of sales. The strategy inclusive of reduction in the product pricing by bigger promotion and by product in introducing new product or less favoured products. Heavier promotion in emphasizing the importance of herbal product in daily usage will enable them to capture wider markets especially the younger markets between 18 – 24 years old. These demographic are big and always on trend / or to be called the trend followers, with bigger promotional activities these market segment can be concurred and will be a long term customers due to the product knowledge that they had. In term of product Himalaya have about 200 product range that been offered and in Malaysia about 100 only due to the strict requirement of local authorities in safe guarding the local players and pharmaceutical restriction. Here Himalaya can work with local players to be part of Himalaya and produce the product with Malaysia resources. R&D plays a major role in getting a scientific write out for the certification and approval...
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...der Plattentektonik, verschiebt sich der Himalaya jährlich um ein bis zwei Zentimeter. Zwei kontinentale Platten drifteten die vergangenen 70 Millionen Jahre aufeinander zu, die indische Platte und die eurasiatische Platte. Als sie schließlich vor ca. 40 Millionen Jahren kollidierten, wurde so das höchste und mächtigste Gebirge der Welt, der Himalaya herausgehoben. -Subduktionszone, Eine Kruste taucht unter die Andere. Das bewirkte das Entstehen von Himalaya. Fossilienfunde in Tibet zeigen, dass die Entstehung des Himalayas auch große Auswirkungen auf das Klima hatte. Lag Tibet früher viel näher am Äquator, ist es heute eine aride Trockenzone im Wetterschatten des Gebirges. Der Himalaya hebt sich immer noch um ca. 1 bis 2 cm pro Jahr, außerdem konnten neueste Messungen eine Bewegung nach Nordosten feststellen. Das Klima im Himalaya ist auf der Erde einzigartig. Das Himalayagebirge fungiert allein aufgrund seiner großen Höhe als Klimascheide zwischen dem Subkontinent Indien und der Hochplatte Tibets. Die kalten Nordwinde kommen nicht über das Gebirge. Im Süden davon bleibt es daher für den Breitengrad unverhältnismäßig warm. Umgekehrt gelangen die feucht-schwülen Monsunwinde nicht über den Himalaya nach Norden. Hinter dem Himalayagebirge ist es daher ausgesprochen trocken. Hier sind deshalb auch die bekannten ausgedehnten Wüsten Gobi und Taklamakan zu finden, die zu den trockensten Gebieten der Erde zählen. Die Südseite des Himalayas ist also geografisch und klimatisch völlig...
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...Aadhar Subedi Roll Number:1B Case Analysis Himalaya Herbal Toothpaste: Category and Brand Involvement in an emerging market Himalaya Drug company offers herbal products in health supplements, personal care products and pain ointments in the retail and perspective segment. The company launched ayurvedic concepts to enter the consumer markets. In early 20th century, it was brought under the Himalaya umbrella brand for several categories of soaps, shampoos, face washes, health supplements, baby products, etc. In 2010, 40% of the company’s turnover was from consumer products. They had several exclusive outlets throughout India and had shop in shop counters in modern retail outlets. The Himalaya products were also exported to several countries. When we look at the FMCG sector in India, it is expected to grow to US$ 33 billion by 2015 with an average Indian consumer spending around 8% of his income on personal care products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate of 60% with urban penetration of 76% and rural penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry, the key players were Colgate-Palmolive India (CP) and Hindustan...
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...Dwarika’s Story The history of The Dwarika’s Hotel is intertwined with the life and times of its founder, Dwarika Das Shrestha. Dwarika Das Shrestha was an extraordinary human being – a true visionary who was acutely aware of his own identity, the changing world around him and his responsibility towards it. His story is one of inspiration borne out of struggle and torment, the relentless pursuit of an aesthetic ideal, and one man’s determination to make a difference. Early beginnings Being born into a relatively affluent Newar family, Dwarika Das Shrestha was sent to school in India at the tender age of six. With less than one percent of the Nepali population being literate, in the early 1950s, as Nepal took its first steps towards democracy, it was ill equipped to face the challenges of modernisation. It stood at a position where it could neither fully embrace the dramatic changes that modernity brought, nor fully comprehend the value and potential of its ancient cultural heritage. Dwarika Das Shrestha completed his education with a degree in law and commerce in the early 1950s, and returned to Nepal with the dream of helping Nepal regain its past glory. His first business was the establishment of the first hotel in Nepal, Paras Hotel, in 1952, at a time when Nepal was yet to establish itself as a tourist destination. The hotel’s primary patrons were Indian and Nepali pilgrims who came to visit the Pashupati Temple. Back then, charging religious pilgrims for shelter was considered...
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...CE332A Survey and Geology Camp Geology Report Submitted by: Aaditya Verma 11002 Group no. 1 Group Members: 1. 2. 3. 4. 5. Aaditya Verma Ajay Kumar Sattavan Amanpreet Singh Daksh Langan Prakhar Singh Karol 11002 11046 11075 11230 11540 Contents Introduction…………………………………………………………………….…Pg. 3 Objectives………………………………………………………………………… Pg. 8 Day wise schedule of activities and observations … … ………………...………Pg. 9 Major learnings from the camp…………………………………………………..Pg. 21 Introduction This report is based on the camp conducted in Nainital, Uttrakhand conducted by Department of Civil Engineering, IIT Kanpur under the guidance of and Dr. Rajiv Sinha from 12th December, 2013 to 16th December, 2013.The camp was a part of the course CE332A (Survey and Geology camp). Nainital is one of the most famous hill stations in north India, especially known for the distribution of beautiful lakes in the region. The seven lakes in the region are Sattal Lake, Khurpatal Lake, Bhimtal Lake, Naukuchiatal Lake, Nal Damantital, Pannatal Lake and Naini Lake. It is spread over an area of 94 sq. km., which marks the catchment of all the seven lakes. Nainital is situated at 29º23’ N latitude, 79º30’ E longitude at an elevation of 2262m (7421ft) above sea level. The climate of the area is typical monsoonal with the three main climatic seasons being rainy (mid-June to mid-September), winter (November to February) and summer (April to mid-June). The transitional periods spring and autumn are March...
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...Great Himalayan National Park (GHNP) is a major source of water for the rural and urban centres of the region with four major rivers of the area originating from the glaciers in the Park. It is also a source of sustenance and livelihood for the local community living close to GHNP. In addition to lumber, the forest environment provides local people with Non- Timber Forest Produce (NTFP) such as honey, fruit nuts, bark of birch and yew, flowers and fuel wood. In 1980, the Himachal Wildlife Project (HWP) surveyed the upper Beas region to help establish the boundaries of the park. An area comprising the watersheds of Jiwa, Sainj, and Tirthan rivers became the Great Himalayan National Park in 1984. Starting from an altitude of 1,700 metres above mean sea level, the highest peak within the Park approaches almost 5,800 metres. The area of the National Park at the moment is 754.4 sq kms and it is naturally protected on the northern, eastern and southern boundaries by permanent snow or steep ridges. Creation Of GHNP It took twenty years from inception to inauguration for GHNP to be realized as part of the Indian National Park system. The initial survey of the watersheds of Tirthan, sainj, Jiwanal in Banjar area of Kullu district took place in the year 1980. In the year 1983 survey continued in the Banjar area of Kullu district. The following year a notification was sent by the state of Himachal Pradesh to create the ‘Great Himalayan National Park’ with buffer zone...
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...describe is an individual expedition. These expeditions are set up and planned by the individual. The motivation for carrying out an expedition is to achieve something different individually, The general age range for the people who take part in this form of expedition are between 18-45 and provide learning in different aspects as well as allowing the person to gain experience. The time for an expedition of this type is usually around a couple of days up to a week in length. An individual expedition can take many forms in their activity such as climbing, trekking and caving. This involves going to an appropriate place where such an activity can be completed, for example mountaineering would need you to go to a place such as the Alps or the Himalayas. If you are going mountaineering then you are expected to be within a mountainous region with the possible inclusion of snow and low cloud covering. The aims of this type of expedition are for personal development as a person with increased experience within a skill such as climbing and navigating. The objectives of this type of expeditions are that for them to increase their experience in climbing they would need to be able to complete the climb. There can be a range of methods of funding such as sponsors, grants and...
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...Embrace the Outdoor Activities across India: Feel the Thrill Perhaps no other country is as beautiful as India; a country that is blessed with the linear diversity of landscape and natural vegetation. The exotic land has remained the dream forte of nature lovers for years. India is really a melting pot where people of different tastes and cultures, race and creed have been crowding for years. Cultural distinctions, multiple regional languages, and the integrity among the people – all these unique aspects have made India worth visiting and an attractive tourist hub. Over the years lifestyle has evolved and so has the taste of tourists. No one nowadays is restricted to making only a trip that ends up with visiting temples or biting local cuisines. Tourists nowadays prefer having fun rather than visiting the popular sites that books recommend. What can be better than some outdoor activities that can make your adventure travel India Memorable? Endowed with biodiversity and natural vegetation, India is the ideal place for Jeep safari. If you are a novice, yet, full of enthusiasm, you may consider this traditional adventure tour. There are many jungles, forests and sanctuaries in India, such as, Corbett National Park, Jaldapara National Park, Kanha National Park, Sundarban, etc. You have to just rent a jeep and take necessary bits and pieces for your adventure travel India journey. You can even consider elephant safari, horse riding and many such outdoor activities to get the...
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...The Parable of the Sadhu Introduction: The Parable of the Sadhu is the story of a man, Bowen McCoy, who traversed the Himalaya Mountains on a business sabbatical program. On his journey he encounters a sadhu (an Indian holy man) who has passed out from exhaustion on the path. He checks the man’s pulse and gets the others in his group to help him out, and carries on. When he reached the top, the rest of his team caught up to him and informed him that they did not take the sadhu all the way down to the village, and are not sure whether he lived or died. Dilemma: Bowen’s decision was based on many factors. Some of these factors were personal, such as his own physical fatigue, his goal to reach the summit, and the fact that this opportunity was “once-in-a-lifetime” (Curtis, 156). Other factors included the fatigue of his fellow climbers, the danger of the pass, the advise of his team and, most importantly, the well being of the sadhu. While reading this article, I found Bowen’s decision to be mostly based on his own personal issues. Although he rationalized his decision later with his fears of the other members of the group’s heath and the fact that the pass may not be passable later, I had the feeling that deep down that’s not why he pushed ahead. I believe that he, somewhat selfishly, was only interested in finishing the climb for his own personal gain and for his ego. Evidence of this lies in his exhilaration of reaching the top, even an hour later when he sees...
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...Analysis of Uttarakhand Floods as to what are the reasons why it happened Flash floods warnings unheeded: Geologists Geologists had repeatedly warned that sedimentary rock structure of the Himalayas comprising shale and siltstone is extremely pliable and construction of structures close to the rivers is a precursor for disaster Several Himalayan geologists have repeatedly expressed apprehension against the massive road and dam-building construction activity taking place in Uttarakhand which had resulted in the hillsides “crumbling. States oppose Model Flood Bill Even as floods play havoc in Uttarakhand, several states have opposed the provisions of a 38-year-old Model Flood Bill aimed at minimising losses to life and property in the natural calamity. The CWC had circulated the model bill to all the states to help the state governments enact the legislation. Except for Manipur and Rajasthan, no state legislature has enacted the 'Model Bill on Flood Plain Zoning'. Human hand behind flood disaster Ecologists point out that the huge expansion of hydro-power projects and construction of roads to cope with the lakhs of tourists in Uttarakhand and Himachal Pradesh has compounded the scale of the disaster. There are of course links between climate change and extreme weather events as has happened with the torrential rain in Uttarakhand. But this has been exacerbated by the reckless construction of buildings, dams and roads in a fragile environment. Many of the settlements...
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...The Yeti is the Tibetan name for Abominable Snowman. The Yeti is one of several unidentified creatures that live in the highlands of Southern Asia. There have been many different sightings of the Yeti and all of the descriptions have been different. The Yeti was described as a large variety as a hybrid of a man and ape standing over two meters tall and having black or brown fur. Another type of Yeti was described smaller than an average man with a reddish-brown fur. But these different types of Yeti have two things in common; they both walk upright and are very hard to pin down. In 1832, a British representative named B.H. Hodgson was in Nepal and he published an article in a scientific journal about a strange mountain creature that he came upon off in the mountains. He described the creature very hairy and it attacked his servants. The village people named it “rakshas” which means demon. This was the first ever report of the Yeti by a westerner. In 1913 a group of Chinese hunters were reportedly wounded and captured a hairy man like creature. The creature was imprisoned in Patang at Sinkiang province for five months until it died. It was described having a black monkey like face, large body covered with silvery yellow hair several inches long, and its hands and feet were very man like. The creature was also incredibly strong. In 1954, the London Dialy Mails went on an expedition to hunt and catch the Yeti alive. They discovered authentic Yeti scalps and zoologists...
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...Pakistan is situated in the western part of the Indian subcontinent, with Afghanistan and Iran on the west, India on the east, and the Arabian Sea on the south. The name Pakistan is derived from the Urdu, which is the national language of Pakistan, words Pak which means pure and Stan which means country. It is nearly twice the size of California. The northern and western highlands of Pakistan contain the towering Karakoram and Pamir mountain ranges, which include some of the world's highest peaks. The Baluchistan Plateau lies to the west, and the Thar Desert and an expanse of alluvial plains, the Punjab and Sind, lie to the east. The 1,000-mile-long Indus River and its tributaries flow through the country from the Kashmir region to the Arabian Sea. With the exception of the temperate coastal region, most of Pakistan suffers from seasonal extremes of temperature. From June to September, Pakistan has its monsoon season, with warm weather and heavy rain in some areas. A monsoon is actually a seasonal shift in wind direction and pressure distribution that causes a change in precipitation. The temperatures drop considerably in December through February, while spring tends to be very warm and dry. Of course, the Karakoram and Hindu Kush mountain ranges are snowbound for much of the year, due to their high altitudes. Temperatures even at lower elevations may drop below freezing during the winter, while summer highs of 106 degrees are not uncommon. The climate changes here pose additional...
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...HIMALAYA HERBAL TOOTH PASTE Submitted to- Submitted by- Dr. D.D Swain Bibhu Prasad Rath Date-27/09/2012 DECLARATION I, Bibhu Prasad Rath, student of the International Management Institute, Bhubaneswar, do solemnly declare that the case write up on the “HIMALAYA HERBAL TOOTH PASTE ”, is of my own and that it is neither submitted to any other University or published anywhere prior to this. Bibhu Prasad Rath INDEX Serial No | Topics | Page No | 1 | Introduction | | 2 | History | | 3 | Issues | | 4 | Concept integration | | 5 | Environmental analysis | | 6 | Recommendation | | 7 | Conclusion | | 8 | Bibliography | | Introduction The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the word 'veda' meaning 'to know'. Ayurveda means 'the science of life',. Although today world is moving away from this aspect of world but still there is a niche segment who prefer Ayurveda or herbal products and one company that focuses on it is- HIMALAYA This legacy of researching nature forms the foundation of Himalaya’s operations. Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products. they have pioneered research that has converted Ayurveda’s herbal tradition into a complete range of proprietary formulations dedicated to healthy living and longevity. Today, these products have found...
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...9B13A018 HIMALAYA SHAMPOO: BUILDING A DIFFERENTIATED BRAND IMAGE Dr. S. Ramesh Kumar and S. Venkatesh wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2013, Richard Ivey School of Business Foundation Version: 2013-08-21 Sarfraz Rumane, senior brand manager at the Himalaya Drug Company, Bangalore, India, had to make a few decisions on the Himalaya brand of shampoo, based on his knowledge of the market and the conceptual highlights that he could derive from the survey the company had recently commissioned. The Indian shampoo market had grown exponentially. Like the consumers in emerging markets, Indians seemed to place a high degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians...
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